MGMT20143 - Healthy Food Business Plan in Victoria, Australia

This report outlines a business plan for a healthy food company in Victoria, Australia, focusing on providing customized food options for health-conscious individuals and patients. It addresses the growing concern of obesity and the demand for healthy snacks, particularly among kids and the elderly. The plan utilizes the Business Model Canvas to analyze key aspects such as target customers (health-conscious individuals, patients, fitness enthusiasts), competition, and revenue generation strategies. It emphasizes the importance of quality, taste, and customer satisfaction, with a vision for future expansion across Australia. The report also highlights the need for investment to develop infrastructure and effectively market the products.

Hi, I’m…..
From ...
The problem we are solving is…. In the Present age, Obesity is seen in many people, as they
chunk for street snacks that are made delicious and tasty. Ultimately, this leads people to admit
in hospitals, and even their mid-age shows diseases. In Victoria, the time-constrained lifestyles
and other concerns have been driving consumer demand for healthy snacks. This certainly will
increase their well-being by consuming low calorie foods
Our solution is... A business that will be providing the customers with healthy and tasty snacks.
These food will be very much healthy and the health conscious customers can have these without
any worries. The food offered will be tasty and healthy.
This is huge opportunity because…. The business idea chosen is a Healthy Food company in
Victoria that Provides customized food for patients and health concerned peoples, mainly kids
and elder peoples. Snacks foods, mostly contain rich amount of fats, and this leads people in
Victoria to suffer from high cholesterol and even diabetes. Victorian healthy snack food makers
are gobbling its business with an increase in revenue, and thus it shows a rise in disposable
income. It is good a idea to do this business as it is beneficial for customers and business
Our target customers are….The health conscious customers, the patients, the fitness people and
everyone who wants to avoid junk food and maintain a good health.
Our competition includes…. There are a number of companies throughout Victoria who are
presenting the population with healthy alternative of food. The present health conscious
generation is eating these as well over the oily junk food materials.

We are better because…. The chefs and the people who are engaged in the making of food and
maintaining quality will keep strict vigilance on the quality of food that is offered and the food
will be tasty and healthy at the same time.
We make money by….
 Providing the Victorian population with very tasty and healthy food options which they
can enjoy without worrying.
 If the customers are not satisfied their food will be replaced hence greater customer
satisfaction and more revenue.
Our team can do this because….As already mentioned the team will be best in the whole city
having the finest chefs and the most skilled people of the field.
Next we will…. We will be expanding our business further into new cities and areas of Australia
and the healthy food option will be available for the whole country. The infrastructure is being
developed and the staff members are trying to buy new vending machines.
What we need right now is….A proper investment for the plan to materialize. The total
development of infrastructure and marketing the products will require proper funds.
To summarize… The analysis asserts on the business idea that is developed by Business
Canvas model on healthy food business in Victoria, which provides customised foods to health-
concern people and patients. The analysis shows that because of the obesity that is leading as a
huge concern in Victorian people, a new firm has been in the line to start-up its business by
looking at the key parameters of business