Heaven Resort Business Plan: Entrepreneurial Development Report

This report details the business plan for “Heaven Resort,” a hotel concept designed to offer luxury services at feasible rates, targeting a broad customer base, including pet owners. The plan employs a lean startup methodology, focusing on value creation and capture through a mobile app for tracking services and payments, along with 24/7 availability and high-quality service. Objectives include revenue generation and expansion to multiple cities within five years. The value proposition is analyzed using a value proposition canvas, and the lean business model canvas outlines key partners, activities, and revenue streams. A marketing strategy is proposed using the Ansoff matrix and marketing mix, emphasizing both online and offline campaigns. The plan aims to capitalize on the growing pet ownership market in the UK, positioning the resort as a profitable venture.

ENTREPRENEURIAL
DEVELOPMENT

Introduction
The current project is based on launch of an innovative and completive product
that includes mobile app for tracking along with customers can pay via mobile
app. Further, only well-trained staff is hired, and freshly prepared foods are only
served; pain relievers, which includes pick up service, 24/7/365 open, customers
can see the activity from a portal on the app to ensure better value creation for
customers along with higher competitive strength in business environment.

Creative cognitive work
Following Objectives are set which provides information about the creative cognitive work
included in current project:
• To generate more revenue is the fundamental financial objective of our business
• The organization will at least aim to have a survival stage in the initial period as in to
avoid the declining stage
• The objective of the business is to establish business chain of the organization in at least 2
more cities in the next 5 years

Value Creation using a Value Proposition
Canvas
The “Value Proposition Canvas” is an
instrument that may assist makes sure
that a service or product is positioned
around the needs and values of
customers. The value proposition of our
hotel is based on products and
customers.

VALUE CAPTURE: LEAN BUSINESS
MODEL CANVAS
Heaven resort is planning to make a
hotel that is not only for those who
are rich but also for those who have
a hard time dealing with their
expenses

Proposed Marketing strategy
Ansoff Matrix
The Ansoff matrix is a very common model,
which is used to make “strategic decisions” for
companies. It recommends that attempts of
businesses to grow based on whether it promotes
or markets existing or new products in existing or
new markets.

Marketing mix
The “Marketing Mix” is a
framework utilized to align the
business context of a company with
marketing strategy, blending the
brand’s strategic goals and
marketing.

Business Model
The term business model refers to a company's
plan for making a profit. It identifies the products
or services the business plans to sell, its identified
target market, and any anticipated expenses.
They help new, developing companies attract
investment, recruit talent, and motivate
management and staff.

Conclusion
The business plan can be considered as profitable as it aims to provide luxurious hotel
services at very feasible rates. The plan will introduce various price packages at affordable
and various prices in order to attract a large number of customers towards the business. The
research states that over 24% of the adult population of UK adopts dogs which can prove as
a big opportunity for the business.

References
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entrepreneurial development in the global South: The case of
Ghana, 1957–2010. Science and Public Policy. 46(2). pp.161-172.
• Ataman, K. and et.al., 2018. Green Entrepreneurship: An
Opportunity for Entrepreneurial Development in Nigeria. Covenant
Journal of Entrepreneurship (Special Edition). 1(1).
• Bansal, S. and Singh, A. K., 2019. Examining the social and
entrepreneurial development of women through microfinance in
Indian context. Journal of Management Development.