CUNY SPS IS326: HealthBetter E-commerce Business Report

This report presents a comprehensive business plan for HealthBetter, an e-commerce platform designed to promote health and wellness. It begins with an introduction to e-commerce and the HealthBetter concept, which aims to provide users with tools for tracking calories, receiving exercise tips, and accessing online support groups. The report then delves into payment systems suitable for the platform, recommending smart cards and electronic fund transfers. Marketing strategies, including original content creation, content marketing, public relations, and a mobile platform application, are also discussed. The report further outlines the Fair Information Practice Principles, emphasizing notice, choice, access, accuracy, and enforcement mechanisms. The conclusion summarizes the key aspects of the business proposal, highlighting the platform's potential to offer valuable health services within the e-commerce landscape. The report draws on several academic sources to support its arguments.

Running head: - E-COMMERCE
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Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Payment Systems.......................................................................................................................2
Marketing Strategies..................................................................................................................4
Fair Information Practice Principles..........................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................7

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Introduction
E-commerce refers to the recent technology that has been paving the way for the
people to carry out their enterprises within the respective field of business having the primary
inclusion of buying as well as selling products for the transaction of suitable facilitation along
with the establishment of an idea, named HealthBetter. The idea that has been proposed
forward will carry out the necessary activities such as the like of promoting health among the
entire community of human beings. HealthBetter will provision all the people with the
potential capability to track calories as well as get hold of recommended decisions regarding
consumable food (Laudon & Traver, 2016). This will also provision the people using with
specific tips regarding exercises to pave their path towards fitness. In addition to this,
HealthBetter will have the added facilities such as online group for users as well as
provisioning the people support persons needing assistance in terms of health throughout
their lives. Hence, this report puts forward a business plan regarding the establishment of
HealthBetter within the field of business.
Payment Systems
The world of E-commerce is all about buying as well as selling of goods on a digital
platform online. Hence, this line of business is having a complete dependency upon the
transaction of money in any form that might be suitable to the seller as well as the buyer
(Chaffey, Hemphill & Edmundson-Bird, 2019). The various payment systems in relation to
E-commerce are,
 Credit card- this is the most common mode of electronic payment with the help of
which, majority of the buyers make payment for their respective buys and the seller
gets the payment directly transferred to their linked bank account.

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 Debit card- is another form of electronic payment with the help of a small plastic card,
with the help of which the buyer makes the payment that instantly is deducted from
their bank accounts.
 Smart card- these are the third form of cards that are used for making payments in the
field of E-Commerce (Akter & Wamba, 2016). These cards need to be recharged with
cash from time to time and in situations where payments are the cash is deducted from
the balance present within the smart card.
 E-money- these transactions refer to such situations where the payment is made with
the help of network wherein the amount is transferred from an individual financial
body to that of other without the actual presence of an intermediary.
 Electronic fund transfer- this is the procedure of transaction within the field of E-
Commerce where the entire amount of money is transferred from one bank account to
that of other within the same bank or from one bank to that of other.
Out of the various methods of payments in E-commerce that has been mentioned
above, the two most suitable payment modes for HealthBetter is Smart Card and that of
Electronic Fund transfer.
Smart card has been chosen for the customers of HealthBetter for the fact that all of
the customers will be provided by an individual card that can be typically utilized for the
purpose of paying for all the services that are given to them by HealthBetter (Grbovic et al.,
2015). Following this, Electronic Funds Transfer has been chosen for the second method of
payment since this specific type of transaction has the inclusion of banking details that need
to be provided by the customers for completing the transaction successfully. Hence, this is
regarded as one of the safest methods of payment for the same.

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Marketing Strategies
The marketing strategies that have been approached for a better business transaction
of HealthBetter have been mentioned below (Wang, Wang & Liu, 2016). These are,
 Production of original content- the website that will be developed for HealthBetter
will have original content putting forward all the necessary details that is required by
the customers to book its services and enjoy them. The website will consists of all the
required details regarding the services that are provided as well as the other relevant
information that is required by the customers.
 Content marketing- attraction of positive attention, sustainable conversations as well
as interaction is only possible with the help of a proper marketing for the content that
has been developed for HealthBetter. Public relations will be used for the major part
of marketing belonging to HealthBetter to attract a larger crowd. Individuals will
work towards spreading the services that is provisioned by HealthBetter so that the
information reaches to every single individual who might act as a potential customer
of the organization.
 Mobile platform application- nowadays, most of the individuals are habituated to
carry a smartphone on which they can access every other service present in the digital
world (Zhao et al., 2015). Hence, HealthBetter will have the inclusion of a mobile
platform application with the help of which the customers can access the services that
they need from the organization.
Fair Information Practice Principles
The principles in reference to Federal Trade Commission regarding the fair
information have been discussed below. These are,

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 Provision of notice to customers- this refers to the fact that whenever a customer will
be providing the organization with any relevant information, the customer should be
well aware of who the information will be going to and for what purpose (Chen et al.,
2015). HealthBetter will have a particular notice section that will let know all of the
customers with the purpose behind providing with the information.
 Offering of choices and waiting for consent- individual customers of HealthBetter
will be offered with variable choices and the customer will have the liberty to choose
the required service along with consent.
 Ability of customers to access and alter data- HealthBetter will provide customers
with the ability to access all of the information belonging to them that they have
provided the organization with along with the capability to alter or change any data
that needs alteration.
 Accuracy and securing of data- this principle particularly refers to the integrity along
with the security of all data that is provided to HealthBetter by all of the customers in
particular. Hence, this is an assurance that the information provided to the
organization by the customers are safe and secure.
 Enforcement and readdressing mechanisms- HealthBetter will have an initial set of
rules that will be set for abidance by all of the customers belonging to the same (Kim
& Peterson, 2017). Hence, the organization will have the inclusion of various
mechanisms for enforcing all the set rules to all of the customers in particular.
Conclusion
E-Commerce has been an emerging line of business that is completely based upon a
digitalised platform online. Herein, the customers have the provision to go through all the
options that are available and choose the best out of them according to their suitable needs.
HealthBetter has been placed forward as an idea that will provision the community with

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healthcare services and will also provide with support towards looking after individuals
having health issues. In addition to this, the organization will allow the customers to track
their calories, required food habits as well as tips upon exercises that is needed by the
individual customer. This report identifies the various marketing strategies that will be
followed by HealthBetter along with the various modes of payment that will be included for
the customers to pay for their services and carry out the transactions. Lastly, the report puts
forward the various principles in regards to the Federal Trade Commission for fair
information that will be provided to individual customers of the organization. The entire
business proposal will be carried out in accordance to the above-mentioned practices that
have been placed forward.

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References
Akter, S., & Wamba, S. F. (2016). Big data analytics in E-commerce: a systematic review
and agenda for future research. Electronic Markets, 26(2), 173-194.
Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019). Digital business and e-commerce
management. Pearson UK.
Chen, J. V., Yen, D. C., Pornpriphet, W., & Widjaja, A. E. (2015). E-commerce web site
loyalty: A cross cultural comparison. Information Systems Frontiers, 17(6), 1283-
1299.
Grbovic, M., Radosavljevic, V., Djuric, N., Bhamidipati, N., Savla, J., Bhagwan, V., &
Sharp, D. (2015, August). E-commerce in your inbox: Product recommendations at
scale. In Proceedings of the 21th ACM SIGKDD International Conference on
Knowledge Discovery and Data Mining (pp. 1809-1818). ACM.
Kim, Y., & Peterson, R. A. (2017). A Meta-analysis of Online Trust Relationships in E-
commerce. Journal of Interactive Marketing, 38, 44-54.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying
websites: The integration of the commitment–trust theory and e-commerce success
model. Information & Management, 53(5), 625-642.
Zhao, W. X., Li, S., He, Y., Chang, E. Y., Wen, J. R., & Li, X. (2015). Connecting social
media to e-commerce: Cold-start product recommendation using microblogging
information. IEEE Transactions on Knowledge and Data Engineering, 28(5), 1147-
1159.