This report examines a health promotion campaign focused on smoking cessation during pregnancy, designed by a Health Promotion Officer. It outlines a 'Healthy Start' campaign offering benefits to pregnant women and mothers with young children, alongside discussions of relevant theories like the Health Belief Model and Self-Determination Theory. The report analyzes local statistics from Birmingham, highlighting the prevalence of smoking among pregnant women and the impact of smoking cessation policies. It also identifies and evaluates two health promotion theories, discussing strategies for health promotion and disease prevention, including communication strategies and stress management techniques. The report also references the Acheson's report and its influence on health inequalities, particularly among pregnant women, and discusses the socio-economic factors contributing to smoking habits. The report concludes with a discussion of communication strategies, emphasizing the importance of face-to-face interactions and support from healthcare professionals to reduce smoking rates and improve the health of both mothers and babies.