Individuals in Society: Healthy Lifestyle Campaign - FYS001-0

This assignment presents a social marketing campaign designed to promote a healthy lifestyle, focusing on the Individuals in Society (FYS001-0) course. The project begins with an introduction emphasizing the importance of healthy habits for overall well-being. The main body of the assignment explains a poster advertisement promoting healthy living and the selection of a target market based on eating habits, specifically targeting individuals aged 15-50. The campaign objectives include encouraging healthy practices, promoting nutritious eating habits, and informing people about the consequences of unhealthy lifestyles. The campaign location is proposed as the London Eye, and the assignment suggests utilizing customized T-shirts and technology to reach a large audience. The assignment concludes by highlighting the importance of adopting healthy habits across all sectors of society, supported by governmental efforts to maintain public health. The references include relevant books and journals.

Individuals in Society

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Having a healthy lifestyle is very much essential for each and every individual because
then only they will be able to live a long as well as healthy life. To achieve this, it is very
essential for each and every person to follow good habits in their daily routine so that the their
body doesn't get affected in bad manner (Loef, M. and Walach, H., 2012).
MAIN BODY
POSTER EXPLANATION:
This poster advertisement explains about the importance of having a healthy lifestyle and
along with this the ways through which a healthy life can be achieved was also mentioned.
Under this, it was mentioned that if a person will intake healthy and balanced food on daily basis
then they will notice that they are taking all the nutrients which are required by them in order to
stay fit and healthy. Various practices were also discussed like people should go for a walk on a
daily basis and eat green vegetables etc. Along with this, removing of all bad habits is also
required as all through this various kinds of harmful diseases can be spread.
HOW/WHY THIS TARGET MARKET IS SELECTED:
The selection of target market was done on the basis of eating habits of an individual. In
various surveys done earlier, it was determined that people between the age group of 15-50 are
having various kinds of bad habits like they consume alcohol, they smoke, eat junk food etc. so,
this is a perfect segment who need to understand the importance of eating healthy food and the
various kinds of threats which they might face while consuming these bad food products. In this
target market segment, all kinds of people are included like children, youth and old age
(Hacihasanoğlu, R. and Gözüm, S., 2011). Through this campaign, it will be very much
understood that it is very difficult for each and every individual to change their eating habits
because then only they will be able to have a healthy lifestyle.
CAMPAIGN OBJECTIVES: The objectives which are being set for promoting healthy
lifestyle campaign are as follows:
 To provide encouragement to people for adopting as well as promoting a healthy lifestyle
and practices
 To promote healthy food habits amongst the individuals so that their health is not affected
in a bad manner.
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 To inform people about the diseases and impacts of not following a healthy lifestyle
(Karnik, S. and Kanekar, A., 2012).
PROMOTION LOCATION: The location selected for this campaign is London Eye.
OBJECTS UTILIZED: Various objects which can be utilized here are:
 Customized T-shirts
 Effective technologies to reach large no. of individuals (Centis, E. and et. al., 2012).
CONCLUSION
From this assignment, it got concluded that promoting a healthy lifestyle is a very
effective process which is required to be undertaken by all people and in all sectors as well. Be it
a school , college, office or a home; healthy habits are required to be adopted by everyone.
Government is also undertaking various efforts to maintain good health of people who are living
in the society.
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REFERENCES
Books and Journals
Loef, M. and Walach, H., 2012. The combined effects of healthy lifestyle behaviors on all cause
mortality: a systematic review and meta-analysis. Preventive medicine. 55(3). pp.163-
170.
Hacihasanoğlu, R. and Gözüm, S., 2011. The effect of patient education and home monitoring on
medication compliance, hypertension management, healthy lifestyle behaviours and
BMI in a primary health care setting. Journal of clinical nursing. 20(5‐6). pp.692-705.
Karnik, S. and Kanekar, A., 2012. Childhood obesity: a global public health crisis. International
journal of preventive medicine. 3(1), p.1.
Centis, E. and et. al., 2012. A controlled, class‐based multicomponent intervention to promote
healthy lifestyle and to reduce the burden of childhood obesity. Pediatric obesity. 7(6).
pp.436-445.
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