This report provides an in-depth analysis of a health promotion campaign targeting smoking during pregnancy in the London Borough of Camden. It begins with an introduction to health promotion and its significance, followed by an examination of relevant statistics on smoking among pregnant women in Camden. The report then explores two health promotion theories, namely the Behavioral change model and the Self-empowerment model, and discusses their potential impact on the campaign's effectiveness. It outlines health promotion and disease prevention strategies, including health communication and health education, and details two communication strategies: social media and face-to-face counseling. The report also considers the influence of 'The Acheson's report' on health promotion campaigns and outlines the six steps for planning a health promotion program, along with required resources and stakeholders. Furthermore, it explores evaluation designs, frameworks, and the impact of the initiative, drawing comparisons with similar campaigns. The report concludes with a summary of key findings and recommendations.