Unit 29 Health Promotion: Government Strategies and Models

This report delves into the multifaceted aspects of health promotion, examining the impact of socioeconomic factors on individual health, using a case study of a refugee family to illustrate these influences. It explores the role of government resources, including surveys and policies, in addressing health inequalities and supporting individuals. The report analyzes barriers to accessing health services, such as financial constraints and communication difficulties, and connects government strategies with health promotion models, particularly Beattie's model. It also highlights the crucial role of healthcare professionals in meeting health promotion targets and emphasizes the significance of routines in promoting healthy living. The report covers health promotion campaigns and their support for health promotion strategies, providing a comprehensive overview of the factors influencing and strategies employed in promoting public health.

UNIT 29 HEALTH
PROMOTION

Table of Contents
TASK 1............................................................................................................................................1
1.1 Impact of socio economic influences on health....................................................................1
1.2 Government resources relevance impact on health ..............................................................2
1.3 Barriers and reasons for accessing health services ..............................................................2
TASK 2............................................................................................................................................3
2.1 Relation between strategies of government and health promotion models ..........................3
2.2 Role of health care professionals in meeting health promotion targets................................4
2.3 Role of routines in promoting healthy living.......................................................................5
TASK 3............................................................................................................................................5
3.1, 3.2, 3.3 ......................................................................................................................................5
4.1 Health promotion campaign .................................................................................................5
4.2 Support of health promotion campaign on health promotion strategies ..............................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
REFERENCES ...............................................................................................................................9

INTRODUCTION
Healthcare is very significant method or insuring i effective care of human body. Health
care promotion is a procedure for making people enable in enhancing and improving their well-
being. Health care organisation can help people by providing health services to them. Various
kind of resources are available which can be used to assist people and to meet their health care
needs. System of health care also identifies components like hospital, health insurance, health
care organisations and NGOs. Present report describes about impacts of socio economics on
health of individual. Models of health promotion has been discussed in the report. Furthermore,
the report involves resources provided by government for helping people in health care.
Moreover, factors which impact health care promotion are illustrated. Various health promotion
strategies are also discussed. Roles of routines which support in promoting health care services
are also described.
TASK 1
1.1 Impact of socio economic influences on health
According to the case study Peter who belongs to Darfur, Sudan has been moved in the
United Kingdom as a refugee. This is done because he iwas suffering from type 2 diabetes. Many
of his body parts including legs were separated due to it. Perter and his spouse have 6 children.
Reason behind this is that the place they were living before, do not have culture of family
planning. Health of an individual greatly affected by socio-economic factors of the area people
lives in. Socio economic condition is termed as lifestyle and living standards of person. This
factor also includes income, earnings and facilities of education. Culture also impact health of a
person to great extent. Relation between socio economic condition and health of a person is very
significant Low earnings and poor economic condition lead to illness and social rejection
(Wright and Halse, 2014). It can also impact on mental health of individual. People who suffers
form poor economic condition sometime loses sense of control over things. Low income also
leads inappropriate nutrition and due to that they suffers from various diseases. In the case Peter
was going through problems because of the culture and social values in his area. There were no
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family planning rules in the region due to which he is having 6 children. Poor income has made
him unable to give proper nutrition to his family. Sarah, wife of Peter was also suffering from
depression and due to that she was incapable in finding a job for herself. Poor socio-economic
standard of the area she lived in was the main reason. Whole family was relying on income of
Peter and his earnings were not enough to fulfil the needs. Both husband and wife were addicted
to drinking and smoking habits which was also influencing their health.
1.2 Government resources relevance impact on health
Researches and survey conducted by government help in identifying inequalities in health
(Shelley and Cupples,, 2015). Many surves and reports are documented by government
authorities which assist in finding out data regarding health problem faced by individual. These
researches conducted by local bodies gathers information about people living in are and their
annual earnings. This data is documented and delivered to local health care organisations and
care homes. Care homes uses this data to provide facilities and services to people going through
heath problem and diseases. Care organisations also provides medical assistance to people on the
basis of data. These researches also determine inequalities in the society which is influencing
health of people. Health care organisation in which Peter and his family are getting treatment can
help them in improving health with the help of data given.
Resources of government support in status about socio economic condition of people.
With the help of these survey and government can make some rules and plan of action to reduce
the issues of health care. These policies made by authorities support individual in getting job and
employment. Policies helps in making living standard better. Government of the region also
make plans for people who are addicted to various kind of drugs like smoking, drinking alcohol
etc. As per the case Peter and Sarah are also addicted to smoking and drinking which is badly
impacting their health. Major aim of these policies is to provide rehabilitation to people in order
to restore life of addicted people (Kaplan,and Stone, 2013).
1.3 Barriers and reasons for accessing health services
There are various barriers which come ina way of accessing health care services. Access
to health care is defined as ability to get appropriate health and medical services which are must
for any individual. Following are the barriers which can affect Peter and Sarah in accessing
health services:
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 Financial reasons and barriers: This barrier is one of the major barrier which restricts
people in accessing health care services (Dorner, and et.al, 2015). Poor income of people
limits individual in getting god nutrition and food. This results in health problems and
diseases. Financial issues is a big hurdle due to which people cannot access services in
the country which are expensive. Accordion to case study of Peter poor income has
restricted him get proper treatment and medical assistance for his diabetes. Family of
peter is also suffering from problem due to poor financial situation of them. Communication barrier: It is also a major barrier for a person like Peter who has moved
from Darfur to new area UK. He does not know the language of the new place due to that
he was unable to communicate properly with local people. Language barrier is also
restricting him to discuss his health and getting access to health care services.
 Less awareness about polices and health services: Every country's government shoul
make policies and plans for people to provide proper health and medical services. Lack of
awareness about these services and policies restricts people in accessing health care
services. Accordion to case study Peter and Sarah do not have knowledge about these
policies due to their low education. Due to this they are unable to avail these services.
TASK 2
2.1 Relation between strategies of government and health promotion models
There is a major link between government strategies and model of health promotion.
Beatties health promotion model is very useful for promoting health care services (Dorner and
et.al, 2015.). The model is used for promoting health among people. There are 4 quadrants in this
model that give various approaches by which health can be promoted by governmental bodies.
This model also supports care organisations and care homes in encouraging health among
individuals. The model is very useful in making policies for health. Quadrants are as follows:
Authoritative Collective: This quadrant includes rule and obligations which made for welfare of
health (Venkatasami, Mohindra and Dover,, 2015). Laws and action are promoted by local
authorities in order to protect health. In case of Peter and Sarah who are addicted to smoking,
legislative action would be like making policies to add taxation on cigarettes. Product which are
used in making cigarettes should be subsidized. Policy for reducing the store who sell cigarettes
in the locality.
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Community development: In this part of model local bodies spreads awareness among people
about results of improper nutrition on health (Douglas,, 2016). This quadrant involves making of
local groups and communities. These communities in mentioned case would be like formation of
non-smoking areas in the locality they are living in. Certain sign boards and landmarks can be
made. Making of the system that can connect ex-smokers and addicted people so that inspiration
for quitting smoking can be given.
Health persuasion: In this quadrant health, proficient initiates health persuasion actions. In this
segment focus is on particular person. Campaign are organised to encourage quitting of smoking
and drinking. This approach focuses on individual. In case of Peter and Sarah the care in which
they are living can provide them pharmacist.
Health counselling: This quadrant focuses on specific need of an individual. Personal advice can
be given to Peter and Sarah on consequences of smoking. Counsellor makes decision according
to the specific requirement of individual person
2.2 Role of health care professionals in meeting health promotion targets
There is a significant role of health care experts and professionals in accomplishing target
of health promotions. Counsellor of health care organisations provides and sprecd health
awareness among people. They make self-help groups for helping and guiding people on health
issues. Experts have the responsibility of delivering good health care facilities to people.
Professionals put effort in promoting awareness about consequences of smoking on health. Role
of these workers in case study of Peter and Sarah is to make them aware about drinking and side
effects on health. Duty of these experts is to coordinate with local groups and communities to
get data about addicted people in the locality (García-Moya and Morgan, 2016). Local public
groups can support Peter and Sarah in quitting smoking and drinking habits. Counsellors of
health care organisations provides guidelines to them. These workers organize various
campaigns and events on termination of smoking. Health care experts also arrange awareness
events in order to make people aware about health issues. Reports are made by them on smoking
laps and documents are made on people who have quit these habits. Policies can be made by
health care experts for people like Peter and Sarah. These policies can support them in getting
proper medical assistance and rehabilitation.
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2.3 Role of routines in promoting healthy living
Routines is defined as well organised day including all the activities which are required
for pursuing good health. In the case study Peter and Sarah are addicted to smoking alcohol and
their health is getting impacted due to that. Healthy routine is a procedure in which proper diet,
nutrition, fresh food and exercises are included. Involving these thing in life lead to healthy
lifestyle of individual person (Tucker and et.al, 2014). The factor that causes deaths and disease
in UK is Chronic contamination. Appropriate schedules for eating food and avoiding thing which
can cause harm to health to healthy living. As per the case of Peter and Sarah they should make
proper schedule for their daily activities. They should take proper diet and nutrition so that their
illness can be recovered rapidly. The need to take medicine on time and daily exercise to
improve their health. Routines will also help them in improving health of their children. Risk of
disease reduces when a person makes use of healthy lifestyle. Healthy living also includes
various factors that must be taken care while making routines. Many public groups in UK are
promoting awareness regarding healthy living and benefits of routines. Peter and Sarah should
follow the routines given by their care home so that they can improve their life and health.
Nutritious meal should be taken by Peter so that he can reduce his type 2 diabetes. His family
should also make use of routine so that they can recover from their health issues early.
TASK 3
3.1, 3.2, 3.3
Covered in webpage
4.1 Health promotion campaign
Covered in poster
TASK 4
4.2 Support of health promotion campaign on health promotion strategies
There is a major support given by health promotion campaigns on strategies of health
promotion (Douglas, 2016.). Information related to particular disease get easily circulated to
large number of people. These campaigns make people aware about various kind of diseases that
are caused due to smoking and alcohol. For instance promotional campaign for smoking can be
launched and large number of people can given information about specific purpose of campaign.
Posters and boards can be used so that it become easy for people to get aware about this. This
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kind of promotional campaigns are very significant which focuses on particular health issues.
Apart form this promotional campaigns should also focus on issue which are faced by health care
organisations. Promotions must focus on strategies for health. Media and social media platforms
can help in promoting these campaigns. Personal approaches can also bring awareness about
consuming tobacco. Smoking is very terrible issue which is being faced by many people. Some
specific measures should be taken by campaigns to promote health strategies. Promotional
campaigns should not be costed highly . It should focus on negative effects of smoking. Health
activities and programs should be organised in universities to make youth aware about
consequences of smoking (Bonell, 2015).
CONCLUSION
Summing up the above report it can be concluded that various kind of issue are faced by
people in accessing facilities of health care. Promotional campaigns must be organised in order
to make people aware about health issues. People should make some schedule so that their life
style can be improved. Local authorise and government should take some initiatives to help
people suffering form heath issues.
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REFERENCES
Books and Journals
Bailey, J. and et.al, 2015. Implementing sexual health promotion interactive digital interventions
in real-world settings.
Bonell, C., Humphrey, N., Fletcher, A., Moore, L., Anderson, R. and Campbell, R., 2014. Why
schools should promote students’ health and wellbeing.Bmj. 348(7958). p.g3078.
Dorner, T.E. and et.al, 2015. Lay elderly volunteers as buddies for old subjects in a community-
based health promotion project: nutrition optimisation, physical training and improvement of
social support.European Journal of Public Health. 25(suppl_3).
Douglas, J., 2016. Developing an intersectionality based framework for health promotion.
García-Moya, I. and Morgan, A., 2016. The utility of salutogenesis for guiding health
promotion: the case for young people's well-being.Health promotion international,
p.daw008.
Kaplan, R.M. and Stone, A.A., 2013. Bringing the laboratory and clinic to the community:
mobile technologies for health promotion and disease prevention a.Annual Review of
Psychology,. 64, pp.471-498.
Rasella, D. and et.al, 2014. Impact of primary health care on mortality from heart and
cerebrovascular diseases in Brazil: a nationwide analysis of longitudinal data.Bmj. 349.
p.g4014.
Shelley, E. and Cupples, M.E., 2015. Health promotion to improve cardiovascular health in the
general population.The ESC Textbook of Preventive Cardiology, p.303.
Tucker, P. and et.al, 2014. Exploring the nexus between health promotion and occupational
therapy: Synergies and similarities: Explorer le lien entre la promotion de la santé et
l’ergothérapie: Synergies et similarités.Canadian Journal of Occupational Therapy. 81(3).
pp.183-193.
Venkatasami, M., Mohindra, A. and Dover, S., 2015. Health promotion of hazardous and
harmful alcohol intake associated with maxillofacial trauma.International Journal of Oral
and Maxillofacial Surgery. 44. p.e114.
Wright, J. and Halse, C., 2014. The healthy child citizen: Biopedagogies and web-based health
promotion.British Journal of Sociology of Education. 35(6). pp.837-855.
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ONLINE
Health policies . 2017. [Online]. Available through: <http://www.gov.uk/>. [Accessed on 10th
July , 2017].
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