LSC UoS: Business Plan for Healthy Dessert - Entrepreneurship Module

This document presents a business plan for a healthy dessert venture in the UK, focusing on low-sugar cookies and pastries. It explores the concepts of causation and effectuation, conducts a feasibility study, and examines the relationship between innovation and entrepreneurship. The plan outlines the proposed business model, including key partners, activities, resources, customer relationships, competition analysis, and revenue streams. It also includes a competitive and STP analysis to evaluate the market opportunity, business and marketing strategies, and quantitative and qualitative planning tools for risk assessment and mitigation. The entrepreneur identifies a gap in the market for fresh, unpackaged cookies and plans to leverage online services and customer feedback to attract and retain customers with innovative flavors, gluten-free options, and home delivery.

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Concept of causation and effectuation, conduct a feasibility study of New Venture Concept,
and explore the relationship between innovation and entrepreneurship......................................3
The proposed business model and how it will work-..................................................................5
Conduct a competitive and STP analysis to evaluate the opportunity gap in the market and
discuss confident that this new business is feasible.....................................................................6
Business and marketing strategies should entrepreneurs follow to find success, different
strategies that are used by entrepreneurial organisations............................................................7
Quantitative planning tools for assess and mitigate risks, Qualitative planning tools for
mitigate risks, Mistakes done by entrepreneur............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
New business plan is all above refers set up of new idea for profit and revenue
generation. New idea set up is not easier task it requires consideration of external, internal and
many more factors evaluation of business. Entrepreneurship is individual who believes and
concern to towards with new business idea development with their own creativity and capability
for life effectiveness (Ahl and Marlow, 2021). Healthy dessert new business is all above refers to
deliver healthy and low sugar cookies and pastries in UK. This business entrepreneur decides
this innovative business idea from evaluation of market trends and customer requirement
analysis from uses of technology. Healthy dessert and cookies business entrepreneurs evaluate
that develop of shop and decide to engage online delivery of products as well and serves
different range of products like cookies, biscuits, shakes, sweet jelly, pastries and many more
because of recent market trends needs identification. This study will discuss relationship between
innovation and entrepreneurship, STP analysis for market performance, target audience analysis
and growth evaluation, framework of business model, marketing strategies and which
approaches entrepreneurs take for risk mitigation.
MAIN BODY
1. Concept of causation and effectuation, conduct a feasibility study of New Venture Concept,
and explore the relationship between innovation and entrepreneurship
Causation: This term is mainly refers to that entrepreneur has responsibility to understand
predefined goals and then set aim for achievement of goals with successful manner. And this
term is essential to know because it provides clear idea which cause and challenges impacts on
goal setting (Smith, Hamilton and Fabian, 2020). New business set-up require appropriate
causation term because it makes and build better understanding that which factors mainly
influence efficiency of new business. In context of Healthy dessert and cooking business mainly
affects from
Effectuation: On the other hand effectuation where entrepreneurs consider which process,
methods they do have to add into set-up of new business venture. It helps to determine idea for
this specific process or framework develops values and attraction within business goals setting
and practices for managing sustainability in new idea management.
Feasibility study of new venture concept:

It makes better understanding that this specific process, methods of new business has power to
survive into competitive market or not. Healthy dessert new business entrepreneur when decide
to develop this new idea they do have duty to evaluate that this specific business has potential to
generate higher amount of profit or not higher it has power to generate profit in continues
manner. Feasibility study shows clear image of new venture (Marzocchi, Kitagawa and Sánchez-
Barrioluengo, 2019). It includes some essential aspects for feasibility study of new business area
as follows, Entrepreneurs decide to invest 20,064.82 £, they analyse market trends from uses of
technology or research approaches from communicate and discuss with people that customer has
needs to buy this goods and its clearly evaluated that UK people develop higher attraction
towards with healthy meals. Business organizer identifies operation process which requires for
cookies, desserts making. Its essential to involves 2 employee or chefs who has great knowledge
of healthy cookies or desserts making with less sugar.
Relationship between innovation and entrepreneurship
Innovation is all above refers to creating new things and its not important term that innovation
can only produce for business development process. On the other hand entrepreneurship where
individual set new plan, project, create new ideas, formwork, strategies, market trend evaluation,
financial feasibility identification and many more for expansion of new business for revenues or
profit generate (Neck and Corbett, 2018). Healthy dessert business in new idea but its not
innovation because multiple people prefers to use healthy food but the new things which attract
and influence people that it makes different range of flavours of cookies with less sugar and
include ingredients which not develop impacts on health and people who gets suffer issues from
diabetes they can also use this. So this approach is innovative practice which is done by
entrepreneurs.
Thus, major relation within entrepreneurs and innovation is mainly refers to entrepreneurs
when decide to develop and create new business they always build concern no do innovating
things or innovative and unique business which influence customer attraction on the basis of
market trends evaluation. Also it engages technology advancement for order booking and engage
home delivery activity which is beneficial for attracts audience attraction. Evaluation and
understanding of relation within innovation and entrepreneurship is clear that new business
effective set and creative idea can be possible when individual develop and consider innovative

practices. Because it helps to makes differentiation from other company or business goods and
services.
Entrepreneur always prefers to do something different from other business ideas and also
when they set new business like similar to others but they also prefer to add new applications,
features in business activities because it helps to attracts and influence people attraction. So
multiple other business also provide health cookies but it applies less sugar, includes dry fruits,
gluten free and home delivery and online order booking. Also they engages low cost of cookies
which attract individual attraction towards with the goods and services. So its clear that they
engage innovative approach within business activities.
2. The proposed business model and how it will work-
The Healthy dessert and cookies company is the new start-up which is coming up with the new
business idea of providing its customers with the healthy and diet free desserts, shakes,
chocolates. This company will provide the diet free so that every age group can consume these
items as it will be sugar free. This company main aim is to provide healthy food items to its
customers. The new venture will work according to the business model stated below (Mičieta,
and et.al. 2020).
The business model is as follows-
Key Partners- Key partners are the companies or people with which the business work for
creating strategic relationship and work more efficiently. As The Healthy Dessert and Cookies
company is indulged in making diet free food items so the significant partners of this business
are baker who will be making the food items and the stakeholders which will be providing
capital for this company (Oude Avenhuis, 2018). The another key partner of this company is
Brakes Group so that the new start-up of the business is successful.
Key activities- These are the activities the business needs to do for run. The activities which are
significant and by which the business works on the daily basis which can be such as
manufacturing activities, supplying activities and many more related to the particular businesses.
The key activities of this company is to produce and sell diet free desserts, shakes, cookies,
pastries with less sugar. And supplying these products to the customers at home.
Key resources- This is the most important asset which are required for successful business
model. They significant resources required by this company are the budget, staff, cakes and
pastry designers, marketer for marketing analysis. They will also require packaging materials

like bags, boxes for packing these food items. The cooling racks and refrigerators for the
desserts, chocolates and other food items.
Customer relationship- This defines the types of relations the company is establishing with the
specific target customers. The customers of the bakery are demographic segmentation including
the age, gender, income and many more. It is very important for Healthy Dessert and Cookies
company to maintain the relationship with the specific customers as they are the key part for
generation of the revenue and this will help this company in increasing more customers
(Jocevski, Ghezzi and Arvidsson, 2020).
Competition- This occurs when there are companies providing same products as compared to
the other companies. The other local companies producing the products same as the company
Healthy Dessert and Cookies will be the competitors which can weakened the position of the
company. It is very important for the business to make sure about the competitive companies
because these will help them to stay ahead in the market by using latest technology as well as
using strategies for retaining and attracting the customers (Safar and et.al. 2018).
Revenue streams- It is the main element for which the business is started that is for generating
revenue or income. The main revenue generators are the customers of the company. As they will
increase the sale of the company which directly impacts the revenue of the company. As this
company is engaged in producing food items which are healthy or diet free and also sugar free so
old age customers would also be the customers of this company.
Long term Goal- By setting the goals and objectives, this will help the business to move
towards the right direction. These allows the company to keep the employees working effectively
which leads to increase the reputation of the company as well as it increases the sales in the
market. The main goal of this business is to keep the people healthy because people are more
conscious about their health nowadays so it will help in growing the business in the future.
3. Conduct a competitive and STP analysis to evaluate the opportunity gap in the market and
discuss confident that this new business is feasible

Competitive analysis includes online reviews, market research, evaluation of competition,
identification of strength and weakness and many more. Healthy dessert business manger has
duty to evaluate competitive industry which also services healthy cookies into market. Idea of
other company strategies its easier to engage new and effective strategies which helps to attracts
people attraction. So from the market evaluation one major term will identified that people
analyse that they not capable to buy unpackaged and fresh cookies from other industry. Thus
from the evaluation of this term entrepreneurs clearly decides to build new idea that they provide
fresh cookies and biscuits on the basis or order and different flavours on the basis of customer
choice (Marlow and Martinez Dy, 2018). From the evaluation of online services, customer
reviews, competition identification its very clear and consist.
STP analysis for evaluation of opportunities in competitive market
Segmentation:
This term mainly refers to consider as target market evaluation approach where
researcher evaluates different groups of people who mainly interested in buying good and
services. From the evaluation of healthy dessert and cookies almost every age of people prefers
this products and services because its very healthy and testy. But from the specific evaluation of
audience adults mainly prefers to use this type of products because they higher develop attraction
towards with diet conscious.
Targeting:
Identification of target audience, business marketing or advertiser has duty to engage different
channels and sources for new product advertisement because it helps to attracts audience
attraction with effective manner (Matt and Schaeffer, 2018). In this business when its clear that
adults mainly uses this products so its essential term to advertise product ifnroamtion via social
media tool, websites, mobile application because almost individual uses this product for buying
goods and services.
Positioning:
Individual has multiple options in buying goods and services but positioning approach
mainly refers to that which can help to build new opportunities in business success. One major
thing is when people have so many options in buying goods so its essential term to includes
appropriate promote goods with great manner like individual who enter to buying good its

important term to provide them good services because they also provide ifnroamtion to others
which raise marketing of products.
From the utilization of multiple practices its been easier to know that Healthy dessert and
cookie new business idea has power to build success and raise and engages new opportunities as
well. New opportunities expansion in new business can easily possible when manager has clarity
that which essential practices they do have to add on for building of customer attraction and
increase business feasibility. Because business feasibility effectively in term of Healthy dessert
and cookie business because it evaluated that its very new concept with engagement of
technology raise business opportunities and growth.
4. Business and marketing strategies should entrepreneurs follow to find success, different
strategies that are used by entrepreneurial organisations
Marketing and business strategies develop by entrepreneur when they decide to establish and
launch new business idea. Healthy dessert and cookies business goals can be easily identified
and developed because of clarity in new idea and its framework. So different strategies used by
entrepreneurial within organization development area as follows,
Strategy in starting phase: Road map is first and major priority for new business set-up. For the
development of food related business it’s important term to evaluate customer like this dish or
food or not. Completion of this activity next is determined investment, human resource financial,
operation and marketing specialist for set-up of business (Aldrich and Ruef, 2018). Next within
starting phase is engage employee who has great knowledge in Healthy dessert with less sugar
and gluten free dished making process.
Strategies during period of growth: During growth stage business organizer and employees has
duty to continuously involve essential practices which has power to influence productivity and
new opportunities of business. Healthy dessert and cookies business growth can be possible
when its manager build higher concern on some essential practices on continues manner like
involvement of new technology for market research, new test of food, new dishes addition into

menu and many more. Because this essential and effective practice has power to raise business
growth and expansion of new opportunities with continue manner.
Consolidation: This term is effective business strategy which helps to build higher efficiency in
growth of business with continue involvement of efficient process creating. This term also
known as strong decision-making into existing process for solid and strong results expansion in
business. Healthy dessert and cookies business is very innovative and effective idea when
entrepreneur continuously engage technology application for order booking to delivery process.
Also engagement of effective operation process is effective and strong approach where chefs
make and prepares healthy cookies on the basis of customer order and fresh food delivery. This
term is very effective which likes by customers so involvement of this new method is most
amazing and effective technique for higher efficiency expansion in business performance.
Underperformance: Business expansion is easier but continues profit development; customer
attraction building process is not easier task. Some unexpected events and activities has power to
develop higher complexities in business. So it’s essential term to manage new business
performance with utilization of feedbacks from customer, social media comments, reviews
evaluation and on the basis of market or customer requirement engage special and effective
changes.
5. Quantitative planning tools for assess and mitigate risks, Qualitative planning tools for
mitigate risks, Mistakes done by entrepreneur
It’s common aspects that when entrepreneur set new business they do have to face various
challenges in their start-up sustainability. But risks or challenges can be managed when
individual have knowledge of two major essential tools and practices for risk mitigation like
quantitative tools and qualitative tools (Teague and et.al., 2021). Healthy dessert and cookie
business is unique concept which attracts audience attraction but its not important term that
situation cannot change and business not face any type of challenge. So for the mitigation of
risks mainly requires appropriate and effective planning tools which can resolve risks in
business. Thus, these two tools has power to reduce conflicts with effective manner are as
follows,

Quantitative planning tools for assess and mitigate risks:
Application of quantitative tools for risk assessment in new business is all above refers to
includes cost and time estimating, experts judgment and their knowledge application,
interviewing and many more. Healthy dessert and cookie business entrepreneur when develop
business they do have duty to involve some essential practices which has power to reduce risk
and conflicts with sustainable manner. Involvement of expert judgment which has great idea of
new start-up effectiveness on continues manner, its important term to involve effective plan and
decisions which helps to build higher consistency in new business performance. Risk mitigation
strategies by uses of qunatitiav methods mainly include scientific approaches application like
experts advice, old data evaluation in terms of how small enterprises can manage their business
activities and many more (Grivokostopoulou, Kovas and Perikos, 2019). Utilization of
appropriate planning tools makes easier process in resolution of challenging terms and creates
sustainability within start-up.
Qualitative planning tools for mitigate risks:
It mainly includes for risk mitigation of new business like brainstorming, questioner
practice or approach, SWOT analysis. Utilization of all the essential approaches has power to
build higher consistency in business activities and it can be resolve risk with very easier manner.
Qualitative planning tools mainly refers to includes practice is strength, weakness, opportunities
and threat evaluation. It helps to provide clear image of activities business like Healthy dessert
industry strength which makes more clarity that which factors mainly develop efficiency in
business performance, weakness represent clear image of which major challenges aspects mainly
affects on quality and consistency of business, third one is opportunities which shows that this
success can be involves when business develop continuous essential practices and the last one is
threat this term major essential for resolution and mitigation of risks because having this term
can easily resolve risks before it comes or happens.
Mistakes done by entrepreneur
 In the multiple chances or cases entrepreneur when start new business or they continue
business activities they not able to understand which skills mainly requires for this
specific decision. So idea of this term its important approach that before starting of new
business they firstly evaluates which type of risk can be happened within this specific

business (Dy, 2019). Within healthy dessert and cookie business entrepreneur get mainly
suffer major risk and mistake done like they not proper manage their financial or
operational activities or customer attention practices which influence profitability of
company.
 Running business out of cash is most common mistake which is done by almost
entrepreneurs because of new variation like changes in technology tools requires higher
cost and its important for business as well. So ides of this term its very clear that business
out of cash is mainly happen so resolution of this challenge mainly requires proper
consideration of risk management and diversification. In term of Healthy dessert and
 Not learning of every side of business needs entrepreneurs who decide to develop new
start-up its not essential term that they do have proper ideas and information of multiple
aspects. Like individual entrepreneurs have lack of marketing idea so they do have duty
to involves marketing expert who has idea and also gather and collect information for
managing goods and services with great manner. Two more mistakes which done by
entrepreneurs in multiple changes like lack of support taken from other specialist or
experts and try to make products for everyone satisfaction which diversify from specific
goal.
CONCLUSION
This report has outlined the business operations of the company. It includes the idea of the
business, market analysis of the business which helps to understand the competitive edge in the
industry and the feasibility studies for analysing. Further, it also has discussed the STP analysis
which will help the business in understanding the target market which should be focused as well
as the business model which consists of the key partners, key resources, customer relationship
and many more. Along with this, it has also discussed the strategies which should be used for the
successful business. It also includes the quantitative and qualitative tools of planning for
mitigating the risks.

REFERENCES
Books and journals
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understanding real entrepreneurship in the United States. Academy of
Management Perspectives. 32(4). pp.458-472.
Dy, A. M., 2019. Levelling the playing field? Towards a critical-social perspective on digital
entrepreneurship. Futures. p.102438.
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agenda in entrepreneurship research?. International Small Business Journal. 36(1).
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venture capitalists in startups (Bachelor's thesis, University of Twente).
Safar, L and et.al. 2018. Concept of SME business model for industry 4.0 environment. Tem
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Teague, B., and et.al., 2021. An introduction to Entrepreneurship as Practice (EAP). International
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