Dragons Den Pitch: A Business Plan for Healthy Edibles - Organic Foods

This presentation outlines a business plan for "Healthy Edibles," a new organic food retail business seeking €100,000 investment from Dragons Den. The plan details the company's mission to provide healthy, natural food products through online and offline stores, targeting health-conscious consumers in the UK. It includes a statistical overview of the UK food industry, highlighting the growing demand for organic products and the potential for profitability. The presentation explains how the investment will be used for rent, equipment, staff, legal formalities, vehicles and marketing, projecting a 15-20% return on investment in the first year. The conclusion emphasizes the importance of adapting to the dynamic business environment and leveraging the increasing trend towards healthy eating.

Dragons Den

Table of content
 Introduction
 Products and services
 Statistical data
 Why the idea is investable
 What the investment would be used for
 Conclusion
 References

Introduction
The business environment is dynamic and there is need to grab the
opportunity in order to compete in the market. It is important to analyse
all the key aspects at the time of starting own business.
It is necessary to have a good business plan that assist in earning good
profitability. Business plan is a written document that is being used to
describe own business in future. The investment in the business will be
€100000.
The strategy used by the owner, key goals and the future objectives
must be mentioned so that the work can be undertaken easily.

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 The main purpose is to establish own plan for future. There is need of money and
investment in order to start the business. The budget must be formulated in the starting of
the report so that there is no problem being faced at the end.
 In this presentation there is discussion related to new product and service that being
developed. The statistical data is also being shown in order to support the plan. The trends
in the sector is also presented in the form of statistical data.

Overview of business
 The name of new business would be “Healthy Edibles”. It will be established at main street of London so
that more people can be reached.
 It is seen that the idea is to provide best and organic products to the customers by opening a retail outlet.
The business will have both online and offline stores.
 Mission: To reach more customers and attract them towards the business organisation. To spread awareness
about the new organic food organisation.
 Vision: To change the concept of society and provide valuable and healthy products to the customers for the
money they pay.

Products and services
 “Healthy Edibles” provide food products that are made from natural
ingredients.
 The product range will include ready to eat food products, drinks to boost
immunity, candies, chips as well as chocolates. All the food items will be
made from the healthy and natural ingredients.
 No extra chemicals or flavours will be added in the food products so that
there is no harm being caused to the customers of the company.

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 Healthy edibles is the name of business organization. The business organization
offers variety of products to the customers.
 Ready to eat food products are the one that are frozen and can be consumed
when they are kept at room temperature.
 The products offered are free from any chemicals that means they are healthy to
eat and natural flavors are being used.

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 The company will provide their products via online and offline stores. They can
order the products any time and will get delivery within 48 hours.
 They will partner with the delivery agents so that they are able to provide best
products to the customers. It will help them to make timely delivery and reach more
customers.
 They will solve the queries of the customers on instant basis so that they are able to
attain success. The company will work on the brand image and will create goodwill
of the company. They will target mainly the people who are health conscious so that
they get high sales.

Statistical data
There is increase in awareness among people. Now they are being more health conscious
and due to the reason the business idea will be successful.
 The food industry is at boom in UK. It is largest manufacturing sector in the country.
It provides employment to around 4 million people and the revenue is around £121 billion
annually.
The sector will prosper in near future and opening a business in food sector will be
advantageous. It is also analysed that the organic market in UK is around £2.79 billion.

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 The plan is to work in retail sector. After the pandemic situation there is 20% hike in the
sales of retail sector.
 The business organisations are also able to notice increase in figure of sales and Healthy
Edibles will be able to provide lot more to the customers. All this is beneficial for the food
sector as it is integral part of retail industry.
 In 2020, £50m per week was being spent on organic food the main reason behind it is
Covid-19. There are issues that are being faced by the industry related to supply chain
management. Mainly the sales is being raised in online sector and the amount has reached
around £2.9 billion.

Why the idea is investable
The demand for organic food products in enhancing. Starting the
business in the same field is necessary at the current time.
All the people are now concerned about their health and due to this reason it
is a good opportunity to grab. Due to Covid-19 the economic condition of
UK has seen downward fall.
It is significant to work in such a manner that contributes to the GDP of UK.
This will assist the business to be successful and idea to inevitable. The trend
is also in favour of the business organisation.

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 It is necessary to understand that return on investment of the business
will be good. It is expected that the business will start earning profits
in the first year of operations. The investment in the business will be
€100000.
 The company is expected between 15 to 20 percent. Return on
investment can be understood as one of the parameter that will help
the investors to know about the return that they will get on the
investment done by them.