Healthcare Marketing Plan (MMM 548)
VerifiedAdded on 2019/10/16
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Essay
AI Summary
This assignment, part of the Master of Science in Health Care Management program's MMM 548: Healthcare Marketing course, requires students to create a comprehensive marketing plan for a product, organization, or service of their choice within the healthcare industry. The assignment allows for flexibility in the chosen subject, ranging from a new medication launch to a community pharmacy marketing strategy. While there's no word count limit, students must achieve a 70% pass mark. The assignment emphasizes proper referencing, recommending several styles (Harvard, APA, MLA, etc.), stressing completeness, accuracy, and consistency. Students are only required to reference external sources if used to support their arguments.
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