Health Education Initiative: Comparing Health Education Strategies

This report provides a comprehensive analysis of a health education initiative, focusing on the comparison and contrast of health education and health promotion, along with the strategies employed for effective health improvement. It explores the application of theoretical models, specifically the Behavioral Change Model and the Self-empowerment Model, within local health education campaigns to elicit behavioral changes. The report also details the use of local demographic data to justify the need for a health education initiative and outlines a detailed plan for addressing a specific local health issue. Furthermore, it discusses the implementation and evaluation of a local health education initiative, including recommendations for future campaigns. The report considers the context of the Nortfolk Community Health and Care Trust and its efforts to improve health outcomes through various strategies, including the Policies, Systems, and Environmental (PSE) Change strategy, Community organization, Communication, and Training.

Health education in
action

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in Brochure....................................................................................................................1
TASK 2............................................................................................................................................1
Covered in Brochure....................................................................................................................1
TASK 3............................................................................................................................................1
P4. Comparison and contrast of heath education and heath promotion along with strategies
used for effect health improvement ............................................................................................1
P5. Describing the ways theoretical models are reflected in distinct local health education
campaigns....................................................................................................................................4
M3. Explaining how distinct models of health education are used for eliciting behavioural
changes.........................................................................................................................................6
TASK 4............................................................................................................................................6
P6. Explaining needs for health education initiative by using existing local demographic data
along with relevant theoretical model..........................................................................................6
P7. Producing an accurate detailed plan for local health education initiate which addresses
current health issue of locality.....................................................................................................7
M4. Implementing a well planned local health education initiative which addresses an existing
local health issue........................................................................................................................10
D2. Evaluation of success of health education initiative as well as making recommendation for
future health education and campaigns......................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Health education is mentioned to a social science which draws from environmental,
physical, biological, medical along with psychological science fro promoting health as well as
preventing disease, premature death, disability, etc by education driven activities. It presents
information to wider audience on specifics health related topic which comprises heath benefits or
threats faced in society and delivers tools for the purpose of building capacity together with
support behaviour change within appropriate setting (Alexander and et.al., 2020). It is any
combination of learning experiences that are designed for assisting individuals addition to
communities to improvise their health through enhancing their either enhancing their knowledge
or influencing attitudes. To understand about health education in action, Nortfolk Community
Health and Care Trust is taken into consideration which is a subsidiary of NHS that is a health
care system that aspires to highest standards of professionalism along with excellence. The
company belongs to people and works for improving health and well-being of citizens across the
nation.
The report explores relationship among theoretical models related to health education and
health behaviour. Further, a health education initiate is implemented by using a theoretical model
of health education that addresses existing local health issue.
TASK 1
Covered in Brochure
TASK 2
Covered in Brochure
TASK 3
P4. Comparison and contrast of heath education and heath promotion along with strategies used
for effect health improvement
Health education can be said to a principle that positively influences health behaviour of
communities, people and working situation to influence their status of health. It builds
knowledge, positive attitudes addition to skills about health. At same time, it teaches about
emotional, physical and social health (Alqurashi and et. al., 2020). When heath education
programmes are used by healthcare systems then it motivates practitioners to improve together
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with maintain health status of citizens, prevent disease along with minimise risky behaviours.
Nortfolk Community Health and Care Trust is a local charity based heath clinic which operate
under NHS. The clinic is located at Nortfolk, England. The practitioners of the clinic have
identified number of health issues in the locality. Nortfolk has higher rates of chronic diseases
including heart disease, diabetes, obesity and hypertension.
Health promotion refers to a process that enables people to enhance control over as well
as improve their health. In other words, it helps people to increase their control on health along
with its determinants that leads to major improvements in health of population. The concept of
health promotion is an universal adopted phenomenon that is undertaken to attain equity in
health. Nortfolk Community Health and Care Trust is a local charity based heath clinic which
undertakes various health promotion actions with the objective of decreasing differences in
existing health status within the locality and ensuring that equal resources addition to
opportunities are provided to each citizen for accomplishing their fullest potentials of health
(Anderko and et.al., 2019).
Comparison between health education to that of health promotion
Basis of
comparison
Heath education Health promotion
Meaning Heath education is defined as an
profession to educate individuals
for health. It is the principle that
helps people to learn for behaving
in conducive manner for their
health. It takes shape of field of
study.
Health promotion is termed to the
activity which makes people
awareness to increase control
together with improve their health. It
takes shape of advertisements
(Barbieri and et.al., 2018).
Objective The ultimate objective behind
health education is to improve
status of health of community and
its population. In Nortfolk
Community Health and Care Trust,
health education activities are
Health promotion serve major
objective of higher education
through supporting individuals as
well as building healthy learning
environment. It aims to reduce
differences within existing health
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undertaken for assisting
practitioners to have knowledge
and abilities for improving heath
issues.
status together with providing equal
opportunities to all people for
achieving health potentials to fullest
level.
Shifting of
responsibility
Heath education shifts
responsibilities of organisation to
government or schools for
impressing on students about
importance of healthy attitudes
together with
behaviours(Betancourt and et.al.,
2019) (Burman, 2018).
Administration of Nortfolk
Community Health and Care Trust
have belief that it health education
have cascading effect on
population of locality to develop
wellness.
Health promotion makes efforts to
shift emphasis of responsibility from
political authorities and healthcare
practitioners to organisation such as
Nortfolk Community Health and
Care Trust through raising awareness
level about issues concerned with
their health and preventing them
with healthy attitudes.
Contrast: Health education as well as health promotion are terms are hogging limelight
in present world. These are important tools for policy makers along with authorities to help
population in attaining higher standards of wellness addition to health (Carson and et.al., 2020).
These two are used in Nortfolk Community Health and Care Trust to shape social science and
advertisement to spread awareness, develop people, educate them and maintain optimum health.
Strategies used in each for health improvements
In health promotion, strategies are geared to promote health addition to prevent ill heath
despite of emphasising on population at risk for particular diseases. It involves population of
society as whole in relevance to their day to day lives. In Nortfolk Community Health and Care
Trust, basic strategy used by the local clinic to promote health within locality of Nortfolk is
Policies, Systems and Environmental (PSE) Change. It is designed for promoting healthy
attitudes of local population through devising health choices which are readily available together
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with easily accessible in community (Eng and Lightfoot, 2019). The strategy is designed by
keeping sustainability in mind. By implementing PSE strategy, health advisor of Nortfolk
Community Health and Care Trust to shift ways in which problems are solved, creating training
courses which aligns to policies and changing surroundings which affect heath outcomes that
leads to have positive effects on improving health position of the locality.
In health education, strategies are used for improving knowledge and awareness of
local residents through which they can reduce chronic disease with accurate treatment and effect
positively on improvements on health. Three important categories of strategies which assistant
health advisor of Nortfolk Community Health and Care Trust uses to effect health improvements
are Community organisation, Communication and Training. In context to Community
organisation, application of the strategy enables healthcare systems to empower communities by
proving adequate information to improvise their health. The main objective behind using the
strategy is to address particular problems and engage citizens to make necessary changes in their
daily routines which reduces health related issues leading to improve health at great level
(Epstein and et.al., 2018). At same time, communication strategy is used for making necessary
improvements in safety or patients through structuring conversations that ensures accurate
information are transferred between healthcare system and people of community. All the
information or aspects concerned with pertaining health issues are communicated to each
residents so that they are able to take remedial actions and cure the problem timely resulting in
improvising health and wellbeing of local residents.
P5. Describing the ways theoretical models are reflected in distinct local health education
campaigns
While planning to conduct local health education campaigns it is very important for the
entities or trusts like Nortfolk Community Health and Care Trust to use specific theoretical
models so that they can execute all the plans in systematic manner. There are various options
available to such enterprises which could be focused for implementation of the models (Fedrizzi
and et.al., 2019). These are described below:
Behavioural change model: This model is mainly focused with the stages of change
which could be focused by the entities like Nortfolk Community Health and Care Trust in
different types of health care education programme. All the stages of it are described below:
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 Precontemplation: At this stage, individuals do not want to make changes in their life
and they deny to adapt a change as they think that their behavior is not a problem because
some of them do not think that behavior is damaging (Fleary, Joseph and
Pappagianopoulos, 2018).
 Contemplation: At this stage, individuals become more focused with potential benefits
of making changes in the behavior and become focused with their health.
 Preparation: This stage is related to the process of making changes to prepare the life
with small changes such as eating food with low fast. It is a good habit that can help
individuals to lead towards healthy life.
 Action: During this stage the individual start to think about the actions that could be
taken by them to attain their goals (Harvey and Kitson, 2020). For example, individuals
with obesity can take actions to join gym so that they can deal with their health issues.
 Maintenance: When individuals reach to this stage they try to avoid former behavior by
keeping up the new behavior. For example, the people with issues of obesity try to ignore
having any type of food that can leave fat in their body.
 Relapse: It is last stage of this change model which is a common occurrence which
demonstrates failure. The people who want to live healthy life may face failure because
of change of mind.
While conducting education programs for health and care all the above stages are focused
by Nortfolk Community Health and Care Trust so that they can aware all the individuals to be
focused with their health. Apart from this, while implementing this model the trust also tries to
make sure that people start to follow a health daily routine and ignoring any type of harmful
impact of external factors on their health (Laverack, 2019).
Self-empowerment model: This model is mainly related to the ability of individuals to be
focused with their health and status of it so that they can get educated about the steps that are
required to be focused for living a healthy life. With the help of it, individuals are encouraged to
engage in critical thinking and actions at education level so that they can motivated to live a
healthy life (Lipscomb, 2019). In order to ignore the possibility health issues this theory is used
by Nortfolk Community Health and Care Trust for making sure that individuals get aware of
health concerns.
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M3. Explaining how distinct models of health education are used for eliciting behavioural
changes
In Nortfolk Community Health and Care Trust, health education models which are used
are Behavioural change model and Self-empowerment model. The heath adviser uses Self-
empowerment model to encourage engagement of critical thinking of the local citizens for their
health in order to become motivated for participating in healthy activities that elicit behavior
changes positively (Longhurst, 2019). At same time, Behavioral change model is used by
carrying out stages such as Precontemplation, Contemplation, Preparation, Action, Maintenance
and Relapse to strengthen awareness of local citizen to care about their own health leading to
eliciting behavioral changes.
TASK 4
P6. Explaining needs for health education initiative by using existing local demographic data
along with relevant theoretical model
Health education initiative is a granting foundation which is undertaken by healthcare
systems or establishments for proving learning experiences to individual and society for various
topics associated to health. In other words, it is humanitarian initiative which raises as along with
disburses awareness to cure people from various diseases together with strengthening health
system across the globe (Mammana and et.al., 2019). The need of health education initiative in a
locality is to provide necessary support for people in society in maintaining their well-being.
Moreover, an initiative assist empowering individual as well as communities for healthy living
via improving health through enhancing knowledge, skill sets and developing attitudes or
behaviours for caring for their well-being. Health education initiative seeks to mobilise along
with strengthen heath education and promotion activities within local, regional and national
levels. It is designed for improvising health of citizens of local or other community.
In context to Nortfolk Community Health and Care Trust, needs of developing health
education initiative arised because of higher rates of chronic disease such as obesity that causes
other one including diabetes, hypertension, etc within the local community of Nortfolk. In the
locality, total population estimates are 907,760 in which male population estimates are 445,696
while female population estimates are 462,064 (Pettitt and Joy, 2020). It is analysed that nearby
23.8% of population of Nortfolk are facing health issue of Obesity. It is common risk for
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diabetes along with other metabolic diseases, injuries, cancer, heart disease and many more are
causing disability addition to death. Moreover, it is posing huge burden or pressure on
healthcare. The increasing trend of obesity is acknowledged as serious health challenge in
Nortfolk, UK and is predicted to impact more than 50% adult women, 25% children and 60%
adult men. The rising demographic data defines about need of heath education initiative so to
develop knowledge and behaviour of citizens towards the health.
Collective action model is a socio-ecological approach which considers interrelationships
among individual and environment. The model is related on the belief that health is determined
widely by factors which operate outside control of people (Plough, 2020). It includes ideas
related to empowering community that needs people individually together with collectively
acquiring understanding, commitment and knowledge to improve structure of society which have
huge influence on health status. In association to Nortfolk Community Health and Care Trust, it
is major to organise health education initiative for improving understanding of citizens of
locality about the factors that are affecting their wellbeing. With the health education initiative,
health advisor of the clinic engages citizens for taking critical actions which have wider chances
to contribute in positive changes to deal with the chronic disease of Obesity.
P7. Producing an accurate detailed plan for local health education initiate which addresses
current health issue of locality
Health Education Initiative refers to a strategy which is used by company to generate
knowledge, skills and insights about treating particular disease. In Nortfolk, it is determined by
Nortfolk Community Health and Care Trust that the locality is facing current health issue of
Obesity that is leading to other disease such as heath disease, hypertension, etc. The local charity
clinic have identified need of health education initiative and for this purpose, entire team have
shared their views to develop a plan that will address present health issue within the locality
(Rademaker, 2019). The plan is as follows:
Particulars Description
Introduction Nortfolk Community Health and Care Trust is a local charity based
health clinic which functions under NHS. The health advisor of the local
clinic is planning to address a health issue of Obesity in Nortfolk. The
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health issue is focused as Obesity is increasing among population of the
locality in great numbers. Being obese or overweight puts huge risks on
several that increases consequences of death. From the research, it is
summarised that around one fourth population is facing the issue of
obesity that is making people unfit and sometimes leads to death
(Shabangu, Nlooto and Essack, 2019). Controlling obesity is one of
higher priority for Nortfolk Community Health and Care Trust to
develop and initiate health education campaign.
Rationale To implement the campaign, theoretical model used by Nortfolk
Community Health and Care Trust is Behavioural change model. The
reason to use the model in the health education initiative is to emphasis
towards lifestyle of people that are causing the issue and impacting on
health of the population. At same time, the model will be applied to seek
persuasion of people for adopting healthy lifestyle behaviours and take
part in preventive health services. In national and local campaigns
organised by NHS, the model was used by advisors to promote
“Medicalised view of health” and providing target population with
information that changes their beliefs and behaviours.
Aim of the initiative The main aim of Heath Education Initiative organised and implemented
by Nortfolk Community Health and Care Trust are as follows:
 To improve knowledge of citizens of Nortfolk about healthy
eating habits and activities that reduces the proportion of people
facing Obesity by 25% till end of 2021 (Shankar, Sundar and
Smith, 2019) .
 To increase efficacy of health services by 20% in preventive and
curative manner till start of 2022.
Risks and
Opportunities
The challenges that can be faced by Nortfolk Community Health and
Care Trust while implementing the Health Education Initiative are lack
of equipment or tool supplies, organisational problems, lack of
manpower contribution and lack of knowledge among newly joined
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healthcare practitioners. At same time, the benefits can are perceived by
Nortfolk Community Health and Care Trust with implementation of the
initiative includes improvement in awareness of general public about the
company and its services, improvements in health status of population
and empowering communities for living healthier lives.
The initiative To achieve the aims of initiative, managers of Nortfolk Community
Health and Care Trust will use strategies of health education as well as
health promotion. At same time, considering the risks and opportunities,
managers can also use other strategies including Community
Organisation and Human resource development tactics.
Resources needed For implementing the health Education Initiative in Nortfolk by Nortfolk
Community Health and Care Trust , following resources are required:
 Physical resources: Physical resources are those resources which
are available to support actions of business. In case with Nortfolk
Community Health and Care Trust, required physical resources
for the Health Education Initiative are facilities, equipments,
supplies, materials and infrastructure.
 Financial resources: Financial resources are the funds or money
which are needed to carry out various number of activities in
developing and implementation of the initiative (Sprague
Martinez and et.al., 2020). Within Health Education Initiative,
financial resources that are required is £ 5000. within this
amount, the company will pay to employees, generate banners or
advertisements and many more.
 Human resources: The human resources are employees that
shares, develops and execute the entire plan in well set manner.
For this plan, Nortfolk Community Health and Care Trust will
engage its available human resources and will help from NHS to
promote and educate population of the locality.
Conclusion Health Education Initiative is the initiative produced by health advisor of
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Nortfolk Community Health and Care Trust to increase awareness about
local population of Nortfolk to cure or treat the health problem of
Obesity. The main aims of the initiative is to improve health of local
population and develop knowledge among them to take part on various
activities including exercise, eating fruits and vegetables, restricting
consumption of junk food and many more. By applying heath education
and health promotion strategies together with using resources optimally,
the company will be able to gain the objectives of meeting requirements
of health services as well as service users for information concerned with
health.
M4. Implementing a well planned local health education initiative which addresses an existing
local health issue
Health Education Initiative is developed to generate awareness among local citizens of
Nortfolk to improve their daily routine that helps in addressing local health issue of Obesity. To
implement the Health Education Initiative, managers of Nortfolk Community Health and Care
Trust will undertake activities ranging from introduction of the issue to developing objectives of
the initiative to arranging resources that results in success of the plan as per identified criteria.
The developed plan will be implemented by using theoretical model of Behavioural change
model so that individual are provided information about importance of adopting healthy lifestyle
behaviours along with taking responsibly of their own health. All the identified resources are
used in optimum manner to meet requirements and keeping them engaged with the initiatives
(Stone, 2018). At last, managing uncertain situations so that risks are controlled and set
objectives are achieved will reflect that Health Education Initiative have achieved the success of
addressing current health issue of Obesity. Moreover, with the Initiative, the local clinic will be
able to provide proper information about what to be done on daily basis when they analyse
symptoms of Obesity so that the issue can be cured promptly.
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