Health Promotion: Socioeconomic Effects and Strategies

This report delves into the multifaceted aspects of health promotion, exploring the profound effects of socioeconomic influences on individual health outcomes. It analyzes the critical link between government strategies and various models of health promotion, examining how policies and initiatives shape public health. The report also investigates the role of healthcare professionals in achieving government targets, emphasizing the importance of routines in promoting health. Furthermore, it explains how health beliefs relate to behavioral theories and discusses the potential impacts of conflicts with local industries on health promotion efforts. The significance of health-related information to the public is also addressed. The report culminates in the planning of a health promotion campaign, highlighting how such campaigns support broader health promotion strategies. This comprehensive analysis provides valuable insights into the complexities of health promotion and its impact on public well-being.

HEALTH PROMOTION
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Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK 1.................................................................................................................................................3
1.1 Explain the effects of socio-economic influences health...........................................................3
2.1 Analyse the link between government strategies and models of health promotion...................5
2.2 Role of professionals in meeting government targets in health promotion...............................6
2.3 Role of routines in promoting health.........................................................................................7
TASK 3 ................................................................................................................................................7
3.1 Explain how health belief relate to theory of health behaviour.................................................7
3.2 Discuss possible effects of potential conflicts with local industry on health promotion...........8
3.3 Explain the importance of health related information to the public..........................................8
TASK 4.................................................................................................................................................9
4.1 Plan a health promotion campaign to meet objectives..............................................................9
4.2 Explain how health promotion campaign supports health promotion strategies.....................10
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
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INTRODUCTION
Health promotion is an effective process of enabling people to increase their capability and
increase the control over and improve the strengths. It is the effective process of promoting health
among individuals and aware or prevent from the disease as well. Moreover, this report includes the
effects of socio-economic influences on health or reason for barriers to access health(Cancelliere
and et.al., 2011). In addition to this, analyse the link between government strategy and models of
health promotion as well. Role of professionals to achieve government targets for health promotion.
Health promotion is very effective process to improve health of the patients and mainly focuses on
the behaviour of each individual. Health promotion is majorly affects the behaviour of each
individual like particular diet, exercise and smoking.
TASK 1
1.1 Explain the effects of socio-economic influences health
There are several types of socio-economic effects that influence the health and healthy
promotion as well. Age, sex, heredity are the major factor that determine the health. Economic and
social actuation such as income, education and social connectedness or more. These are the factors
that majorly affects the health and behaviour of each individuals and also cause improvement in that
zone(Golden and Earp, 2010).
As per the given scenario, health promotion is mainly affects the condition and management
of Peter and Sarah's culture and also affect their ability and development. Peter and Sarah suffers
from the socio-economic conditions and their family depends on the social benefits as their income.
But they are both smoker and drinker and for that they majorly needs health promotion to prevent
the disease as well. Socio-economic factors mainly states that income and social status like high
income and social status directly links to the better health of the person. The determinants of socio-
economic will discussed below:
 Income
 food security
 employment and working conditions
 education and literacy
 health behaviours
 early childhood development
 access to health care
The structure of society also influences the health and health promotion and affects the health of
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populations as well. Many factors which are combined together and affect the health of each
individual and communities as well. It is not depend on the health of each individual, it mainly
determined by the environmental and social factors(Kobau and et.al., 2011). The social factors
majorly includes the factors like education level, relationship with friends and family, genetics,
heredity and also the use of health care services as well. In this present case scenario, Peter and
Sarah majorly affects by the income factor, This includes a major difference between their needs
and providing services as well. This factor directly affects Peter and Sarah's health, the problem is
arises in which they have lack of resources because of low income and this results in health
promotion influences.
1.2 Assess the government sources in reporting inequality of health
Government rules and regulations directly affects the processing of health and social care
services in the form of tackling health inequalities. This report is summarize the key issues which is
related to the government policies and rules as well(Korda and Itani, 2013). Most of the
government department has the several types of significant amount to handle and tackle inequalities
in health. Health inequality consist the difference in between health status and health determinants
in populations as well. This type of inequity arises between people to people and country to country
from inequalities among society and people as well. There are several types of government sources
which affect the inequality of health like policy making, funding challenges, new techniques
development these are the process that support to reduce the health inequality or more.
In the UK health care sectors, the health inequality is become a key point and objective and
there are various type of studies that affect the implementation of that policy as well. Most
government department start to make new policies for tackling health inequalities, ans the policy
making of the government and their improvements are as follows:
 Much better use of information and evidence
 Enhance the mechanism and improved the budget flexibility
 Make provision to support officials who work with particular department
Acheson Inquiry examined the health inequalities and then also provide the recommendation
and policy directions to tackle the health inequalities. The black report and acheson inquiry assist to
the healthcare provider in taking effective decision about the treatment of patients. This report is
summarize the key issues which is related to the government policies and rules as well.
There are several type of actions taken by the government likewise tackling the low income
and poverty, improving educational and employment opportunity, rebuilding local communities,
Break the cycle of health inequalities and many more(Mhurchu, Aston and Jebb, 2010).
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1.3 Discuss reason for barriers to accessing health care
There are many barriers to accessing health care and people try to avoid visiting health and
social care sectors or visit doctors and take advice for their problems. These barriers are given
below:
 Physical barriers: Physical barriers majorly affects the health care services and health of
each individual as well. Individual majorly faced the problem regarding the services
provided by health care sectors. There are some of the patients who are not able to take the
services provided by the health care sectors in the way of physical inability, patients who are
unable to walk and not able to enter building because doorway is too narrow. These are the
factors that affects the services of health and social care.
 Psychological barrier: These type of fear mainly affects the way of thinking of each
individual and has an effective impact on the providing services of health and social care.
For example: Sarah suffering from depression and can't be able to attend the health care
services. They both suffer from the problem of smoking and drinking and they do not able to
take the services providing from health care sectors.
 Financial barrier: Financial barrier is the major factor in the case of given scenario,
because Peter and Sarah suffers from the low income problem and they can't be able to take
the services of health and social care sectors. They are not able to afford the services and
because of that they do not get the medicine and treatment what they want at instant of time
in health and social care(Neiger and et.al., 2012).
License case law-UK government has been developed the various law and legislation
related to licence in the health and social care services. In order to organise the health
and social care organisation, it is very important to take the licence and make
registration from the governmental authority.
TASK 2
2.1 Analyse the link between government strategies and models of health promotion
Health promotion is very important in the reduction of disease and the risk in individuals in
UK. Currently in UK population suffer from the disease like cardiovascular, diabetes and obesity or
more and these type of disease arise due to smoking and drinking as well. In health promotion
model Beattie's health promotion model is very effective and identifies the four paradigms like
personal counselling, health persuasion, community development and legislative action.
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Health persuasion is mainly influence that what is the effective outcomes of health and
behaviour of patients as well. It includes the effective partnership working for the all plans and
majorly leads to improve the patients behaviour and outcomes as well.
Personal counselling includes the processing like patient take advice from their psychologist
and then apply the strategy to improve the disease like diabetes and cardiovascular or more.
Community development is mainly focuses on the developing new strategies and plan to
improve the services of health and social care. In order to achieve the success in health and social
care, they must be provide the best services to their customers and improve their strategies
accordingly. Peter and Sarah suffers from the smoking and drinking type of disease and the model
of health promotion states that to quit the smoking and drinking as soon as possible. Because of
quitting smoking and drinking will improve the life cycle of them. Social care sectors know that
give up on smoking and drinking is difficult but yet this is not impossible for patients who addict to
smoking and drinking. Health promotion is ensure that inform each individual about the difficulties
and aware about the risk as well. This models helps patients to improve their health and develop the
social interaction as well(Richard, Gauvin and Raine, 2011).
Example 1- Health promotion campaign for the children have major aim is to provide the
awareness among the society to protect their child from the disease and unhealthy food. Its
objective is to provide the knowledge about the healthy diet and habit among the children of
primary school. In this health promotion campaign the target group of children are age of 5 to 15
year. In order to organise and promote the health of children, various activities can organise like
regular monitoring of meal providers, regular check up on 6 months basis etc. In the planning of
health promotion campaign, Beattie's health promotion model can apply. In this model includes four
phases that is health persuasion, legislative action, personal counselling and community
development. In the first phase health persuasion organiser needed to focus on why behaviour is
happening. In the second phase, legislative action requires to focus on the act and policies. In the
third phase community development requires empowerment community level skill and in the last
phase personal counselling involves greater control.
Example 2- Health promotion campaign for the old age people whose age 70 year above. The major
objective of this health promotion campaign is to promote the awareness among the old age people
about their health and healthy food which good for their health. For this purpose various activities
can organise like Regular check up on 6 month basis and improved measures in the meals.
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2.2 Role of professionals in meeting government targets in health promotion
To meet the targets of health care sectors, health promotion plays vital role in that particular
scenario. The health care professional majorly covers the wide area of health care sector and it
includes doctors, nurses, physical therapist, pharmacist, nutritionist or more. Health care
professionals and health promotion models has an impact on achieving the success in health care
sectors like deliver best services to their patients and promote health and provide essential services
as well.
As a healthcare professional the most important thing is to keep balance between patients
and their requirements and demands from the healthcare sectors. Governing principles plays most
effective role in achieving the set target goals of healthcare sectors and provide best services to their
customers as well. In this case a family physician of Peter and Sarah plays a vital role in improving
their health and conditions so that they can able to improve their health with the help of health
model as well(Soler and et.al., 2010).
Healthcare professionals need to understand their own roles and responsibilities regarding
the disease and patient's requirements and demands as well. They work in a team and improve the
quality of providing services as well. Mainly the role of healthcare professional depends on the
specific requirements of the patient and their demands from healthcare sectors and the disease as
well.
To meet the government set targets and rules professional of a healthcare sector must need to
know the policy of government regarding health care sector and then apply the applicable strategy
to improve the services. Each individual has their own roles and responsibilities in healthcare
sectors and they work according to the need of patients. Peter and Sarah suffering from low income
rate and depression and diabetes problem as well so that they can deal with their physician and
dietitian accordingly(Rongen and et.al., 2013).
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2.3 Role of routines in promoting health
A specific routine in healthcare sectors is very helpful to achieve the set target of healthcare
sectors and also has the effectiveness to provide the best healthcare services to their patients. As per
the given case scenario, Peter and Sarah wants effective daily routine to improve their disease of
diabetes and depression. Having a regular and effective time regarding taking the medicines and
wake time and bed time as well. Because when bed time and wake time is not specific so there is
case of disrupted sleep and almost disrupted for whole day sleep as well.
There is also a need of eat regularly and feed to the brain, In this process a diabetes patient
suffer from the problem related to the food and medicine. An effective role of routine includes the
process of manage the problem of patients and develop their key skills and habits regarding
healthcare services(Weare and Nind, 2011).
In order to improve the health in an effective manner, routine is very essential as by accomplish
each activities like physical exercise, taking medicines , time to time check up can assist patients in
improving their health disease. For instance, one men have disease of sugar and doctor recommend
to avoid sugar and sweets and take specific medicine on daily basis for a month. If man will
medicine on regular basis and avoid sugar and sweet on daily basis then his disease can easily
improve.
To maintain the service of providing healthcare sectors, daily routines plays vital role to
achieve the success and develop the services of healthcare sectors as well. There are mainly four
main components to design a successful routine and these are; exercise, nutrition, spiritual practice,
rest and relaxation as well.
TASK 3
3.1 Explain how health belief relate to theory of health behaviour
Health belief model includes the behavioural health theory, which is combination of
knowledge, opinion, and the actions taken by the groups and each individual as well. This particular
theory is related to the intra-personal and based on the specific knowledge and belief of each
individual person.
This model is directly related to the theory of health behaviour in the form of practice,
knowledge and opinion as well. Health belief model(HBM) mainly assumes that decision-making
as as person's behaviour and follows the 3 elements like perceived susceptibility, perceived threat,
perceived benefits v/s barriers.
The health belief model helps to explain that why Peter and Sarah reject to take the
healthcare services and to adopt healthy behaviours. Mainly the first condition in health belief
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model is perceived threat in which if the person not see the health care services so that the
behaviour is risky according to the patient as well, so that it is very difficult to get the patients in
healthcare sectors.
Stages of cronges model
 Precontemplation- In this stage, people are not change their bad habit and does not take
serious about the issue. They have very defensive nature in this stage from the reality.
 Contemplation- In this stage people are more aware about the personal consequences of
their bad habits. They much think about that habits and they think about the negative aspects
of their bad habits and the positive associated with giving it up.
 Preparation and determination- In this stage people develop the planning to make necessary
change for remove their bad habits.
 Action- After thinking about their bad habit, in the next stage people think to change their
bad habit in this third stage. They take necessary action to change their behaviour and habit
which is harm for their health.
 Maintenance- After making the changes, people try to maintain their health and continue
their action related to the health improvement.It includes to avoid temptation to return to the
bad habits.
3.2 Discuss possible effects of potential conflicts with local industry on health promotion
Health promotion is an effective approach to reduce conflicts and disputes occur at
workplace. However, it impacts on environment of hospital entity negatively. Therefore, lack of
coordination among doctors and assistances is determined. It is interrelated with satisfaction level of
patients towards services provided by organization. In this regard, issues are emerges related to
tobacco, Alcohol and food industry. These factors are considered as basis for problems and different
problems arises due to implications and concentration of doctors towards service qualities of entity.
Moreover, health sector of the country get affected due to this variance and secured as well health
facilities get impacted. Along with this, local industry of nation is get affected including social care
sector and development of country. Thus, health promotion is highly interrelated with social care
and society's awareness regarding healthy and secured services provided by health care
organization. In accordance to this, issues related to alcohol, tobacco and unsecured food services is
affected on service qualities of hospital organization. In this process, it is required for manager of
entity to focus on overall health and security related activities and further preparing activity plans
according to public welfare and social development of country. Thus, health promotion plan is
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beneficial to aware society not to use unsecured and disturbing things that impacts on social
category of nation. In addition to this, positive outcomes will be effected such as decreasing in
number of patients and increasing improving quality services of health and social care services.
Moreover, effective hospitalization and proper cure for overcoming diseases can be obtained
effectively. However, health promotion organizations are significant for improving patients' health
and awaking society related to beware of alcohol and unsecured food.
3.3 Explain the importance of health related information to the public
Public welfare is obtained through health promotion tools. In this regard, health promotion
organizations uses different methods to aware society and communities with positive aspects of
social care at high level. In this process, these entities advertises in different ways to improve health
of people and getting interest of society towards health promotion activities. It is useful for social
development of country as well different ideas can be determined related to increasing in awareness
of society towards health and secured services. However, positive environment of organization and
country is gained. Including this, reducing in number of diseases and patients would be achieved.
Therefore, society's welfare can be gained at high level by applying several kinds of tools for
health promotion. Including this, it will be impact on less demand for alcohol, tobacco and
unsecured food. Therefore, society will be aware of not using unsecured food and drink. In this
regard, it has been determined that health care sector is interrelated with food industry therefore
effective health and secured services impacts on society's awareness and social development of
country. However, increasing in more effective health care and hospitalization is impacted on
nation's effectiveness. Therefore, less number of patients will be affected to promote healthy and
security services. However, adverting on health promotion for society's awareness is gained through
this process.
Hence, providing health related information to public is useful to gain society's awareness
that impacts on social development of country. Therefore, effectiveness of healthcare sector can be
gained at high level to improve health and security towards social care and social welfare. However,
increasing in health and secured food services will be effective to increase society's awareness.
Including this, different quality services of healthcare can be achieved at high level that impacts on
growth of country in healthcare, food and different sectors. Thus, providing health information to
public is useful to gain awareness of society and communities related to effectiveness of healthcare
entities. In this regard, it is essential for entity to encourage public for health promotion.
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TASK 4
4.1 Plan a health promotion campaign to meet objectives
In addition to this, it can be stated that by having an improved focus on diverse standards the issues
in regard to health condition can be overcome. By having an application of health promotion
campaign the health care sector can have diverse benefits.
Action Time scale
Design aim and objectives 1 week
Communication regarding objectives 2 week
Learning of government policies 1 week
Identification and use of approaches 3 week
Evaluation and review 1 week
Aim: Current campaign key motive is to reduce the health issues by the end of year 2017.
Objectives: In order to have better opportunities, it is significant to have better consideration of
diverse objectives. With an assistance of objectives design the health issues can be advanced in
desired manner. By creating better awareness among citizens the issues can be overcome
effectively. It allows to make sure that people are well aware of activities. Promotion of healthy diet
habits is also one of critical task which need to be referred. To decrease the death ratio is also a key
objective of health promotion campaign.
Activities
By having an improved focus on communication of activities the better awareness can be created
among members in regard to objectives of health promotion plan. It is necessary to make sure that
communication about motive of campaign is need to be accomplished effectively in order to meet
objectives. Internal communication methods need to be consider for sustainable development.
Learning in regard to government policies need to be developed effectively for better opportunities.
It means at a time of design of campaign plan it is vital for NHS to have focus on various
government policies to make sure that campaign work is legal and not having any illegal aspects.
By analysing policies such aspects the issues can be overcome in desired manner. Patients’ needs
also subject to determination because it allows to meet key goals and objectives. After the
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identification of the all communication channels it is vital for firm to have proper implementation of
all action and try to meet the objectives of campaign(Wong, Zimmerman, and Parker, 2010).
Along with this, authorities also need to ensure about cost factor in order to overcome issues and
make sure that objectives are being accomplished effectively. By having budget allocation to
television commercial and print media the promotion can be taken into account effectively.
4.2 Explain how health promotion campaign supports health promotion strategies
By having an effective promotion of health values the diverse advantages can be taken into
account. It has been noticed that campaign has improved the ratio of awareness among people and
reduced the ratio of disease occurrence. It allows to make sure that long term sustainability can be
attained in desired manner. It also promotes better health factors and lead to improvement in health
conditions. Positive impact on health and lifestyle of people is being created so that better
advantages can be attained. Along with this, healthcare system can be boosted effectively in order to
ensure that people are well protected. The health promotion campaign motive was to increase and
create awareness among persons about health conditions and issues(Weare and Nind, 2011). People
are now more aware of health diet habits which allows to improve sustainability. With an assistance
of such values the issues in regard to diversified issues has been overcome. It is because now people
are more aware of symptoms which allows in identification of diseases.
The campaign has also motivated some big corporate firms to have charity in NHS and
render a support to health promotion. It has also improved the lifestyle of people which has
decreased some diseases issues like diabetic, obesity, etc. By having an effective application of
methods the improvement in safety measures can also been taken into account. It is because it also
helps in reducing the health issues. Health promotion plan has advanced overall support to
application of legislative activities(Rongen and et.al., 2013).
CONCLUSION
As per the above study, this report is concluded that health promotion is very major and
effective tool to achieve the targets in health and social care sectors. This report is considered that
effectiveness of government sources to reduce the inequalities of health and has an effective impact
on success of the healthcare sectors as well. Moreover, this report concluded that health promotion
is must to improve the quality services and enable people to increase control over and improve the
health and behaviour of each individual patients. Furthermore, understand the role of professional in
health care sectors and analyse the possible effects of potential conflicts with local industry on
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