Digital Health Promotion Strategies: Effectiveness and Impact Analysis

This report examines various digital health promotion strategies, including mobile applications, social media platforms, games, and interactive kiosks, evaluating their effectiveness in improving public health. It analyzes the advantages and disadvantages of each approach, considering factors such as accessibility, reach, and potential drawbacks. The report highlights the role of social media in health promotion, particularly for families, and explores how these digital tools can influence health behaviors. The analysis draws on research to assess the impact of these programs, comparing different strategies and identifying which approaches are most suitable for various target audiences. The report also addresses the potential risks associated with digital health promotion and provides a comprehensive overview of the field, aiming to inform and guide the development and implementation of effective digital health initiatives. This report offers a detailed analysis of digital health promotion, providing valuable insights into the strengths, weaknesses, and practical applications of different strategies, ultimately contributing to a better understanding of how technology can be leveraged to improve health outcomes.

Running head: DIGITAL HEALTH PROMOTION
Digital Health Promotion
Name of the Student
Name of the University
Author Note

1DIGITAL HEALTH PROMOTION
Introduction
The advancement of technology in recent times has also introduced various types of
modern health promotion strategies in order to improve the health condition of the people. It
is quite evident that, such advancement of technology has also greatly changed the way of
promoting the health of the people. There are multiple digital health promotion programs that
can be used for the promotion of the health and most of the health promotion strategies are
quite successful in improving the health condition of the people in the society (Brusse et al.
2014). Therefore, it can be stated that, mobile applications and messaging services, social
media, games, and interactive kiosks are mostly used digital health promotion program
strategies.
Different Types of Digital Health Promotion Strategies
Name of the
Promotional
Program
Key Idea of the
Health Promotion
Program
Advantages Disadvantages
Mobile Application Mobile is a device
that is used by almost
every person and so,
the use of application
based health
promotion strategy
may be very helpful
to improve the health
of the people (Brusse
et al. 2014).
The availability of
the mobile
application among all
type of people helps
to enhance the reach
of the mobile
application and
thereby more people
can understand the
importance of the
The main
disadvantage of this
system is that, the
people who are not
technologically
advanced, they
cannot the use
mobile application
easily (Brusse et al.
2014).

2DIGITAL HEALTH PROMOTION
health (Brusse et al.
2014).
Social Media In recent time, the
advancement of the
technology has make
almost all the people
technologically
advance and thus
they are very
compatible to use
different type of
social media
platforms like
Facebook, Whatsapp,
Twitter, Youtube.
Therefore, any type
of promotional
advertisement placed
in those social media
platform can easily
reach to the people
(Lupton 2014).
The main advantage
of this digital health
promotion strategy is
that it can easily
reach to a huge
amount of people in a
very less amount of
time. Moreover, the
expenses of this
strategy is very less
as well (Lupton
2014).
The main
disadvantage of this
system is that, people
starts to follow the
social media
platforms without
even verifying it and
thus there are a high
chances of facing
adverse health effect
instead of good effect
(Lupton 2014).
Games The use of games is
another important
health promotion
It is observed that,
most of the children,
are mostly addicted
The main
disadvantage of this
health promotion

3DIGITAL HEALTH PROMOTION
tools for improving
the health condition
and eating
behaviours of the
individuals.
Therefore, games are
designed to for
promoting
knowledge regarding
the healthy habit and
thereby also
encourage the
individuals to live
healthy life (DeSmet
et al. 2014).
to the video games
and that is the main
reason of living
unhealthy lifestyle
along with lack of
adequate physical
activity. So, if the
digital health
promotion programs
are collaborated with
the video games, it
can reach to more
numbers of children
and thereby more
number of children
may practice healthy
life (DeSmet et al.
2014).
through games is
that, the video games
are mainly focused
towards the children
and it may unable to
attract the elder
adults of the society
(DeSmet et al. 2014).
Interactive Kiosk Interactive kiosk
refers to a
computerized
terminal that is
comprised of a
software and
hardware. This
The main advantage
of this system is that
it is self-service
system and it can be
placed anywhere.
Along with this, this
interactive kiosk can
The main
disadvantage of this
system is that, the
system is completely
based on modern
technology and thus
lack of adequate

4DIGITAL HEALTH PROMOTION
system will provide
adequate information
related to the health
and healthy living
practices to the
individuals.
Therefore, it can be
stated that this health
promotion strategy
(Rosas et al. 2014)
provide information
to the people of all
age group (Rosas et
al. 2014).
knowledge regarding
may restrict the
individuals to use
this system as well.
From the above finding, it can be stated that, most of the health promotion technique for
promoting the healthy living may help to improve the condition. However, the social media
strategy may work most successfully in promoting health among the family members as most
of the members of a family are now using social media platform. According to the study of
Wartella et al. (2016), it is reported that the use of social networking sites for promoting the
health behaviour among the families has become quite effective. Moreover, this social media
health promotion strategy has reported to be successful in changing behaviours of the family
members due to access of adequate health related information among the family members. As
most of the teens are nowadays using social media through their smart phones, it may be
very effective to convey the health related information to them by using the social media
health promotion strategy.

5DIGITAL HEALTH PROMOTION
References
Brusse, C., Gardner, K., McAullay, D. and Dowden, M., 2014. Social media and mobile apps
for health promotion in Australian Indigenous populations: scoping review. Journal of
medical Internet research, 16(12), p.e280.
DeSmet, A., Van Ryckeghem, D., Compernolle, S., Baranowski, T., Thompson, D.,
Crombez, G., Poels, K., Van Lippevelde, W., Bastiaensens, S., Van Cleemput, K. and
Vandebosch, H., 2014. A meta-analysis of serious digital games for healthy lifestyle
promotion. Preventive medicine, 69, pp.95-107.
Lupton, D., 2014. Health promotion in the digital era: a critical commentary. Health
promotion international, 30(1), pp.174-183.
Rosas, L.G., Trujillo, C., Camacho, J., Madrigal, D., Bradman, A. and Eskenazi, B., 2014.
Acceptability of health information technology aimed at environmental health education in a
prenatal clinic. Patient education and counseling, 97(2), pp.244-247.
Wartella, E., Rideout, V., Montague, H., Beaudoin-Ryan, L. and Lauricella, A., 2016. Teens,
health and technology: A national survey. Media and communication, 4(3), pp.13-23.