Strategic Marketing Report: KFSHRC Healthcare Company Analysis, 2019

This report provides a strategic marketing analysis of the King Faisal Specialist Hospital and Research Centre (KFSHRC), a healthcare provider in Saudi Arabia. The report begins with an executive summary outlining the business description, marketing objectives (profit, patient satisfaction, and customer growth), and strategic focus on product development and brand positioning. The introduction emphasizes the significance of the healthcare industry and the report's purpose. A market summary follows, including quantitative analysis of target markets, demographics, consumer behavior, and competition, alongside qualitative analysis of market trends and brand perceptions. A SWOT analysis identifies KFSHRC's strengths (diverse services, dedicated staff, research focus), weaknesses (lack of specialized facilities and resources), opportunities (oncology and cancer treatment), and threats (competition from other hospitals). The report then details the marketing strategy, including mission, objectives, sales forecasts, and financial objectives. It covers brand positioning (affordable healthcare, service development, and advanced technology) and the marketing mix (product, pricing, placement, promotion, and people). The report also outlines marketing communication methods, budget determination, and evaluation metrics, including financial reports and customer feedback. Finally, the report concludes by summarizing key findings and recommendations for KFSHRC's strategic marketing efforts.

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strategic marketing
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10/2/2019
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Strategic marketing 1
1. Executive summary - Business Description
The purpose of the report is to analyses strategic marketing pertaining to our healthcare
company. Healthcare and hospitals are one of the important industries in any nation that is
reflecting social and economic environment of the country. King Faisal Specialist Hospital and
research Centre are working under health care centers and group of hospitals that his government
service provision that is managed by MOH.
Marketing objectives for KFSHRC include Increase in profit, Patient satisfaction, and Increase in
number of customers. The opportunity reflects improvement in cancer and oncology treatment
within the hospital. Strategy through this marketing plan reflects product development strategy.
The company can go for price differentiation strategy along with the cost. The brand positioning
through this marketing plan for KFSHRC includes Affordable healthcare, Service development,
and advanced technology.

Strategic marketing 2
Contents
1. Executive summary - Business Description................................................................................1
2. Introduction..................................................................................................................................3
3. Market summary..........................................................................................................................4
3.1 Quantitative analysis:.............................................................................................................4
Target markets.........................................................................................................................4
Geography and demographics.................................................................................................4
Consumer behavior..................................................................................................................6
Competition analysis...............................................................................................................6
3.2 Qualitative analysis................................................................................................................7
Market trends...........................................................................................................................7
Perceptions towards brands.....................................................................................................7
3.3 SWOT analysis......................................................................................................................8
3.4 Competition.........................................................................................................................10
3.5 Value Proposition................................................................................................................10
4. Marketing strategy.....................................................................................................................10
4.1 Mission and values..............................................................................................................10
4.2 Objectives based on marketing plan....................................................................................11
Increase in profit....................................................................................................................11
Patient satisfaction.................................................................................................................11
Increase in number of customers...........................................................................................12
Sales forecast.............................................................................................................................12
5. Financial objectives...................................................................................................................13
5.1 Brand positioning.................................................................................................................13
Affordable healthcare............................................................................................................13
Service development..............................................................................................................13
Advanced technology............................................................................................................14
5.2 Marketing MIX....................................................................................................................14
Product strategy.....................................................................................................................14
Pricing strategy......................................................................................................................15

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Placing strategy......................................................................................................................16
Promotional strategy..............................................................................................................16
People....................................................................................................................................17
5.3 Marketing communications methods...................................................................................17
1. Knowing target audience...................................................................................................18
2. Developing situation analysis............................................................................................18
3. Determination of communication objectives.....................................................................18
4. Determination of budget for marketing.............................................................................18
5. Tactics and strategies.........................................................................................................19
6. Evaluation and treatment...................................................................................................19
5.4 Break even, monthly sales, marketing budget.....................................................................19
7. Controls (Success Measurements to evaluate the objectives of the plan).................................20
7.1 The key success factors include...........................................................................................21
Financial report of the company............................................................................................21
Customer feedback................................................................................................................21
8. Conclusion.................................................................................................................................22

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2. Introduction
There are various factors that are responsible for the functioning of an organization, this may
reflect the structure of organization, which includes also need to processes and strategies that’s
are providing periodic evaluation and monitoring of the strategy of the company so as to
analyses the success rate of the company and threat involving be functional areas of the company
(Chiang et al., 2016). The purpose of the report is to analyses strategic marketing pertaining to
our healthcare company. Healthcare and hospitals are one of the important industries in any
nation that is reflecting social and economic environment of the country. The availability of
healthcare is one of the major causes for development of the nation (Baker & Bowen, 2015).
There are various organization working in this industry in Saudi Arabia, one of which is king
Faisal Specialist Hospital and research Centre which will be considered for analyzing the
strategy for which various tools will be used in order to provide marketing plan for the
organization in the report further.
King Faisal Specialist Hospital and research Centre are working under health care centers and
group of hospitals that his government service provision that is managed by MOH. This is
considered to be a national Centre in Saudi Arabia that is considering the neurological science,
oncology, cardiovascular diseases, genetic diseases and organ transplantation. Considering the
mission and objectives of the hospital the organization is found to be also referred used
organization which has converted itself from traditional to advance hug. The aim of the
healthcare organization is to become flexible while considering is offering to the clients that this
patient and through its operation so as to bring it to the fullest potential of the hospital.
Moreover, aim of the hospital is to increase oh no quality services to the patient as it has been

Strategic marketing 5
identified that the need for oncology services in Saudi Arabia has been increased since years and
the organization is also aiming to enhance strategic planning, which will be one of the focus
through this marketing plan for the hospital (kfshrc.edu, 2019).

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3. Market summary
Healthcare industry is found be very important and must be analyzed in order to attain the
development in nation. As per the recent trend, the hospital and health industry in Saudi Arabia
reflect that the government has been taking various initiates for improving hospital availability
and increased available heath care service to maximum population of the nation. This reflects
through the actions and performance of KFSHRC, as it is government hospital (Bruns, 2013).
The qualitative and quantitative analyses for hospital industry in Saudi Arabia,, for which the
marketing strategies will be developed in this section below.
3.1 Quantitative analysis:
Target markets
The target market for the health care service include the whole population of Saudi Arabia,
which also include provision of free services that will focus towards the availability of health
care service for the one who are unable to afford the same. The government has taken various
initiatives and reflects this as one of the major part through the financial budget of the nation
(Feng & Chari, 2018).
Geography and demographics
Considering the quantitative analysis for the contents of demographic and geographical
environment of Saudi Arabia, the statistics for Kingdom of Saudi Arabia considering the
healthcare includes the government priority towards this industry and various opportunities
which reflect higher potential business investment (Davis et al., 2016). Considering the vision of
government norms regarding 2030 and Ministry of health and national transformation reflect the

Strategic marketing 7
expenditure up to $71 billion for next five years. As per the report, KSA healthcare sector is
expected to grow by 12.3% by 2020 considering the compound annual growth rate. Moreover
there has also been identified considerable rising people in nation increasing over 60 years of age
which reflect the higher requirement for the healthcare sector and also implement Mendes tree
health-insurance in Saudi Arabia (globalhealthsaudi, 2019).
The government has also explored and considers the involvement of private sector in order to
improve infrastructure of healthcare of Saudi Arabia. Through PPP models that is public private
participation introduction for this industry to government has also worked regarding value
unlocking in fast tracking healthcare reform and health system which will include planning
towards contribution of private sector which will increase the healthcare spending by 2020 to
35%.
From the graph below its can be reflected that the target for 2050 as per the stats include 77.2
million people that will be associated with healthcare line (Betton, 2017).

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Figure 1: (Source: (globalhealthsaudi, 2019)
Consumer behavior
The consumer in this industry reflect various behaviors as the service received from the company
is because of bad cause that is improper health of an individual. Thus, it can be said that the
consumer in this industry is attempting to avoid visiting the place unless it is an emergency or
need to get checked up. The behavior depends of the demographic factors that are income group
of the potential customers. Since it is the government services offered through KFSHRC,
majorly people who are not able to afford the treatment are visiting the place (Chatzoglou &
Chatzoudes, 2018).
Competition analysis
The direct competitors that are reflecting industry rivalry within the university are the top
hospitals in Riyadh Saudi Arabia like Aldara hospital, and King Abdulaziz medical city, as the

Strategic marketing 9
treatment which are not easily available in KFSHRC may be offered in these hospitals, and may
attracts more customers. These are the top competitors as per the customer rating in 2019
(m.edarabia, 2019).
3.2 Qualitative analysis
Market trends
As per the current trend the technology is considered to be the key future aspect that will be
reflected in the industry. As per the 2019, overview of the healthcare market in nation, the
reduced cost and increased efficiencies. The major trend that has been analyzed for hospitality
business in Saudi Arabia include technology as one of the major factor that is responsible for
KSA healthcare industry up gradation. True vision 2030 by government along with Ministry of
health and transformation program the company is responsible for investment in information
technology within the industry so as to provide solution considering resources, accessibility,
quality and cost (Jaworski, 2018).
The trend also reflects increase in private sector contribution to what’s the healthcare
infrastructure and to what is the GDP to 65% in 2030 from 40% in 2018. Increase in private
sector sheer has been analyzed as one of the current market trends within the healthcare sector in
Saudi Arabia in order to search for alternative service providers and finance methods (Menon &
Edison, 2015).
Perceptions towards brands
Perception of various stakeholders towards the brands includes a government hospital that is
providing large number of services within affordable prices and availability of dedicated staff
and professional doctors. However the lack of private sector investment within the hospital made

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flag the perception regarding lack of resources available and lack of standardization within the
hospital (kau.edu, 2019).
3.3 SWOT analysis
SWOT analysis is one of the internal analysis tools that will help KFSHRC for analyzing its
potential strength, weaknesses and considering the external environment for the opportunities
and threats for the company. This will help gaining understanding regarding the areas of
weakness, organizational intricacies and help the company to prevent potential threats.
The keys strengths that has been analyzed for the hospital include
1. Diverse range of service
As per the strength, it has been discussed that the company has been offering various services to
the patients which involve treatment for large number of diseases which is considered as one of
the major strength as customer will be more satisfied having treatment in one hospital for various
list of diseases if happen (Oral, 2014).
2. Concentrated staff
Hospital in the city is considered as one of the services to be provided to potential customer, this
reflects the major relevance of human resource of the company as doctors, nurses, what boys and
similar employees of the company will be largely responsible for patient satisfaction and
treatment. This is considered as one of the strength for KFSHRC which reflect concentrated staff
is present in the organization it is contributing large portion with dedication towards the hospital.
3. Research and development

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It has been identified that the company has been concentrating towards research and give less
importance to this aspect so as to find new treatments and better use of employs and machinery
in order to improve patient satisfaction and treatment provided to the patient. This is one of the
major strength of the company that has been identified (Quirke, 2017).
Weakness of the company include
1. Absence of Facility
It has been identified that for various kind of cancers the facilities are not available to larger
extent of the hospital which is considered to be one of the weakness.
2. Lack of resources
Another weakness identified is the resources that are needed for treatment of colorectal cancer
and breast cancer or not available within the hospital.
Opportunities for hospital include
1. Oncology and cancer treatment
There are various types of cancer and various cases of ownership that are considered as
complicated and require improve treatment, this reflects an opportunity for hospital to increase
services pertaining to these diseases
Threats for hospital includes
1. Other hospitals within Riyadh

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There are various neighboring hospitals within the area that are providing better cancer treatment
which can be one of the threat or competition for the company (Muller & Nagle, 2017).
3.4 Competition
Already discuss the major competition for the hospital is the neighborhood hospital within
Riyadh, which are providing large number of services and using better technology than that of
KFSHRC.
3.5 Value Proposition
Considering the value proposition by introducing PPP models within the hospital and Saudi
Arabia the government is attempting to unlocking value towards the fast tracking and health
system in the healthcare industry which is reflecting towards pre-form of healthcare industry in
the nation and increasing skilled force is ability within the hospital. The efforts that are involved
in order to increase the health care of business indignation include providing training and
education facilities to nurses, doctors and paramedics, which will also include the new medical
colleges expansion which will eventually increase the value proposition of industry (Puck &
Mudambi, 2016).
4. Marketing strategy
4.1 Mission and values
Mission and values considered by this marketing plan for KFSHRC include increase in types of
services offered to the customer that is providing more number of treatments for the disease is
analyzed which will also include implement the latest and best technology to treat the same

Strategic marketing 13
disease. The mission reflects the customer satisfaction and increase in number of patients for the
hospital (Adam & Kotler, 2014).
Which the hospital will be working that is considered for ASSHRC includes innovation through
treatment equipment used. Technological integration will include updating technology on regular
basis so as to provide best quality treatment to the patient in the hospital. Commitment and
leadership are another two factors that will reflect value to this marketing plan as the customer
commitment is one of the major and relevant factor that will improve customer satisfaction
within the hospital and reflect the ways through which each management activity in KFSHRC
are reflecting on influencing the healthcare performance (Ipsen & Nielsen, 2017).
4.2 Objectives based on marketing plan
Marketing objectives for KFSHRC include
Increase in profit
In order to improve the treatment and provide better treatment to their patients it is important for
the company to increase profit by 10% within next year. This may be measured through financial
report of the company for year 2020 (Armstrong & Giardina, 2016).
Patient satisfaction
The hospital is sustained because of the satisfaction among the patients regarding the treatment
and availability of the resources and latest treatment opportunity for the patient. Does the
company will be working towards increasing customer loyalty by 20% through this marketing
plan that will be a day within next six months. The customer satisfaction could be measured
through feedback form and interviews with the customer as this is the qualitative measure for
companies Growth.

Strategic marketing 14
Increase in number of customers
For KFSHRC customers are patients that are visiting hospital for getting treated for the diseases.
This objective is related to the previous one as improvement in customer satisfaction will
eventually lead to increase in number of customer visiting and getting treated through the
hospital. However this objective also includes attracting new customers other than retaining the
existing one, for which the objective is to increase 10% in number of customer getting treated
from the hospital within next year. This could be measured through cash flow of financial year
2020 (Asamani et al., 2016).
Sales forecast
Calculations of Sales growth rate
Fiscal year ends in December. EUR in
millions except per share data. 2019-20 2020-21 2021-22 2022-23
Average
growth rate
Revenue growth rate 0.50% 16.29% 17.52% 7.17% 10.37%
Calculations of total expenses growth rate
Fiscal year ends in December. EUR in
millions except per share data. 2014-12 2020-21 2021-22 2022-23
Average
growth rate
Total COGS 4.06% 17.22% 15.02% 6.75% 10.76%
Total operating expenses 1.57% 22.34% 14.10% 10.16% 12.04%

Strategic marketing 15
5. Financial objectives
5.1 Brand positioning
Since the objectives of the marketing plan include increasing customer satisfaction and attracting
new customers, it is important to build strong brand positioning for the hospital better than
position reflect the perception of the patients regarding the hospital in relation to performance,
treatment, management, environment or technology (Chari & Feng, 2018).
It has been identified that the healthcare industry has been identified repeat change as the
patient’s perception and requirement through healthcare organization are generally based on
Recommendations, physician reference, physician practices and Hospital practices, prior
experience and do not considered the promotional market aggressively (Doole & Lowe, 2008).
The brand positioning through this marketing plan for KFSHRC includes
Affordable healthcare
Since the government is working towards providing the ceases to the patience in affordable
prices this could be one of the major brands positioning for this hospital attract more and more?
Within the health care in a sting in Saudi Arabia (Chung, 2015)
Service development
Positioning also reflect increasing number of services that is being provided by the hospital
towards the patient, which in reflect improving types of diseases and want to slit better directions
to watch new service development within the hospital (Day, 2014).

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Advanced technology
technology is considered one of the latest trend within the health get industry which must be part
of plan positioning and reflected improve technology in order to accomplish market me and
integrate along with the new Eire in hospital industry (Craig & Douglas, 2015).
5.2 Marketing MIX
Product strategy
It is this company offering these ranges of services to treatment for various diseases. However
the opportunity reflects improvement in cancer and oncology treatment within the hospital.
Strategy through this marketing plan reflects product development strategy. As per grid
presented below there are four alternate company can adopt, how it for this marketing plan is
Saudi Arabia which is the existing market for the company plan work towards development of
services and products which will be new to the market. This strategy may involve innovation
technology as the key element to purchase the product and service department. To integration of
technology and innovation towards the development of equipment and ways to treat patients will
be improved and increase in numbers. Does it can be said that the product development strategy
will be most suitable product strategy for the country through this marketing plan (Aksoy, 2018).

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Figure 2(Source: (Aksoy, 2018)
Pricing strategy
As for the vision 2030 Saudi Arabian government it has been analyzed that the government is
attempting to provide affordable health system and healthcare services to the customer so as to
improve Health facilities within the nation. This reflects that the company will be providing
affordable prices to the patients. However through this marketing plan it has been identified that
the company can offer various range of services according to the target patients (Finne, 2017).
For example if the patient is looking forward towards hire services like personal room facility for
the treatment or more luxurious services within the hospital the company can go for price
differentiation strategy along with the cost. This will reflect hospitals will offer least cost for
providing good quality services and treatment to the patient. How these prices are may increase
with the level of service that is offered by the hospital which maybe high income grew an
opportunity to get along with and services. The strategy the company would be able to achieve

Strategic marketing 18
the objective of improving the profitability and increase in customer by widening the target
market or customer segment that in Saudi Arabia (Muller & Nagle, 2017).
Placing strategy
Placing strategy includes the location where the hospital is offering services to the customer,
which will be same as the previous one however the company can increase the number of
hospital within the nation so as to make services available closer to the patients. Does the basic
strategy will reflect improvement in health care services by KFSHRC accessibility. This will also
include improving the delivery, reduction in cost, optimizing productivity and efficiency in order
to serve better patient journey good in the hospital (Gong & Yi, 2018).
Other than this the placing strategy would also include online service availability that will
include e services offered to the customers that is the patients of the hospital. This may include
services like medical online information accessibility; access to medical history, getting online
lab test results, appointment services can be offered (kfshrc.edu, 2019).
Promotional strategy
That the key provision the clients include recommendations from friends and family along with
recommendation from the physicians, let not or investing a lot of money in marketing activities
that he noted that the customer decision regarding the service attainment. Marketing activity that
may impact increase in number of customers and increase in awareness about the hospital to the
customer include Direct marketing that may include word of mouth, recommendation from
physicians which include major marketing activities to be performed by in order to induce some
popular positions within the country to recommend getting treatment from KFSHRC hospital.
Other promotional tools may include traditional advertisement which will include printed form

Strategic marketing 19
and which will improve the potential population it is the treatment offers to get best treatment
within the hospital. The marketing could also be included, however the investment in this in the
world, the video marketing which will include review from previous customers of KFSHRC.
Since the affordability is the key brand positioning of the company, sales discount will be one of
the major promotional two, in which company must invest maximum in order to attract new
customers and retain the existing patients (Harrigan & Choudhury, 2014).
People
This is the service industrial people within the organization of the major stakeholder’s function
that will reflect the experience for patients, physician patience. It is increasing transparency
among all the stakeholders in order to improve of the organization and promoting external
environment within the hospital. This reflects extraordinary patient experience that will
eventually improve patient journey through this hospital. Moreover vision of KFSHRC 2022 to
include community relations that is making the hospital as integral part of global and local
community. This may include strengthening the partnership and collaboration which will include
external entities that will establish workflow. Moreover the company will be working towards
the education improvement in order to attain good service providers that are through providing
education and training to nurses and doctors in order to increase the customer satisfaction among
the patients (kfshrc.edu.sa, 2019).
5.3 Marketing communications methods
Communication reflects the ways through which the company will be approaching the potential
patients in the industry. The affecting communication source in case of KFSHRC is through
recommendation, which means that the company can reach through the word of mouth where the
referral from doctors, friend, and family will be best mode. However other promotional sources

Strategic marketing 20
are considered for providing the information to patients. The other methods include, billboards,
official website of the company, newspaper, journals, social media, and emails. As discussed in
the promotional strategy of the company the method of communication for the company and
customers include direct marketing, sales promotion, public relation, direct marketing, word of
mount (Hughes et al., 2014).
The key steps for implementation of communication strategy through this marketing plan
includes
1. Knowing target audience
It is important to know with whom one is going to communicate as this will help for the
marketing plan strategy to reflect suitability. This will include targeting the population of Saudi
Arabia who are suffering from the diseases and could not effort to pay fees for the treatment.
Moreover the potential patients who are looking for better treatment options across Saudi Arabia
(Robson & Zeriti, 2014).
2. Developing situation analysis
This include analyzing the external and internal environment, which was consulted in previous
section through analyzing the market and SWOT management
3. Determination of communication objectives
The key objective would be to increase awareness and to mold brand positioning of customer
attitude towards the brand.
4. Determination of budget for marketing
This includes the financial decision to be taken by the company, which will reflect the marketing
budget, which will be included in next part of the report.

Strategic marketing 21
5. Tactics and strategies
After getting the budget, it may be distributed or use optimally to invest in those marketing
strategies that may provide a path towards achievement of the marketing objectives developed.
For instance, the previous section has included the marketing strategies that would be considered
to accomplish the objectives of the company.
6. Evaluation and treatment
This is the last stage that will reflect the evaluation and control process in order to make sure that
the implementation of the marketing strategy is as per the planning. This will eventually include
the controlling process to follow up on the marketing plan and revise the strategy as per the
dynamic situation for KFSHRC, this may include training and cost reduction strategies as part of
this process (Andersson, 2016).
5.4 Break even, monthly sales, marketing budget
Cost-Volume-Profit Relationships - Breakeven
Per Unit Amounts
Selling price $ 130.00
Variable costs $ 45.00
Contribution margin $ 85.00
Total fixed costs* $ 500,000.00
Breakeven in units 5882.35
Breakeven in dollars $ 764,705.88

Strategic marketing 22
Marketing budget (in million US dollars)
Particulars 1st year 2nd year 3rd year
Direct
marketing
23000 22000 17000
Traditional
advertisement
7200 8200 12000
Social Media
marketing
5900 7100 8100
Sales 22000 17000 19000
Total 58,100 54,300 56,100
7. Controls (Success Measurements to evaluate the objectives of the
plan)
Implementation of the plan reflect the controlling prices, as it is important to evaluate that the
marketing plan has been implemented as planned standard and if any changes are required this of
the marketing plan. There are various nations that will reflect the achievement of controlling
prices of marketing plan for KFSHRC (Kotler & Keller, 2015).

Strategic marketing 23
7.1 The key success factors include
Financial report of the company
One of the major objectives was to improve the profitability of the company which can be done
through analyzing some actual report that is revenue on by the company and the cost
management of the company which will eventually reflect the positioning of brand.
Customer feedback
Another national to be includes measuring the customer satisfaction through feedback from the
customer which is the existing customer this may be part of the services of the company as the
customer may provide feedback online which will also update technology within the process.
This can also be taken when the patient is being discharged from the hospital, this will be able to
consider imitate monitoring of the marketing plan implementation. This interview can be taken
by the potential customers who maybe from the diseases that the hospital is cheating with
advanced technology and appropriate care (kfsh.med, 2019).
Measuring this company can evaluate the level to which they implemented marketing plan was
able to achieve the objectives that developed in previous sections. In case there is a difference
between the planed objectives and action taken the Gap and be analyzed this can be filled with
various strategies or controlling measures like providing training to the human resource of the
company, technological addition and increasing the positioning power and molding customer
behavior within healthcare industry in nation. Through increasing investment in particular
department like say research and development department (Schlegelmilch, 2016).

Strategic marketing 24
8. Conclusion
From marketing plan of King Faisal Specialist Hospital and research Centre, it can be concluded
that King Faisal Specialist Hospital and research Centre are working under health care centers
and group of hospitals that his government service provision that is managed by MOH. Aim of
the hospital is to increase oh no quality services to the patient as it has been identified that the
need for oncology services in Saudi Arabia.
The target market for the health care service include the whole population of Saudi Arabia,
which also include provision of free services that will focus towards the availability of health
care service for the one who are unable to afford the same. Considering the vision of government
norms regarding 2030 and Ministry of health and national transformation reflect the expenditure
up to $71 billion for next five years. As per the report, KSA healthcare sector is expected to grow
by 12.3% by 2020 considering the compound annual growth rate.
The opportunity reflects improvement in cancer and oncology treatment within the hospital.
Strategy through this marketing plan reflects product development strategy. Strategy through this
marketing plan reflects product development strategy. Hospital will offer least cost for providing
good quality services and treatment to the patient. The company can go for price differentiation
strategy along with the cost. The key provision the clients include recommendations from friends
and family along with recommendation from the physicians, let not or investing a lot of money
in marketing activities. This is the service industry, where people within the organization of the
major stakeholder’s function that will reflect the experience for patients, physician patience.
Vision of KFSHRC 2022 is to include community relations that are making the hospital as
integral part of global and local community. The marketing budget for the hospital includes
58,100 million US dollars for next year.

Strategic marketing 25
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