Strategic Innovation at Heinz: A Comprehensive Business Case Study

This case study examines the business innovation strategies of Heinz, a US-based food processing company established in 1869. It identifies the problem of adapting to local tastes while maintaining cost-effectiveness and satisfying customer preferences. The study highlights the benefits of innovation, including competitive advantage, cost efficiency, productivity, business agility, customer satisfaction, and profit generation. It outlines a strategic plan involving idea development, testing, and implementation. Project option analysis includes financial evaluations using methods like NPV and ACC. The study recommends that Heinz prioritize innovation projects with substantial return on investments, emphasizing accurate financial procedures for evaluation. This document is available on Desklib, a platform offering study tools for students.

THE BUSINESS
CASE
The Pitch

TABLE OF CONTENTS
 Introduction
 Problem
 Benefits of Innovation
 Strategic Plan
 Project Option Analysis
 Recommendations

INTRODUCTION
 Innovation drives sustainable growth for
businesses.
 Companies are focusing competitive
share through innovation for attracting
customer attention.
 Business innovative case of Heinz is
discussed.
 Heinz is a US based food processing
Company.
 Established in 1869 and now operates
globally.

PROBLEM
 US based Company
that adapts to cater
to local taste.
 Products needs to be
made at cost
effective rates.
 Products need to
satisfy customer taste buds

BENEFITS OF INNOVATION
 Competitive Advantage
 Cost effectiveness and
efficiency
 Productivity
 Business Agility
 Customer Satisfaction
 Profit Centre
 Tax benefits & legal compliance
 Diversity

STRATEGIC PLAN
 Potential opportunity
to innovate needs to be
identified.
 Innovation needs to be
progressed by refining
of solution.
 Implementation of
innovative processes to finalize the
solution has to be made.

PROJECT OPTION
ANALYSIS
 Chefs develop ideas
 Ideas are tested and then financial
evaluation for feasibility is conducted.
Utilization of NPV or ACC is done at this
stage.
 Newer marketing ideas or customer
research ideas are generated.
 Once an idea has been successfully tested,
it goes towards its implementation.
 Mass production for a product or innovative
marketing process can help establish core
competency in the market.

RECOMMENDATIONS
 Innovation project needs to be
evaluated using accurate financial
procedures.
 Heinz needs to apply those innovation
that have potential to yield substantial
return on investments.

REFERENCE LISTS
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 Johnson, M.W., Christensen, C.M. and Kagermann, H., 2008.
Reinventing your business model. Harvard business
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 Kastalli, I.V. and Van Looy, B., 2013. Servitization:
Disentangling the impact of service business model innovation
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