Green Restaurant Business Plan: A London Entrepreneurial Venture

This project outlines a comprehensive business plan for a green restaurant in London, emphasizing a natural environmental theme and healthy, organic food options. The plan includes a SWOT analysis, identifying the restaurant's strengths, weaknesses, opportunities, and threats. It details the target market, which includes both higher and lower-income individuals aged 30-60, and discusses the competitive landscape, highlighting the challenges and opportunities within the London restaurant scene. The project also covers marketing strategies, utilizing the 4Ps (Place, Product, Price, Promotion), and analyzes external environmental factors through a PESTLE analysis, considering political, economic, social, legal, and environmental influences. Furthermore, the plan addresses financial aspects, including funding sources and pricing strategies, aiming to provide customers with a unique dining experience and promote healthy living. This business plan serves as a roadmap for the entrepreneur to launch and sustain a successful green restaurant, emphasizing sustainability, customer satisfaction, and competitive advantage within the London market.

Aesthetically
pleasing
Filler and Botox
MARKETING 4ps
Place
• The location of business will be centre of the city and the
London, Which is crowded area and good for the business.
Product
• The dishes will be unique and it will be made up with the
healthy ingredients which means not harmful for the health of
the people. people able to live a healthy life.
Price
• The prices of the dishes will be lower and it will be affordable
for the customers. some of the dishes will be costly but it will
be covered up with the higher ingredients that will provide a
good health to the people so it will be reasonable for the
people.
Promotion
• To promote a product and services I will use social media
advertisement tools that will help me to advertise product and
services.
Introduction
I’m going to open a restaurant, thathatt will be based on natural
environmental theme and name of new business will be Green Restaurant.
The location of business will be centre of the city and the London. inside
the restaurant there will be natural theme where people will be able to see
the nature from there near. This will be a healthy food restaurant which
means that all the green food will be provided to the customers that will be
good for their health. Entrepreneur also have some own skills and
experience within the restaurant businesses. He have done diploma in hotel
management and also having working experience of two years at the local
restaurant. The main target of green business will classified as a both
higher and lower level income people but mostly they will target the age
group of 30- 60 Because in this age most of the people like to eat healthy
food.
Aims/objectives
• To provide a customers a good experience with a natural team and
also providing them a good health through organic food.
Objectives
• Ensure the best possible experience to the customers through natural
environment within the restaurant.
• To provide healthy and quality food with the natural ingredients that
will enable them to live a healthy life.
SWOT analysis
Strengths
Strength
• The team will be eco friendly which means there will be natural
things like trees, wooden things and fountains which is direct
contribution to the environment.
• Green and organic food will be healthy for the health of people.
Weakness
• The funds are limited in the beginning of the business so I have to be
careful to spend it on Things.
• It’s my first experience as a entrepreneur
Opportunities
• There are very less organic food restaurant in the London area which
means I have chance to grow my business.
• Business expansion can be a good opportunity
Threat
• Competitors in the London area are biggest threat for the green
restaurant.
Target customers
Women and men (18+) wanting that ‘airbrushed’ look.
Competitors
To start my new business I will take loan from the banks and I will easily
get loan becausr UK government provide business loan to the
entrepreneurs who want to open their new business and who are having a
new idea. another source that will be helpful for me to take money from
friends and family members and some of the money I will invest my own
so I will be able to start my business.
The competitors of Green restaurant Will be the local restaurant what
having shop in the city London area. it doesn't matter if it is organic food
provider are fast food provider , there will be always competitor of this
new business. it's also depend on customers preference to eat type of food.
in the city area there are very less green food providers which mean my
business have opportunity to take competitive advantages.
PESTLE analysis
Political
Political factor have huge influence because it will be necessary for
Green Restaurant to get a licence from the local government to
start the business and it will require a food licence to run a green
restaurant.
Economical
Increase and decrease of food product prices can impact the green
restaurant. if it will decrease then it will be benefit for the
restaurant but if the raw material prices will increase then prices of
product sell by the green restaurant will also increase.
Social
It will be a great benefit to the people because All the dishes
provided by the green restaurant will be organic which means it
will be healthy to eat for the people so people will able to leave a
fit life and healthy life. This is an direct social benefit by the
Green Restaurant
Legal
Health and safety rules needed to be followed by Green Restaurant
to maintain the quality and quantity at the restaurant. Green
restaurant will need to implement health and safety laws at their
workplace so they can run their business effectively.
Environmental
The food will be recycled by the green food restaurant which
means there will be no waste and I will get Support from the
government as well.
Porters five forces
Threat of new entrant
Threat of new entrant is law because anyone can big entry within the restaurant business with a lower amount of capital. It means
that green restaurant face thread from the new computer trust and other businesses can be open and sell the organic food.
Competitive rivalry
There are various competitors within London area but there are very less competitors what providing healthy food to their
customers which means green restaurant business Hello force of competitive delivery and also have opportunity to expand their
business and take opportunity
Substitute product
The force of substitute product high on green restaurant. It is because all the products are substitute within the food and beverage
industry but it's totally depends on taste.
Bargaining power of customers
Green restaurant will provide product in lower prices which means it will be lower threat from customers. Otherwise the bargaining
power of customers is higher on the restaurant businesses because there are various restaurants who are providing varieties of food.
Bargaining power supply
Supplies bargaining power is low due to large number of suppliers. there are various suppliers who can Supply the product related
to the restaurant on the time.
Conclusion
As per the report has been covered green healthy food provider but natural ingredients.
It has been covered SWOT analysis and porters 5 to see the competitive advantages an
business strength and weaknesses. it also has been covered marketing for peace that is
helpful to identify the product , place prize and promotion of the company whereas
external environmental factors also have been identified through the pastel analysis.

Click to add text