Strategic Analysis and Business Plan: Mediatek Helio X30 Chipset

This report presents a comprehensive analysis of the Mediatek Helio X30 chipset, focusing on its potential in emerging markets. It begins with an introduction to the chipset and its advantages over existing solutions, particularly its high performance and affordability. The report explores the market size and structure, forecasting sales figures for five years based on assumptions about sales growth and pricing. It identifies potential threats to the business, such as technological obsolescence, and suggests solutions. The report also estimates potential profit margins, discusses commercialization and market implementation strategies, and outlines the managerial and technical expertise needed for success. The conclusion summarizes the key findings, emphasizing the importance of effective promotion and balanced supply and demand. The report references various sources to support its analysis.

NEW PRODUCT SUBMISSION BY SHANZHAI MEDIATEK
1

Table of Contents
Introduction................................................................................................................................3
Explanation of the potential business in emerging markets.......................................................3
Ways in which the new business provides benefit over existing solutions and the extent of
that benefit..................................................................................................................................3
The potential size and structure of the market for the new business..........................................4
Forecasting sales figures for five years......................................................................................4
Threats to the newly established business and how to solve them.............................................5
An estimate of the margins that the proposed business may be able to achieve........................6
Commercialization and market implementation strategies........................................................6
Managerial and technical expertise required for business success............................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8
2

Introduction
In the current presentation, there will analysis over a new Mediatek product known as the
MediaTek’s Helio X30 which performance smartphone chipset create by MediaTek. As it can
be said that MediaTek has been a company know for deliver high-end smartphone chipset at
a lower price. It has been famous for a Shanzhai phone which had made a good market in part
of South East Asia and India the company is now a producer and seller of high-end cheap
smartphone chipsets. MediaTek Helio X30 is an advanced performance-based chipset which
has a clock speed of 2.2 GHz Deca Core processor with 4G LTE carrier.
Explanation of the potential business in emerging markets
In the recent the days the need of performance-based android phones has been hit in the
market. Everyone wants to have a phone or handset which has a performance at a low and
affordable price. The handset industry is increasing around the world the smartphone user has
also been increasing constantly this is a good symbol for the handset and chipset producing
company (Poushter, 2016). In a country like China which has the largest population, the
demand for performance based smartphones has increased drastically. The changing and
advancing technological demands have been increasing customer are looking forward to a
new generation of performance-based smartphones which is a delight to chipset producers
around the world. The market is emerging at a rapid pace which ensures that producing a
performance-based Chipsets and smartphones will be attracted by a lot of customers proving
to be beneficial for the producer (Lagarde, 2016). The demand of the smartphone in South
East Asia, India, America, Saudi Arabia, United Kingdom and Australia have been increasing
at a rapid pace which shows people are now included of getting performance derived mobile
phone which generates huge demand for performance-based chipsets around the world
(Cecere, Corrocher & Battaglia, 2015).
Ways in which the new business provides benefit over existing solutions
and the extent of that benefit
The new product knows as Mediatek Helio X30 is a chipset which fulfils the demand of
customer seeking to develop next-generation smartphones. The Chipsets are highly
3

developed which Deca Core process and 4G LTE carrier. The clock Speed of the processor is
2.2 GHz which is an amazing number and only some chipsets can match this. The chipset
also supports 2K resolutions which are first in the segment. This shows that the products will
certainly give the company a competitive edge over others in the market. The chipsets are
highly advanced and will provide high performance based smartphones. The chipsets are also
available at a cheap price which means quality and performance-based chipsets are available
at a formidable price which highly attractive this too give the product and competitive edge
over others in the market. As there no existing chipset so advanced the Mediatek Helio X30
will have a competitive over others in the market (Gudnavar, Hosalli & Bhosale, 2018).
The potential size and structure of the market for the new business
The size and structure of the market are huge and global. There are various smartphone
brands around the world that are looking for companies rendering high-end chipset solution
which will give them a competitive edge over others in the market. It can be said that the
Chinese market itself is huge for such an innovation. There are companies like Apple,
Samsung, Xiaomi and other which get assembled in the country. The market is huge for
something which is different and advanced from other (Shujie, 2017). The market is
diversified the customer based on this market is also very huge hence there are lots of
customers to offer for such innovative chipsets. There are huge turnovers in the market and
demand increasing at regular pace there is various buyers and seller sign the market which
gives the company an open market to operate in. Strong marketing activities can derive the
high amount of customers to the products which will ultimately help the company to launch
the new product in an efficient manner and to sell the same in larger quantities (Paik & Zhu,
2016).
Forecasting sales figures for five years
The sales of the chipset are set to increase as it is cheap as well as an advance for high-end
smartphone performance. On the forecast below there is some assumption taken based on
which the calculations are performed. The first assumption which was taken in the forecast
was that both sales and sales price will tend to increase in a further 1 year. The units sold will
increase by a margin of 25% whereas the selling price will increase by a margin of 5%.
4

Particu
lars
Jan
uar
y
Feb
ruar
y
Mar
ch
Apr
il
May June July Aug
ust
Sept
emb
er
Octo
ber
Nov
emb
er
Dece
mber
Units
sold
200
00
250
00
312
50
390
63
4882
8
6103
5
7629
4
9536
7
1192
09
1490
12
1862
65
2328
31
Selling
price
$
22.0
0
$
23.1
0
$
24.2
6
$
25.4
7
$
26.7
4
$
28.0
8
$
29.4
8
$
30.9
6
$
32.5
0
$
34.1
3
$
35.8
4
$
37.6
3
Total
sales
$
440,
000.
00
$
577,
500.
00
$
757,
968.
75
$
994,
833.
98
$
1,30
5,71
9.60
$
1,71
3,75
6.98
$
2,24
9,30
6.04
$
2,95
2,21
4.17
$
3,87
4,78
1.10
$
5,08
5,65
0.20
$
6,67
4,91
5.89
$
8,76
0,82
7.10
Threats to the newly established business and how to solve them
Now as there various benefits there are some threats which are there in the sales of the
company one of them being technological obsolescence of the chipsets. As the technology is
advancing in rapid pace it is hard to determine when the next generation of chipsets will
arrive. Hence at any time there can be better chipset available hence affecting the sales of
current ones. This is a major threat which revolves around the sales and marketing of current
chipsets. Although as nothing is constant regular upgradation of the chipsets will help the
company improve their business performance and over this threat to effectively operate in the
market. Other than this is no major threat which available to the current new product as it is
the most advanced and performance derived chipset which can installed on a smartphone
which is the focus of delivering high-end performance (Vickery, Koufteros, Dröge &
Calantone, 2016).
5

An estimate of the margins that the proposed business may be able to
achieve
In sales forecast above it can be seen that there are various aspects of margin which the sales
of this new product will tend to achieve if launched properly in the market. The sales and
selling price will tend to increase by 25% and 5% respectively this shows that the revenue of
the company will increase which will stabilize the company's financial situation. The market
will be attracted towards the company thus increasing the brand image of the company. As
the brand image will increase the company will be able to increase its consumer base which is
why it can be said that launching such a chipset in the market is beneficial for the company. It
can also be said that the company will be able to incur a good amount of profit through this
process of increasing its financial strength (Stark, 2015).
Commercialization and market implementation strategies
Commercialization and market implementation strategy is very important to achieve success
with the launch of Mediatek Helio X30. Through efficient media advertising,
commercialization, offers and promotion the company will be able to attract customer in the
market to invest and buy chipset. The promotion should be done in an effective manner by
highlighting the key aspects and features which the chipsets have and in what ways it can
increase the smartphone's performance (Al Ateeq et al. 2015). In this way, the company will
be able to attract a lot of company which will ultimately increase the sales of the chipsets.
The company can campaign, invite company as a customer, hold event and meetings as well
as advertise on newspaper articles to derive as much customer as possible.
Managerial and technical expertise required for business success
Managerial expertise is needed while managing the supply chain of the chipsets maintaining
the demand and supply of the product in the market. Proper communication between different
management department is needed in order to ensure that very thing is fluent and there no
imbalance in demand and supply of the product (Zhang et al. 2017). Management should also
be concerned with attracting a new customer for the purpose of increasing sales. The
management should also be concerned about the delivery of chipset and to look after if every
customer is satisfied with the product sent to them. Technological expertise will be needed by
the company to ensure that the chipset is properly prepared and that there are no minor or
6

major issues with the chip delivering high-quality products to the customers (Armstrong,
Kotler, Harker & Brennan, 2015).
Conclusion
Concluding in the light of above context it can be said that through use of efficient launching
skills combined with effective promotion strategy the company will be able to successfully
launch the new product which is Mediatek Helio X30. Management of the company should
be concerned that after the product is launched there is an effective balance between the
supply and demand for the product which will increase the efficiency of the company to incur
high sales. Technological aspects should be perfect to ensure a high-quality product is
delivered. If everything falls into place when the product is capable of making its own market
based on the advanced features which it has.
7

References
Al Ateeq, A., Al Moamary, E., Daghestani, T., Al Muallem, Y., Al Dogether, M., Alsughayr,
A., ... & Househ, M. S. (2015, February). Using a digital marketing platform for the
promotion of an internet based health encyclopedia in saudi arabia. In ITCH (pp. 12-16)
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Cecere, G., Corrocher, N., & Battaglia, R. D. (2015). Innovation and competition in the
smartphone industry: Is there a dominant design?. Telecommunications Policy, 39(3-4), 162-
175.
Gudnavar, A., Hosalli, S., & Bhosale, S. (2018). Survey Of MediaTek Chipsets For Various
Cores. Journal of Electronics and Communication Systems, 3(1)
Lagarde, C. (2016). The Role of Emerging Markets in a New Global Partnership for Growth
by IMF Managing Director Christine Lagarde. University of Maryland speech, February 4
Paik, Y., & Zhu, F. (2016). The impact of patent wars on firm strategy: evidence from the
global smartphone industry. Organization Science, 27(6), 1397-1416.
Poushter, J. (2016). Smartphone ownership and internet usage continues to climb in emerging
economies. Pew Research Center, 22, 1-44
Shujie, Y. (2017). Driving Factors for Successful Brand Extensions in Chinese Market: the
Case of Chinese Brand Xiaomi Tech
Stark, J. (2015). Product lifecycle management. In Product Lifecycle Management (Volume
1) (pp. 1-29). Springer, Cham.
Vickery, S. K., Koufteros, X., Dröge, C., & Calantone, R. (2016). Product modularity,
process modularity, and new product introduction performance: does complexity matter?.
Production and Operations Management, 25(4), 751-770.
Zhang, H., Liu, N., Chu, X., Long, K., Aghvami, A. H., & Leung, V. C. (2017). Network
slicing based 5G and future mobile networks: mobility, resource management, and
challenges. IEEE Communications Magazine, 55(8), 138-145
8