Business Plan: Elder Club for Healthy Lifestyle & Socialization

This document presents a business plan for "The Elder Club," a social club designed to provide a supportive and engaging environment for pensioners and elderly individuals, addressing issues of loneliness and promoting healthy lifestyles. The plan details the business's viability, highlighting its potential for profitability through offerings like entertainment, gaming zones, yoga, and jogging tracks. It identifies the target customer profile as elderly individuals experiencing abandonment, health issues, and loneliness, emphasizing the importance of reliability and social connection. The business model canvas is used to structure the plan, and extensive market research is cited, focusing on understanding the consumer behavior of elderly people and lonely pensioners. The plan references academic articles to support its strategies and projections, aiming to create a scalable and financially robust business that positively impacts the lives of its members. Desklib provides access to this and other solved assignments.

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BUSINESS PLAN
Plan for a Healthy Lifestyle
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INDEX
• Business Overview
• Business Viability
• Opportunity identification
• Customer profile
• Value map
• Business model
• Business model canvas
• Business research and data gathering
• REFERENCES

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The chosen business model is titled as, The Elder club
which is based on the core objective of providing the
unique and differentiated facilities such as, social club
for lonely pensioners and elderly people so that they
can get a friendly environment to live in. The business
will also include various activities and games which
can be beneficial for the old age and elder people to
overcome with their various problems.
Business Overview

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Business Viability
The business will be profitable and successful as
it will be providing various facilities and features
in the most appropriate forms such as, place for
entertainment, gaming zones and excellent
features like yoga section and jogging track. The
old age people and elder group are the most
effected and loneliest among the economy, as
there are various reasons which can led to the
abandonment issues for this age group.

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Opportunity
Identification
The Elder club business, model will be viable
financially as the prospects of the business are
quite robust as the industry projections are quite
healthy and recovering from the losses and
challenges faced during the global pandemic.
Scalability of the chosen business will also be
high, as the business is expanding in terms of
providing the excellent services to its targeted
customers from different segments in the market.

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Customer
Profile
Who are they?
The Targeted market
of the business will
be the elder
generation and
lonely pensioners of
nowadays as they are
effected by various
factors such as
abandonment, health
issues, loneliness
etc. These groups
will be the main
focus of the business
so as to provide them
with the excellent
values and benefits
of the club.
Purchase decisions
The clients which this
business model will
cater to will have 4 key
considerations while
purchasing their
product opting for their
services.
Price of the services
being charged.
The benefits of the
joining of club.
The features and
qualities of services.
The provided services
advantages and
reliability.
Sample quotation
“I am very lonely in
my social life and I
wish there were
more social clubs in
my area.
Goals and pain points
There are a lot of people who are old aged and
lonely pensioners which suffers from depression
and anxiety by being left out and not taken care
of, there pain points are various issues such as,
Abandonment by their children, poverty and
other terms.

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Value Map

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zBusiness
Model

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Business Model
Canvas

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A lot of market research has gone into this business plan
formation involving the study regarding the consumer
behaviour of elder people along with the lonely pensioners
in order to find out the reasons behind their loneliness
such as, not having their partners and family for taking
care of them and being ostracized by society at large.
Business research and data
gathering

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References
Tipu, S.A.A., 2018. Business plan competitions in developed and emerging
economies: What do we still need to know?. Journal of entrepreneurship in
emerging economies.
Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience on
the quality of a business plan proposal in applying for angel investment.
International Journal of Entrepreneurial Venturing, 12(6), pp.617-647.
Inkon, K., 2019. A cross-sectional study on the relationship between
business plan, entrepreneur type, development stage and profitability of US
SMEs. Academy of Entrepreneurship Journal, 25(1), pp.1-21.
TOMASSONI, M., 2019. Development of a business plan for the expansion
of CESI's operations on the IFI hydropower market.

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Thank You
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