Healthcare Dissemination Strategies: Report and Analysis

This report examines various dissemination strategies aimed at reducing overtreatment and unnecessary healthcare costs in the United States. The primary target audience is physicians, and the report suggests targeted communication strategies to increase awareness of the high costs associated with unnecessary medical tests. Effective dissemination strategies include conferences, publications (journal articles and formal reports), press releases, and blogs. The report also discusses dissemination plan development, including goals, target audiences, key messages, tools, and evaluation methods such as surveys. Inappropriate strategies like newsletters and direct mail are also addressed. The goal is to improve healthcare outcomes and promote cost-conscious practices. The report also provides a detailed plan for conferences and publications to ensure maximum exposure to the targeted audience.

DISSEMINATION STRATEGIES
Name of the Student:
Name of the University:

INTRODUCTION
 As reported by Lyu et al., (2017)
overtreatment is prevailing in United States
being a reason of preventable waste in the
healthcare
 Tests prescribed by doctors are based on
training and need to be educated in cost-
conscious tests and medicine
 New doctors tend to embrace expensive and
new forms of medical technology

TARGET AUDIENCE AND DISSEMINATION
STRATEGIES
 Targeted communication strategies is for
physicians
 need to understand and be aware of the high
healthcare costs due to unnecessary costs
 The strategies include:
 Conferences
 Publications
 Press Release
 Blogs

CONFERENCES
 Best means of developing advocacy and making
physicians engage in a direct, face-to-face
discourse and communication
 There is delivering of papers, power point
presentations and lectures on disadvantages of
increased waste resources that contribute to high
healthcare costs.
 These will be presented at seminars with an aim of
achieving good national and disciplinary spread.
 Outcome measure:
 Number of presentations and conference papers
 Conference workshops
 Conference attendance
 Size and type of conference

PUBLICATIONS
 Journal articles are broad-based and resilient
dissemination tool
 Formal reports are prepared and published
stating the impact of unnecessary tests on
healthcare costs and patient stress.
 The scientific articles should be peer-reviewed
journals and have open access.
 Articles that contain information on potential
harm that occurs from high waste in
healthcare need to be published for
dissemination.

INAPPROPRIATE STRATEGIES FOR
DISSEMINATION PLANS
 Newsletters
 Third party conferences
 Email
 Direct Mail
 Although, these dissemination strategies have
low effort, they have low impact and its
effectiveness is not clear.
 The personal communication has poor outcomes
as
 One has to wait for e-mail responses,
 Number of incoming and outgoing calls,
 Large number of network of contacts

LIST OF DISSEMINATION STRATEGIES
 Appropriate
Inappropriate
 Conferences Newsletters
 Blogs Direct Mail
 Press Release Email
 Publications Third party
conferences

BLOGS
 Mass media strategy
 Encouraged to raise awareness and
understanding among the physicians
regarding unnecessary tests prescribed by
them
 To prompt policy makers and open access to
research data supporting practicum project
 Online social networking sites or blogs are
potential channels or tools for dissemination
 A good method to reach to target audience
through Twitter or LinkedIn

PRESS RELEASE (PR)
 Help to get the findings of practicum project
out to the target audience
 Helps to build links and bring out the results
that include keywords
 All the information is available at one place
 External documents like presentations and
research documents are available in PR
 Ensure maximum exposure that disseminate
the message to targeted audience

DISSEMINATION PLAN DEVELOPMENT
(CONFERENCE)
 Level of dissemination required and planning of timing is
required
 Collaborative planning research that can help to focus
on the dissemination of practicum project findings to
target audience
 The key elements are:
 Project overview
 Dissemination goals
 Target audiences
 Key messages
 Sources
 Dissemination tools and timing
 Budget

TIMELINE

BUDGET