Health Promotion Report: NHS, Health Beliefs, and Campaigns

This report analyzes health promotion within the context of the National Health Service (NHS) in the UK. It explores the effects of socio-economic factors on health, assessing the relevance of government sources in reporting health inequalities, and identifying barriers to healthcare access. The report examines the link between government strategies and models of health promotion, the role of professionals in meeting health promotion targets, and the impact of routines on promoting healthy living. It also discusses health beliefs related to health behavior, potential conflicts in the local sector, and the importance of providing relevant health information to the public. Finally, the report culminates in the planning of a health promotion campaign and support strategies.

Health Promotion

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Explaining effects of socio-economic influence on health...................................................1
1.2 Assessing the relevance of government sources for reporting inequality in health..............2
1.3 Barriers to access healthcare.................................................................................................2
TASK 2 ...........................................................................................................................................3
2.1 Analyse link between government strategies and models of health promotion....................3
2.2 Role of professional for meet government targets for health promotion..............................4
2.3 Explain role of routines in promoting healthy living............................................................4
TASK 3............................................................................................................................................5
3.1 Explain how health beliefs related to concept of health behaviour......................................5
3.2 discuss possible effect of desired conflicts in local sector on health promotion..................6
3.3 Importance of relevant health related information to the public...........................................6
TASK 4............................................................................................................................................6
4.1 Plan a health promotion campaign........................................................................................7
4.2 Health promotion campaign support in strategies.................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Health promotion is considered as the process which enables people in improving their
health conditions and increase control level for good health. These kinds of activities are
generally focused on human behaviour regarding environmental and social participation. This
report will analyse the impact on unborn child or foeticide and examine the strategies as well as
model of health promotion (Lewis, 2015). Major roles of professional for health and social care
also will be discussed here. This assignment is based on National Health Services (NHS) which
is a public health service provider and situated in UK. This report will describe theories of health
behaviours and importance of information. In this considered various conflicts between local
sector and health promotion.
TASK 1
1.1 Explaining effects of socio-economic influence on health
According to this case study, National Network of Smoking Preventions conduct a
research that founded as cigarette serve to low socio-economic status. In this various factors
defined that can be affected on the culture and education material for analysing effective
segmentation so that they work for proper transportation, construction as well as producing of
products and services. There are some major factors that have significant impacts on the life of
common people such as:
Disposable income: In this defined that many of organisation are not able to invest more
funds due to lower income. Therefore, it is one of the most important socio-economic factor
which directly affects the health of people (Eldredge, 2016). Apart from these, drinking alcohol
is very dangerous to health so firm should required to find ultimate solutions for defining
problems. Shortage of incomes can be affect on health and its issues because of lack of diet, so it
is serious health issues for health for every people.
Unemployment: This is the major issue for every country as there are various people who
are still unemployed and not able to earn money. People are facing several kinds of problems due
to unemployment because it also the biggest factor that directly effects on human health. NHS
should focus on providing employment opportunities to the social people for increasing their
earnings.
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Life style: It can be seen that new generations have addicted with cigarettes, consume
tobacco and alcohol which can increase health issues or problems. These components are very
dangerous to health as it damages the body of human.
1.2 Assessing the relevance of government sources for reporting inequality in health
In this considered about various government sources as well as annual reports of different
organisation such as National Health Services, WHO reports, CQC report and NGO report of
Red Cross etc. these reports are very supportive in making appropriate decisions. It can be
includes governmental and non-governmental agencies which leads to provide some references
for proper comparative evaluation in an effective manner (Yanek, 2016). In the government
reports, they are capable for providing data and information regarding qualification level, gender
differentiation and level of income that are very useful in spreading all kinds of diseases as well
as prevent any harmful health issue. Inequalities are generally based on report of geographical
distribution within the group of socio-economic. In this defined that many of people consist to
lower and middle class family including sub-urban and rural areas of the country so their income
is very lower or less.
These reports are also supportive in providing several facts or figures related with
inequalities and increasing knowledge or skills within healthcare. This is an essential that
provide various kinds of facilities regarding health problems. They help in examining the
lifestyle of people as well as recording health details. This assignment will define the major
impact of cigarettes, tobacco and alcohol in the human body as how these all can harm their
health. Government support in gathering data regarding people for finding such kinds of factors
that related with inequalities in health and measure it by various adoption of strategies for better
solution.
Government source are relevant at the time of making report on inequality. The black
report was released in 1977. This report revealed that introduction of welfare states made
significant impact on health inequalities. It argued that this problem is not restricted up-to a
limited region. It is spread across the nation. Men who lie in social class 1 had less death rate
compared to social class 5. It was expected that this situation will improve but this report
revealed that it was not. The Acheson report, is similar type of report which was related by
government in 1998. This report gained popularity because it had 39 suggestions in various
areas. Both sources are reliable and they gave some important information about inequalities in
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health. National health and lifestyle survey is another significant source which contain
information about various issue like smoking, general health, nutritions etc. It is relevant at the
time of making any decision related to inequality.
1.3 Barriers to access healthcare
In any organisation, barriers and conflicts can be arise because it depends on the
situations within firm for accessing healthcare. In this, organisation works for improving human
health and gain maximum outcomes for achieving targets (Salazar, 2015). It is required to
identify actual conditions of an individual by examining the different reasons as well as possible
barriers for the purpose of accessing health care. There are some ways for identifying such
barriers as:
Educational level: It can be defined that access of health is must be required for every
person for the purpose of gaining abilities and knowledge so that they can earn more income or
generate revenues for surviving in life. The major factor is lack of knowledge regarding any
health issues so better facilities should be given to every or each individual.
` Social environment: This is an essential for social people that to analyse environmental
factors. In this defined that every person must be aware regarding any dangerous diseases by
providing proper knowledge regarding several activities (Crosby, 2015). This will hamper the
current status as well as conditions of health through consumption of tobacco, alcohol and
cigarettes.
Lifestyle: In this, it can be analysed that NHS is a public service provider who give all
health services in less prices to the people. As per the UK country, they are accessing in
healthcare and contributes in various aspects such as beliefs, values and attitudes of people as
through regular activities which will affects on human health. Some of people consumes these
ingredients just for fun without any consequences as they live their life.
Discrimination – There are certain people who are vulnerable to unequal treatment by
the health care officials and hence act as a barrier. There are certain criteria like few diseases or
are there which are treated differently to different patient.
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TASK 2
2.1 Analyse link between government strategies and models of health promotion
Health promotions is may consider as the process where people enable to improve their
health through proper controlling according to the proposed standards that helps in maintaining
effectiveness. Apart from these, health promotion is related with educational health care services
as well as healthy people policies that formulated or regulated by government and any other
national health care organisation for country's public or citizen. Firm can conduct programmes or
campaign for creating awareness among people regarding alcohol and drugs as well as
vaccination programs in the UK. It can be understood by taking an example such as National
Institute of Clinical Excellence are developed various effective strategies for the purpose of
overcoming the addictions of alcohol among new generations which support in promoting good
health for avoiding critical issues (DiClemente, 2015). UK government is focusing on adoption
of various models for making good health and create awareness through providing proper
knowledge to people.
As per the model of evaluation and authority concept, it defined that health care
professional generally works at top level by considering following legislative activities and
convince all health techniques and methods. In this case study, these tools determined as the
model of Beattie which has major aim is to protect social people in an appropriate manner. Every
health organisations have main aim that is create awareness by using various methods and
techniques.
There are some five model of health promotions:
 Ecological Models: According to this model of health promotion, it highlights various
factors and elements that poses direct impact on the health behaviours of the individual.
Thee are number of distinct factors that are included in this model that include
organisational, interpersonal, individual and community factors that contain diverse
features and characteristics.
 Stages of Change model or Trans-theoretical model: This model pertain that people is
ready to modify the behaviour is response to changes that are taking place in the
surroundings. It is carried out in stages that started from pre- contemplation followed by
contemplation, preparation process. After carrying out all these steps it involve taking
actions and at last it is closed in termination phase.
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 The Health Belief Model: According to this model, guidance is provided for preventing
diseases and promoting health of the individuals. On the other hand, it is also formulated
to make predictions for individual's alterations.
 Social Cognitive theory: It describe the major influence of the behaviours of individuals
and their experiences, actions of others and various factors of environmental factors and
many more. This theory provide several opportunities by instilling expectation, self
efficacy and observational learning etc.
 Theory of respond action and planned behaviours: It defined that an individuals health
behaviours with determining their intentions for performing behaviours as well.
2.2 Role of professional for meet government targets for health promotion
Professionals play an important role in promoting health and execute the effective
strategies which support in gaining the reaction or response regarding target audience so that
particular goals or objectives can be achieved in effective manner (Naidoo, 2016). The
healthcare professional generally focus on ability, personal understanding, controlling functions
and decision making. According to this case study, it can be analyse that consuming tobacco or
cigarettes are most difficult challenge which have major impact on social people including their
lower income level. It is must be required to analyse all health elements such as healthy
breakfast, positive behaviour, enough sleep, reduce stress level, meditation and control over the
emotion for making good health and feeling relax.
As per this assignment, it can be find that promoting health improvement is must be
necessary so that people will aware about any issues or problems regarding health. Routine or
schedule should be effective that helps in living healthy life and meet the actual process for all
young people who are addicted with bad habits such as smoking or drinking which are not good
for human health and it has major impact of body. The role of Asthma UK is crucial in proving
the information regarding the effects smoking has on individual. It is a lung problem in which
person finds it difficult to breathe and can happen to a person of any age.
Smoking Cessation is simply defines the process that helps to individuals in discontinuing
tobacco smoking, and consumptions who are addictive with these elements. There are several
aspects involved in this for reducing the consumption of Tobacco as well as smoke-free in an
effective manner such:
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 Nicotine replacement therapy: It is beneficial in which does not includes any risks
regarding smoking. People can use this for smoke-free and leave the consumption of
tobacco by providing nicotine patches, gums, lozenges and spray in the market.
 Antidepressants: Professional suggest this antidepressant which is first line medication
for smoking cessation so that people can get reliefs from these components.
 Clonidine: This is another important way for smoking cessations as it will helps in
reducing symptoms including dry mouth, sedations and abruptly
2.3 Explain role of routines in promoting healthy living
For making better life and live healthy, individual must be required to focus on health
beliefs and values as they play an important role and it affects directly on the culture as well as
religious practices. It is the duty or responsibility of parents, teachers and friends to make aware
about all these and promote in an appropriate manner. Past experience also a key factor for
effective health promotions (Wills, 2016). According to behaviour of health theories, it can help
in the model of health beliefs for the purpose of analysing human nature by considering various
factors which is required to communicate in proper manner. Routine or schedule is an essential
for making better life and increase the motivational level. At present time, people are facing lots
of problems regarding health issues such as increasing stress level and pressures of work which
effects on their lifestyles as reduced living standards.
As per this case study, daily routine of an individual can be a big reason of their health
condition through consuming alcohol and sexual activities in early age which has caused of
depression or stress and many more (Bert, 2014). Therefore, healthy routine factors are
beneficial for individual health such as good habit, positive behaviour and free mind. There are
some standard routine for healthy and safe living such as:
Attitude: it is essential for analysing the individual feeling through positive or negative
which support in engaging with health promotions activities and also support in understanding
company's performance towards goals or objectives.
Subjective norms: In this defined as the proper knowledge of actual standards that
generally affects on the economical as well as social environmental factors which derived from
family, values and media concepts.
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Healthy eating – it is important that good food and healthy eatables are used as they play
a major role in promoting good health. Junk should be avoided as leads to obesity and than
further add more heath related problems like diabetes.
Hygiene – This is another major concern t be given care off. Only if self cleanliness is
maintained it can lead to stomach related problems.
TASK 3
3.1 Explain how health beliefs related to concept of health behaviour
Health beliefs model generally concern with various changes that occur in health or
behaviour of patients or mentally disturbed person as in this analyse the actual impact that
happen on individuals psychology and mentality during the time period. These theories are
completely inter-dependent or inter-related of each other which helps in determining various
changes and its impacts (Baum, 2016). On the other side, health belief praise consider several
changes that generally happens in health problems, sick patients perception, any hurdles related
with treatments or services etc. therefore, it must be required to adopt change model for creating
effective environment and treat fairly to each people. These stages are as follows:
Stages of change model:
there are some major steps which support in maintaining behaviour as well as control
over the factors such as: Pre contemplation: This is first stage where health behaviour consider various factors
such as reading, thinking and talking regarding any risks or uncertainties of behaviour. Contemplation: This phase defined the major impacts of changes on the people
behaviour in effective manner. In this stage, individual get proper knowledge and
experience about advantages and disadvantages. Preparation: In this step, people usually intended for making better decisions and take
corrective actions in defining time period which support in understanding the changing
human behaviour and create awareness.
 Actions: It is last stage where an individual make effective or appropriate actions and
activities so that purpose can be meet (Goetzel, 2014). In this, they consider professional
health care perception and concern the acceptable actions for health behaviour that must
improved.
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3.2 discuss possible effect of desired conflicts in local sector on health promotion
For every country, it is must be required to promote health care for making good society
as it has become a major topic that how an individual can schedule their daily routine for
improving their health in UK. They should spread information about environmental issues by
adopting various new technologies so that they will be aware regarding this. In this consider the
lifestyle and habits of young generations, disease like obesity, diabetes, depression and anxiety
etc. which have direct effects on the health.
Government and NGO are considering these health issues and finding appropriate
solutions as they should ban on these kinds of products and junk foods as well as oily food stalls
so that people can improve their health. It is necessary to take corrective actions as government
can ban on harmful ingredients while making any products as well as provide proper training to
small or medium firms for hygiene and safety measures.
Food making companies have to give entire list of ingredients for providing information
or details about their products in an appropriate manner (Lupton, 2014). Government should
regularly inspect every business firm.
3.3 Importance of relevant health related information to the public
Lifestyles can be affected by environment pollutions, smoking, drinking habits and
unhygienic environment as these element directly effect on the people health. Therefore, it is
required to display entire details on particular products and services in an appropriate manner
(Malik, 2014). People should be aware about particular products that are available in the market
which have side effects on health such as cigarettes, weed, hookah, bongs etc. as well as various
chewing items like loose leaf, pellet, plugs etc.
If any government bodies, NGO and authorities promote proper health care knowledge
then it will support in creating awareness among people as they can conduct seminar, workshop,
culture programmes for every citizen (Blake and Suggs, 2014).
TASK 4
(Covered in PPT)
Introduction:
Health promotion defined as the procedures to enable people so that control level can be
increased and also motivate to them for improving their health. It is depends people behaviour as
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they focus on environmental and social participation. This report will analyse major impact on
unborn child and discuss the barriers within healthcare.
4.1 Plan a health promotion campaign
Planning for better health should be in effective manner as in this consider the actions
plan including visions and missions for promoting health campaign that change living of number
of people. Its main objectives is to create awareness among people by promoting healthy
campaign. There are some plans and strategies that advertisers use such as:
Clear the vision: it is necessary for campaigning, in this includes about factors, topic,
needs and base for particular campaign that must be cleared. It support in operational and
management team.
Developing the idea: In this defined that all those ideas should be implemented as it
includes innovations and creation of team for the purpose of health promotion campaign.
4.2 Health promotion campaign support in strategies
Health promotion campaign can be considered as the common base which must be
required for promoting the strategies regarding healthcare. Health promotional tactics gives
priority to individual as its main goal and objective is to care about people health. It is very
important for individual life structure.
In this, feedback generally get from common people as it decide about strategies adoption
which will support in promoting health services and facilities in appropriate manner.
Conclusion:
From the above topic, it can be analyse that health promotion is must be required for
creating awareness among people. There should be proper planning for advertising campaigning
and other to promote the healthcare.
Summary of group presentation:
In this defined that every individual get more informations regarding smoking and
tobacco consumption as these are the major reason behind the health issue and various health
related problems as well. There are some important areas describe which supported in better
understanding of several issues and its solutions in more efficient manner. These are as
followings such as:
Mental health and physical activities: Physical and mental activities play vital role in
reducing the negative impacts of any issues regarding health. Mental health is generally
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