Report: Contemporary Issues in Health and Social Care - Analysis

This report delves into contemporary issues within the health and social care sector, analyzing the reach and dissemination of information, and its influence on public attitudes and behaviors. It explores various techniques for disseminating health-related information, examining the impact of media, including television, social media, and newspapers, on shaping public perceptions. The report assesses methods for evaluating the reliability and validity of information sources, emphasizing the importance of critical analysis. It further investigates different perspectives on health and social care issues, considering how these perspectives have evolved over time. The report also examines local health and social care practices, comparing them to national trends, and analyzes the factors that contribute to the development of diverse perspectives. Finally, it discusses the potential consequences of contemporary thinking for health and social care provision and services, offering a comprehensive overview of the current challenges and opportunities in the field.

CONTEMPORARY ISSUES
IN
HEALTH AND SOCIAL
CARE

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1Reach of health and social care related information to public domain.............................1
1.2 Different Techniques for disseminating information related to health and social care....2
1.3 Different way in which information of health and social care influences attitudes and
behaviours of people...............................................................................................................2
TASK 2............................................................................................................................................3
2.1 Ways in which media influences the attitudes and behaviours of people........................3
2.2 Assessing how to evaluate reliability and validity...........................................................4
TASK 3............................................................................................................................................5
3.1 Different perspective on issue relating to health and social care. ...................................5
3.2 Different perspective gleaned from different sources in health and social care issue have
changed over time...................................................................................................................6
3.3 Findings of health and social care practices locally.........................................................6
3.4 The factors influencing the development of different perspectives over a period of time.7
TASK 4............................................................................................................................................7
4.1 Analysing the extent to which local attitudes reflect at national level.............................7
4.2 Validity of Public attitudes and behaviour.......................................................................8
4.3 Possible consequences of contemporary thinking for health and social care provision and
services...................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Health care is the term that is generally for educating people about the health issue. This
covers big area as environmental, social health, emotional health, intellectual and spiritual health.
There are many issues that are faced by the organisation that offers services in this
industry(Cherry and Jacob, 2016). Many problems are faced by many people and it is required
for the this sector agency and organisation that are providing their services to disabled people to
make sure that their treatments is according to need of the patient.
There are different media that can be used by this industry to aware the people about
issues related to their health as media, television. It is one of the important segment to make the
awareness among the society so that they can address issues that are faced by society in this
regard. For spreading awareness, different medium can be used as for child awareness, use of
video medium and adult awareness can be spread by newspaper and circulation through
television and radio. There are different kind of disabilities related health that are faced by the
patient as Physical disability, visionary issue, Deaf and mental problem.
TASK 1
1.1Reach of health and social care related information to public domain.
The promotion related to health and safety of individual is important it supports in
creating the awareness among individuals about there rights and inform them in relation to
prevention from disease which enhances healthy lifestyle of individuals of society. It is necessary
for peoples of society to be aware about certain public issues such as child abusing and other
issues. Awareness of certain issues in public helps them to demand and claim better quality of
health related service and supports in securing environment with standards. The information for
creating awareness among society individuals can be provided by various means of
communication. The practitioners in health and social care can provide information through
channels of communication such as face to face, radios and television, internet and social media,
banners, hoardings, newspapers, posters and etc. The educate individuals of society such as
school teachers, doctors and nurses other individuals plays a important role in sharing health and
social care information among society effectively(Pugh and Duffy, 2013). Along with these
individuals of society certain government and non government organisation of country countries
such as World Health Organisation, Health Protection Agency and Centre for Disease Control
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plays effective role in sharing the information among individuals for health and safety. The
individual of society must have proper information that whom to contact in case when they faces
any issues(Reeves and et.al., 2011). These contact information supports personnels safeguarding
and protecting them. All the information related to health and social care centres and other
contact information must be provided which help individuals for contacting in at the time of
issues. The information relate to cure from ZIKA virus must be provided the individual
effectively. Sometimes information sharing fails to reach target audience so right and essay to
understand message must be conveyed among individual to provide effective information for
ZIKA virus.
1.2 Different Techniques for disseminating information related to health and social care.
The circulation of significant information relate to health of individuals of society can be
conducted by various means of communication. Television, radio, local and national newspapers,
posters, leaflets, pamphlets, radio, social media and online websites are some of the useful tools
in disseminating the health information among society personnels. Relevant and effective
awareness can be created by using these tools. The online health websites, social media and
television supports in delivering information and creating awareness among society rapidly at
national level. For example all relevant information for taking preventive measures for swine flu
disease was circulate quickly on global level when certain countries where facing this issue with
the support of television, radio, social media and internet. This techniques are effective in nature
for disseminating relevant information but apart from this it also creates fear among public of
country. This create scary situation in the country if this is done in order to promote social sites
and to increase the sale of newspapers. The awareness among public must be created
significantly by the use of actual and relevant data, facts and figures which supports public to
overcome from panic situations. Government non government and social organisation can
conduct seminars and campaigns in order to create awareness effectively without creating fear
among public.
1.3 Different way in which information of health and social care influences attitudes and
behaviours of people.
The sharing of information relating health issues is an important part apart from this the
presentation in which information is to be circulated among public plays important role(Thoits,
2011). It is a part which impacts on the behaviour and attitude of individuals of society so it is
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necessary that the information relevant to health must be disseminated with a use of proper and
appropriate method which is significant to target different audience. The selection of method for
circulation if information can be done on the factor of age group of audience for which
information is meant for and it can be done on the basis of gender. For example, the old age
group people mainly like newspapers, radios and televisions so while targeting this age group
information must be circulated through the means of these methods apart from this which
circulating information to younger age group they can use social media and online websites
which is mainly refereed by these age groups(Coreil, 2010). The information to parents relating
to health can be transferred by pamphlets, televisions and posters.
Apart from this information the presentation of information must be effective in nature.
The images, font styles, colours and message them must be in such a way which attract
individuals to read or listen. The person transferring in formation must present information on
the basis of age group which helps to attract individuals easily. If the information is meant for
children they can use bright colours and eye catching images apart from this for old age group
the size of fonts must be bold and dark which help in easy reading. The message must be short
and specified. The goods presentation and simplicity of message helps in influencing behaviours
and thoughts of individuals.
TASK 2
2.1 Ways in which media influences the attitudes and behaviours of people.
The information relating to health and social care can be transferred among public with
use of various ways and different type of media. The channels of televisions, short videos,
advertising, national newspapers, social networking sites such as Facebook, Twitters and
Instagram, radios are the methods most commonly used in order to impact on behaviours and
attitudes of individuals. Theses methods of communication plays important roles in shaping
opinions of society individuals. The use of media can positively act and supports in influencing
the behaviours and attitudes positively by creating awareness for prevention from disease by
taking necessary measures. Apart from this media sometimes acts negatively by influencing the
attitudes and behaviours of general public negatively in relation to heath issues(Reisch, Eberle
and Lorek, 2013). This can change the way which people see for particular situation or
individuals habit. For example, if the methods used in creating awareness for health issues uses
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the images which shows the last stage of life of patient due to mouth cancer, it may create fear in
the minds of individuals for smoking habits. The overstatement of information and figures while
creating awareness among general public may create fear among them for health related issues
and it act as threat in well being of society(McHugh and et.al., 2011). From this it can be said
that media is the factor which have high impact on the attitudes of individuals. The media is only
the factor which can directly attack certain individuals such as females, youngsters and adults
easily by its information. The modification of attitudes and views of the individual can be done
easily rather that modification in group of people through media. The individual who use media
as a source in disseminating the information regarding health issues creates advertisement in
such a way that the can appeal maximum individuals at a same time by there promotion. The
messages and advertising theme is created according to the individuals which supports in
attracting maximum people easily. The local and national newspapers and television
advertisements conduct over statement to increase there sales and Target rating point
respectively. So the society individuals must be know about these techniques of influencing used
by advertises and they should not considers all information valid and reliable to overcome from
fear in relation to health issues.
2.2 Assessing how to evaluate reliability and validity.
As above mentioned in the assignment the media helps to educate individuals of the
society and provides information apart from this it also creates the fear among the public through
its overstatement in advertisement which in not at all good for societies well being. The over
statement in advertisement relating to health issues emerges panic situation. It is necessary for
individuals of society to check validity of advertisement before believing on it completely. The
trustworthy of the information in advertisement is referred to reliability of it. There are many
cases where media provides inaccurate or complete wrong and invalid information to general
public. For instance, government and non government organisation working in health and social
care sector publishes wrong and inaccurate reports of health and social care in order to get
appreciation from general public of society. This have significant impact over the owners of
media company for its validity and reliability(Lymbery, 2010). The political parties are also a
group of individuals who tends to provide wrong information for their personal benefits from
individuals. The content and circulation of information among general public is highly impacted
by the political presses and pressure of other organisation on the media and its owners. It is
4

completely depended on the individuals point of view and what there are understanding from it.
The writers, editors and photographers and their perception directly affect the information. By
considering all the facts individuals must consider all the factors important and they should
watch the information from different perception and they should collect information from
different sources and judge accordingly(Griffiths and et.al., 2012). The collection of information
from different sources supports individual to get knowledge briefly from different sources and
after which they can believe on its accuracy and validity.
TASK 3
3.1 Different perspective on issue relating to health and social care.
There are various health and social care issues faced by the peoples of united kingdom.
Different perceptions are developed by these issues relate to the health and social care if
individuals(Kemshall, 2010). Different types of disabilities which may occur in individuals. The
different types are described as follows:-
Vision Impairment:- This disability is related to problem where people are blind or it can be
said that the people can't see any thing.
Deaf:- This disability is related to individuals who cannot hear any sound. Some persons can't
hear completely and some may have face issue where they can hear but not completely.
Mental health condition:- These is a condition where individuals faces mental illness. The issue
may occur due to stress and depression in individuals.
Physical disability:- This disability is can occur in individual by birth or it may be due to any
accidents met by individual. In physical disability is a aspect where individual cannot functions
properly.
The health and care issue of individual i.e. obesity is described as follows:-
Obesity:- It is situation when individual faces a medical situation in which excess fat in the body
is being allocated which affects health of individuals negatively. This medical condition
generally arises the intake of calories is more(Thoits, 2010). The obesity can lead to the medical
issues such as high blood pressure, heart attack, diabetes, strokes and migraine issues.
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3.2 Different perspective gleaned from different sources in health and social care issue have
changed over time.
The individuals disease generally caused due to the high sugar level in the blood is
referred as Diabetes. It is mainly caused when the level of insulin and glucose in the blood tends
to decrease. There are many issues in health and social care sectors which are changing in as per
the time changes(Chakraborty and et.al., 2011). For monitoring the different issues relating to
health and social care sectors changes over the time period different perspectives are taken into
consideration. These perspectives is been arise significantly over a period time. The perspective
of service user is the most important issue in the health and social care sectors. This perspective
creates the issue of increasing demand for health and social care service. The budget restriction
have also played a significant role in changing the point of view of health care. Increase in health
and social care have supported individuals in focusing of child and residential health care. The
standard of living of peoples within society have positive impact due to increase in health and
social care which supports in well being of society.
3.3 Findings of health and social care practices locally.
There are many health and social care sectors in United kingdom. These sectors play
important role in providing the services to diabetic patients of country. There is a significant
change in the sectors working in the health and social care. It become possible by adoption of
changes in these sectors to determine the disease like diabetes and it supported in providing
effective medicine for the disease(Thoits, 2011). For instance, the development of modern
technology supports doctors in inventing the effective vaccines for curing patients from diabetes.
The standard of service provided by heath and social care sector to old age groups is the main
issue in these sector. The social and mass media communication directly influences the
contemporary issues significantly which are related to the health and social care. It is important
for United Kingdom to insure the life of every individuals of country. The health and social care
organisation can develop there services by using new modern technologies and by invention of
new medicines and vaccines to cure from different diseases(Thoits, 2013). There is a significant
increase in invention of medical instruments which helps in detecting different diseases with
time which supports in taking preventive measures before it spreads among individuals. The
today's generation of individuals are heath conscious which is good for society.
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3.4 The factors influencing the development of different perspectives over a period of time.
There are many important factors which plays a significant roles in health and social care
development. It this many individuals with different cultures and religion takes part in it. The
individuals patients suffering from diseases have different values, beliefs and attitudes i.e. these
varies from each patients(Gilbert and Powell, 2010). For instance the attitudes and belief of
individuals staying in United Kingdom differs from individuals of other countries. There are
certain factor which directly or indirectly influences the development of health and social care
sectors. These factor are described as follows-
 Socio-cultural Factors:- The socio-cultural factors includes the values, beliefs and
attitudes of individuals. These may have both negative and positive effects in
development of health and social care sectors
 Political Factors:- The political condition of country is included under this factor. The
good political stability supports in growth of health and social sector whereas political
instability within economy declines the growth directly.
TASK 4
4.1 Analysing the extent to which local attitudes reflect at national level.
The local issues is the main factors which creates many national and international issues.
The local attitudes in respect of health and social care directly influence the national level
attitudes. The local and national level attitudes have positive correlation between them. The
various factors such as social, political and cultural factors directly supports in influencing
attitudes of individuals living in different areas within the country. For instance, the individuals
leaving in remote and backward areas relatively do not demand for alteration in health and social
care services. The individuals of United kingdom have both positive and negative attitudes
towards their heath and social care services. The attitudes of individual in UK is influenced by
the quality of service they receive. This is because country is divided in different regions and all
regions do not receive quality service. The health and social care sectors are very sensitive as this
sectors deals with the life's of individuals(Taggart, 2011). The peoples faces many health related
issues. To eliminate the health issue of diabetes which is caused due to obesity local government
have planned significant strategies. The obesity and overweight also creates the diseases such as
high blood pressure and heart attack. The obesity is major health issue which is faced by
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individuals of United Kingdom this affects societies well being. The consumption of healthy
food, low calories intake is a best method to minimise obesity issue. Surveys are conducted by
government in order to evaluate level of obesity in different regions of country(Ayo, 2012). To
circulate information about negative impacts of obesity on health promotion and health
awareness campaigns play important role. These issue can be overcome by support of every
individuals of society and supports in well being of society.
4.2 Validity of Public attitudes and behaviour.
It can be seen that sometime individuals over react on the issues relating to health and
social care. The validity of individuals action towards the obesity health issue must be measures
and evaluation of peoples attitudes and behaviours towards issue is important. National Health
Service have played significant role in creating awareness among general public for the health
issues created by obesity. There are many health issues but obesity is considered as an significant
issue. This issue is increasing day by day among children and adults both in developed and
developing country. In United Kingdom awareness among the individuals in relation to health
issues is created by the support of governments and professionals working in health and social
care sector. In is done by start up of various health programs and campaigns which influences
peoples for healthy eating's and low calories intake. Media have played a significant role in
promoting healthy life and influencing the attitudes of society individuals towards health issues.
Government of United Kingdom have developed a strategy to over come from this
issue(McHugh and et.al., 2011). It a strategy government charges high taxes of sugar used by
soft drinks manufacturing companies which helps in reducing sugar level and supports in
declining health issues.
In order to create awareness among society for health issues, government must frame
significant strategies to influence the attitudes and behaviours of individuals towards health
related issues it also supports in educating individuals towards health. The health and social care
services which is used by individual supports in developing their attitudes and behaviours. There
is rapid increase in obesity issue among individuals(Timmermans and Oh, 2010). In United
Kingdom problem of obesity is most commonly found in the individuals living in urban areas.
For overcoming from this issue individual must start daily exercise and must have balanced diet
with low calorie intake. In overcoming this issue government have played significant role by
promoting healthy life and start ups of health programs and campaigns.
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4.3 Possible consequences of contemporary thinking for health and social care provision and
services.
In order to overcome from problems regarding health issues education for its negative
factor among public is very important. If the mindset of individuals toward health and social care
do not changes it may lead to various consequences. Reflection of health and social problems is
significantly done by media(Dein and et.al., 2010). The service regarding health issues received
by adults and standard of service is bad which is a major contemporary issue within health and
social care service. The disseminating information relating to health and social issue have
supported significantly in influencing individuals attitudes and behaviours towards health issues.
The opinions of individuals have received when media reported on inequalities in health
services. The individuals living in remote and rural areas of country do not receive good health
and social care services which do not support in solving health problems of these individuals.
Thus these individuals believes in traditional methods in solving health related issues rather than
believing on health care centres. The consequences of contemporary thinking is mainly caused
due to low level of education related to health and social care. Today's individuals are busy in
their job due to these they neglect their health and which leads to poor held and generated high
demand health care services(Lymbery, 2010). The health care services and there standards have
significantly improved with support of governments and professionals working in health and
social sector. Media have played vital role in creation of awareness among society individuals
for health issue and supported in encouraging individuals for maintaining their health.
Contemporary thinking must be eliminated by individuals and they should focus on modern
thoughts. In relation to health behaviour individuals must develop their thoughts and ideas.
CONCLUSION
The above report concludes that in order to develop the level of individuals health within
country in is necessary to develop health and social care services. In disseminating information
within general public of nation relating to health and social issues media, government and
professionals working in health and social care sectors plays an important roles and supports in
providing guidance to individual. The above report significantly demonstrated the attitudes and
behaviours of individuals towards health issues which is influenced by the media. This report
also concludes that problems related to health of can be eliminated by educating individuals for
taking necessary preventive measure for healthy life.
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