Business Idea Report: Analysis of Healthy Fast Food Fiesta Co

This report presents a comprehensive business plan for Healthy Fast Food Fiesta Co, designed to address the lack of healthy fast food options in rural Australia. The plan begins with an executive summary and includes a detailed introduction outlining the business profile, objectives, and target customers, primarily focusing on those in rural areas and office workers. It analyzes market problems, such as the rise of health issues associated with unhealthy fast food, and proposes solutions like offering low-fat, low-sugar, and high-vegetable content food. The report outlines the business model, including the idea of using food trucks and sourcing capital from various avenues. Key success factors such as maintaining healthy food options and prioritizing customer satisfaction are highlighted. A feasibility study confirms the viability of the business, considering factors like low competition in rural areas and the potential for high returns, and the report concludes with references and an appendix including a business canvas outlining various aspects of the business. The business aims to fill the gap in the market by providing accessible and affordable healthy food options.

Running head: BUSINESS IDEA 1
Business Idea
Name of Student
Name of Institution

BUSINESS IDEA 2
Executive Summary
There has been a rise in the provision of foods associated with health issues in Australia. There
has also been an untapped market for fast foods in the rural areas. A business venture has to be
established to take advantage of those gaps. This is the reason why Healthy Fast Food Fiesta Co
has been established. This report outlines a business plan for Healthy Fast Food Fiesta Co. The
plan will include an analysis of the target customers and market problems, the benefits of the
idea, the success factors to be maintained, the business model and the feasibility study.

BUSINESS IDEA 2
Contents
Executive Summary.....................................................................................................................................2
Healthy Fast Food Fiesta co Business Plan...................................................................................................3
Introduction.................................................................................................................................................3
Business profile.......................................................................................................................................3
Business objectives..................................................................................................................................3
Target Customers and Market Problems.....................................................................................................3
Target customer......................................................................................................................................4
Marketing................................................................................................................................................4
Benefits of the Idea.....................................................................................................................................4
Business Model...........................................................................................................................................5
Idea..........................................................................................................................................................5
Venturing.................................................................................................................................................5
Sources of capital....................................................................................................................................5
The products............................................................................................................................................5
Success factors to be maintained................................................................................................................5
Healthy food only....................................................................................................................................5
Good management..................................................................................................................................5
Customers priority..................................................................................................................................6
Feasibility of the Business............................................................................................................................6
Reference....................................................................................................................................................7
APPENDIX: BUSINESS CANVAS.....................................................................................................................8

BUSINESS IDEA 2
Healthy Fast Food Fiesta co Business Plan
Introduction
It is a well-understood notion that for any business idea to be successful and to achieve its
intended goals, a plan is an important ingredient. A successful business venture is not any
different, and for that reason, a business plan cannot be trivialized if the entrepreneur wishes to
make the venture a success (Barringer, 2012). The following is a business plan for healthy fast
food making company. The plan critically analyzes the market gap for healthy food in most rural
areas, some of the benefits of the ideas, business model, success factors to maintain while
running the business and finally the feasibility of the idea.
Business profile
Business name: the suggested name for the business is Healthy Fast Food Fiesta co.
The mission of the business: To provide best quality food for the whole country.
The vision of the company: To be the best company in Australia in food production
Business objectives
To offer food that most rural homes are unable to offer because of poor preservation methods.
To provide food which is free from health issues such as obesity but instead is to provide food
that is useful to the body in providing, proteins, carbohydrates, and vitamins.
Target Customers and Market Problems
With the increased risks of health issues from fast food offered by most restaurants, Healthy Fast
Food Fiesta co will offer food that is recommended by doctors to be safe. High cases of obesity
and other health issues have seen the decline of the fast food business. The idea is to offer food
that will not have a negative impact on the body and also which customers will enjoy while
consuming it. Examples of the safe food include the “Grilled Chicken Caesar Wrap (It’s high in
protein and contains some salad for moderate energy intake), Vegetables that are highly rich in
vitamins and White meat (has a high content of proteins and doesn’t have any health issue).
Others include Shake Shack, taco bell, Starbucks, all have low calories, low-fat content, and also
have no large sugar content (Browdwin, 2018).
Healthy Fast Food Fiesta Co will utilize an online platform to reach their targeted customers.
With the growth of internet users, the business will get to reach many people through social

BUSINESS IDEA 2
media. The firm will take advantage of increment of internet users who are willing to make
orders online.
Target customer
The business will target all demography in the country, mostly those in rural areas where fast
food is not plentily available. The business will also target people working in offices (those who
have pressure to access food due to limited time). The other target is the low-income earner who
is not in a position to afford transportation fee to places they can acquire fast food. The other
market gap is created by the high prices of food in Australia; the firm will be offering food at
affordable prices to all citizens.
Marketing
Improved methods of marketing will be used such as online marketing, use of billboards,
magazines and through road workshops. A special method will be introduced where the name of
the person who makes an order will be printed on the can of the beverage. The name will be
chosen by the customer, and it will include its meaning.
Benefits of the Idea
Some of the benefit which is expected from the firm
1. Low capital investment: - The business will require low capital to commence. The firm
will start off with food on trucks, and later on selected joints will be opened.
2. High profit: - The business is expected to yield high returns if well managed.
3. Less competition: - The business will face less completion in the rural areas since most of
the fast food restaurants, and food trucks are located in the urban areas. In the developing
towns such as Melton, Swan, Mitchel, Kwinana, and Hume, there is no much competition
for quality and healthy foods.
4. Creation of employment: - According to research, about 18% of youths in Australia are
unemployed (Davidson, 2017). The company will benefit the society in trying to
eradicate the rising rate of unemployment.
5. Low advertising cost: - It is easy to get more customers in rural areas through a sale and
marketing person. Social media advertisement is cost-effective.
Business Model

BUSINESS IDEA 2
Idea
The idea is to run a fast food firm that will offer food that is not harmful to human health. Food
that has low fats, sugar, and calories. The food will contain a lot of vegetables and fruits.
Venturing
The firm will start with a food truck that will be located in different rural locations. Deliveries
will be made to the near locations that will cover up to 50km.
Sources of capital
The business promoters will contribute the capital. Other sources include families and friends,
personal savings and loans from banks or Saccos. Part of the capital will be used for buying of
the trucks, kitchen equipment's, hiring chefs and waiters.
The products
The products will include food which is recommended by the doctors. Additionally, beverages
with low sugar content will also be provided. There will be free delivery for the first two months
as the business tries to capture more attention from the customers.
The other important factor is the supplier of vegetables and other groceries. Some of the green
groceries include spinach peas and carrots. The business will be conducted as a partnership. The
partners will share both the losses and profits of the business. Expansion of the business will be
highly encouraged to see the business move from foods trucks to restaurants which will
accommodate more people and even offer entertainment to the customers.
Success factors to be maintained
Some of the factors to be maintained in the firm after it has started running includes;
Healthy food only
The firm must maintain food that is highly recommended. Any food that can cause harm or illness such
as obesity must be avoided in order to see growth for the business.
Good management
The business must provide good management to achieve its objectives and expansion plan (Reynolds,
2016).
Customers priority
The customer priority is maintained not only by offering them services and products but also by
interacting with them positively, making sure services offered are exemplary, and always follow up for

BUSINESS IDEA 2
reference and repeat business. (Zwilling, 2014). The business must always be accessible by customers
through the internet and also through the voice messages too.
Feasibility of the Business
Feasibility is a process of confirming if a plan is executable. According to the research, most rural areas
in Australia lack fast foods because of the lengthy distances. There is also the problem of food
preservation in rural areas in that they are not able to store vegetables and fruit for a long time. Therefore,
the business will be able to survive because of its mobility using the food trucks which will have the
refrigerators to preserve the food (Neuer al el., 2013). The financial feasibility has revealed that since the
business does not require large capital, the partners can be able to raise it. To enhance good management,
the business will use the expertise of some partners for some managerial skills, supervision, and
accounting. The feasibility study reveals that a market is readily available in rural areas especially the
low-income earners and the young people. Additionally, the study shows that the Regulations and
government policies are not so harsh on the terms and condition of running a fast food truck in Australia
(Keam, 2017). The business venturing will see most of the market gaps fixed, which will be a benefit to
the owners and the community at large.
Reference
Barringer, B., (2012). Entrepreneurship: Successfully Launching New Ventures, (2012). Pearson.

BUSINESS IDEA 2
Brodwin, E., (7, Mar 2018). 15 of the healthiest fast-food menu items. Business Insider.
Available at: http://www.businessinsider.com/healthy-meals-at-chipotle-panera-shake-
shack-2016-4?IR=T
Cook, E., (10, Aug. 2017). The Healthiest Meal at Ya Local Fast Food Joint, According to A
Nutritionist. The cosmopolitan. Available at: https://www.cosmopolitan.com.au/health-
fitness/healthiest-fast-food-meals-in-australia-23605
Davidson. H., (27, Mar. 2017). Australia employment statistics. Support the guardian. Available
at: https://www.theguardian.com/business/2017/mar/27/third-of-australian-youth-have-
no-job-or-are-underemployed-report-finds
Keam, P., (4, September 2017). The Advertiser. Perth now. Available at:
https://www.perthnow.com.au/news/sa/fewer-restrictions-on-food-trucks-has-beachside-
businesses-worried-about-impact-on-summer-trade-ng-
09af3c21ee9bb5d8d8b6d87f0bb5d970
Neuen, B. L., Demaio, A. R., O'Dea, K., & Larkins, S. (22, December 2013). Rural Australians
are missing out on affordable fresh food. The Conversation. Available at:
https://theconversation.com/rural-australians-are-missing-out-on-affordable-fresh-food-
21358
Reynold, J., (31, May 2016). 10 Leadership Qualities to Look for When Hiring A Manager. Tiny
pulses. Available at: https://www.tinypulse.com/blog/leadership-qualities-when-hiring-a-
manager
Spacey, J., (24, November 2017). Types of Feasibility Analysis. Simplicable. Available at:
https://simplicable.com/new/feasibility-analysis
APPENDIX: BUSINESS CANVAS
TARGET
CUSTOMERS Benefits to Be Feasibility of the

BUSINESS IDEA 2
Business model
Explain how the
business will be
operated? What
type of business
will you be
running?
What are some
of the business
sources of
capital?
Success factors
Explain the
factors to
maintain in
order to see the
business grow,
and gain more
customers?