BM564 Enterprise and Entrepreneurship: Healthy Drinks Business Plan

This report outlines a business plan for 'Healthy Delight,' a venture focused on providing healthy drinks made from organic fruits. It details the product and services offered, emphasizing the use of fresh, seasonal ingredients and customization options to cater to health-conscious consumers, including those with diabetes. The plan includes a market analysis targeting health centers, fitness centers, and online delivery to capitalize on the growing demand for healthy lifestyles. Customer segmentation focuses on children, teenagers, and older adults seeking to boost their immunity. The competitive landscape is addressed by offering superior quality, transparency, and customized options at competitive prices. The plan also covers skill analysis, emphasizing the importance of marketing, sales, and communication skills, as well as funding strategies involving bank loans and investors. The vision is to expand globally while maintaining high-quality products and customer satisfaction. The business aims to spread awareness about the benefits of healthy living and create a positive impact on the community.

ENTERPRISE AND
ENTREPRENEURSHIP:
BUSINESS PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business plan...............................................................................................................................3
Product and services....................................................................................................................3
Market analysis............................................................................................................................4
Customer segmentation...............................................................................................................4
Competitors..................................................................................................................................5
Skill analysis................................................................................................................................5
Funding........................................................................................................................................5
Vision of the business plan..........................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Business plan refers to the plans of action or pre planning of launching the business idea
in a marketplace in order to acquire the profit or satisfy the consumer (Barlow, et.al2021). The
present report will reflect the business idea of the organisation which is planning to lead the
marketplace in effective as well as efficient manner.
MAIN BODY
Business plan
It is most essential element for the organization to get success and survive in the marketplace.
The individual person plan to deliver healthy drinks which is made of organic fruits. The aim of
the organization to acquire the profitability and enhance the productivity with the customer
satisfaction. In order to lead the market, it is important to satisfy them because basically the
organisation is serving the facility to the customers and for the consumer (Efstathiou, 2018). This
business plan will be effective nowadays because of the current situation the people of the nation
is becoming health conscious and prefer to drink and eat healthy only. The organisation spread
awareness among the people to increase the sales as well as production of the company. In order
to procced the business idea the organisation utilized different forms of plans of action with the
motive of encouraging the consumer and maintain good relation with them . The strategy provide
assistance in grab all the opportunity and facing all the forthcoming challenges in effective as
well as efficient manner. The organisation plan to deliver the service in minimum product and
services with the best quality near the gym area as the organisation considered it as target
market. furthermore, the planning of the company is to promote the business on digital platforms
which is highly utilized by the population of the country.
Product and services
The organization aim to provide healthy drinks to the people by making fresh juice through the
blender with lots of ingredients for instance dry fruits, pomegranate, guava, apple, papaya,
mango and healthy fruits. Along with that the organization deliver the juice as per the
requirement of the season. The product of the company contain low fat as compare to packaging
juice. Also add extra vitamins and decrease the level of the sugar for the patient of the diabetic.
The organisations main speciality is to provide 100% purity of juice to the people. The
organisation utilized modern technology equipment for the fast services to citizens which
increase the productivity of the company (Ferreras-Garcia, et.al 2019).

Market analysis
From the market analysis the organisation target the right market to deliver the right product to
the right consumer. The organisation plan to lead the market of UK as the citizen are highly
concern about good health. After analysation the organisation deliver the product and service to
the consumer near the health canter or the fitness centre as the organisation as it attract the
consumer who prefer to work on health on the regular bases (Grit, 2019). After the Covid-19 the
people invest money in improving the immune system and would like to have healthy lifestyle.
Along with that the target market the company will provide the service through online delivery
to the nearby area. As per the the market research of the organization there will be no juice shop
or the outlet which provide fresh foods to the consumers. In the market there are large numbers
of potential consumer available. In the marketplace the organisation has determined that that
advertising play essential role in increasing the brand value in the marketplace. For increasing
the awareness in the marketplace, the organisation utilized digital online platform such as
television, radio or social media. Social media include various social networking sites such as
Facebook, Instagram, Pinterest, chrome, google etc. also the organisation offer the discount and
reward to the regular consumer (Mäkelä,2019).
Customer segmentation
The organization targeted the customer on the bases of market analysation . The potential
consumer prefer to acquire the services directly from the organisation as the company is
providing fresh drinks to them in order to satisfy the individual needs and wants. The target
customer of the organisation will accomplish the fresh juice directly from the fresh fruits through
the blender. Along with that the company also providing the customize juice to the people. The
targeted customers of the company are the Childers, teenagers and old age people to boost the
immunity. Different buyers demand for different flavour but the organisation will manage fulfil
all the need and wants. The organisation enhance the excellent experience of the consumer with
best quality of juice to the people. the target customer of the company has medium level of
income so the company is not charging high amount for the services and availability of the
product. The most of the people are living the busy life and belong to business class who go to
the gym for the workout and will be conscious for the good health. After the covid 19 the citizen
started avoiding the consumption of the food that are not healthy for them like fast food rather
than people consume the juices and healthy diet.

Competitors
The organisation face high competition as numbers of the citizen available in the marketplace.
the competitors of the organization deliver the similar product and services but not abler to
deliver the best production in the locality. Many supermarkets are the competitors that deliver
the packaging juice in the locality. In order to give tough competition in the marketplace the
organisation offer the product in less price along with better quality. Furthermore, the
organisation also provide transparency to attract the numbers of consumer which enhance the
performance of the company (O’Donnell and Dahl-Popolizio, 2018). The consumer prefer this
product over the competitors production because the company will prepare fresh juice in front of
the people at low cost. Along with that the consumer provide customized drinks as per the taste
and preferences of the consumer.
Skill analysis
For operating the business in effective and efficient manner the organisation will work on the
marketing plans. Moreover, the organisation spread awareness among the people with the
assistance of digital or online platform. For the marketing of the product and services of the
company the individual person required sales and marketing skills so the person is able to
provide proper content to the people on social media or online sites. Along with that the
organisation hire the employees who have knowledge of making delicious juice and develop the
positive culture in the marketplace. The employees of the organisation are the one who represent
the organisation in market and increase the values in the marketplace. Therefore, it is essential to
hire the effective as well as professional employees within the organisation. Another important
skill is the communicational skills which play essential role in convincing the people to acquire
the services of the company. It will increase the sales volume of the company and improve the
relation with the potential consumer. With the assistance of this skill the members of the
organization can encourage the consumer to acquire the services again. With the good
communicational skills, the employees will create enjoyable moment for the buyers also
enhance their experience and will proved as worthy. It will become easy to dal with the
customers in effective as well as efficient manner.
Funding
For the funding for the business plan the organisation has opportunity to acquire the assistance
from various financial institution (Terziev, Banabakova, and Georgiev, 2018). The various

financial organisation like banks will provide the fund for investing capital in the market because
an individual person cannot introduce the business idea in the marketplace. The banks will be the
first priority of the organization to collect fund for lunching the business in the market in
appropriate manner. the loan from the bank will be more suitable source of fund to grow and get
success of the business rapidly. The owner of the organisation will pay the loan amount within
then decided or allotted time period allotted by the financial institution. The company will
provide loan to the firm with some sort of security and on instalment bases. Beside this the
company will ask from the various investor who prefer to invest the amount in the business idea
in order to gain the profit along with the company.
Vision of the business plan
The vision of the company is to deliver the fresh fruit services all over the world rapidly and
provide high quality product to the buyers for profitability and productivity of the company.
Along with that the aim is to provide satisfaction to the consumer and encourage them to lead
happy and healthy life.
CONCLUSION
From the above report it will be concluded that the business plan is depend on the the marketing
strategy or the skills of operating the enterprise in effective as well as efficient manner (na
Gaelscolaíochta, 2019). The present report highlighted the business plan with the marketing
analysation as well as consumer segmentation. Furthermore, the report reflect the light on the
sources of the funding in order to mange the business and acquire the success in the marketplace.

REFERENCES
Books and journals
Barlow, P., et.al 2021. Business plan.
Efstathiou, N., 2018. Business plan for a starting company.
Ferreras-Garcia, et.al 2019. Entrepreneurial competences in a higher education business plan
course. Education+ Training.
Grit, R., 2019. Making a business plan. Routledge.
Mäkelä, P., 2019. Creation of customer satisfaction for MyEMS.
na Gaelscolaíochta, C., 2019. Business Plan.
O’Donnell, R. and Dahl-Popolizio, S., 2018. Business Entrepreneurship: The Integrated
Behavioral Health Business Plan. In Training to Deliver Integrated Care (pp. 143-159).
Springer, Cham.
Terziev, V., Banabakova, V. and Georgiev, M., 2018, June. Effective options for determining
customer profitability. In International conference, Knowledge-Based
Organization (Vol. 24, No. 2, p. 1231128).
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