HSA525 SWOT Analysis: American Shared Hospital Services & HillsRom

This presentation provides a SWOT analysis of American Shared Hospital Services (AMS) and Hill-Rom Holdings Inc., evaluating their strengths, weaknesses, opportunities, and threats. AMS, established in 1983, focuses on enhancing cancer treatment through radiosurgery equipment and radiation therapy, primarily within the US. Hill-Rom, with over 100 years of experience, concentrates on patient protection and recovery through advanced healthcare solutions and human resource development, operating globally. The analysis compares their market presence, technological advancements, and operational strategies, highlighting AMS's limited geographical scope and Hill-Rom's need for technological innovation. Recommendations for AMS include expanding into new healthcare sectors and adopting technological advancements, while Hill-Rom is advised to embrace contemporary approaches and continue talent management to maintain competitiveness. The presentation also addresses the geographical and resource-related factors influencing both companies, emphasizing the increasing demand for healthcare innovations and solutions.

SWOT analysis and
organisational performance
American shared hospital services & Hills-
Rom

American shared Hospital
services : overview
 American shared Hospital services was established in 1983 focusing
on the agenda mainly to enhance the quality of the treatment of
cancer.
 They worked hard to develop radiosurgery equipment, department of
radio therapy at more than 20 medical centres across USA under their
brand name.
 This business of radiation therapy is based on Image Guidance
Radiation Therapy Operations or IGRT system. With the help of this
technological asset identification and diagnosis related decisions can
be taken. Clinical actions can be planned accordingly.
 Besides, they have specialized in Proton based radiation therapy
(PBRT) as well.

Hill rom holdings INC (HRC):
Overview
 This health care based business unit has been serving people since
last 100 years with the motive of protecting their patients by
speeding up recovery sessions with advance treatment.
 They concentrate more on investing into developing competence of
human resources to ensure surgical security and efficiency.
 They make sure to provide advanced healthcare solutions along with
right execution of responsibilities in various fields of management.
 There is a zero tolerance policy as well in case of any violation
regarding promised standard of quality.
 Apart from health care solutions, this institute is open for students
too for technical courses both in physical and virtual mode.

SWOT analysis : American
shared Hospital services

Strengths
AMS has an extensive national presence. USA
has 20 branches of AMS in 20 different states
with approximately 16% market share in
United States.
Advanced machinery of radiology
department and efficient treatments are
provided.
As discussed in Crisp and Chen (2014), the
demand of health care professionals has
been increased globally. The company is
good at talent management as they
outsource their employees in case of serving
patients with flawless radio surgery and
radiation therapy.
Weaknesses
The area of operating business is limited to
national locations only.
Even after higher rate of success, the
company lacks experimental skill to explore
other health care sectors or international
market.
Opportunities
Opportunities of increasing the community is
evident from their current performance and
previous milestones.
Threats
The competition will be stronger in coming
days as the technologies are becoming more
advanced day by day.

SWOT Analysis: Hill- Rom
Holdings Inc.

Strengths
More than 100 years of experience in
providing health care solutions.
The organisation has defined areas of focus
and currently serving global communities
with more than 10,000 employees worldwide.
Operational techniques are extremely
customer oriented.
Brand promise is genuine as they never fail
to reach quality standard of their services
and solutions.
Weaknesses
As the company has been following
traditional methods of executing
responsibilities, it lacks adaptation of
advanced technologies within the system.
Opportunities
As the company carries heritage of 100
years, they have already established a
trustworthy relationship with the targeted
consumer base. This privilege can help them
to explore different business sectors such as
health insurance programmes as well.
Threats
In case, necessary innovation is not
implemented. Threat of new entrants will be
higher for the company.

Comparing health care
companies
American shared
Hospital services
 The institute specialises in
radiology and therapy with no
less than 25 years of
experience.
 Wide national presence yet
outsources talents.
International market is yet to
be explored.
Hill- Rom Holdings Inc.
 Multi-speciality health care unit
with 100 years of experience in
this business sector.
 Global presence and high
efficiency of human resource
due to the policy of global
employment.

Comparing health care
companiesAmerican shared Hospital
services
 Opportunities of having global
exposure is prominent.
 As stated in Tsui, Klein and
Garabrant (2013), it can be
said they should experiment in
providing solutions in other
health facilities as well to
combat severe competition in
future.
Hill- Rom Holdings
Inc.
 Opportunities of technological
developments are there. As they
have been operating the business
with traditional methodologies,
more innovative approaches will
create advantage for them.
 The incapability of adapting
innovative and 21st century
approach may overlap their
advantage of being trustworthy
organisation.

Internal and external environmental factors:
Geographical factors
 The initiative of AMS is based on
the concern of increasing rate of
Cancer among the American
citizen.
 The organisation targeted the issue
among Americans and realises lack
of good health care unit with highly
advanced facilities across USA.
 AMS is consistently trying to fulfil
the needs of patients and ensures
highly professional solutions as the
company was correct in terms of
segmenting geographical
boundaries.
 In case of Hill Rom, transferred
their focus to build community
hospital moving from industry
of medical device developer.
 They are technology focused
yet to be upgraded more.
 According to Crisp and Chen
(2014), it has been addressing
the global needs of hospital
facilities and professionals
which has been increasing
irrespective of geographical
boundaries.

Internal and external
environmental factors
Resources
 With 25 years of experience, AMS
has started to outsource
employees to match the varied
criteria of the job role.
 As a result they are successful to
deliver clinical solutions no matter
how complicated the case is.
 Similarly, Hill Rom Holdings has a
global employee community to
response against the varied nature
of market demand.
Market
 Health care innovations and health
solutions providers are becoming
increasingly on demand as the
world population is increasing day
by day.
 With the progression of time, their
health complications are raising as
well. Therefore, health oriented
innovation and technological
supports are necessary to handle
global health issues in coming days.
 Both the companies have been
operating in this market and as they
are successful at offering efficient

Recommendations for the stakeholders (AMS)
 As it can be summarized from SWOT analysis, it lags mentality of
being experimental in terms of expansion and differentiating health
care boundaries. Committees can be formed to research about new
machineries which cover other health concerns of Americans as well.
 In order to combat competition, technological innovation must be
adapted and developed balancing with the market trend and demand.
People will not move to have better treatment and diagnosis outside
USA if they can have professional and appropriate clinical correlation
plan available within their country.

Recommendations for the stakeholders (Hills-
Rom)
 Depending on the market value, Hills Rom can make effective
changes in their operational methodologies. Although, their 10,000
employees are coming from global background yet contemporary
approach must be taken as soon as possible to compete with new
entrants in market.
 Organisation will grow if this culture of innovation and consistent
talent management can be done with effectiveness.

References
 Crisp, N., & Chen, L. (2014). Global supply of health
professionals. New England Journal of Medicine, 370(10), 950-957.
 Tsui, C., Klein, R., & Garabrant, M. (2013). Minimally invasive surgery:
national trends in adoption and future directions for hospital
strategy. Surgical endoscopy, 27(7), 2253-2257.