Strategic HR Proposal for HealthHero: Model, Talent, and Development

This report presents a human resource business proposal tailored for HealthHero, a digital platform start-up providing virtual healthcare services. It outlines an HR operating model suitable for start-ups and SMEs, emphasizing innovative approaches to attract highly skilled talent and effective onboarding strategies. The proposal also details development considerations to enhance employee skills and align them with the business strategy. Key components include recruitment through social media, creative job advertisements, and a four-phase onboarding process encompassing orientation, role training, transmission, and ongoing employee development. The report analyzes the benefits and limitations of the HR operating model, offering recommendations to mitigate potential issues and align organizational strategies with business objectives. Desklib provides past papers and solved assignments for students.

Human Resources

Table of Contents
EXECUTIVE SUMMARY ..........................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Outline an HR operating model which can support any start-up or SME..................................4
Resourcing proposition which helps attract highly skilled talent through innovative
approaches along with on-boarding approaches.........................................................................7
Outline the development considerations in your proposal to enhance all employees’ skills and
ability to execute the business strategy.......................................................................................9
CONCLUSION..............................................................................................................................11
RECOMMENDATIONS...............................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
HealthHero is a digital platform start-up which is associated with providing virtual
healthcare services which are delivered using phone and accessible to 24*7 hours. The
organisation is providing calls and online chat services as well which can be used by their
customers so that to develop their mental health and get counselling from experienced
consultants. The following report includes human resource business proposal for HealthHero
which consists of various innovative approaches that can be used by the business in order to
develop their business processes. In addition to this the report is associated with a skill
development plan which can be used by the organisation for the purpose of enhancing workplace
corporation and to develop proficiency of their business managers.

INTRODUCTION
Human resource is regarded as one of the prominent asset which is hold by the business
as with the help of efforts given by human resource to an organisation survival opportunities can
be enhanced and at the same time overall profitability can also be increased. For every
organisation this is required that to develop such efforts by which they can intensify employee
skills and gain their efforts to reach out to business goals (Banks and McGurk, 2014). The
current report is based on HealthHero which is small sized organisation and associated with
offering virtual healthcare services to their customers. The company was founded in the year of
2019 and in the year of 2020 the company regarded as the largest telemedicine provider in
Europe. In just two year of its incorporation the company they are claiming to acquire 20m
people around Europe. This report is providing description regarding HR operating model which
could be used by SME's in order to deliver best services to their customer. In addition to this the
report is providing methods in which skilful candidates can be attracted within the organisation
and innovative practices can be used within organisation. Besides this the report is providing
various development considerations that can be used by SME's so that to enhance skills and
capabilities to the business.
MAIN BODY
Outline an HR operating model which can support any start-up or SME
Human resource management is regarded as the most influential processes that can be
used by the organisation so that to develop their valuable asset within business processes. HR
offers endless opportunities to the individual in which they can execute verity of roles so that
they can deal with organisational challenges in appropriate manner. The role of HR has changed
in current time as in response to social and economic factors and market dynamics. For an
organisation this is essential to develop aspects related with human resource so that employee
relations can be enhanced and at the same time business productivity can be improved.
HealthHero is a virtual healthcare service provider which is associated with appropriate number
of employee in their organisation (Bersin, 2017). The company is still trying to inhale various
improvements in their business so that their functions and processes can be sharpened. In order
to acquire significant competitive market edge the company is now planning to develop and put

high emphasis over human resource. Therefore the HRM proposal for HealthHero will fully
support the company to increase their roles and intensifying skills of their employees as well.
HR operating model
The HR operating model is defined as the manner by which human resource within an
organisation is structured, organised and strategies are prepared so that better services can be
offered to customers. This model is associated with the structure within HR department so that
key roles and functions can be executed by the business in appropriate manner. The objective of
HRM operating model is to provide assistance to HealthHero in which their team and included
employee can work with higher efficiency and productivity. The market trend has given higher
pressure to HR team so that the team is required to reinforce business objectives and alignment.
HealthHero is associated with the major business objective of developing their image into the
market and to develop their business as large organisation (Black, 2004). HR model by Mercer
has helped the businesses to align HR functions within the business in such a way that people
strategy can be build up and at the same time overall business objectives can be attained. The
Mercer's HRM model is consisting of various sections and each of them has their own role in
reinforcement along with assistance in gaining business objectives for HealthHero.
Illustration 1: Increase Business Value By Improving Your HR Operating Model, 2021
(Source:Increase Business Value By Improving Your HR Operating Model, 2021)

Business strategy: Under this section HR team is required to develop effective business
strategy so that business can be enhanced to larger scale along with gaining improvement in size.
The business strategy of HealthHero is to develop their business and improvising identity of their
business (Brockett, 2010). By encouraging health services related with mental peace HealthHero
can intensify their market share and provide awareness into the market as well. As the company
is providing 24*7 health consultancy services to their customers which would be helpful for
people for minimising inconvenience. With the help of appropriate HRM team business strategy
can be prepared in such a way that actions can be taken against developing organisational
objectives.
HR functions: The HR functions are having different functions such as retaining of
existing employees, inhaling best talent, developing healthy working environment and
motivating employees in such a way that they can be aligned with organisational objectives.
These HR functions are required to be developed in the business so that objectives and goals of
an organisation can be attained and at the same time contribution to business strategy can be seen
in optimal manner. For a service organisation this is necessary to gain appropriate level of
customer satisfaction and for this effective treatment is required to be given on expectation of
their customers. In this manner using talent management and overall reward system best
practices can be adopted in order to develop HR functions. HR department within HealthHero
may retain their talented employee with the help of acquiring significant talent in their business
and meet their business objectives.
Service delivery: The HR function which is executed by HealthHero is to retain talent
and to recruit people so that organisational activities ca be managed. On the other hand in
context of training programs the company is planning to outsource their talented experts so that
skills of employee can be enhanced.
Infrastructure: Fro the major purpose of developing HRM strategy this is essential for
the organisation to have significant infrastructure so that action of the organisation can be
supported. Under this internal capabilities of the organisation are examined so that HR operating
model can be completed (Brockett, 2012). There are various factors which are included in
infrastructure such as HR talent, business structure, processes and technology. For gaining
leverage over current digital market HealthHero is required to use appropriate digital technology

in their business as the company is using internet as their major mediator. By using appropriate
technology HealthHero may unleash their objective of developing their business as large
organisation.
Governance model: For successfully compiling model and for this corporate governance
is required. This is also associated with measuring such criteria in which intensity of succession
and failure can be examined. This could be useful for the company to invest their HR functions
and strategy into the business in such a way that overall objectives can be attained.
The major advantage of HR operating model is that it covers every minute details which
is existed within the organisation and could be helpful for HealthHero to develop sustainable
practices in which high consent from employee can be obtained. The major disadvantage of this
model is that the model is managed in overall manner rather than being focused on individual
personnel. In order to mitigate this issue HealthHero is required to focus on their business
objectives so that organisational strategies can be aligned with business approaches.
Resourcing proposition which helps attract highly skilled talent through innovative approaches
along with on-boarding approaches
This is a difficult job in current time to attract skilled employees as due to implication of
Brexit shortage of skilled labour are seen. Due to Brexit various restrictions are imposed which
is associated with free movement of people with Europe and UK (Burt, 2017). These are the
factors which are barrier for HealthHero so that the company may face issues in their business
expansion. There are various innovative approaches that can be used by HealthHero so that to
attract talent as a part of resource proposition which are described as under:
Recruitment through Social media: This is regarded as one if easiest and appropriate method
that can be used by businesses in order to align with current trend of digital age and to execute
role of human resource department in significant manner. This is an innovative approach which
includes social media platform such as Instagram, Facebook, Twitter and many other so that to
acquire talent and to develop brand image into the market. This includes engagement of social
media in such a way that higher benefits can be received by the organisation and talented
employees can be inhaled and at the same time professional communities can be engaged in the
business. HealthHero is an emerging organisation which is a SME and have motive to expand
their business (Hofmann, 2008). The primal objective for using social media for recruitment is to
acquire talented people at minimised cost. In this manner profitable image can be made of the

organisation by which the company is able to develop their brand image. Social media is the
mediator by which would be helpful for the organisation to maintain their business position.
Providing high creativity in job advertisement: In the current digital age this is difficult to
grab attention of customers. This is seen that consumers and potential customers are always
seeking for higher brand image in order to use business offerings. Besides this in terms of job
applications candidates are also inclined over such organisation those are having higher market
image (Beevers and Rea, 2016). Creative job advertisement could be a method that can be used
by HealthHero so that to attract talented employee and to align the same in attaining business
objectives. By providing some mind exercises creativeness can be exerted within job
advertisement and this would give dual criteria for the businesses as in promoting vacancy and to
examine suitability of candidate over the job. This is one of the innovative way that can be used
by HealthHero in order to develop creative job advertisement which would lead the organisation
to attract talented employee in their workplace and to acquire their business objectives.
The next phase after attraction and recruitment is related to employee on-boarding. This
is regraded as such process in which new hirings are made in the organisation. This is regarded
as an essential process which is executed within employee life-cycle and associated with
providing knowledge to employee so that they can understand regarding the role of their current
job. When employee on-boarding is effective then this would lead into integration of new hiring
within the company so that business objectives can be aligned. On-boarding in HealthHero needs
to highly effective so that skilled employee can be retained within their organisation for longer
duration of time. On-boarding is associated with four phases such as orientation, role training,
transmission and on going employee development. These steps are elaborated as under:
 Orientation: This is regarded as the first phase in which employee are introduced within
workplace so that senior leadership abilities can be exerted within the company. In this
manner the organisation is needed to adopted so that core values can be exerted to the
organisation (Stewart and Rigg, 2011). The orientation phase is associated with senior
introducing employees with organisational culture so that diversity and inclusion can be
seen. This would be helpful for the company so that employee may get familiar with
working culture of the business.
 Role Training: This is the phase within on-boarding which is associated with providing
training to employee on day to day basis so that activities under b job role can be exerted

in appropriate manner. In the context of HealthHero under this on-boarding within
employee may involve to develop performance expectation and process training to
employees. This would be helpful for HealthHero in which the company may prepare
their employees as accordance with job role given to them so that business objectives can
be attained.
 Transition: The supervisor of the business is playing crucial role in the business in which
transition may become permanent for the company. Under this phase HealthHero need to
ensure that effective communication strategies can be made so that smooth transition of
employees can be seen. This way effective contribution can be made by the workforce so
that employee retention can be increased.
 Existing Development: This is regarded as the final stage within on-boarding process in
which career development opportunities can be given to employee and at the same time
personal growth to employees can be provided. In this way HealthHero may utilise career
mapping as their major tool so that mutual employee benefits can be provided (Suri,
2016). Using such aspects employee competencies can be used by the business and
business objectives can be attained.
Outline the development considerations in your proposal to enhance all employees’ skills and
ability to execute the business strategy.
For the major purpose of enhancing skills and capabilities this is essential for the
organisation to execute various strategies so that to acquire their business objectives. The major
aim of HealthHero is to expand the business so that the company is working in efficient manner
so that to develop their business in appropriate manner. In the context of HealthHero the
company is taking such practices so that employee performance can be enhanced and at the
same time skills and abilities of employees can be enhanced. Some of the development which
helps the organisation to improve performance of their organisation which are elaborated as
under:
Providing professional training: This is essential for the organisation to develop
professional skills of their employees so that they can execute tasks in such a manner that their
experience can be used within business and at the same time business objectives can be aligned
(Bautista and et. al., 2019). Training is the practices which are needed by the employee at every
phase so that culture and environment can be understood and at the same time skills of

employees can be enhanced in continuous manner. With the help of professional training type of
work can be understood by the employee which would be helpful in developing surety of
completion of work in appropriate manner. This is essential for the organisation that to render
required information to their employees so that barriers can be eliminated and at the same time
mistakes can be minimised.
Including managers: The managerial involvement plays significant role in guiding the
employee in better way so that opportunities for clarities can be enhanced and at the same time
clear communication can be exerted (Chen and et. al., 2017). This will lead into enhancing
overall organisational performance and at the same time productivity can also be enhanced.
When managers are included in the tasks then this will develop the edge in which employee can
perform in better way along with this higher motivation can be given to them as well.
Improvement in soft skills: Soft skills are related with such skills which enable
employee to navigate their performance. This will be helpful for employee in developing
working environment within organisation which will lead into developing tasks. This is essential
for the organisation to develop core competencies in which they can collaborate with higher
communication skills (Reilly and Williams, 2017). Soft skills helps employee to develop
communication possibilities so that team building activities can be exerted and at the same time
confidence level can also be boosted. When an employee is having higher soft skills then this
will lead them into providing such integration in which they can align with personal and
professional objectives.

CONCLUSION
From the above information gathered within this report it can be summarised then HR
operating model is associated with various aspects such as HR functions, business strategy,
process and infrastructure which is used within the organisation which helps in attaining
organisational objectives. HR model is essential for the organisation in which crucial business
roles can be exerted and at the same time business objectives can be attained. This is essential for
the business to use such innovative approaches in which talented employee can be inhaled. Using
social media and creative job advertisement skilled employees can be retained and at the same
time their skills can be used within business to acquire sustainability. This would be helpful for
the organisation to provide smooth on-boarding to employees. In this manner skills can be
developed by the employees and in this manner several actions can be undertaken so that
professional training can be provided. There are several actions which are required to be
developed so that higher collaborative aspects can be enhanced. For start-up organisation
employee plays significant role and this would lead into gaining differential insight to the
business.
RECOMMENDATIONS
In the context of HealthHero as the company is known as start-up which is associated
with providing virtual healthcare services or consultancy services to their customers. The
company is required to develop their HR cycle in such a way that overall succession benefits can
be obtained and at the same time organisational objectives can be attained. For HealthHero this is
essential that to inhale such practices so that they can retain skilled employees and use their skills
in gaining business objectives. Using social media recruitment HealthHero may develop their
recruitment process in low cost and would be helpful for the organisation to attain business
objectives.

REFERENCES
Books and journals
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7
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107