Health Promotion Report: Government Strategies and Health

This report, prepared for a Health Promotion assignment, analyzes the links between government strategies and models of health promotion, examining initiatives like anti-smoking campaigns and relevant legislation such as the Tobacco Advertising and Promotion Act 2002 and the Health Act 2009. It explores the role of health professionals in meeting government targets, emphasizing the importance of their real-time feedback and the use of various promotional techniques. The report also discusses the role of routines in promoting healthy living, including hygiene, exercise, and healthy eating habits. Furthermore, it explains how health beliefs relate to theories of health behavior, such as the Health Belief Model and the Social Cognitive Theory, and discusses potential conflicts with local industries, like alcohol and tobacco, on health promotion efforts. The report highlights the importance of providing relevant health-related information to the public to promote informed decision-making and overall well-being. This report is designed to give insights into the complexities of health promotion, addressing both the theoretical frameworks and practical applications of health initiatives.

Health Promotion

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Analyse the links between government strategies and models of health promotion........1
2.2 Explain the role of professionals in meeting government targets for health promotion. .2
2.3 Discuss the role of routines in promoting healthy living.................................................3
TASK 3............................................................................................................................................4
3.1 Explain how health beliefs relate to theories of health behaviour....................................4
3.2 Discuss the possible effects of potential conflicts with local industry on health promotion 4
3.3 Explain the importance of providing relevant health related information to the public. .5
TASK 4............................................................................................................................................6
Covered in poster....................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Health is the ability to manage and adopt physical, mental and social challenges
throughout the life. Along with this, health promotion enables people for enhancing their control
over their own health. This is covers the wide scope of social and environment inferences which
are designed to get benefit and also protect individual people's health and quality of life. It will
addressing and preventing the root of cause which is not only focus on treatment and cure. Most
of the organization promoting their health services by providing their patients best facilities in
proper manner. Health promotion need policy makers in all over the government department for
developing health more precious (Abraham and et. al., 2011). It will help in increasing the
quality of life for all the people. This is mainly focus on prevention, reduction of cost which are
spend by individual, employees, families, medical facilities, communities on medical treatment.
The report is based on determine needs, socio economic factors influencing health, inequalities
and barriers in assessing health. The main purpose of this assignment is to understand the effects
of socioeconomic influences on health and assess the relevance of government sources in
reporting on inequalities in health.
1

TASK 1
Covered in PPT
TASK 2
2.1 Analyse the links between government strategies and models of health promotion
This has been analysed that parliament of united kingdom has taken large number of
initiatives like they have developed anti smoking campaigns and various policies promote that no
selling of cigarettes underage. There are some strategies and legislation which are developed
government bodies of UK that includes Tobacco advertising and promotion act 2002, The Health
Act 2009 which assist them in reducing number of smokers in public places (Arnold and Boggs,
2015). Along with this, there are some promotion of anti smoking strategies which has been
developed by government. Legislation measures involves Tobacco advertising and promotion
act, 2002 which is made that banned both direct and indirect promotion of commodity which are
associated with tobacco. The Health Act 2009 is the another legislation law which has been made
by government bodies of UK which is restricted in all the future advertising relates to publicity
of tobacco.
Along with this, financing Anti smoking campaigns involves educating which help in
motivating people for make changes in their behaviour that is being considered as one of the
crucial factor which are required to be developed. The main motive of this campaign is to make
people aware towards health issues of smoking is a campaign smoking which is made by
organisation (Ashbullby and et. al., 2013). On the other hand, taxation and fiscal measures
includes increasing in tax policies is the another approach which are related to tobacco firm that
can lead towards enhancement in cigarettes rates.
Health Promotion model:
This sort of model includes different things and in order to promote health and reduction
in the number of smokers government which can be used in this model. This is divided into three
types such as radical humanist, structuralist, humanist and traditional.
Mode of intervention:
This is sort of model was involved in Health persuasion techniques, legislation action for
health, Personal counselling for health and Community development so they can help various
agencies for promoting their health among smokers. Along with this, Tannahill’s Model of
2

health promotion includes prevention services, preventive health education and protection, health
education main aim at positive health protection and positive health protection. Through this,
firm can easily promote health among smokers in the United kingdom.
Along with this, government of UK is follows the health promotion model such as
Beattie's to acknowledge that health promotion is the embedded in the wider social and cultural
exercises. by using this model, the authority organisation are examining the current and past
activities which is used in promoting the strategy such as offering the facilities, campaigns and
personal counselling for developing awareness. as per the evaluation of this model and
government approaches it has been analysed that health care professionals are working to top
down the legislation actions and health persuasion methods.
2.2 Explain the role of professionals in meeting government targets for health promotion
for health promotion and execution of strategy, the role of health professional are critical
which assist to gain real time reviews and reactions for target groups to reaching with desired
goals and objectives in better manner. Apart from this, promotion of health care is directly
affected by perception, behaviour and demand of a person. The effectiveness of health care is
mainly depending upon the decision making, capability, ability, control and personal evaluation.
Health is determined as one of the most essential part for every human being. This is required for
every country government is to aware about their people health issues that is caused by smoking
and tobacco (Barry, Battel-Kirk and Dempsey, 2012). For spreading their awareness, health
trainer of authority is continuously motivate their smokers to quit the bad habits and also refers
them skilled specialist who guide them to leave it. Along with this, there are different group
therapies which are conducted for an individual to aware them about its negative effect on health.
For developing country free from tobacco and smoking, government officers are creating healthy
environment for their patients to motivate them in quitting it. This will assist their patients and
also provide sufficient example to the surrounded smokers who leave this habit. Apart from this,
conducting behaviour counselling sessions for their patients who will assist them in identifying
side effects of smoking habits on the behaviours. It will also enhancing their awareness regarding
behaviour issues of the customers and also give them proper guidance to change. Government
has adopted various promotional techniques such as campaigns for no smoking, TV ads, Radio
rhyme, newspaper promotion, banners and posters, advertisement on cars, etc. along with this, it
3

will spread awareness among large number of people and they required to understand their side
effects (Baxter and et. al., 2014).
2.3 Discuss the role of routines in promoting healthy living
Routine can be carried out on regular basis which impact on life of a person in better
manner. Thus, it is promote to possess a healthy lifestyle which make sure that mind, body and
spirit of an individual is properly taken care. There are some regulative routines which promote
their healthy living such as hygiene practices, physical exercises and healthy eating habits. There
are different routines which are provided as under:
Hygiene practices are the essential practice of hygiene in day to day life of a person. The
main advantages which are available is that it can lead towards minimum infection and also
improved condition of an individual. In addition to this, smoking have a main hindrance of ideal
hygiene of a person which causes major impact on oral hygiene and smell that can highlighted by
mouth washes and deodorants. Exercises can be considered as one of the vital segment of routine
that is called for reducing stress and increasing entire physical appearances of an individual.
Exercises are known for eliminating huge risk factors which are being manifested by habit of
smoking like depression, diabetes and heart diseases.
Along with this, healthy eating can be determined as other routine which assist in
promoting health of a person (Blais and et. al., 2015). The healthy eating increasing immunity
due to this they are properly satisfy their nutritional requirement of the human body. It is
necessary for embed the sufficient healthy habits in the routine so that existence of nicotine can
effectively dealt with this. Relaxation can be directly effect on connection between mental
disorders and smoking. Thus, it is essential for an individual to exercise, relax and meditate so
that this can lead towards they can easily reduce in the consumption of cigarettes.
TASK 3
3.1 Explain how health beliefs relate to theories of health behaviour
The health beliefs of an individual has significantly influence the culture and religious
practices which promote by teachers, parents and friends. Along with this, for promoting health
care activities the previous experiences also determined as the major component. as per the
health behaviour theory, the health beliefs model of evaluating the human behaviour that
4

consider the following factor which are required to be communicate to Ramon that are described
as under:
Health Belief Model – This concept was developed by Janz and Becker in the year of
1984 that define information and data about individual point of view and also change factors
which are demographic variables such as age, race, gender, ethnicity and others. This is
necessary that probability of people is acknowledged by organisation for taking appropriate steps
and develop effective system which protect from barriers (Carter, 2015).
Social cognitive theory – It is another model which was established by Bandura in the
year of 2004 that refers as goals, behaviour and self efficiency are the different strategies which
are interrelated with each other. Social, physical and self evaluation are the different outcomes
which are ascertained to make accurate decisions.
Trans theoretical model – This theory was developed by Prochaska and Diclemente in
the year of 1983. It includes various steps which are pre contemplation, preparation, action and
maintenance that are conducted for successful activities.
3.2 Discuss the possible effects of potential conflicts with local industry on health promotion
For promoting the health, there are disputes issues which have mainly impact on the
procedure of achieving the results. For example, ban over the selling of alcohol under the age of
18 ages which is creating situation with the local alcohol industry. along with this, changes in
their behaviour and living style of young generation has also effects on health promotion
activities or promotions that can lead towards worst health situations. There are different type of
health promotion strategies that can be carried out by applicable organisation for improving its
standards of well being of country people. In this area, local medical professional and authorities
are taking more effective steps for providing help to nation people for make them healthy. The
practices are providing them accurate data about various techniques which support an individual
to remain healthy in any condition. Along with this, there are various disputes that has been
taken place with local industries in health promotion which directly impact in negative on
campaign and reduces their positive results in the community (Clavier and de Leeuw, 2013). All
such issues are created by some local organisation who produces such products which effect on
health of an individual in negative way. There are various industries which are described as
under:
5

Alcohol producing industries – It can be analysed that such firm are producing various
types of alcohol and supply it in the market due to this different health issues are developed in
the nation. This includes critical problem of destructing youth of country which negatively
impact on future. Health promotion events make people aware about various harmful effects of
drinking alcohol which reduces sales and profitability of business so this will easily generate
issues in social events.
Tobacco industries – There are different kinds of local companies that has core business
of manufacturing tobacco which is taken most of the people of the nation that may lead towards
mouth cancer and other appropriate issues (DiClemente, Hansen and Ponton, 2013). Health
promotion are related to usage of tobacco which develop problems and also reduces their
productivity on daily basis.
Food factories – The food factories are also liable for developing different disputes and
conflicts in health associated events because junk food and other street are eatable items which
are directly effect on people health in negative manner. Health and safety campaigns will
develop people about dangerous effect by having fast food from market area which easily
generate several issues.
The above described industries are developing potential issues and criticise government
agencies and companies which will generating desired problems. Therefore, it is impact on
outcome of health campaigns because it remain develop in mind that they are make proper
results of such events in less effective manner.
3.3 Explain the importance of providing relevant health related information to the public
There are various types of diseases which are harmful for people living in the nation so it
is essential for provide an appropriate information regarding such issues. It is required to transfer
proper knowledge about effective and efficient protection method to country people that provide
support in gaining success in future time period.
Significance – This is providing health related information to the public which is play an
essential role in improving standard of living of an individual which can reached for developing
awareness about harmful health problems (Duckett and Willcox, 2015). Social media marketing
can used as a medium in promoting health care in nation and also make them aware for various
critical issues.
6

Health promotion is useful to country people in order to gain accurate data and
information regarding diabetes that includes prevention methods. Therefore, protection
techniques includes criteria of avoiding tobacco, fast food and alcohol of market that are help in
maintaining balanced diet on regular basis and also ignore extra food habits.
TASK 4
4.1 Plan a health promotion campaign to meet specific objectives
In current hi-tech world, it can be analysed that regulative bodies of United kingdom and
health care social agencies are conducted various campaign for providing accurate information
and data regarding such products which have created negative impact on their health. Such issues
are totally associated with developing awareness among public so they can quit drug and
smoking habits. It would be organised by Rehabilitation Centre, nurses, doctors and other
representatives. All these people and agencies are work together to make this campaign
successful. If health promotion campaign can be conducted so that it will help in changing
thousand of people life in better manner. There are various health care agencies such as NHS
which is used for creating a layout promotional campaigns which help other medical
representative in order to promote this in more successful way.
Different activities which can integrated such mission that change the world by
conducting action with vision for help people in surviving healthy life. The major principle of
create successful campaign plan which help in making people free from all smoking and drugs
habits. Therefore, social care agencies of United kingdom has created plan for promoting health
that are described as under:
 Clarify the vision – It is important for health care agencies and another medical
representatives to reach with all essential requirements that are related to match the
variables, such things are necessary to be clear and accurate for management and
campaign operational team.
 Design the idea and thought – The innovative and creative team of promotional health
campaign are help in developing good and new ideas for make this successful. This is
required for representative that thought should be based on clear design and also not hurt
emotions of other team members. Thus, it will assist in engaging with large number of
people and also gain high contribution by conducting appropriate campaigns.
7

 Development and solution of issues – At the time of planning activities of health
promotion campaigns, the project team members are required to find out and eliminate all
issues which are create barriers in the context of authorized manner. There are various
problems and clashes can arise that may not disposed.
 Resourcing – This is necessary for collecting all resources and assets that can be used for
conducting successful promotional campaign in effective manner. In addition to this,
alternative resources are required to listed on standby so that they can used in determined
situation.
 Execution – The idea and though which has been formulated in the above stage is needed
to be implemented in this stage. With the help of this procedure, it is required to develop
effective and appropriate strategies that can assist in promoting campaign in successful
manner.
 Audience response – It is final stage of planning in which promoters used to take their
audience feedback regarding health related campaign. This will assist in analysing
whether they are satisfied and understand what such campaign tell them.
4.2 Explain how the health promotion campaign supports health promotion strategies
Health care promotional campaign are conducted by United kingdom of government and
various social agencies of this country such as NHS for spreading awareness among residents
about issues or problems. Most of the people are suffers from dangerous diseases that can caused
due to enhancing in number of smokers. Smoking fumes are not affected active smokers but also
live around them. Thus, the main reason behind promotional project of healthcare institutions are
carry out awareness among people which create causes of smoking and quit these habits.
In improvising environment of residents, it can be ascertained that health promotional
campaigns play an essential role. Along with this, there are various benefits while conducting
health related campaign that are bringing awareness among nation people regarding different
caused diseases by smoking. There are various exercises which assist in reducing stress or
tension such as meditation, jogging, yoga, etc. Therefore, it has concluded that health
promotional campaign create effective environment that support people in taking measures for
maintaining their health.
8

CONCLUSION
From the above mentioned report it can be analysed that health promotion is important
concept which can be done by appropriate campaign for make people more aware about different
dangerous diseases. This will assist in improving their standards of the country. It includes role
of professionals in reaching with government targets for health promotions. Along with this, the
importance of giving required information that assist in reducing disorder in the society. It also
described about advantages which are acquired by conducting health care events and
programmes.
9

REFERENCES
Books and journals
Abraham, C. and et. al., 2011. Health promotion. IAAP handbook of applied psychology, pp.83-
111.
Arnold, E. C. and Boggs, K. U., 2015. Interpersonal Relationships-E-Book: Professional
Communication Skills for Nurses. Elsevier Health Sciences.
Ashbullby, K. J. and et. al., 2013. The beach as a setting for families’ health promotion: A
qualitative study with parents and children living in coastal regions in Southwest
England. Health & Place. 23. pp.138-147.
Barry, M. M., Battel-Kirk, B. and Dempsey, C., 2012. The CompHP core competencies
framework for health promotion in Europe. Health Education & Behavior. 39(6).
pp.648-662.
Baxter, S. and et. al., 2014. The relationship between return on investment and quality of study
methodology in workplace health promotion programs. American Journal of Health
Promotion 28(6), pp.347-363.
Blais, K. and et. al., 2015. Professional nursing practice: Concepts and perspectives (p. 530).
NJ: Prentice Hall.
Carter, E. D., 2015. Making the Blue Zones: Neoliberalism and nudges in public health
promotion. Social Science & Medicine. 133. pp.374-382.
Clavier, C. and de Leeuw, E. eds., 2013. Health promotion and the policy process. OUP Oxford.
DiClemente, R. J., Hansen, W. B. and Ponton, L. E. Eds., 2013. Handbook of adolescent health
risk behavior. Springer Science & Business Media.
Duckett, S. and Willcox, S., 2015. The Australian health care system (No. Ed. 5). Oxford
University Press.
Hawk, C. and et. al., 2012. Consensus process to develop a best-practice document on the role of
chiropractic care in health promotion, disease prevention, and wellness. Journal of
manipulative and physiological therapeutics. 35(7). pp.556-567.
Hyden, C. and Cohall, A., 2011. Innovative approaches to using new media and technology in
health promotion for adolescents and young adults. Adolescent medicine: state of the art
reviews. 22(3). pp.498-520.
Koletzko, B. and et. al., 2014. Research and the promotion of child health: a position paper of
the European Society for Pediatric Gastroenterology, Hepatology, and Nutrition.
Journal of pediatric gastroenterology and nutrition. 59(2). pp.274-278.
Kratzke, C. and Cox, C., 2012. Smartphone technology and apps: rapidly changing health
promotion. Global Journal of Health Education and Promotion, 15(1).
Lerner, D. and et. al., 2013. A systematic review of the evidence concerning the economic
impact of employee-focused health promotion and wellness programs. Journal of
Occupational and Environmental Medicine. 55(2). pp.209-222.
Li, Y. and Lindsey, B., 2013. An association between college students' health promotion
practices and perceived stress. College Student Journal. 47(3). pp.437-446.
Ljungblad, C. and et. al., 2014. Workplace health promotion and working conditions as
determinants of employee health. International Journal of Workplace Health
Management. 7(2). pp.89-104.
Markle‐Reid, M., Browne, G. and Gafni, A., 2013. Nurse‐led health promotion interventions
improve quality of life in frail older home care clients: lessons learned from three
10

randomized trials in Ontario, Canada. Journal of evaluation in clinical practice. 19(1).
pp.118-131.
Mohamadian, H. and et. al., 2011. Predicting health‐related quality of life by using a health
promotion model among Iranian adolescent girls: A structural equation modeling
approach. Nursing & Health Sciences. 13(2). pp.141-148.
Nykiforuk, C. I. and Flaman, L. M., 2011. Geographic information systems (GIS) for health
promotion and public health: a review. Health promotion practice. 12(1). pp.63-73.
Online
National Quit Smoking. 2016. [Online]. Avilable throuhg:
<http://family-care-center.com/december-national-quit-smoking-month/>.
9 great tips to help you quit smoking forever. 2017. [Online] Available through:
<http://www.theleader.info/2017/08/19/9-great-tips-help-quit-smoking-forever/#_>.
11