Business Case Analysis: Healthy Lifestyle Event Project in Vietnam

This document outlines a business case for a healthy lifestyle event in Vietnam, addressing the growing health concerns in the country. The project aims to promote a healthier lifestyle through education, exercise, and meditation, while also raising funds for children in remote areas. The case analyzes the current situation, opportunities, and constraints, including the impact of the COVID-19 pandemic and the prevalence of fast food consumption. It proposes inviting influencers and securing sponsorships from organic food companies to maximize reach and impact. The project requirements, including location, event organization, and budget, are detailed. Potential risks, such as low participation and additional costs, are also considered. The document includes a timeline, budget breakdown, and a plan for execution, showcasing a comprehensive approach to launching and managing the event. This case study provides valuable insights into project planning, community engagement, and business development within the health and wellness sector.

BUSINESS CASE
1. Introduction:
Health today has become an integral part of today’shectic lifestyle. This is
people suffering from many diseases such as cancer,obesity, hypertension, diabetes
In Vietnam, these problems have become very seriousbut people are still sub
health. They often rely on products from the fast-food industry, do not exe
using alcohol,... Due to this issue, our company believes initiating a pro
lead a healthy lifestyle associated with regularmeditation would be one am
to deal with this. Another reason why we carry out this project is that CO
more complicated so every individual must be more aware of their physical he
health.
2. Objective
The objectives of this Healthy Lifestyle Event are to:
*Bring benefitfor the communities and accomplish goals of a healthy lifestyle
Through this event, people are encouraged to eat healthy, this can help pe
longer and provide them with enough energy to work. Besides, people should ge
tobacco and drugs and get plenty of rest. As a result, they will be les
accomplish their daily task.
*Donate a small fund to help children in remote areas:
Different activities for the less fortunate children and youths have been or
donations, but also arouse more mass awareness to the community of de
families. This event is hoped the donation will help loosen the financial bu
families and children.
3. Current situation and opportunities:
* Current situation:
- Due to the strict regulation that the government just enforced, it is
during the pandemic. Moreover, our company can not afford enough expenses
This leads to the postponement of our activityfor about 2 – 3 mo
over.
* Opportunities:
- Through this event, the company can promote the company's image an
the company later, another opportunity is that the need to improve he
needed, should be predicting this event will succeed as expected.
- Besides, in Vietnam, there are more and more businesses and companie
and sale of healthy foods, sponsoring this event can also promote their br
enjoy food experience.
- We believethat this project will provide all the activities and informatio
for a healthy lifestyle.

4. Critical Assumption and Constraint:
*Critical Assumption:
The status of fast food:
According to the current economic situation and the nature of people's
convenient option, consumed on the spot, and cheap. However, there has be
evidence showing variousnegative health effects of eating too much fast food.
These foods are often high in calories but have little or no nutritional val
replaces nutritious food in the diet, it can lead to undernutrition, po
The health status of the elderly:
Worldwide, the proportion of people over the age of 60 is increasing fas
to increasing life expectancy and falling birth rates. As people age, basic abilities
mental abilities) tend to decline, and illnesses are often chronic and co
(multiple personality disorder) increases at the same time as age.
This presents both challenges and opportunities for public health and socio-economic
countries. Specifically, increasing demand for both health care and long-term ca
workforce, and creating a demand for an elderly-friendly environment in
- Along with rapid socio-economic changes, Vietnam is now facing new he
change, air pollution and environmental degradation, smoking and drinking
lifestyle - all of these are negatively affecting health and are risk fac
⇒ In this context, Vietnam needs to reorient the health system to g
their health and ensure essential public health functions.
*Constraint:
- Project timeline is planned in one month and set in one day. Th
- Project performance:No promoting profit-making activities, only bringing income to pu
- Project budget is set as 300,000,000 VND
5. Options & Recommendations:
*Options:
Option1: Widely promoted by inviting influencers like Chau Bui, Hana Giang An
Hoang,.... These are active, positive, and successful people in spreading the he
and motivation from eating healthy every day. Besides, our group will call for spo
companies such as Organica, Go Green, Organicfood.vn, HoaSuaFoods,... Participant
healthy products offered by the sponsoring company. This will increase the cos
can help reach more people, create more trust and reliability, save time, and some oth
efficiency of the project is also improved.
Option 2: Our team will do all the work ourselves. This will help reduce th
effectiveness of the project will be affected since our group does not have en
promoting, the project will not be able to spread to many people. In addition,
errors leading to delays and possibly other unexpected costs.

*Recommendations:
After group discussion, we will choose Option 1, which is Invite influencers and ca
organic food companies to make the project work more efficiently.
6.0: Preliminary project requirements:
* Requirements for community project- A healthy lifestyle:
- Calling for sponsors and organizing fundraising activities.
- Attracting the targeting participants by inviting KOLs and influencers who are
in living a healthy lifestyle.
- Compelling script in order for the initiative to have the best outcomes
remote locations.
* Requirements to run an event:
1) Location:
- Constantly keeping a clean and open atmosphere so that everyone can
comfortable way.
- Placed in an area where people can readily get it by any means, and the
for the convenience of attendees.
- Maintained security in the designated area.
- Cost must be within the budget.
2) Event organization license:
- All procedures for requesting for licenses must be handled and fin
disrupted.
3) Stage, sound and light systems:
- The stage color must be stunning and bright while remaining consistent wit
so that participants can understand the message we would like to send.
- During the event, all high-quality equipment (backdrop, speakers, microphone, cab
be carefully prepared
7. The plan and budget:
- Project timeline is planned in one month and set in one day.
- Project budget is set as 300,000,000 VND
8. Potential Risks:
- The COVID-19 cases are either high or more likely to increase at the
the participants will increase the infection and infections between the par
delayed by the COVID epidemic.
- At first, the organization will not be widely disseminated, along with the inc
Vietnamese people, so few people will know and participate, leading to the number
less than the estimated figure.
- Additional costs may be incurred in organizing the event and maintainin

9. Exhibition
*Estimated budgetfor this project:
The estimated cost will be 300.000.000 vnd for the proposed project. In
required to complete this project including human resources, event management, technological
resources, testing, marketing, design and other resources.
In detail:
Category Name Estimated Cost (VND)
Event Management
Venue
150.000.000
Decoration, Furniture and
Equipment
Food and Beverage
Event Staff
Advertisement
Print, poster, banner, ticket,
invitation letter
50.000.000Media advertising
Technical for advertising
Influencers
Hot influencers, Speakers,…
60.000.000
Singers, dancers,… for
entertainmentshow
Others Some of addictional cost
during organizing a project 40.000.000
Total 300.000.000

Timeline and Plan of project:
1st Jun: Online Meeting to plan for project
- Project Manager will create an online Meeting Room and pronounce fo
participating in the project.
- This meeting will discuss and decide on the following issues:
• Define goals and objectives:
+ Dates
+ Attendees
+ Location
+ Type of project
• Build teams and assigns tasks to each team, including:
- Head Team
- Marketing Team
- Design Team
- Public Relations Team
- Accounting Team
- Coordinator Team
- Technology Team
7th June: Online Meeting to present about each department repo
This report will create Detail Plan for project’s programs, solving some problems an
insure the project go into successful:
• Decide the project venue and date.
• Confirm sponsors, Exhibitors, and Speakers.
• Audit all the content of the speaker that informs on the proj
• Identify and select tech tools.
• Activities and Entertainments.
• Contacts, license and insurance.
• Evaluation and learn from project experience.