Child Obesity: Planning and Implementing a Health Promotion Campaign

This report provides a comprehensive overview of a health promotion campaign focused on child obesity. It begins by highlighting the global prevalence and detrimental impacts of obesity on children and teenagers, encompassing physical, physiological, and social consequences. The report outlines the campaign's objectives, which include reducing Body Mass Index (BMI), increasing the percentage of obesity-free children, and raising awareness about the risks associated with high BMI. The campaign employs various strategies, such as community efforts, public health initiatives, and the use of social and digital media, supported by the UK's Public Health England (PHE). The report details the framework used, which includes focusing on target groups, implementing strategies, considering the impact, and analyzing outcomes. It also discusses the technological support provided by PHE, including digital platforms and applications, to enhance the campaign's effectiveness. The conclusion emphasizes the challenges posed by obesity and the need for comprehensive preventive measures, including physical activity and healthy eating habits. The report references several academic sources to support its findings.

Health
Promotion
-Task 4
PLANNING OF
HEALTH
PROMOTION
CAMPAIGN
FOR CHILD
OBESITY
Obesity is one of
the biggest health issue all
around the world. Person
of every age group are
suffering. Children and
teenagers are most affected
unit. It refers to a medical
condition, in which extra
body fat is collected. It
creates lots of negative
impact on human anatomy.
There are various reasons
that causes obesity, such as
genetic disorder, high
carbohydrate containing
food, frequently eating,
lack of physical activity,
stress, tension and different
diseases are equally
responsible. Obesity
causes impact on physical,
physiological and social
life of an individual.
Child and teenager obesity
is major concern of this
campaign. These steps are
involved in order to make
more number of people
aware about impact and
consequences, on health
and life of young
generation. Different facts
and figures are also
considered in order to
convince them. For this,
various diseases are
evaluated such as
cardiovascular, diabetes,
cancer and osteoarthritis
that causes physical
consequences on human
body. Physiological
effects are considered as
depression, anxiety,
irritation, frustration,
displeasure and so on.
According to a research
conducted on children
obesity, it affects
concentration power,
which results in poor
academic growth of
students. Various social
impacts are also available,
such as reduced friend
circle, less employment,
lesser partner to marry
which results in suicides
and mental instability.
Obesity can be considered
as a prolonged disease that
is affecting children and
teens at wide extend.
According to a report, 17%
children between age
group 2 to 19 years are
suffering. In order to
reduce or control its count,
various preventive
measures are available.
Such as controlling eating
habits which helps to
reduce intake of high
carbohydrate. Involvement
of physical activities are
necessary, to increase
metabolism rate, which
helps to break fat stored in
body. For this minimum 30
exercises are necessary.
Screening time of
individual should be
reduced. Always consider
food as punishment, it
helps to reduce or limit
intake.
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Develop slow
eating habit. Eating fat free
and fiber enriched food is
good, it helps to reduce fat
by absorbing excess fat of
body. Various promotional
plans are organised, such
as community efforts,
public health campaign,
implementing social and
digital media. In this
health, promotional
campaign an action plan
need to be developed
containing objective. The
objectives are following:
 Reducing Body
Mass Index (BMI)
>= 30 for healthy
lifestyle.
 Increase percentage
of children free
from obesity.
In order to achieve
above objective, strong
promotional strategies and
selection of target group is
required. To make people
aware about the risk and
consequences. Various
parts are also considered
such as causing factors,
risk, impact and
preventions. With the help
of logical and justified
evidences audience can be
convinced. The objective
of promotional Champaign
is to make people aware
about BMI>=30. In this all
impacts are considered of
having high BMI. Such as
slowdown in metabolism
rate of body, directly
impacts other part of body
like heart, joints, blood
circulation and much more.
This results by creating
various diseases. In order
to prevent body from
diseases and have healthy
lifestyle some changes are
need to be implemented.
The main objective of this
campaigning is to make
people aware about the
consequences and adverse
effects on the health of
people aged 2 to 19 years.
For these various
preventive measures are
also provided.
Increasing rate of
obese free children is
another objective of
campaign. As obesity is
directly influencing the
society at great extent.
Obesity in children is
directly affecting
concentration power,
which creates direct impact
on their academic
performance. For this
various prevention
strategies are explained to
people. It is one of the
major issue that is need to
be controlled for better
society. As health of young
generation is the future of
nation or world. The
promotional campaign can
be organized through
posters, community
meeting, social and digital.
Government is also
arranging various
promotional and awareness
program, in order to make
people aware about health
of children and teenagers
for development of
country. As it directly
creates impacts on the
growth and development
of company.
HEALTH
PROMOTION
CAMPAIGN
SUPPORTING
PROMOTIONAL
STRATEGIES
Child and teenager
obesity is considered as
biggest issue that is
directly affecting the
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health and growth of
young generation. This can
make directly influencing
growth and development
of country. In order to
control and prevent effect
of obesity, various
strategies are developed
and supported by
government of UK. For
this UK, administrative
bodies have provided set of
plans, in order to protect
and prevent public from
any health. The plan is
named as The Public
Health England (PHE). It
consists of plan and
strategies related to heath
that are going to
implement in next four
years. It consists of
diversified range of plans
to control the effects and
impact of obese for the
health of citizen of UK. In
order to make health
promotional campaign
successful and effective,
various strategies are
implemented. Such as
educating people about
different practices in order
to reduce consequence.
Various directions are
provided for working style
and eating habits.
In order to support
promotional strategies
effectively, a well-
developed framework is
developed that starts from
this initial suffering stage
of victim. This structure is
distributed into three
stages such as focusing on
target group, implementing
strategies, considering
impact and at the last stage
analysis of outcomes takes
place. Initially, all the risks
and impacts of obese are
considered, containing
facts and figures in order
to convince people. On the
basis of various analysis of
previous stage, target is
focused so that maximum
number of people can be
informed about the effects.
For this, various strategies
are introduced. It varies on
the basis of community
and understanding level of
individual. Scheme are
also dependent on the
lifestyle, health facilities
and behavioral model
followed by individual of
that locality.
After implementation of
various strategies, analysis
and evaluation takes place
by considering review and
feedbacks of audiences.
Along with this impact is
also analysed into two
parts. In first part changes
are determined on the basis
of changes that are
introduced into behaviour
to improve health of
individual. Second step is
based on the impact of
changes on the
environment.
After, analysing impact
strategies are proposed in
order to support better
health and lifestyle of
individual. On the results
changes are implemented
into process in order to
make it more effective.
Promotional campaigns are
supported by strategies at
great extent. Different
technical guidance is also
provided in order to make
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interaction and learning
process more effective and
successful. For this various
technological support is
provided to PHE.
Through this digital
processing collection and
analysis process became
vary simpler and efficient.
Changes can be
implemented rapidly.
Various opportunity are
also offered in order to
handle challenges more
effectively. In order to
strengthen promotional
strategies various models
are developed by
considering data.
According to the PHE's
Knowledge Strategy 2014
various development
measures are adopted by
government, which help to
improve promotional and
campaigning process.
Various future strategies
are also designed in order
to integrate cultural as well
as physical transformation
which helps to provide
standard for working.
Department of health is a
part of PHE, that deals
with the health and care
system of UK. New
models at local and
national level are
implemented through this
unit only.
Currently, they are
offering services through
Fingertip, in this diagnosis
takes place by generating
information form one
touch. This is effective for
the local health and
provide lots of health
benefits. The core
objective of introducing
digital PHE is to focus on
user needs effectively. For
this various units are
engaged for this process.
Such as government, local
bodies and stakeholders,
which helps to understand
the challenges and risks.
Along with this it helps to
develop strategies
accordingly. Through this
multiple and joint user are
benefited at same time. For
this various policies are
developed.
Obese controlling
health promotional
campaign is completely
supporting all the
strategies of government of
UK. In this scheme process
in flowing by considering
obesity as a risk for the
health and future of
country. For this, peoples
are targeted on the basis of
group, population and at
individual that is affected.
On the basis of that
strategies are developed
that are considering both
environmental as well
behavioral adaption.
On the basis of that
impacts are considered.
Various analysis and
evaluation takes in order to
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identify the impact on
people. On the basis of that
outcomes are considered.
Along with this various
technological support that
are provided by PHE are
also implemented in the
campaign. Through this
digital and technologies
web and mobile
applications are launched
in order to make people
aware about the impact and
preventive measures of this
diseases. With the help of
various health supportive
strategies objectives of
health promotional
campaigning is effectively
achieved.
UK administrative bodies
has provided set of plans,
in order to protect and
prevent public from any
health are very effective
and efficient in order to
achieve promotional
objectives. Through this
way health campaigning
supported all the strategies
that are set and developed.
CONCLUSION
On the basis of
above report, obesity is
considered as a
challenging health issue.
People of all age groups
are getting affected with
this. It is on of the major
region behind various
diseases such as
hypertension, cancer,
diabetes and so on. People
suffering from obesity is
also facing various issues
related to physiological,
physical and social. In
order to reduces and
remove this issue from
society. Various methods
and strategies are
mentioned above. Such as
including physical activity
into daily routine, having
food containing high
amount fiber and also
avoiding
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REFERENCES
Books and journals
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Incorporating
immersive virtual
environments in
health promotion
campaigns: A
construal level
theory
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6). pp. 545-556.
Langford, R. and et. al.,
2015. Obesity
prevention and the
Health promoting
Schools framework:
essential
components and
barriers to
success. Internation
al Journal of
Behavioral
Nutrition and
Physical
Activity. 12(1). pp.
Malik, V. S., Willett, W.
C. and Hu, F.B.,
2013. Global
obesity: trends, risk
factors and policy
implications. Natur
e Reviews
Endocrinology.
9(1).pp. 13-27.
Puhl, R., Luedicke, J. and
Peterson, J. L.,
2013. Public
reactions to obesity-
related health
campaigns: a
randomized
controlled
trial. American
journal of
preventive
medicine. 45(1). pp.
36-48.
Puhl, R., Peterson, J. L.
and Luedicke, J.,
2013. Fighting
obesity or obese
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health
messages. Internati
onal Journal of
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774-782.
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2015. Strengthening
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