Heineken: Detailed Overview of Operations and Global Strategy

This report provides a comprehensive overview of Heineken, a prominent brewing company founded in 1864. It details Heineken's global presence, with operations spanning over 70 countries and numerous breweries. The report outlines the company's organizational structure, which includes five main territories and various regional operations. Additionally, it touches upon the company's ownership structure, including key shareholders. The report also references relevant academic sources, such as Lenfant and van Cranenburgh (2017) and Vermeer, Remmelswaal, and Jacobs (2017), to support the information provided. This analysis offers insights into Heineken's scale, operations, and global strategy within the brewing industry.

HEINEKEN
Overview of the company
Heineken is a Dutch brewing company that was founded in
1864 Whose headquarters is in Amsterdam, Netherlands. It
was founded by Gerard Adriaan Heineken. Heineken is
present in more than 70 countries and owns over 165
breweries (Lenfant and van Cranenburgh, 2017). They
product approximately 250 local, regional, international and
specialty ciders and beers. They have approximately 73,000
employees working for them globally. Annually they product
approximately 188 million hectolitres with an annual
revenue € 21.888 billion.
Presence
Their original brewery is in Amsterdam that
was closed in 1988 and was preserved as a museum
which is known as Heineken Experience. Currently
they are Europe’s number one brewer a one of the
largest brewers that are present in the world. But
after 2016, when two largest brewing empires
SABMiller and Anheuser-Busch InBev, Heineken
had become second largest brewer in the world.
REFERENCES
Books & Journals
Lenfant, F. and van Cranenburgh, K., 2017. Business
Responsibilities in Times of War and Peace: The Case of
Heineken in Central Africa. Business, Peace and Sustainable
Development.s (10). pp.35-60.
Vermeer, S., Remmelswaal, P. and Jacobs, S., 2017.
Heineken in the house: improving online media reputation
through featuring a sponsored brand
community. Communication Management Review. 2(01).
pp.76-103.
Ownership
The share of Heineken is traded under the
symbols of HEIA and HEINY respectively. Their
shareholding group stock are depicted as:
 Heineken Holding N.V: 50.005
percentage
 Fomento Económico Mexicano,
S.A.B. de C.V.: 12.532 percentage
 Others: 37.463 percentage
Global Structure
Heineken has organized their organization into five
territories that are then further divided into regional
operations (Vermeer, Remmelswaal and Jacobs, 2017). The
main territories that have been divided are Western Europe,
Central and Eastern Europe, The Americas, Africa and the
Middle East, and Asia Pacific. These territories contain
approximately 115 brewing plants in more than 65 countries.