Business Plan & Funding: Health Line Social Care Enterprise, UK

This business plan outlines the strategy for Health Line Social Care Enterprise, a limited liability organization focused on delivering premier home health care and community-based social services in the West Midlands, England. It details the aims and objectives of the business, including increasing gross sales and serving a significant number of clients within the first year. The plan includes a comprehensive market research analysis using the PRESTCOM framework, assessing political, regulatory, economic, social, technological, competitive, organizational, and market factors. Human resource requirements are defined, along with the governance, legal, and management structure. The operational model emphasizes a skilled team providing direct service, and the funding strategy focuses on government funding, with alternative exit strategies considered for long-term sustainability. The business plan aims to position Health Line Social Care Enterprise as a leading provider of quality social healthcare services at reasonable prices.

Running head: BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL
CARE
Business Plan of Social Enterprise in Health and Social Care
Name of the University:
Name of the Student:
Authors Note:

1BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
Executive Summary
The purpose of the Health line Social Care Enterprise business plan is to ill position its business
as a limited liability organization that will be owned by its major investors and key operators.
Considering the same, the business plan elucidated that the political and regulatory environment
indicated certain changes in drug imports along with strikes’ of health experts due to salary
irregularity are the regulatory concerns that must be considered by the new business. Considering
the increasing need of the service providers both the managers is deemed to have the operational
role of following primary roles in the management process through offering direct service to the
employees. Health line Social Care Enterprise operations is supposed to be focused on recruiting
highly skilled healthcare service providers with observing increase in growth. The services
offered by “Health line Social Care Enterprise” include emergency, ambulance, and pharmacy,
diagnostic along with casualty services. Prices will be demanded based on technological changes
along with government controls. Being a social healthcare institution the business focuses on
offering quality services to consumers at reasonable price. Moreover, the fundraising strategy for
social entrepreneur “Health line Social Care Enterprise” is considered through government
funding. This funding strategy is decided to be implemented as it is considered ideal for the
early-stage organizations that require a similar pool of funding. In case the social care
organization faces the issue of bankruptcy in future certain alternative exit or market
sustainability strategy techniques are considered that can facilitate the investors in transforming
illiquid securities into tradable securities or cash through Initial Public Offering.

2BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
Aims and Objectives of Business Plan
The aim of the new business of “Health line Social Care Enterprise” is to set up a health
and social care organisation along with offering innovative services though their health care
facilities. The objectives those are set to be attained after implementation of the social care
business is indicated below:
 10% increased gross sales by the end of first year of the business
 14 personal injury case management clients served at the end of the first year
 127 Home health care patients served at the first year of the business
 70% of consumer satisfaction surveys attained indicating satisfaction with the social care
services
Introduction and Background
Health line Social Care Enterprise will offer an exceptional combination of premier home
health care along with community based social services in the region of West Midlands
in England, United Kingdom. It is indicated that there is an increased need for quality home
health care and social services within the region and it is also gathered that through employing
competent employees with well responsive management business success can be attained by the
new social service enterprise (Anthopoulos, Reddick, Giannakidou and Mavridis 2016). Health
line Social Care Enterprise will position its business as a limited liability organization that will
be owned by its major investors and key operators. West Midlands in England is positioned as a
home to exceptional hospitality facility that will serve as referral base for the new company.

3BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
The target consumers of healthcare services offered by Health line Social Care Enterprise
will be the individuals and families those are in need of domestic health care or social services.
Such patents are generally referred by other health care professionals like insurance
organizations, physicians along with health care facilities (Arogyaswamy 2017). The company
will also have the excellent reputation through the skilled clinical director which has been
providing home health services through another agency over past three years.
Market Research Analysis
PRESTCOM Analysis
 Political- The political environment of England is observed to have an impact on the
performance of social healthcare industry as it is observed that funding for certain
treatments is done by government and their rates are not synchronised with the actual
rates set by the healthcare institutions. The new social healthcare business must focus on
exploiting the opportunity of government spending in healthcare facilities.
 Regulatory- From analysing the regulatory environment of England it has been gathered
that it faces changing regulatory environment that includes tax laws, employment
regulations, and consumer protection laws along with the insurance mandates that can
affect the sector. Certain changes in drug imports along with strikes’ of health experts
due to salary irregularity are the regulatory concerns that must be considered by the new
business.
 Economic- The economic factor existing within England such as purchased behaviour of
consumers along with the drastic increase in the cost of labour that can increase difficulty
for the company in working without sufficient availability of qualified staff. The new

4BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
social healthcare business must consider determining the infrastructures that can enhance
the medical services along with increasing investment within the sector.
 Social- Consumers of the home health care services and personal injury case
management services rarely compare service providers directly. They are likely to follow
word-of-mouth commendations, particularly when the recommendations are attained by
the physicians. Market analysis of the social healthcare service industry of United
Kingdom revealed that the most vital element for evaluating competition within the home
health and social service fields is regarding ways to persuade other professionals in order
to repeatedly referring clients to the agency for healthcare services (Costa-Font and Greer
2016). Considering such market situation, the “Health line Social Care Enterprise” will
demonstrate exceptional patient care, recent and pertinent service providers’ qualification
along with professional organization and business management.
 Technological- England healthcare sector is observing fast improving technological
advancement where it has been observed that regular modernization of the surgical
equipments and tracking devices of the social healthcare institutions are maintained in a
way that data can be retrieved as and when required. Considering same, such
technological advancements must be considered by “Health line Social Care Enterprise”
in treating patients efficiently.
 Competitive- Social healthcare serves in England is observed to face intense competition
due to increasing number of healthcare providers those are leading in terms of margin
over other organizations. With offering competitive social care and healthcare services,
the new enterprise is deemed to capture majority of home health care along with personal
injury case management market in the selected region of United Kingdom.

5BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
 Organizational- For “Health line Social Care Enterprise” to sustain in the England
healthcare sector it must focus on maintaining sustainability within the sector through
adopting the changing trends where it must be connected with the technology and
maintaining along with creating enough value through establishing an economically
stable environment.
 Market- The target consumer market of “Health line Social Care Enterprise” will include
patients those are referred by physicians, heath care facilities along with other health care
professionals (Huhtala, Pikkaraine and Saraniemi 2017). The target consumer base for
the social healthcare company for personal injury case management component of the
business will include people those have been injured on job or in other kind of accident.
The target patients might also need other home health services like social work in to
access required community resources.
 From the market research it has been analysed that the population base in the West
Midlands in England, United Kingdom is aging and more individuals opt to stay in their
homes for longer duration and return home after hospitalization rather than to the nursing
home. The key factor that is observed to be considered by consumers along with referring
professionals at the time of acquiring healthcare services or social service heath care in
the professional reputation (Benetoli, Chen and Aslani 2018).
Human Resource Requirements
The human resource requirement for Health line Social Care Enterprise will be based on
attaining minimal growth of client base. The personnel plan of the new healthcare social
enterprise is indicated below:

6BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
 Administrative Director: This position will be held by an agency owner and will be
responsible for assuming all social work hours of service during the initial service years. The
director Chris Goldman has an experience in the healthcare industry as an operations
manager (Elton and O’Riordan 2016).
 Clinical Director: This position will be held by Ellene Walker which has previous
experience as clinical director for a home health care service in England. The responsibility
of director will be to decide skilled nursing hours of service and with increase in nursing
hours additional nurses will be employed (Johnson and Garvin 2017).
 Administrative Assistant: This position will be held by Kelly Madison and it will be based
on 30 hours per week reimbursed at £ 12 for each hour. The position will be used at the
discretion of employee with previous notification to the administrator.
 Skilled Nurse: The position will be held by Mark Johnson and the skilled nurses will be paid
£ 18.50 for each hour for the direct service hours. There will be no such benefits attached
with this position other than 2 weeks of paid personal leave as this is a part-time position.
 Nurse’s Aide: The position will be held by John Dukes who will be paid £ 10 each hour for
the direct service hours and will be a part-time position. There will be no specific benefits
related with this position (Waxman 2017).
 Social Workers: The position will include social workers those will be paid £ 8.50 for each
hour for the direct service hours.
 Physical Therapist: The position will include 4 physical therapists on those will be paid for
£ 10 per hour. This position will have the responsibility of offering information, therapeutic,
support and diagnostic healthcare services to the clients as social service.

7BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
Governance, Legal and Management Structure
The legal and governance structure of Health line Social Care Enterprise will be a limited
liability company that will be created by the United Kingdom state law and governed by an
operating agreement. The members will not be responsible for corporate obligations and debts
and will include members instead of shareholders (Phillips, Harrington and Srai 2017). The legal
considerations those will be followed by the social healthcare organization will have
shareholders and will follow IRS 501 (C) (3) and the business income will be subject to tax. The
management structure of the new social service healthcare company is indicated in the figure
below:
Figure 1: Management Structure of the Health line Social Care Enterprise
(Source: Authors Note)
AdministrativeDirectorPhysicalTherapistSkilledNurseNurse'sAideSocialWorkerClinicalDirector

8BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
The management structure of the healthcare organization will include personnel having
responsibility at different level of the organization those will be responsible for oaring high
standards of patient care ad for maintaining quality and safety of care. The employees at different
levels of management structure will offer community based social healthcare services like
Personal Injury Case Management with traditional home health care (Phillips and Srai 2017).
Operational Model
Health line Social Care Enterprise will have an operations team that will include one
administrative director, clinical director, employees along wit contracted agency including
physical therapist. In the operations strategy of the company, both the managers will offer direct
service. The social worker will be responsible for providing all the social work along with home
healthcare services during the initiating stage of the business (Rudiger 2016). The social working
healthcare services of the company will consider offering the administrative direction along with
carrying out most of the administrative functions with attaining assistance from the
administrative assistant. The nurses will provide direct nursing services at the time of initial
business stages along with supervising the nursing staff (Schick 2015).
With the increasing need of the service providers both the managers will have the
operational role of following primary roles in the management process through offering direct
service to the employees. Health line Social Care Enterprise operations will be focused on
recruiting highly skilled healthcare service providers with observing increase in growth. The job
descriptions will be written for each positions along with that an employee handbook will also be
developed before the initiation date of the business (Simunaniemi, Saarela and Muhos 2017).
The operations model of the social service healthcare enterprise is indicated in the figure below:

9BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
Figure 2: Operational Model of the Health line Social Care Enterprise
(Source: Authors Note)
Operations of the enterprise under the administration level will include information,
therapeutic, diagnostic and support services for the target clients. The operational model of the
company will focus on providing personal injury case management services that encompass
assessment, resource linkage, planning, reporting along with professional services to the patients
(Munro et al. 2018). Health line Social Care Enterprise will offer home healthcare services for
the patients those will require home health nursing staff as a social service.
Marketing Strategy Analysis
7Ps of Marketing

10BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
 Services: The services offered by “Health line Social Care Enterprise” will include
emergency, ambulance, and pharmacy, diagnostic along with casualty services. The
emergency social healthcare services will include advanced hi-tech medical equipments
with home care services to the patients in need.
 Price: As the service offered will be intangible the pricing strategy will not depend on
competitor pricing. Prices will be demanded based on technological changes along with
government controls. Being a social healthcare institution it will focus on offering quality
services to consumers at reasonable price. Low cost services will be provided and the
charges will range from $ 2000 to $10000 and the rest of the funding for offering medical
facilities to the underprivileged or disabled will be attained from government.
 Place: The place where the social care services will be offered to the consumers by
“Health line Social Care Enterprise” is in the West Midlands in England, United
Kingdom. Through operating in this region, the new business will analyse the local
infrastructure, potentially attractive consumer segments and public transportation
network within the region. This will ensure accessibility of social care services to
consumers.
 Promotion: Developing Responsive Healthcare Social Media to Build Brand Online:
This can serve as an effective marketing strategy in which the new enterprise will focus
on using social media platforms such as Face book, Twitter and Instagram to reach
increased target consumer base along with engaging their current patient population
(Gomes and Moqaddemerad 2016). Trough marketing the social healthcare services the
healthcare providers can facilitate in enhancing brand recognition along with attracting
ore target consumers.

11BUSINESS PLAN OF SOCIAL ENTERPRISE IN HEALTH AND SOCIAL CARE
 Physical Evidence: “Health line Social Care Enterprise” will focus on maintaining good
ambiance considering cooperative reception attendants to comforting social care staff.
The staff will follow a dress code to indicate professionalism and maintaining discipline.
The services offered will be well-organised and the special care provided will be hygienic
and comforting.
 Process: The services that will be offered by “Health line Social Care Enterprise” will be
disabled friendly. The prices of this new healthcare institution will also focus on
maintaining health and safety through offering rapid and effective social care services.
Considering the modelling it can be stated that “Health line Social Care Enterprise” will
effectively make money from government, organizations and individuals. Funds will be
attained from local authority and government officials through proposing the contribution
of this new project of offering health and social care to disabled and deprived citizens of
England.
 People: In marketing the services of “Health line Social Care Enterprise” the business
will require to establish a reputation for the excellence and expertise. It will initiate with
the social healthcare organizations own contracts those are in positions to recommend
and make referrals to the healthcare organization. The marketing efforts will focus on
developing recognition among other professionals in health care and the social service
fields (Huhtala, Pikkarainen and Saraniem 2017). The volunteers of “Health line Social
Care Enterprise” will be responsible for communicating quality patient service along with
utmost satisfaction from referring physicians along with heath care facilities.