LSC UoS BA Business (Level 5) Entrepreneurship: Business Plan Analysis

This project report outlines a comprehensive business plan for a new health-focused restaurant named "Thank God It's Healthy" located in Glasgow. The plan details various aspects of the business, including the executive summary, introduction, and a detailed task section. The task section covers business details, location, market and industry analysis (including Porter's Five Forces), product and service descriptions (healthy food options and online ordering), unique selling propositions (USP), and competitor analysis. It further elaborates on the operational plan, risk and contingency planning, sales and marketing strategies (email marketing, digital payments), financial and funding plans, and team management. The report emphasizes the restaurant's focus on health-conscious consumers, online services, and digital payment options, and provides a detailed menu. The analysis includes a discussion of market dynamics, competitive advantages, and potential risks, concluding with a focus on maximizing profitability and achieving a sustainable competitive advantage in the hospitality industry.

Entrepreneurship

EXECUTIVE SUMMARY
Entrepreneurship defines that they can run their business along the uncertainty is to make
a income or generate their sales. This type of entrepreneurship is a recent corporation which is
related to land, labor resource and capital which should be generated the profits. It should be
defined that will be helpful to discover and risk-taking is crucial part of the business
organizations and attain their comparative global marketplace. It is a person who has a function
and desire to reach a start a new business ventures to make a generate income. This project report
defines a new business plans which is run a small businesses and define their location, product or
services, sales and marketing strategy, which is helpful to change their market trends and how it
should be managed by business ventures towards their successful business maximize their
profitability.

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
TASK..........................................................................................................................................................4
Business details.......................................................................................................................................4
Location...................................................................................................................................................4
Market and industry analysis...................................................................................................................4
Product or service description..................................................................................................................6
USP and competitor analysis...................................................................................................................6
Operation plan.........................................................................................................................................8
Risk and contingency plan.......................................................................................................................8
Sales and marketing strategy...................................................................................................................9
Finance and funding plan........................................................................................................................9
Team management.................................................................................................................................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Entrepreneurship is performed by entrepreneur who desires to establish their new
business and make a profit then creation of value (Adom and Anambane, 2019). Entrepreneur is
a person who is capable to being owner to establish a new business and take a risk in their
business enterprises. Business venture is a formation of new business which is produce to
optimum utilization of resources and making a profit to involve their risk small as well as large.
This project report defines a new business plan which will be started by entrepreneurial and these
will include entrepreneurship skills which help to identify various marketing skills and creating
sales and less competitor, competition in industries and provide a layout of management and how
it will be managed by business venture.
TASK
Business details
Their business details of business venture which will be established is “Thank God Its
healthy” this will be introduced by Glasgowand will be offering a wide variety of products of
food which will be healthy and easier to maintain their lifestyle of consumer. There are people
are for health for free food to consume and this restaurant is a wide range of choices of dishes
that can meet their requirements and demands of health conscious (Aykan, Karakuş and
Karakoç, 2019). Business venture will also provide their online ordering services which will be a
process of preparing food that can you bring and innovations through technologies and food for
more productive and more and more customers are attractive but this will be helping to
customers demands and his actions. Business ventures also provided digital payments as well as
their cash payments to customers are free for payments as they would like.
Location
12, South East street, Glasgo, United Kingdom

Market and industry analysis
“Thank God it's healthy” It will make sure that this organization have to do search for
outside organization also and their surrounding or environment in an efficiently manage so that
they can develop strategies so that they can use for porter five forces model would be for
competition, threat of new substitute, bargaining power of suppliers, buyers, rivalry competitors.
These five models is a technique to figure out a particular or a specific business interest and
develop how to run their businesses through this analysis (Beynon, Jones and Pickernell, 2019).
It can also be identified their workers blessing shortcoming so that they can display legal
guidelines, rules and regulations, policies and procedures become business to accomplish their
sustainable competitive advantage.
Bargaining power of buyers: Buyers in the hospitality sectors are depending upon their
delightful enjoyment and more values to his or her spending some time. Eating places for extra
fitting and additional services to provide their clients with charge some services client also make
their purchase online eating places to live their orders and also fine dining services. It should be
provided for best services such services have extra bargaining power of clients in hospitality
industries. The control of their loyalty to excellent products services and discovers to impress in
customer and equal time defend their earning margins at the risk to economic business
enterprise.
Threat of substitute: Sometime expenditures are a wide variety of services should be
provided and fantastic level of services and centers. Customer have a message situations while
there regarding a specific restaurant can introduce a new services to technology marketing
campaigns for customers are attracted inside the company and new consuming places have gone
out their business employer. If market has no substitute for other product then customer can go to
other company and find those product like tea or coffee also as well as customers can buy only
those product which are helpful to consume.
Barriers to entry: This type of restaurant business enterprise include initial fee of
investment of investments like they can discover new services advertising some advertising are
together within their internet, advertising, sales promotion, face-to-face interactions to promote
their services in marketplace (Bouchouicha and Vieider, 2019). However, it is a difficult to
difference between various goods and services are should be provided locations use their

offerings to product facilities complement services like product differentiate themselves.
Customer suggests that those restaurant who uploaded their cash also provide best food and best
ability to memorize to fulfill their expectations.
Rivalry among competitors: Competitors in hospitality industry are increases because
purchasing behavior was growing number of combinations developing their cost growing cost of
their business enterprises and several alternative strength of offering their lives in their food
offering their fitness departments, fees environmental and so on. This type of restaurant of
organization to stay competitive and provide a fee for clients and it remains of consuming has
implemented in any field structure which create a different situations achieving their source
above factors (Boudreaux, 2020).
Product or service description
Services- This restaurant will be offer online ordering food and they are fine dining
restaurants through which they can provide their best services to their customers and to meet
competitions to their competitors in the marketplace. This restaurant also apply their online
payment options as well as their cash delivery are also available which can get their cashless
digital transaction due to this covid-19 situation which will be easier for the customer to make
payments (Kim, Tang and Wang, 2020).
Products: Their products or dishes will be offered by the restaurant as per menu for the new
restaurant which are described below:
“Thank God it’s healthy”
Menu
Kale, Black Bean and Avocado Burrito
Spaghetti Squash Burrito Bowl
Sugar Snap Pea and Carrot Soba Noodles
Crispy Baked Falafel
USP and competitor analysis
Unique selling proposition: This restaurant will always focus to best product or services
should be provided by consumers and their main target of this restaurant is to health conscious

consumer. The package in which is used by restaurant for the online delivering services are
helpful to approach to sustainable competitive advantage or environment and more and more
customers are attracted towards their businesses. This restaurant will be simple and elegant and
also maintained their environment favorable and unfavorable also. By help them to work to
avoid wastage there are only focus a strong relation and maintain relationship between customers
customer, potential customer also attract towards their firm and build their brand image and
maintain their Goodwill in their industry (Madzivhandila and Musara, 2020)
Competitor analysis: It is an approach which they can support their owners of business
to identify many competitive rivalries which can handle their success growth of business venture
deployed identify changing business environment. It is also helpful to maintain their USP of the
company and determine various techniques or traits to attract more customer’s different existing
company are operating in this industry. According to various reports of food industry is rapidly
quickly in UK it has been maintain their diet food and crucially food preferences for people
according customer expectations. This industry has shares 4% vegan market by the year 2020
and has brought many substitute for meat and other foods and various factors external and
internal factors which are described below:
Identifying product or services of the competitors: Competitors analysis helps to
identifying various goods and services offered by competitive or rivals companies in industries.
With the help of identification of business venture can recommend this product and service is
what type of product with their customer demand and needs and wants according to customer
expectations and what is strategy has been adopted by the new business venture (Mangialardo
and Micelli, 2020).
Determining sales and marketing strategy of rivals: Various products and services of
existing company and it can also help new venture into our lives and business tricks and
techniques which are followed by more customers are attract and various approaches are to be
followed by new venture so that they can help to meet their demands and requirements of
customers.
Identify previous customer: Competitor help to identify various rivals from previous
and competitive rivalry companies are already operated there industries such type of

identification as to getting a better insight of competition with a particular industry and
determine how other company are operated.
Determining pricing strategy of the rivals: It will provide a better image of strategies
followed by the company is that price of the product at target customers on various groups of
segments according to their customers.
Operation plan
Operational activity of the restaurant will be planned and designed which will help them
to make a successful business to the higher profits that can be adjusted for a longer period of
time (Martínez and Crusat, 2019). Various operations can be performed by owner to
successfully operate a new business venture are as follows:
Monitoring and controlling: This type of activity will be effective operation performed
by the new business venture which has to be analyze their progress towards accomplishment of
goals and objectives.
Strategic planning: This type of planning of operation which should be perform a new
business venture with helps to identify and analyzing their standards and objective is to be
accomplished by the restaurant. This type of operation to plan all activity in an effective and
efficient manner it will also help to establish and maintain their brand image in this industry.
Resources: Resources are shall provide to customers and various facilities should be
maintained to avoid wastage and access users. All the financial and non-financial resources are
should be monitored through according to performance of the business which should be
maintained.
Risk and contingency plan
If there is a risk is happened in this restaurant of this industry the main purpose of this
restaurant is to danger impact on every occasion (Park and Zhang, 2020). Without this method, a
hazard ordinary ramification which massive effect to the outcome is created and contingency
plan is a very line of safety location of a catastrophic and the backup plan is also famed as a
contingency plan. It should also assist their commercial enterprises for preparing moment and
then hazard situations arise as for the event every agency make a specialty of growing power as

contingencies business enterprises. “Thank God it's healthy” discovered their resources
without any commercial and growing effective contingency plan in the business industry. The
cannot awareness of operate an extra resources are required for their employer and
unemployment become aware of the distance make a impact on the business enterprises and
threat of plan. There will be the practice their risk with the effect of the business enterprises and
then ant to resolve fast and effectively manner.
Sales and marketing strategy
Marketing strategy which is used for having a digital business transactions are very
necessary for marketing technique which are described below:
Email advertising: This type of email advertising which will allow current as a gift
purchase a forgiving the new clients prove to be an powerful approach which will allow to
construct their problems among the person for encouraging their purchases (Rexhepi, Hisrich
and Ramadani, 2019).
Hiring greater workers: It is helpful to question the activity which can be efficiently in
the business enterprises through their brand for person which might be skilled and perfect
qualification which is helpful for private improvement together without having a channels and
hiring create a personal through these advertising and link it to be used for the workers to get
praise in their expectancies.
Being corporations on publicist: As well as they already got to know publishers to run it is
useful for agencies to fitting their pictures in order to work activity and attending their sessions
on the way of hook up with different people for broadcast without any asking questions for their
visitors (Santos, Mota and Baptista, 2021).
Finance and funding plan
Finance is very significant part in the business organizations or any industry because if
there is a financial plan in their virtual organization the can create a digital transaction business
organizations so that more and more customers are attract and there are some factors should be
provided which is to be analyzed at monitor plan such as break even analysis, project profit and
loss, balance sheet, cash glide, financial ratios which are described below:

Profit and loss: Basically this industry represents a profit or loss in industry lack of
diverse years and workers are no longer profitable or profitable if they want to supply
organizations. If firm has a profit then they can sell their products in industry then more and
more customers are attracted towards these industries and if there is a loss in this industry firm
then firm will go down and closed.
Break even analysis: This analysis should be determined that there is a no profit or loss
situations are arises and basically to represent monthly income damage having a variable fee
similar to the fixed charge (Setiono, 2019).
Balance sheet: Balance sheet represent that how much assets and how much liability and
both are equal or not this be represented a one period of time over very years and determined
where is money earned in a lesson office in addition of liabilities.
Financial ratio: Business allow more information about their mining industry in
classification or type of marketing companies and together and increase their transition to
recognized some ratio should be concerned that there is a debt to equity ratio, current, liquid ratio
and so on.
Cash glide: It represents that cash outflow of transactions which are carried to be over
years. There is a cash flow statement which should be determined how much cash inflow and
how much cash outflow in the business organization should be represented.
Team management
Various factors are should be determined to manage their team and perform their
functions in the business organization and efficiently manage to various methods and objectives
are established or determine their building a brand image at business performance (Adom and
Anambane, 2019). Some of the function which are described below:
Cash management: This cash management is very effective method that one of the main
functions which will be majorly focused and monitored through which unnecessary expenses to
manage and it will also helpful for managing their expenditures which has been incurred in the
business organization.

Management of raw material: New business venture is always focus to manage their
raw materials and their structure should regarding to avoid their wastage and making suitable
uses of raw material who can save this method of managing their finance industry sources that
can adversely affect their business organization.
Staff management: This type of management is one of the major functions and effective
method for the new business ventures to be performed and it is also helpful for creating a
coordination maintain the relationship with their customers through effective performance and
maintain their employees should be motivated who can willing to participate their activities of
manager and perform effectively and efficiently (Aykan, Karakuş and Karakoç, 2019)
Supply chain management: Supply chain management is one of basic function of
management performed will be new versus danger always focus with active manager for supplies
in activity and perform all activities and plan to all activity that you visited which will be helpful
to manage all inventory and meet their demands of customer's right now according to customer
expectation in the business organization or in this industry.
CONCLUSION
From the above information, it has been concluded that entrepreneurship is a person who
can determine their capability of a person who can take risk and start a new business ventures.
Various external and internal factors of business which can create a benefit of entrepreneurial
opportunities and threats that should be recognize and starting a new business venture which can
enter their profitability and operation of the business organization. They can also create a
positive and negative impact in business new venture and when all the activity related to
functions in the business organization. Competition in the marketplace are also identify these
competitions that business venture main use the competitive environment which will help them
to determine their decision and also helpful to take the business decisions in the business
enterprises and how they should perform strategies to maintain the Goodwill and build their
brand image in this industry. When sales and marketing strategy, team management also helpful
for business venture to perform their functions and meeting their standards, objects to maintain a
performance in the competitive scenario of working. In this report, various topics are to be
covered which are named as detail of the business, market industry analysis, product or service

descriptions, USP and competitive analysis, operation plan, sales and marketing strategy, risk
and contingency plan, finance and funding plan and team management.
REFERENCES
Books and Journals
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urbanity-diversity on growth, unemployment, and income: US state-level evidence and an
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income paradox. Journal of Economic Growth. 24(3). pp.257-282.
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Madzivhandila, T. S. and Musara, M., 2020. Taking responsibility for entrepreneurship
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Santos, J. N., Mota, J. and Baptista, C. S., 2021. The role of a strategic net in international
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