Analysis of Health Promotion Strategies in Consumer Directed Care

This report delves into the concept of consumer-directed care (CDC) and its significance in health promotion strategies, specifically for older adults. It explores the core principles of CDC, which emphasize consumer choice, flexibility, and control over healthcare services. The report outlines and discusses both Australian and international approaches to CDC, highlighting key aspects such as client data management, business practices, cash flow management, and workforce arrangements. Furthermore, it examines the implementation of health promotion strategies within the CDC framework, including advocacy, enabling, and resource allocation. The analysis also addresses barriers and challenges to the effective implementation of CDC, considering factors that impact older adults and their families in decision-making processes. Overall, the report provides a comprehensive overview of health promotion strategies within the context of CDC, offering insights into its practical application and potential for improving healthcare outcomes for older populations.

Health Promotion Strategies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
a) Concept of consumer directed care.........................................................................................3
b) Outline and discuss an Australian and international approaches to customer direct care......4
c) Implementation of health promotion strategies of the CDC...................................................6
d) Extent to which older adults and their family members are involved in decision making.....8
e) Analysis of various barriers or level of challenges to be effective implementation of CDC..9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Health promotion strategies is a process by which different level of interest as like social,
personal, economic of an individuals or part of communities. It also consists of different sectors
which are majorly reconciled in ways that actually promotes an protect health of the older adults.
In addition to this, heath promotion strategies is basically meant to be developed strategies such
as promotion for taking health care benefits, raising matter of health and medical clause to led
effective protection of the health of older people (Apostolopoulos and et. al., 2012). These report
will cover concept of health promotion strategies and concept of Consumer directed care, which
stands for consumer directed care with its focus on health promotion strategies for an older
people.
Apart from this, report will be carry on explanation of Consumer directed care concept,
discussion over on Australian and international approach to CDC. Also, in this report discussion
will also be put in context of health promotion strategies on CDC. Lastly, there will be
discussion on various barrier or challenges to an effective implementation of Consumer directed
care.
MAIN BODY
a) Concept of consumer directed care
Consumer directed care is a comprehensive model of service delivery designed which is
necessary to give more of the choices and flexibility to consumers. Consumer's who receives a
home care package will have more control over a types of care and services which they access
and delivery of those services, including who delivers a services and also when (Earp, 2012).
The foundation of consumer directed care as on 1 July, 2015 would gives the providers an
opportunity for working within a defined set of CDC principles to offer to different role of the
consumers:
 Wide level of choices and flexibility,
 Support to an access of the relevant knowledge and make strategic decisions on a care
which is best for them,
 CDC comprises of better partnership approaches and high level of quality participation
 Wellness and reablement, and
 Effective transparency.

CDC is a major approach, whose major purpose is to do effective management of care
sector, which basically allows customer's and carers with more and more power to led influence
to the design and ensure over delivery of a services which they will receives, and also allows it
exercise the higher degree of matter of choices in what services are to be delivered, where and
when they can be delivered (Golden, 2018). In addition to this, CDC majorly providers are
required to:
 Have one to one conversation with their consumer’s needs and goals
 Produce effective care planning and initiates a leading to satisfy needs and wants in
context of health and service sector,
 Enables a greater level of transparency for their customer's on matter of what is level of
funding which needs to be available under price package of the care and also how those
funds are to be spent,
 Agreed with an effective level of customer's a level of an involvement, which they must
have management of customer packages, and
 Also conduct an ongoing monitoring of the formal reassessment, so as to ensure that a
package continues to be appropriate for older health customer in an Australia.
b) Outline and discuss an Australian and international approaches to customer direct care
As, “Consumer directed care” (CBC) is an empowering terminology, which can question
whether, is it a direction that Australia should take on. In context with consumer directed care,
Australian broad of health care has decided to go for different approaches in favour of consumer
directed care (Ayo, 2012). In CDC, role of amen-dative approach has a big and reliable role in
making any consumer more and more responsive to health promotional context. It is a set of
consideration, which are majorly reliable to make older adults high responsive to given their take
care and well being to led effective role of work in a society. The major approaches to CDC in
context of international:
Client data management: In context with health promotion strategies, it is necessary to
understand a major needs and preferences of a current and potential user's of CDC, the better a
business decision one will make. This is as a approach has been taken on by international
platform. This includes details regarding of age, sex, condition, support needs and complexity or
kind of preferences. Also, a type of services which are major to deliver to an individual, whether
when, which and who and assessment and outcome reporting data.

Business practices and systems: A fully-fledged business system, majorly allows a
business entities to calculate your service cost, which are essential in case of operating in an
environment of individualised funding such a CDC. In this, services which are majorly provided,
includes start date, level of care package which customer's are buying and also use of CDC as a
major documentation plan (Tengland, 2012). The roles and responsibilities of a practitioners of
various parties.
Cash flow management: In CDC, it was discussed that cash flow needs to be maintain,
when there is any process of regulation and flow of cash in any care and health development
process to accompany given role or targets in given point of time. It was identified that cash flow
management is necessary in context of CDC structure, in which cost regulation and maintaining
business priority is necessary to have major look expenses generated.
Service and support module: When any consumer or older adults looking for care
package, this is necessary to provide full and pure services such as complete knowledge about
the health care package and also what services are provides to them to generate suitable along
with necessary results to be accomplish in context of goals or targets optimisation. In this context
group based supports will be continue to have a place, as they provides value for money for an
individual clients or work based roles (Michaels and Greene, 2013). Along with this, social
support is necessary to make everyone support more high and valuable for business entity to
accomplish in given period of time.
Workforce arrangements: Workforce regulation is necessary in context of consumer
direct care, as it believes in delivering the consumer at a fuller and optimised context in response
to accomplish client driven demand. In this, workforce attrition is necessary to led customer
satisfaction at a greater and optimised level to accomplish defined goals and targets at a given
point of time. With support of worker, it will be easy and convenient to operate more flexibly
into the community for monitoring and supervising of the staff and keep record of such
regulation.
Marketing and information products: Traditional care providers has a websites which
is tends to be focus on an organisation. In current situation, this approach is no longer applicable
or effective. Websites or marketing product must provides huge sources of an information and its
potential and enables the current participation will one wants us to know. In this context,

environmental scanning is necessary and pro-active to generate relevant and prosperous info for
enabling information in context of relevancy for the person.
c) Implementation of health promotion strategies of the CDC
Health promotion strategies has led to an initiatives to enhance promotion of the health
related benefits, which generally comes from formal and fair practices in development and big
support to the older adults in welfare of them. It was noted that, these strategies are simply like
any kind of initiatives which needs to be taken or measures to enhance business operations at a
greater & optimised levels (Kothari, 2013). Consumer directed care is the strategy, which is
major necessary to enhance effective regulation of the consumer, irrespective of what is the
industry, in that case, it is necessary to implement strategies for health promotion for welfare of
an people. It was realised that, structuring of the health strategies is coherent for older adults to
raise development and welfare with an effective to measures to save time and cost to reach to
better and suitable outcomes of this CDC structure.
Health Promotion Strategies
Support for Health is a major combination of an individual along with social actions
which are designed to gain political level of competency, policy support for implementing the
care, social acceptance & measurement along with systems support for a particular health based
goal or programme. Advocacy is one of the major strategies to enhance development of the
health promotion and should take many forms or ways, which includes an use of the mass level
of media & multi-media, direct political lobbying, and mobilization of community through, for
example, coalitions of interest around defined issues. In context with health promotion strategies,
health practitioner & professionals needs to have major role and responsibility to act in major
advocates for health at all levels in society (Gore, 2017). In order to enhance priority for
increasing health awareness to older adults, it is important to have one to one communication
with them to led them grow their health and also led peaceful life for them. These strategies will
be considered as effective suggestions for older adults, in a way how they can enhance their
health along with what they must do to build their health for living peaceful and easy life. The
defined strategies for health promotion are as follows:
Mediation: In health promotion strategies, the process by which different level of an
interests, whether its personal, social, economic of an individuals or defined communities, and

different sectors such as public and private, which are needs to be reconciled, in such a way that
strategies promote and protect health. Enabling a major change in a people’s way of lifestyles
along with their living conditions are highly inevitable to led production of the major conflicts
between a different level of sectors or any kind of an interests in a population (Kohl 3rd and et.
al., 2012). Such conflicts is used to be arises, for example, from concerns about access for or to,
using and distribution of the resources or major constraints on an individual or organizational
practices.
Solution of such conflicts in a way which enables the major promotion health which may
requires the considerable input from health promotion professionals or suitable practitioners,
which includes an application of effective skills or competencies, which is advocacy for health.
Enabling: In this health promotion strategies, enabling means taking corrective course of
an action in a partnership for an individuals or any defined groups to empower them, by which
the mobilization of a human or defined material resources, is necessary to promote & protect
their health. This is one of the pro-active stages of working in which a kind of initiatives in used
to be taken to enhance health promotional along with a source of legal and effective working is
necessary in context of world or empowerment of an individuals.
Optimum allocation of resources: This is one most popular in an encouraging of health
promotional strategies such as enabling set of goals related to an effective working for any
individual to enhance their competency at a bigger level of health empowerment. For an
effective health promotional strategies, it is necessary to have resources which are highly useful
to led these promotional activities such as health empowerment, bringing moral source level of
inspiration in order to bring the level of improvement into the health and its level and scope of
development for an individual to led empowerment of the health scenario (Lupton, 2014). For
carrying out an health promotion activities for efficiently, it has been noticed that resources for
such allocation is necessary and pro-active to conduct activities related to resource allocation. In
health promotion strategies, resources needs to be allocate in order to rise aware level of older
adults in context of maintaining preposition.
Effective staffing of manpower: It is most necessary step towards conducting of the
health promotion strategies, which support of required skills & competencies which are majorly
required to accomplish defined goals and strategies of health promotion strategies. Manpower
here means a person who is liable and capable to perform given role and target related to this

task or kind of stuff (Elisabeth Nyström and et. al., 2013). Manpower is most valuable strategic
asset, which are majorly required to generate sustainable and suitable for enabling relevant
results out of the planned strategies. They are majorly one who will take care of older adults in a
restive manner. These have been considered as major strategic asset which are required to
generate higher and suitable results in context of business priority.
Allocation of marketing potential: Promotion is a major part of marketing, which are
majorly required to make any product or initiative to promote with fuller and utilised efforts to
ascertain its efforts and power to promote with an full efforts of make these products more
reliable and flexible to operate with full ability to accomplish defined targets which needs to be
accomplish in given point of time (Baum and Fisher, 2014). In order to make health promotion
more effective, it is necessary to have clear and cut co-ordination among different entities, who
are much capable to make to implement given strategies in fixed point of time.
Implementation of health promotion strategies involves effective strategic planning,
organising, directing, staffing and controlling to make it happen with chance of utilisation of
major resources. Health promotion strategies has a wider role in development of scope to live for
older adults in a peaceful manner. Health promotion strategies needs to have proper and correct
implementation of health status. These promotional strategies needs to be implemented as per
defined standard and also relevant application of code of conduct & ethical measurement
towards the business regulation (Reddy and et. al., 2013). In the Australia, health cause is one of
social issues, in which contribution of each and every individual is valuable assertive to hold
most suitable results in given period of time.
d) Extent to which older adults and their family members are involved in decision making
For effective health promotion strategies, role of an older adults and also their family
members are very high, as their must be mutual consent and level of agreeableness among others
to be led for growing relationship for one different person or entity to enriched. There role is
very necessary, because, lives of older adults in the major concern which in reality needs a
urgent response to accomplish in order to get suitable & desired results in given point of time
(Baum and Fisher, 2014).
Health promotion is like an initiatives to develop an individual response, in such a way
that they take care of older adults with a moral lesson of being worked into a collective and an
appropriate manner to give suitable and peaceful life to them. After all such, strategies after its

promotion needs to be adopted by families of older adults to develop their morality and
inspiration for them to give long into their life (Seifert, and et. al., 2012). This has to be taken
care, with suitable precaution and safety measures to be accompanied. In this context, role of
adults family is necessary to take care whether how much it is suitable for older adults and are
they capable to do so such as level of physical exercises, meditation or physical outgoing for
their betterment of the older adults. There are various extent to which older adults and their
family member's are highly involved in decision making are as given under:
Risk management: Older adult's are required to pre-understand the risk measurement
such as what kind of issue are connected to care package and what level of hazards are connected
in that context. For this, effective evaluation is necessary to be undertaken to raise expectancy
level of care package for growth and development of an older adults. In order to accomplish,
strategic planning is necessary to be undertaken to enhance adults to life to given good way of
life and empowerment to led them live life more easily and based on peace empowerment.
Cost and time role: Not everyone cannot afford everything, in their life. Hence for this,
it is necessary and mandatory for adults and their family to check whether their care packages are
under their own affordability or not (Smith, 2016). This is important to consider it for being
protect from any kind of fraud or any kind of dis-regulated activities in context of adults health
care and also how they can be prevent from any kind of misinformation.
e) Analysis of various barriers or level of challenges to be effective implementation of CDC
In context of the health promotion, in a present time, there are several challenges related
to customer directed care such as inequity and health based crisis, communication revolution
etc. In a current era, challenges related to ineffective consumer regulation in context of the health
sector has been increased and also it has led to ineffective working in context of health care
management. Various challenges such as:
Inequity and health: In today's health sector, ineffective working has been increased,
because of its informal culture and environment in form of lack of procedural working. In
context of taking care of older adults, this is prejudice to aware that for them. This is necessary to
have understanding of health and care sector to led effective regulation in taking care of older
adults in order to generate most suitable results in context of maintenance of the older care
people.

Increasing and expansion of democratisation in the countries: Due to change in
political scenario, it has been judged that, it has led to increased in biasses and ineffective
regulation in health care sector to led regulative work in an effective and efficient way to led
development of an older person (Batras, 2015).
In context to this challenges, there are relevant solution of these problems such as:
Develop healthy public policies: This has been become pro-active to led development of
the healthy perspective way to generate solution results of given issues or problems. In context
with CDC, there is only a perspective of how effective caring can be led to development and
welfare of the people in an effective and regulative way to accomplish defined goals and targets
in context of treating older adults in order to generate most suitable and an appropriate results to
enhance level of care and developing of an individuals.
Effective rules & regulation: In order to generate outcomes from older adults care, it is
prospective to make certain necessary changes in context of effective work role and manpower to
enhance suitability in work role to develop effective level of working in context of managing the
older adults. It has been realised that older adults needs an effective supervision and overseeing
in order to generate suitable results in order to accomplish any defined goals & objectives for
empowering people.
Compulsive management: In CDC, there is one clause mentioned that lack of managing
the work or formal practice is missing in case of work based regulation and also it has been
proved that older adults in reality needs support of the people and families with purpose to
complete effective working in context of development of an individual person or defined rules
and regulation for enhancing scope for taking care of older adults.

CONCLUSION
From an above report, it is concluded that health is one of the necessary to have major
kind of discussion which has been taken to generate most suitable way of meaning along with
enhancing the manner of effective and legal working in order to gather relative and supportable
results to enhance business operation at a longer and wide level of outcomes to gather trust and
prosperity of a person. Effective promotional strategy has been resulted into empowering the
people into developing of an older adults. For this strategic planning is required to make business
accomplish their goals and targets along with setting wide structure for establishing promotional
strategies for empowering older adults to enhance their level to let them live peaceful life in their
world.

REFERENCES
Books & Journals
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