HND Business Management: Detailed Business Plan for Healthy Food Truck

This report details a business plan for a healthy food truck, targeting the Roehampton campus. It begins with a business idea overview, emphasizing the appeal to millennials and the growing trend of healthy eating. The report outlines the truck's menu, focusing on gluten-free, paleo, vegetarian, and vegan options. It then identifies four key business objectives: delivering fresh, healthy food; offering an upscale taste; attaining organizational goals through moderate growth and customer loyalty; and incorporating healthy eating habits. The report also discusses the partnership form of ownership and conducts a PESTLE analysis, evaluating the political, technological, economic, legal, social, and environmental factors impacting the business. Finally, it describes a launch event strategy designed to attract customers and generate awareness. The report provides a comprehensive overview of the business, including market analysis, strategic objectives, and operational considerations.

RUNNING HEAD: HND BUSINESS MANAGEMENT 1
HND Business Management
Business Idea: Healthy Food truck
Submitted by:
11/16/2017

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Healthy food truck
Task 1 -
Part A
Food truck is a well-known concept since ancient time. People still find it as a convenient
place to buy food of their choice. This is due to the convenience factor that is attached with
the mobile food trucks. In present scenario, food truck menus have evolved from simple
street food to a multiple cuisine. Food Trucks are providing with a wide variety of food
options like cupcakes, waffles, Thai cuisine, Mexican food, seafood, vegetarian, vegan, etc.
The option for the Food Truck menu is endless. The reason behind opting Food trucks as a
business plan is due to its great appeal to Millennials. This section is more inclined towards
simplicity and low prices alongside delicious ingredients. Contrasting Baby Boomers wants
quantity over quality. Millennials on the other hand are more health conscious and love food
with a story. The Food trucks often include features of both the world. Previously the food
trucks were confined to highly urban areas in big cities or placed during a fest or fete. Today
food trucks are popping up all over the United Kingdom including suburban and rural areas.
Food trucks are also attaining popularity for personal parties. People are hiring a food truck
instead of hiring a caterer to provide food.
The business idea is to open a healthy food truck placed outside the campus. The purpose is
to promote healthy eating habits with a variety of continental flavors. The truck wills primary
sell gluten-free, pale, and vegetarian & vegan friendly food. The Healthy Food Truck will
promote personal desire to get people fit(Abrams, 2003). It is primary formed to develop
quality healthy and yummy food helping clients to fulfill their pursuits towards a healthier
lifestyle. The personalized menu will enable clients to add flavor of their choice. This will
enable in gaining maximum clients satisfaction. The Food truck will have the options that
everyone enjoys. This truck will offer the freshest, local, organic pressed juices, and food
keeping in mind the health.
The Food truck has tried to imbibe the best quality of tasty as well as healthy food. However
there are many food van/trucks placed outside the campus selling different food options, but
The healthy food truck will provide with an option to have healthy food with a better taste.
This distinguishes it from the other trucks placed outside the campus. This is an innovative
strategy that will help the customers to enjoy their meal at a minimal price. The food joint
business is growing simultaneously with an increasing interest of people towards healthy

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Healthy food truck
eating habits(Barber, Metcalfe and Porteous, 2016). What distinguish the truck from the
other food joint is their innovative knowledge and effective business strategy. There are
other food joints located in Roehampton Ln, often visited by the students. They can cause
competition to the food truck. They are providing with the multiple options to the customers.
The following food joints are located within 2 kms of the campus. These restaurants are
operating from a long time; moreover trusted by people living in the area.
The Kings Head Located within 1 kms from the campus
serving british cuisine
Ma Goa Located within 2 km from the campus
serving Indian and Asian food
Tomoe Located within 2 km from the campus Serves
Japanese and Asian food
Al Forno Located within 2 km from the campus Italian
and Mediterranean food
Tried and True Located within 2 km from the campus Cafe
and British food
Mammas Pizza I Located within 2 km from the campus the
food
Tasty house Located within 2 km from the campus Cafe
Style restaurant
Popeseye Located within 2 km from the campus
Steakhouse and British food
Part B
Four most important objectives of the food truck business are:

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Healthy food truck
1. To deliver fresh and healthy food with a classic twist in order to meet individual
customer demand- The purpose of the food truck is to meet the requirements of the
customers by incorporating healthy food habit. The purpose is to deliver healthy food
in an easy way by matching up with their expectations. People are able to understand
the importance of healthy food. This will help in meeting the desired requirements.
This is necessary for building an effective eating habit in combination with flavours.
This is evident enough in order to manage the changing environmental needs. These
will probably help in meeting the individual customer requirements. This is important
for the business effectiveness and gaining competencies over the
competitors(Barringer, 2012).
2. The Healthy food truck is driven by incorporating healthy eating habits in people. In
this way they are able to meet the customized requirements- The purpose of the truck
is to incorporate healthy eating habits in people. Healthy food is the new trend that i
currently driving people. By taking a competitive advantage. This is important enough
for guaranteeing control over the competitive functions in order to deliver effective
result. The purpose of food truck is to meet the customized requirements. Moreover
they are also providing with the effective business functions in order to match up with
the customers’ expectations. This is important for gaining competency in order to
gain effectiveness in the changing business environment(Bridge and O'Neill, 2012). .
3. To bring characteristically upscale taste to the streets of Roehampton Campus in order
to let customers avoid fuss at high-end restaurant- It is generally seen that people are
inclining towards healthy eating habits. Under such a situation, it is important to meet
their desired requirements according to people needs. This is evident from the point of
view of people in order to gain competitive edge in the market. This is important from
the point of view of growth and development in order to achieve sustainable growth.
4. To attain organizational goal by focusing over the moderate growth, annual
profitability and maintaining Customers loyalty- It is interesting from the point of
development that are taking place in order to gain long-term sustainable objectives.
This is important from the point of view of attaining objectives. The purpose is to
attain competency in order to manage the value in order to match up with the
individual expectation. This is important for gaining growth and development in order
to achieve effective growth(Burns, 2010).

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Healthy food truck
Type of Ownership
Partnership is the most suitable form of business form where an individual works by forming
relationship and helping each and every individual in order to retain the best of all.
Partnership is a better form of organizational process where the individual wok in mutual
cooperation. In carrying out a food truck business, a partnership is an effective form of
business process allowing better deployment of work(Goss, 2015). It helps in an easy
deployment of resources with a focus to develop an effective work by gaining competencies
in a better way. This is suitable at this point of time due to a wide variety of positive scope. It
is important from the point of view of gaining organizational competencies. At this point of
time, it is important for managing the effectiveness of business. For example: partnership
helps in gaining competency where one partner can divide the work accordingly. Marketing
and financial factors that require in order dealing with the contingencies. Partnership on the
other hand helps in developing business strategies in an appropriate way(Finch, 2016).
Task 2
PESTLE analysis.
Political
The Political environment in the UK is
favourable for the business. It particularly
focuses upon the needs and requirements of
the entrepreneur who are interested in
carrying out the business in an effective way.
The political factors thereby allow an
individual in developing effectiveness. Thus
it is important enough to deal with the
business effectiveness in order to deal with
the apparent political factors.
For a food truck, it is important to be
governed by the rules and obligations as
mentioned in the deliberate functions that are
important to be undergone in order to
Technological
The technological environment is related to
the business surrounding that probably help
in guaranteeing growth. This is important
from the point of view of developing
effective growth. Technology is important in
gaining effectiveness. This will gradually
help in developing efficacy for long term
development. It is important for gaining
effectiveness and developing long term
development. This is necessary for gaining
sustainable objects. It is definitely important
for developing effectiveness. In food
business, technology plays an important role
in shaping the definite business goals. This is
important from the point of view of gaining

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Healthy food truck
respond to the functions. There is a
possibility where it is evident to manage the
functions by handling the issues at the best
possible way. This will for sure help in
managing the functions in an effective way
by balancing the changes in the Political
environment.
effectiveness.
Economic
The local economy serves as an important
part in managing sustainable objectives in a
definite way. It thereby fulfils the pre-
requisites in managing the business goals.
There is a necessity to frame down the
industrial principles according to the
economy. This allow in managing the
organizational goals. The food truck
therefore provides with the quality food at a
nominal rate. Under such a situation it is
important to manage the economic
development and to deal with the
consequence that can lead to ineffectiveness.
The economic factors play an important role
in leading the organization. It is important
for managing changes taking place in the
business environment and applying the
factors in an effective way. This will help in
gaining accuracy and generating
effectiveness(Greenhalgh, 2008).
Legal
It is necessary to follow the legal requisites
that are necessary to handle the business
functions. It is necessary to follow the legal
obligations meant for the food industry. This
is important for managing the business
requirements. In order to grow a business
effectively, it is important to develop
requisite to manage the situation.
Social
Social background is important for managing
the business activities. This allow in
understanding the social functions in dealing
Environmental
One of the major factors affecting the
business activities in order to manage the
surroundings. This is evident in order to gain

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Healthy food truck
with the business activities. It is important
enough in understanding customer mindset. It
is necessary to know, what customers are
expecting. It is necessary for gaining
competency in terms of social factors. This is
necessary for gaining effective results in
terms of managing effective growth. This is
necessary from the point of view of
generating effectiveness. It is therefore
necessary from the point of view of gaining
effectiveness.
effective result and balancing the
organizational equipment. Environment is
been considered as an important factor in
order to balance the effectiveness. This is
important from the point of view of gaining
better results and applying the factors in a
better way. This is important for arranging
better results and arranging goals. It is
necessary from the point of view of
balancing the environment requirements.
This is necessary for developing a better and
valuable growth. It is necessary from the
point of view of gaining environmental
effectiveness. This is better from the point of
view of dealing with the surrounding in order
to give better result. It is necessary for
channelizing better results and arranging
better opportunities. It is necessary from the
point of view of dealing with the ongoing
environmental aspects.
Task 3
The launch event of the food truck involves a dynamic approach where the purpose is to
attract more people. It is necessary to let people know about the opening. The launch event
need to include all the important information that basically focuses on dealing with the daily
exercise related to the launch function. This is concerned with the launch event of a business.
It is important for a business to let the customers and other stakeholders to be aware about the
business. This in return helps in gaining customers insight. It is necessary for a business in
dealing with the future functions. In order to create awareness an effective launch event will
help in gaining customers interest(Lechner and Gudmundsson, 2014). This is necessary for a
business to draw a better launch event. This is the moment you introduce the market and the
media to your business(Hanks,2015). The launch event should include all the essential

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Healthy food truck
information pertaining to the launch event. There is a proper planning process that needs to
be made according to the necessity. The launch event needs to have all the necessary
information about the business. Te main purpose is to reduce the overall cost attached with
the event. For the reason it is important to develop a budget in order to reduce the excess cost.
This is important from the point of view of developing an effective plan that will help in
arranging better opportunities. This is necessary to review the budgeting and managing cash
flow. Consistency with previous portfolio is important in order to gain results. The marketing
plan needs to be in accuracy with the food truck launch. In this way, it will be easy to manage
the task and to develop better opportunities(Jenkins, 2009).
Following points need to be considered while developing the plan:
There is no second chance given in case of grand opening. To avoid any future issue, it is
evident to develop a plan that will help in avoiding last minute inefficiency. There is a
necessity to put forward best foot not with food and, but in presenting your brand, and letting
customers know(Kaisler, Armour,Espinosa. and Money, 2013).
Part A Defining your Launch Event
The launch plan thereby includes distribution of pamphlets in advance around the university.
The launch event will be carried through the online promotion. Social networking tool will be
used as a tool to create awareness. This is important enough for gaining better role and
capacity and developing adequate resources in order to manage future plan. The launch event
will be preceded with the effective promotional plan. The overall purpose is to gain a huge
market size in order to gain customer knowledge. It is evident from the point of view of
developing effective market growth. It is important from the point of view of gaining better
customer interest in order to develop a platform. It is necessary for generating better
opportunities and dealing with it in a better way. This is important from the point of view of
developing the effective results. It is necessary from the point of view of developing better
results. The launch event should include a proper event involving people from a different
background. This will suitably allow in generating awareness. The main purpose of a launch
plan is to propagate information about the launch event and let people be aware of the food
truck. It is important from the point of view of deploying effective launch plan. The purpose
is to develop an event that would help in generating better opportunities. The purpose of the
food truck is to meet the requirements of the customers by incorporating healthy food habit.
The purpose is to deliver healthy food in an easy way by matching up with their expectations.

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Healthy food truck
People are able to understand the importance of healthy food. This will help in meeting the
desired requirements. Eventually, this will help in developing better opportunities in order to
gain consequent result. On a long run, it is important for a business organization to develop
better opportunities so as to gain effective results. The purpose is to manage long term growth
and o develops effectiveness in order to gain sustainable growth. This is necessary for
gaining effectiveness and managing the organizational growth and purposefully developing
accuracy so as to gain goals(Mason and Stark,2004).
Part B producing a budget
Budget Template - Fixed
Launch Event
Sales 0
Costs
Venue 2050
Catering 200
Advertising 550
Total costs 2800
Net position -2800

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Budget available 10000
Actual spend 2800
Variance 7200
The launch event is backed with a purpose to support the launch of the event and to check
that the launch event don’t cross the limit that is already set. Every activity needs to be
carried with a purpose to gain sustainable goals. This will certainly help in generating
effective results. For managing the launch event, it is necessary to check that the plan is
supported with sustainable objective. This will eventually help in generating long term results
with a purpose to manage effectiveness. It is necessary to develop a plan eventually in order
to manage the activity in a best possible way. Thus it is evident for managing effective
growth and developing better results in order to gain effective results. An organized plan is
necessary for achieving growth and developing effective plan. In this way, it is possible for
the business to manage the effective growth in order to launch an event. The purpose is to
manage the plan in a better way by supporting effectiveness. This is necessary for gaining
better opportunities in order to gain effective growth and managing the problems related to
budget. This will eventually allow in managing the effective growth and maintaining better
opportunities. This will have a positive impact on the business in order to secure a positive
position. This is necessary for managing the sustainable results in order to gain effective
place(Mason and Stark,2004).
. It is necessary for benefitting sustainable issues and managing better growth results. In
terms of growth and development, it is necessary for managing effective plan and working
accordingly. It is important for dealing with the opportunities that are coming up in order to
achieve goals(McKeever, 2016).

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Task 4
Marketing objectives
The purpose of the business is to manage the organizational goals by developing effective
purpose and deciding effective growth that will surely allow business in gaining a
competitive growth. This will surely allow the Food Truck to grow in future date. This is
important to manage effective growth and establishing effectiveness in order to sate
organizational objectives. It is important for a business to develop a marketing objective that
will surely help business to grow in an effective way. It is necessary for arranging better
opportunities and availing the best possible method to gain objective. It is important for
managing available opportunities and dealing in a better way. It is important for a business to
develop an effective way to arrange the effective purpose in order to generate purpose. It is
important to manage the organizational growth and meeting consistency in order to manage
effectiveness(Jenkins, 2009).
This is necessary for gaining better opportunities and developing aspects that will allow in
managing the business in gaining multiple opportunities. It is necessary from the point of
view of developing advanced opportunities for a business in order to gain supportive
activities. It is necessary from the point of view of generating growth and promoting
effectiveness. This is necessary for managing better growth facilities and developing effective
business growth in order to manage the ongoing opportunities it is necessary for meeting the
objectives and regularizing better growth opportunities in order to arrange consequent
objectives. Thus it is important for a business to develop an effective business plan and to
manage the opportunities in order to generate results. This is important to manage the
effectiveness and developing better results in order to gain effectiveness. This is necessary
from the point of view of gaining long-term goals and matching up with the customer’s

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expectation. This is necessary for the purpose of gaining consequent results and approaching
them in a better way(Kaisler, et al 2013).
Target Markets
The target market is basically those students who are coming to campus on the regular basis.
They are the one who are inclined towards the food that is sold at a low price. In order to
develop effectiveness, it is important to target one more market in order to gain regular
customers. It is necessary from the point of view of matching up with the customer’s
expectation. It is necessary to focus on the other market that is on the other section (i.e. those
who are not from the campus). This will surely help in gaining effective growth. The purpose
is to manage the purpose in order to gain opportunity in order to arrange organizational
results. It is necessary for developing better market opportunities and dealing with it in a
better way. This will further help in focusing over the particular market. It is necessary for
developing better opportunities in order to deal with the ineffectiveness. The purpose is to
gain consistent growth and approaching the result in a better way. It is necessary for the
business to develop effective role in order to grow in better way. This is necessary for
mentioning organizational growth(Lechner and Gudmundsson, 2014).
Marketing Mix
Product
This distinguishes it from the other trucks placed outside the campus. This is an innovative
strategy that will help the customers to enjoy their meal at a minimal price. The food joint
business is growing simultaneously with an increasing interest of people towards healthy
eating habits. What distinguish the truck from the other food joint is their innovative
knowledge and effective business strategy. There are other food joints located in
Roehampton Ln, often visited by the students. They can cause competition to the food truck.
They are providing with the multiple options to the customers.
Marketing strategies for each target market
Below are some notes to help you with each of these headings. You should note that for all
of the headings it is really important that you explain why you are making the choices you
are. Answers that just state what you are doing will not score highly(Peppard and Ward,
2016).