Market Analysis for a Health-Conscious Fast Food Brand

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Think Big
Healthy fast food and food truck

 The presentation is based on the
development of a new business
idea of healthy fast food.
 There will be discussion of the
business canvas model.
 Financial analysis of the
business idea for two years will
be there in the presentation.
Introduction

 The proposed business idea is the
development of healthy fast food
items.
 The business idea also suggests
that healthy fast food trucks can
also be included to make deliver
the healthy fast food to the target
customers.
 The main aim of this business idea
is to provide healthy substitutes of
fast food to the customers.
Proposed business idea

Business Canvas Model
Key partners Key activities Value preposition Customer relationships Customer segments
•trucks drivers
•staff members
•Chefs
•raw material providers
•investors
•prepare and distribute
healthy fast alternatives
•restaurants as well as
trucks at different
strategic locations
•affordable rates
•Delivering healthy & fresh
products
•fast food venture will
be good for health
•affordable rates
•be easily accessible to
people
•distribute pamphlets
•social sites and mobile
application
•Customer feedback
•Residents
•Specialized customers
•Health-conscious individuals
Key resources
•Human resources
•Financial capital
•Entrepreneurship
Channels
• physical locations
• Trucks
• website, social
media platforms
Cost structure
logistics cost
infrastructure cost
physical locations and trucks
Administration expenses
Revenue streams
Sale of healthy fast food items.

 Problems can be resolved by the
implementation of creative and experienced
team members.
 It is important that the working capital is
arranged in a timely manner so that the
regular flow of products can be there.
 Selection of the correct target market will
also solve the issues faced by the healthy fast
food industry.
 The proposed business idea will resolve the
problem of negative impact of fast food items
lime pizza and burger.
resolved problem

 All the products at affordable
rates.
 Effective marketing and
advertising of the products by
effective marketing technique.
 Use of expert chefs to
regularly innovate the fast
food products
Idea financialization

Financial Feasibility of the
idea

 The business is operational
feasible as it will require less
cost and generate higher
revenues.
 The growth rate pf healthy fast
food industry is high.
 The consciousness of people
about their health will support
the business idea.
Operational Feasibility of
the idea

 The business has a wider scope
as people are becoming more
conscious bout their health.
 The business idea will have a
positive effect on the health of
the target customers.
 There is a high growth rate of
the business idea.
 The business will help in the
social sustainability.
Scope and Scalability for
commercialization

 Active participation of
investors is required.
 The investors will get higher
returns on their investment.
 Suitable decisions will be
made for protecting the
interest of the investors.
 There will be transparency
in all the dealings.
investor’s interest

Cash Flow Projections

 The business idea of
healthy fast food products
is feasible .
 It is important that
working capital is
arranged regularly.
 Investors interest is
important to b protected.
Conclusion