Healthcare Environment Analysis: The Silver Line Charity Report

This report provides a comprehensive analysis of The Silver Line, a charity organization focused on supporting elderly individuals. It begins by examining the organization's corporate governance, mission, vision, and key stakeholders, highlighting its structure and operational procedures. The report then delves into an environmental analysis using the PESTLE framework to assess external factors impacting the organization's expansion, particularly within the Lewisham borough. Furthermore, the report offers strategic recommendations for managing the expansion of services, including home care support, considering political, economic, social, technological, legal, and environmental factors. The analysis covers The Silver Line's organizational structure, including the roles of trustees, management, and various departments, to ensure effective service delivery and financial management. The conclusion summarizes the key findings and recommendations, emphasizing the importance of adapting to external environmental changes for continued success.

Healthcare environment
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASKS ............................................................................................................................................3
PART-A...........................................................................................................................................3
1. The corporate governance, mission, vision and stakeholders of The Silver Line...................3
2. The Silver Line's organizational structure...............................................................................5
PART-B...........................................................................................................................................6
3. Environmental analysis............................................................................................................6
4. Recommendations for managing the expansion......................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Maintaining effective health-care environment is consider as key aspect that supports in
well-being and welfare of service users. In order to improve the safety of residential homes and
improving the health of patients it is essential to create safe and high-quality environment of
health care so that it may improve the health of patients in the effective manner (Swayne,
Duncan and Ginter, 2012). Presently, the report focuses on the case scenario of The Silver Line
that is mainly operating their activities for the elderly individuals. The chosen organization is the
charity organization and provide free helpline to the elderly individuals through providing them
proper information as well as advice so that they can improve their well-being. Furthermore, the
report will also focus on assessing the corporate governance, mission, vision of the charity firm
in accomplishing the effective and efficient delivery of the service. In addition to this, report will
also conduct an environmental analysis that is PESTLE so that they can easily analyse the
external environment and measures the viability of expanding their services. Furthermore, the
recommendations has been also provided to the organization for managing their expansion of
services in the healthcare sector.
TASKS
PART-A
1. The corporate governance, mission, vision and stakeholders of The Silver Line
Corporate Governance in the charity organization refers to the different procedures as
well as systems that manages the activities of the establishment. Along with this it also ensure
effectiveness and accountability of The Silver Line (Drummond and et.al., 2015). Therefore, it
has been assessed that Silver Line within the UK is mainly governed by the boards of legal
guardian that mainly focuses on determining the overall direction of the company. Along with
this it also manages the small teams that is guided by the Chief Executive that organises the day
to day activities within the charity organization. Furthermore, the key interested party within The
Silver Line corporate governance involves government, local authorities, social and care service
providers, community etc. With the effective corporate governance charity organization need to
complied and continuous modify the administration manual related with risk management as
well as complaints handling to ensure performing ethical function (Gregory, 2013). Further it has
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been also discussed that corporate governance in charity organization also benefit the Silver Line
in avoiding the scandals or fraud activities as well as it support them in evaluating and helping in
managing risk.
The Silver Line charity company was founded by Dame Esther Rantzen as she has
experience the loneliness since being bereaved that support them in establishing the organization
(Purnell, 2014). The key thought for creating the helpline services was to assists the older people
of UK by providing them guidance or information to support vulnerable elder people as well as it
also provide support in breaking the situation of loneliness and isolation by providing them
friendship services. Basically the Silver Line supports the senior citizen through providing
different functions that is engaging in providing them sign posting services for the needy people
so that they can access range of services exist in the UK region (Broscio, 2014). Another
function of cited firm is to provide befriending services to the older people so that they can
combat the situation of loneliness and isolation. Along with this the charity organization also
provide information and empower the vulnerable people to tackle the abusive and neglecting
situation. The vision of charity organization is to become the leading and known helpline
organization that support the older people. On the other hand, the mission of charity organization
that is The Silver Line is to promote security of elder people through providing them advice so
that they can easily overcome the situation of isolation, loneliness and depression (McCormack,
B. and Titchen, 2013). Further, another mission statement of the charity firm is to providing
support by providing proper guidance and advice that improves the quality of their life.
With discussing the vision and mission of the charity organization it is essential to
measure the key stakeholders of The Silver Line as they are the one that directly and indirectly
influences the activities and policies of the organization (Prescott, Wilson and Becket 2013). The
Silver Line focuses on wide range of stakeholders that mainly include their employees, the
government, local community, trustee as well as The big Lottery Fund etc. that impact the
services of charity fund. The key stakeholder of the company is The big Lottery Fund non-
departmental public body that allocate the adequate fund to the organization that deals in
providing services for the good causes. Along with this, it also assists the projects that support
the needy people living in the society to meet their requirements (Oswald, 2012). Another
important stakeholder of the charity organization are the older people living in the people as they
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are the one to whom Silver Line renders the guidance services in order to avoid the isolation and
loneliness.
2. The Silver Line's organizational structure
It is essential for the charity organization to focus on the proper organizational structure
as it is consider as one of the basis through which they must engaged in inward and outward
communication. It has been also assessed that effective organizational structure supports the
charitable organization to function properly within the market and industry (Bell and et.al.,
2014). The cited firm operates free and confidential telephone line within the UK so that elderly
patients as well as vulnerable individual can get assistance in the fast manner. As it has been
assessed that the nature of organization is charitable type that mainly focuses on the functional
structure as the company basically focuses on the different functions so that they can easily
accomplish their vision and mission. Furthermore, it has also measured that a clear
demonstration of the organizational structure of silver line has also been made so as to know
about the roles and responsibilities of each individual that further assists them in rendering
quality care support to the individual (Huang, Behara and Goo, 2014).
The organizational structure of The Silver Line basically include trustee as well as teams.
The board of trustee is solely responsible for framing or devising the long terms objectives and
goals of the charitable organization. Along with this, they are also responsible for framing the
charitable strategies and activities through which they can easily render quality and supportive
services to the older age group people within the UK (Kramer, Kinn and Mishkind, 2015). The
organizational structure also include teams that mainly consists of different functions that are
performed by the Silver Line it mainly include directors of operations, finance commissioners or
may also termed as fund raiser, department that manages the customers services through
handling the telephone line of the individual, department of human resources as each of the
function plays significant role in accomplishing the objectives of the charitable organization.
Along with this, financial committee must also oversee all the financial aspects for the charity so
that they can raise fund for the organization that further support them in volunteering to improve
the health of older people (Williams and et.al., 2014).
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The key function within The Silver Line also include department of customer services
that mainly include small cohesive team within the premise that mainly render services for
supporting the individual residing in the community by providing them guidance or advice so
that they can avoid the stage of isolation. Along with this, all the daily operations and activities
of the Silver Line also support in assisting the elder people by providing them confidential
guidance (Kistruck, Qureshi and Beamish, 2013).
Therefore, it has been also evaluated that functional mainly bifurcate the activities of
Silver Line into different functions and areas that support them in easily accomplishing their
goals and objectives. Furthermore, it has been measured that with the functional structure
charitable trust can easily perform their operational activities. On the other hand, it has also
evaluated that with the functional organizational structure it results in enhancing the functioning
of different activities within the organization so that they can easily deliver quality services.
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Illustration 1: Organizational structure

Along with this, it has been stated that focusing on the functional organizational structure
it is consider as advantageous to the Silver Line organization as it enhance the level of efficiency
and productivity through serving large number of individuals. Along with this, another advantage
of functional organization structure is that offer high level of specialization that benefit the
company in serving elder patients and individual in the proper manner. With the certain
advantages there are some disadvantages of the functional structure that is it lack the teamwork
as the overall operations of the organization are sectioned into the functions. Along with this,
another disadvantage of functional organizational structure is that in the giant organization it is
difficult to implement the structure as it is impossible to handle the different functions
simultaneously.
PART-B
3. Environmental analysis
PESTLE analysis is an effective approach that support in analysing the external
environment that mainly ensure focusing on determining the external factors that mainly impact
the overall activities and operations of the care setting within the healthcare industry (Winterich,
Mittal and Aquino, 2013). Health care sector of UK is one of the fastest growing service
industry as it basically deals in providing care treatment as well as medication to improve the
health of individual residing in the region. According to the scenario, The Silver Line has been
granted by the Big Lottery Fund around £5 million to expand their services by also providing
home care support to the elderly patients. Therefore, to analyse the viability of expansion in the
services within the Lewisham borough focuses on conducting the PESTLE analysis. It basically
include following factors- Political factor: The foremost external environmental component include political factor
that mainly focuses on taxation policies, grants provided by the government, political
stability etc. that affect the viability of Silver Line expansion. If the political environment
within London borough of Lewisham is not stable then in future it may affect or impact
the operational activities of the charity organization (Ein-Gar and Levontin, 2013). For
instance, if the geographical political party has grant the fund to the charity as with the
motive to attain their personal benefit. Therefore, with the political instability it might
results in shifting the political party therefore, affect their future financial funding.
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Another political factor include taxation policies that impact the services of Silver Line
that is expanding home care support will increases the taxes as the care providers are
focusing on providing home care support that impact their overall service charge
(Essential environmental health standards in health care, 2016). Economical factor: Another environmental component include economical factor that
mainly deal with the demand existing in the economy. As the economy is consider as
strong economy as compare to the other nations (Auger, 2013). It mainly focuses on the
high rate of GDP, diverse economy that results in succeeding providing quality health
care services to their different service users as well as vulnerable older people. The
economy of region mainly focuses on the large ageing population that benefit the Silver
Line in succeeding in expanding their activities and services in the market. Along with
this economic factor also include change in the government interest rate will also impact
the activities and services of home care support in the cited organization (Osborne, 2013).
For instance, with the increase in government interest rate it might impact the activities of
charity organization. Social factor: Another factor that need to be consider while expanding their business
activities in the London borough of Lewisham include considering social factor. This
factor must be taken into the consideration so that they can meet the requirement and
needs of different older patients. In the health and social care context with the increasing
awareness among the patients will results in rendering the quality care and services to the
elderly patients. Accordant with the statistic majority of people in the borough is under
ageing population that requires intense care (Political challenges relating to an ageing
population: Key issues for the 2015 Parliament, 2016). Thus, telephonic helpline must
assess the requirement of patients before rendering the services. Along with this, social
factor may also include changing family trends within UK as individual mainly prefer
nuclear family and they sent their old parents in the care home or other setting. Therefore,
expanding home care support would benefit the Silver Line in meeting the requirement of
elder people (Kirby and Koschmann, 2012). Along with this social analysis supports the
company in understanding the view point of elderly customers and what factors drives
them towards acquiring health care services.
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 Technological factor: Another external environment factor that impact the overall
activities and operations of The Silver Line include technological factor. With
implementing the technological equipment care worker will render quality treatment and
services to their elderly patients at the faster rate. Furthermore,in order to meet the
current requirement it is essential to focus on continual change within the residential care
home (Farrington and Lewis, 2014). Along with this, increase in the technology also
results in changing the home healthcare services technologies such as sensor, GPS etc.
that support the senior health care professional in providing proper care to the elderly
residential individual. Furthermore, Silver Line company can also implement the
technological factor within the activities by introducing mobile application so that they
can easily and effectively met the care requirement of the elderly patients (Pinheiro,
Chwieroth and Hicks, 2014). With the technological aids and equipment they can also
enhance and manages the customer helpline via telephonic conversation so that they can
succeed in meeting all of their requirement. Legal factor- Another factor that is viable for the expansion within their services include
effective legal factors that supports the Silver Line company in proper expansion of their
services that is providing home care support. The legal factor mainly include different
legislations as well as laws that is significant for the charitable trust to expand their
activities in the healthcare sector (Kleinman, 2013). For rendering the ethical activities in
the London Borough of Lewisham charitable organization must compile different
legislation and legal aspects. For instance, if the Borough focuses on the judicial
proceeding then the charitable organization must engage in delivering and rendering
quality care and home support to the elder people.
 Environmental factor- The last identified factor in the external environment is
environmental component. It is consider as challenging issue and factor as maintaining
environment factor support in attaining the sustainability (Swayne, Duncan and Ginter,
2012). The environmental factor also ensure that practitioners should not disclosed the
high drug material or injection in the public place as it would results in harming the
environment as well as it also results in spreading the infectious diseases that directly
impact the health of other individual.
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4. Recommendations for managing the expansion
After conducting the environmental analysis with the help of PESTLE framework
external consultant has easily analysed the viability of expansion option that is to provide home
care support (Drummond and et.al., 2015). Thus, to successfully manage the the expansion of
Silver Line services it is essential for the charitable company to focus on different options and
ways. Along with this, it is also stated that there are different external factors that directly impact
the operational activities of the charitable organization in the industry. Therefore, certain
recommendations for managing the expansion include- Key focus on the core competencies- The foremost recommendations for managing the
expansion of services within the Silver Line include focusing on the core competencies of
the charitable organization so that it may not get into the wrong path (McCormack, B.
and Titchen, 2013). Through focusing on the key competencies they can easily raise and
enhance their telephonic helpline services so that they can easily meet the new care
requirement of the elder people residing in the care unit. Legal and financial feasibility- Another recommendation for managing the expansion
activities of Silver Line is to engage in predicting or forecasting the legal and financial
requirement so that they can easily manage their new home care support activities
(Prescott, Wilson and Becket, 2013). With the help of legal aspect they must manage their
ethical aspects so that they may not engage in any sort of unethical activities. On the
other hand, prediction of financial facets also support in managing the expansion of their
services as they are aware regarding allocation of proper fund so that they can market and
promote their new home care services (Oswald, 2012). With the help of proper financial
budgeting they can easily manage and organize the financial requirement so that they can
easily manage costing that is required for expanding their services within the healthcare
industry. Align resources with new expansion objectives- On the other hand, another
recommendation for managing the expansion Silver Line service is that they must align
the current and existing resources with the expansion objectives so that they may easily
support the charitable organization in managing their activities and services (Bell and
et.al., 2014). Aligning the adequate resources that is financial as well as human resources
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supports the company in managing and organizing their services so that they can easily
expand their activities in the London area. With the help of aligning the resources they
can also allocate the adequate financial resources so that they can easily accomplish the
objectives (Kistruck, Qureshi and Beamish, 2013).
 Addressing the requirement of elderly individual- Another recommendations for
managing the expansion is addressing the requirement and care need of the elderly
patient and individual so that charity organization can easily meet their requirement. On
the other hand, addressing their requirement would also support in assuring different
requirement of the individual (Winterich, Mittal and Aquino, 2013). Along with this, it is
essential for the charity organization to build effective relationship among their customers
or elderly patients therefore, while expanding their services they can easily addresses care
need that support in meeting their requirement.
CONCLUSION
The above report presents a brief environmental analysis of the health and social care
organization that is Silver line company. It can be clearly stated that the organization wants to
expand its business operation and for this purpose the external environment of the firm is
ascertained which will assist in formulating several strategies and plans. Furthermore, it can also
be concluded that with the age population of the United Kingdom, it can be determined that the
firm needs to expand its operations which will also aids in achieving its respective vision,
mission and objectives. A clear demonstration of the organizational structure of silver line has
also been made so as to know about the roles and responsibilities of each individual. In the end
several recommendations have also been presented for the purpose of its expansion. These
includes emphasizing on core competencies of the firm that is its strength and weakness, aligning
the activities and resources altogether with the current and potential resources and also
acknowledging the financial stability of the firm so as to meet its objectives.
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