Herzing University: BU 695 Kraft Heinz Capstone Project Analysis

This project provides a comprehensive analysis of Kraft Heinz, examining various aspects of its business operations. It begins with an overview of the company's mission statement, marketing strategies, leadership, and management approaches. The project delves into the company's organizational structure, including its mission and vision, and analyzes its competitors. Furthermore, it explores Kraft Heinz's financial performance through financial analysis. The report also discusses the company's product mix, sales methods, and business segments, along with an examination of its corporate social responsibility and ethical practices. The analysis includes recommendations for investment, considering financial projections, organizational strengths, and industry trends. The project concludes with an overview of the company's financial issues, providing a holistic view of Kraft Heinz's business strategies and performance.

Running head: INVESTMENT
Unit 7-Key Assessment-Final Project
Name of the Student:
Name of the University:
Author Note:

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1. Company analysis:
The recommendations to invest in the shares of the company would be grounded on the
following reasons:
Financials:
It can be recommended that investors should invest in the shares of Kraft Heinz on the
basis of the strong projected financial performance of the company presented graphically. The
graph below shows that the company is predicted to earn higher gross profits and earnings before
interest and taxes in the next three years compared to 2018. Thus, the company would be capable
of giving higher returns to investors in the coming years which means that that investors should
invest in Kraft Heinz.
Organisation:
It can be recommended that the investors should invest in Kraft Heinz because the
company is very strong in terms of organisation. The company is a global leader in the food
industry and operates in more than 100 countries. This means that the company is able to
diversify its expenses and losses over a global base of revenue, thus guarantying higher returns to
shareholders.
Industry:
The global food industry is experiencing increase in revenue growth. The global food
sector is also experiencing entry of new firms and new innovative products. Thus, it can once be
recommended on these industry trends that investors should invest in Kraft Heinz.

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Future expectations of the investors and risks:
It can be recommended that investors should can look forward to the global food market
to grow. The investments of the investors would be subject to market risks and the investors
should decide on selling the shares of the company based on share market trends.
Requesting fund:
The funding would be requested from Bank of America (Bankofamerica.com. 2019). The
requirement of the funding would be utilized for a startup operating in the consumer goods
market in the US. The business would require future funding of $ 100000. The funds mentioned
in the present requirement would be used to meet startup expenses.
Conclusion:
The purpose of the report was to explore the different aspects of the business of Kraft
Heinz. The analysis started with delving into the different aspects of the operations of the
company namely, its mission, marketing methods, leadership, operations management and
information technology, financial analysis and the business laws, responsibility and ethics. The
researcher then went to conduct research about the organisational chart, competitor analysis and
internal analysis of the company. The successive part of the research dealt with the product and
marketing mix as well as the sales method of the company. The researcher then went on to
explore the business segments and financial performances of the company. Finally, the
researcher explored the corporate social responsibility and ethics followed in the company. It can
be concluded on the basis of the information provided in the previous sections (including the
respective introduction sections), that the same make sense. The discussion thus comes to a close
as the conclusion closes the loop for readers.

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References: