Comprehensive Integrated Marketing Strategy for Healthy Solutions LLC

This report provides a comprehensive integrated marketing strategy for Healthy Solutions LLC, a company dealing with liquid vitamins, powder supplements, and skincare products. The report analyzes the current market situation and proposes a multi-faceted approach to revitalize the brand, including a detailed examination of positioning strategy, promotions and advertising campaigns (such as using celebrity endorsements), a public relations campaign (like organizing healthcare events), an internet marketing campaign (utilizing email and websites), and a direct marketing campaign (leveraging CRM). The target market is identified as female customers above the age of 35, with a focus on their health and skincare consciousness. The report aims to create awareness of Healthy Solutions' products, address the company's declining market share, and ultimately improve its market performance through strategic marketing initiatives. The report also includes competitor analysis and references to support the proposed strategies.

An Integrated Marketing
Strategy for Healthy
Solutions LLC
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Executive Summary
After observing the performance of the firm on the financial year 2017-2018, it could be
assumed that the popularity of Healthy Solutions is reducing. Hence, it was essential to make an
integrated marketing strategy for Healthy Solutions so that Healthy Solutions can gain the
market. The report will create an integrated marketing strategy for Healthy Solutions It will
consists positioning strategy, promotions and advertising campaign, public relations campaign,
internet marketing campaign and direct marketing campaign to create awareness about the
products of Healthy Solutions among the public. On the basis of integrated marketing strategy,
the overall marketing strategy will be developed. It will help to fulfil the objectives of the
Healthy Solutions. The assessment of the campaigns is also essential to define success rate of
integrated marketing strategy in the market.

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Table of Contents
Introduction.................................................................................................................................................3
Description of the Goods and Brand Image.................................................................................................3
Description of the Target Market................................................................................................................4
Description of the Marketing Strategy........................................................................................................4
Description of Promotion and Advertising Campaign..................................................................................5
Recommendation and Description of Public Relations Campaign...............................................................6
Description of Internet Marketing Campaign..............................................................................................6
Description of Direct Marketing Campaign.................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

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Introduction
The report is about Healthy Solutions LLC which produces and markets deals with liquid
vitamin, powder supplements and skin care products which are taken as medicines. Healthy
Solutions is in USA but also sell its products in other nations all over the world. At present, the
market of Healthy Solutions is continuously reducing, so it will create an integrated marketing
strategy for the Healthy Solutions. It will discuss about the present situation of Healthy Solutions
in the US market along with the positioning strategy, promotions and advertising campaign,
public relations campaign, internet marketing campaign and direct marketing campaign. The
present situation of the US market will help to develop the integrated marketing strategy.
Description of the Goods and Brand Image
Healthy Solutions LLC deals with liquid vitamin, powder supplements and skin care
products which are taken as medicines. As a vitamin, supplement and skin care manufacturer
Healthy Solutions is continuously creating and updating their products and brands (Felix,
Rauschnabe & Hinsch, 2017). The team of diagnostic chemists of Healthy Solutions have years
of experience in making manufacturing and formulating vitamin, supplement and skin care
products.
Healthy Solutions is a producer of vitamin, supplement and skin care products with
successful track records. The products of Healthy Solutions are updated and of high-end brands
and some of them includes well-known international and national brands (Keller, 2016). Healthy
Solutions has 20 years of experience in vitamin and supplement manufacturing and 30 years’
experience in skin care industry (Key & Czaplewski, 2017). The products of Healthy Solutions

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are used by several people of USA. The manufacturer produces high-end brands which exceeds
the highest expectations of the customers.
Description of the Target Market
The target market of Healthy Solutions will the female customers above the age of 35.
Buyer Motivations - The female customers above the age of 35 becomes more conscious
of their health and skin and so they will be motivated to buy the products of Healthy Solutions.
Demographics - The total female population in USA above the age of 35 was calculated
as 64,334,499 in 2018 out of the total population of 326,625,791 (Lam & Harker, 2015).
Psychographics - The female population of USA especially above the age of 35 are
extremely health and skin conscious people. Moreover, the buying power of the women in USA
is $5-$15 trillion yearly (Luxton, Reid & Mavondo, 2015). 80% of the females account for
healthcare products in USA.
Description of the Marketing Strategy
Healthy Solutions LLC deals with liquid vitamin, powder supplements and skin care
products which are taken as medicines. As a vitamin, supplement and skin care manufacturer
Healthy Solutions is continuously creating and updating their products and brands. The team of
diagnostic chemists of Healthy Solutions have years of experience in making manufacturing and
formulating vitamin, supplement and skin care products.
At present, the market of Healthy Solutions is continuously reducing, so the positioning
strategy, promotions and advertising campaign, public relations campaign, internet marketing

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campaign and direct marketing campaign will be analyzed to describe the overall marketing
strategy.
Positioning strategy - Healthy Solutions was one of the top manufacturer of vitamin,
supplements and skin care products in USA. But in the financial year 2017-2018, it went down in
its position in the overall market of USA (Manser Payne, Peltier & Barger, 2017).
Competitors - There is stiff competition in the market of USA for vitamin, supplements
and skin care products. There are several firms that supplies these products in US market. The
major vitamin, supplements and skin care provider in the US market are Makers Nutrition, ABS
Corporation, Superior Supplement Manufacturing, Gemini Pharmaceuticals and Multinational
Supplement Manufacturers (Ots & Nyilasy, 2015). These firms are popular firms for the vitamin,
supplement and skin care products in the market of USA.
Description of Promotion and Advertising Campaign
Healthy Solutions can choose and hire a celebrity to promote its products. A celebrity is
considered as a star and is admired by most of the people. The celebrity will be the brand
ambassador of Healthy Solutions and will uphold the positive reputation of the products and the
brand as well as maintain strategic relations with the public and potential clients (Richelieu,
2016). It can help for maintaining a positive image of the products and the brand of Healthy
Solutions and make it appear successful, honest and applicable brand.
The use of celebrity can also be beneficial as the celebrity will help to promote the brand
by utilizing the content of the editorial by appearing on news channels, magazines, websites,
newspapers, TV programs and blogs (Shkurkin et al., 2016). Public will trust the messages
coming from a celebrity more than the paid promotion. The use of celebrity can be a good

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promotional and advertising strategy to attract several news channels and expose to large target
audience. Moreover, it can be inexpensive strategy to reach target market in comparison to paid
advertising.
Recommendation and Description of Public Relations Campaign
Public relations campaign is a strategic marketing method Healthy Solutions can utilize
to build mutual and beneficial relations with the target audience. A public relations expert can be
appointed to draft a specific PR plan and can use direct and indirect methods for creating and
maintaining a positive brand image and strong relations with the potential customers.
A healthcare event can be organized as a PR campaign. This type of campaign is
effective as it will allow the access of larger people mainly to take part in the event (Szromnik,
2016). The aim of the people will be to analyze the products of Healthy Solutions. The event will
allow Healthy Solutions to connect directly with the customers, demonstrate the current
opportunities to the customers to examine its products. It can help to create great visibility of the
organization due to publicity which will be positively raise the exposure of Healthy Solutions.
Description of Internet Marketing Campaign
Internet marketing campaign is the marketing strategy that Heathy Solutions can adopt as
web-based channels for the marketing of products and brands to its target market. The techniques
that can be utilized for internet marketing can include email and website (Valos, Haji Habibi,
Casidy, Driesener & Maplestone, 2016). The aim of internet marketing is to influence the
potential clients with the help of the channels where they can search and shop online.
Email - Email is an inexpensive marketing method so Heathy Solutions can use it to
promote its organization and its products in comparison to several other kinds of marketing. It is

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also very easy to establish and track the email marketing so it can be extremely accessible for
Heathy Solutions.
Website - Website is also an inexpensive marketing tool so Heathy Solutions have to
create a customer friendly website to promote its organization and its products. As the website
can be active round the clock from the accessibility of a coffee shop, their bed or sofa, the clients
of Heathy Solutions can effortlessly access its website. The online presence and website strategy
of Heathy Solutions will allow the firm to market its products online.
Description of Direct Marketing Campaign
Direct marketing campaign of Healthy Solutions will address its customers through
multiple channels such as e-mail, phone and face-to-face interaction. The messages of direct
marketing messages will have “Click this link to subscribe” or “Call this toll-free-number”. The
marketers of Healthy Solutions can immediately measure its customers through this campaign, as
it can a track number of customers responded through messages.
The most responsive clients will be those who will opt for mailing lists such as an online
customer purchasing a product marks the box with message as “send me information on future
promotions”. This will signify that such clients have in the products of Healthy Solutions and
will pay attention to its new products in future.
Customer Relationship Management (CRM) - CRM is a marketing strategy that
Heathy Solutions can adopt as it will help the firm to manage its relations and communications
with the potential clients (Wang, Qinghu, Tang, Xia & Zhengdong, 2017). It will help Heathy
Solutions to stay attached with its clients, update its processes, and improve the productivity.

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Conclusion
The report concluded that Healthy Solutions LLC deals with liquid vitamin, powder
supplements and skin care products which are taken as medicines. By observing the performance
of the firm on the financial year 2017-2018, it could be assumed that the popularity of Healthy
Solutions is reducing. Hence, it was essential to make an integrated marketing strategy for
Healthy Solutions so that Healthy Solutions can gain the market. The integrated marketing
strategy was completed by performing the appropriate planning of campaigns. The planning of
integrated marketing strategy included the different sources such as positioning strategy,
promotions and advertising campaign, public relations campaign, internet marketing campaign
and direct marketing campaign which created the awareness about the products of Healthy
Solutions among the public. So, this integrated marketing strategy aimed to aware the products
of Healthy Solutions among the public so that of Healthy Solutions could improve its defined
targets in the market of USA.

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References
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media
marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Keller, K. L. (2016). Unlocking the power of integrated marketing communications: How
integrated is your IMC program?. Journal of Advertising, 45(3), 286-301.
Key, T. M., & Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated
marketing communications approach. Business Horizons, 60(3), 325-333.
Lam, W., & Harker, M. J. (2015). Marketing and entrepreneurship: An integrated view from the
entrepreneur’s perspective. International Small Business Journal, 33(3), 321-348.
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability
and brand performance. Journal of Advertising, 44(1), 37-46.
Manser Payne, E., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated
marketing communications and consumer engagement: A research agenda. Journal of
Research in Interactive Marketing, 11(2), 185-197.
Ots, M., & Nyilasy, G. (2015). Integrated marketing communications (IMC): Why does it fail?:
An analysis of practitioner mental models exposes barriers of IMC
implementation. Journal of Advertising Research, 55(2), 132-145.
Richelieu, A. (2016). Sport teams' brands going international: The ‘Integrated Marketing
Strategy on the Internationalisation in Sport’ (IMSIS). Journal of Brand Strategy, 5(2),
218-231.

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Shkurkin, D. V., Mayatskaya, I. N., Nikonova, O. V., Novikov, V. S., Vasilyeva, I. S., &
Karepova, S. G. (2016). Formation and development of the integrated marketing
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Wang, H., Qinghu, H. E., Tang, J., Xia, X., & Zhengdong, H. U. (2017). Study on Integrated
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