This presentation examines the international marketing strategy employed by Hello Fresh following its acquisition of Green Chef. It begins by outlining six key screening criteria, including country-specific risks, operational difficulties, trading across borders, competition analysis, availability of finance, and distribution channels. The presentation then presents a data collection and analysis stage, comparing seven potential countries (Austria, Belgium, Denmark, Germany, The Netherlands, Sweden, and Switzerland) across these criteria. A criteria table is used to rank the countries based on factors such as GDP growth rate, ease of doing business, trading across borders, competitiveness index, logistics infrastructure quality, and availability of finance. The data analysis stage leads to the conclusion that The Netherlands and Denmark are the most promising markets for Hello Fresh to launch Green Chef, based on the comparative analysis of the presented criteria. References to the sources used for the data are also provided.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
