Peer Reflection Report: Analyzing Heathrow Airport & APCOA Parking

This report presents a peer reflection on the cross-sector partnership between Heathrow Airport and APCOA Parking. It begins with an introduction and provides an overview of both organizations. The report identifies and reviews the current partnership using relevant theories, specifically the aggregate theory of partnership, and assesses its impact on each organization's strategy and likelihood of success. The analysis includes the impact on Heathrow Airport's strategies, such as providing quality services and creating a sustainable economy, and APCOA Parking's strategies, focusing on meeting customer needs. The report also compares the partnership strategy to other councils and explores future options and strategies to assist the partnership, such as contracts, agreements and building media partnerships. The conclusion summarizes the findings, emphasizing the benefits of cross-sector partnerships. The report is supported by references to relevant academic literature and the report is available on Desklib.

Peer Reflection

TABLE OF CONTENT
 Introduction
 Organisation Overview
 APCOA Parking
 Identifying and reviewing of current partnership using relevant theory
 Aggregate theory of partnership
 Impact of partnership on each organisation's strategy and likelihood of success
 Impact on strategies of Heathrow Airport:
 Impact on strategies of APCOA Parking
 Comparison of partnership strategy to how other councils deal with same theme
 Future options and strategies to assist partnership
 CONCLUSION
 REFERENCES

INTRODUCTION
Peer Reflection is defined as the process of consciously observing one self in
deeper sense and get feedbacks from peers about their own work or self
reflection. In the present assignment, given cross sector partnership is between
Heathrow Airport and APCOA Parking.

Organisation Overview
Heathrow Airport is the major international airport situated in London, United
Kingdom. It is one of the busiest airport of the world by total passenger traffic.

APCOA Parking
APCOA Parking AG is one of the longest established full service firm of Europe
which deals in parking management. The company is headquartered in
Stuttgart, Germany.

Identifying and reviewing of current partnership using
relevant theory
Partnership refers to the formal arrangement where two or more firms cooperate
to manage and run business. Cross sector partnership refers to the
commitments among private public or non profit organisations in which
individuals from partner firm commit several resources and ready or agree to
work collectively towards common goals.

Contd...
It supports corporate social responsibility strategies of business and its
operations. In addition to this, their partnership can helps in access new
markets, strengthen vitality and quality of supply chain and improve
relationship with stakeholders.

Aggregate theory of partnership:
This partnership theory depicts that partnership doesn't have separate legal
existence like corporation. Aggregate theory is grounded in partnership
definition, '”a group of two of more individuals work together to attain
common goals.”

Impact of partnership on each organisation's strategy
and likelihood of success
Partnership impacts on operations and strategies of business in positive or
negative way. The concept of cross sector partnership is a new paradigm for
strategy in distinct sectors is evident in their increasing empirical
pervasiveness.

Impact on strategies of Heathrow Airport
Providing quality services: For airport operations, it is crucial that high quality
parking services are available to clients.
Creating sustainable economy: Partnership with APCOA Parking helps firm in
creating more business opportunities to deliver better future to United
Kingdom.

Impact on strategies of APCOA Parking:
Partnership with Heathrow Airport helps company in meeting need and
requirement of every passenger of airport by providing long stay parking to
short stay. This will help firm in providing more efficient services to
customers.

Comparison of partnership strategy to how other
councils deal with same theme
In transportation sector, partnership between Heathrow Airport and APCOA
Parking provides various advantage to both the organisation in terms of
satisfying needs and requirements of customers.