Promoting Healthy Lifestyles: Campaign on Juices in London, U.K.

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Added on  2024/07/24

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This report outlines a campaign designed to promote healthy living in London, U.K., addressing the rising rates of obesity and related diseases. The campaign focuses on the benefits of incorporating healthy juices into daily diets to provide essential vitamins, minerals, and hydration, especially for individuals with busy lifestyles. Targeting the youth and working population, the campaign highlights the convenience and nutritional value of healthy juices as an alternative to less healthy options. The campaign includes promotional activities such as discounts, offers, and strategically located stalls throughout London to increase accessibility and awareness. Ultimately, the goal is to encourage a shift towards healthier choices and improve overall well-being in the community. Desklib provides access to this and many other solved assignments for students.
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Table of Contents
POSTER FOR CAMPAIGN ON HEALTHY LIFESTYLE
........................................................................................ 2
INTRODUCTION
........................................................................................................................................... 2
OBJECTIVE
................................................................................................................................................... 2
TARGET MARKET
......................................................................................................................................... 3
PROMOTION LOCATION
.............................................................................................................................. 3
ADDITIONAL FEATURES
............................................................................................................................... 3
CONCLUSION
...............................................................................................................................................4
REFERENCES
................................................................................................................................................ 5
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POSTER FOR CAMPAIGN ON HEALTHY LIFESTYLE
INTRODUCTION

A healthy body comprises consuming more vitamins and minerals. Due to hectic schedules,

people are lacking the important components necessary for their proper diet. A healthy juice is

a gateway to instant energy for the individuals who have busy lifestyles. A healthy diet gives

rise to a healthy lifestyle. Experts have observed a higher rate of obesity in U.K and it is

predicted that about one-third of the population will be obese till 2020 in U.K (Wang, et al.

2011). The increasing rate can be slow down by adding healthy juices in the diet.

OBJECTIVE

The main objective of this campaign is to promote healthy living in the society and to control

the rise of the diseases in the individuals. The healthy juices are one way to provide medium to

the people consume as much nutrition as required according to their bodily needs. These juices

are easier to drink rather than directly consuming the raw fruits and vegetables. Indigestion can

be avoided with the intake of juices as it allows people to skip the chewing process which can

be a cause of indigestion in individuals. This campaign spreads the awareness of the healthy

juices and its benefits in the place (Longarzo, et al. 2015).

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TARGET MARKET
The increase of the stress and workload in the individual schedule is becoming the reason for

various diseases. The study in U.K shows the main cause of deaths is heart diseases which are

due to unhealthy lifestyle. This unhealthy lifestyle is further leading to the increasing rate of

obesity in the youth of U.K. Mostly the youth of U.K is affected by this so it is important to

spread the information about the healthier choices available for them in the market. Often the

people who are working and studying are busy with their work so the healthy juices are an

option for them to get instant energy in minimum time (Yang and Ulukus, 2012).

PROMOTION LOCATION

The campaign is organized in London U.K. as the obesity has risen there extensively. The

company has introduced this campaign which has these organic juices which help in detoxifying

the body. These fresh products help in removing the toxic wastes and results in better

functioning of the organs present in the body (Mariano, et al. 2011). The products offered in

this campaign include essential minerals and vitamins which has the good quantity of water

present in it which helps the body in getting the proper hydration with minerals. The daily need

of the water to hydrate the internal organs is fulfilled by these juices.

ADDITIONAL FEATURES

The company has also offered some discounts, offers, and coupons for the customers of the U.K

participating in this campaign. The additional features mentioned above helps the customers to

achieve more benefits. The customers can have healthy juices rich in vitamins and minerals at

lower prices with the discounts offered at the campaign. The company has managed to arrange

some stalls of these healthy and fresh juices across different location in London. From these

stalls, the customers can have their healthy drinks on the way to work also. This act will

promote the company and the message of the healthy lifestyle (Loef and Walach, 2012).

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CONCLUSION
The report comprises of the benefits of healthy lifestyle and the impact of healthy juices in the

London U.K. The stress buster juices offered by the companies are an instant energy booster

which enhances the capability to work during the whole day.

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REFERENCES
1.
Loef, M. and Walach, H., 2012. The combined effects of healthy lifestyle behaviors on all
cause mortality: a systematic review and meta-analysis. Preventive medicine, 55(3),

pp.163-170.

2.
Longarzo, M., D'Olimpio, F., Chiavazzo, A., Santangelo, G., Trojano, L. and Grossi, D.,
2015. The relationships between interoception and alexithymic trait. The Self-

Awareness Questionnaire in healthy subjects. Frontiers in psychology, 6, p.1149.

3.
Mariano, A.P., Qureshi, N., Filho, R.M. and Ezeji, T.C., 2011. Bioproduction of butanol in
bioreactors: new insights from simultaneous in situ butanol recovery to eliminate

product toxicity. Biotechnology and bioengineering, 108(8), pp.1757-1765.

4.
Wang, Y.C., McPherson, K., Marsh, T., Gortmaker, S.L. and Brown, M., 2011. Health and
economic burden of the projected obesity trends in the USA and the UK. The Lancet,

378(9793), pp.815-825.

5.
Yang, J. and Ulukus, S., 2012. Optimal packet scheduling in a multiple access channel
with energy harvesting transmitters. Journal of Communications and Networks, 14(2),

pp.140-150.

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