MG628 International Marketing Management: Hello Fresh Expansion

This presentation provides an analysis of Hello Fresh's international marketing management, focusing on potential expansion opportunities in various UK-based countries. It evaluates countries like Austria, Belgium, Denmark, Germany, Switzerland, Sweden, and the Netherlands based on criteria such as fresh food market size, economic and consumer data, organic packaged food market size, and consumer health. The presentation ranks these countries and provides a detailed evaluation of the top two, Netherlands and Sweden, highlighting their market potential and consumer behavior. Ultimately, it concludes that Hello Fresh has significant opportunities for business expansion in these countries, emphasizing the importance of market share analysis and consumer preference understanding. Desklib offers a range of study tools and solved assignments for students.

International Marketing
Management

Table of Content
 Introduction
 List of countries UK based
 List Criteria
 Rank of countries
 Evaluation of top two countries
 Conclusion
 References

Introduction
International marketing
management is defined as the
multinational process of
planning and executing the
various aspect for the sale of
the products and services to
satisfy customers’ needs and
fulfil the organisational goals.

List of the countries UK Based
 Austria
 Belgium
 Denmark
 Germany
 Switzerland
 Sweden
 Netherlands

List Criteria
 Fresh Food/Market Size
 Economies and Consumers Annual Data
 Organic Packaged Food / Market Size
 Consumer Health / Market Size

Fresh food market size
It is been observed that the fresh food and the market
size of such products is high in the various countries.
It is very important for the organisation to analyse the
different size of the market of the food products in
order to expand the business in the countries

Continue…
Geogra
phy
2016 2017 2018 2019 2020 2021
Austria
1,283.7 1,346.0 1,397.6 1,453.8 1,694.6 1,660.7
Belgiu
m 1,875.1 1,935.2 1,996.5 2,063.5 2,223.6 2,225.9
Netherl
ands 2,403.9 2,467.3 2,571.9 2,679.5 2,999.6 3,020.9
Sweden 17,869.
9
18,368.
2
18,780.
5
19,334.
1
21,049.
0
22,339.
8

Economic and consumer data
It is analysed that the data which is been
collected in order to expand the Hell lo fresh in the
other countries. The consumer data which is collected
states that there is the high demand in the countries.
The impact of the pandemic and the coronavirus has
changes the perceptions in the minds of the people.

Continue…
Geogra
phy
2016 2017 2018 2019 2020 2021
Austria 14,629.
3
12,470.
3
13,271.
1
14,768.
1
12,377.
1
12,638.
1
Belgiu
m 5,685.0 5,262.6 -
1,150.5 3,647.0 7,260.2 3,140.1
Netherl
ands 79,957.
1
89,577.
9
96,359.
8
89,245.
5
95,325.
0
98,505.
7
Sweden 16,107.
0
14,624.
8
12,726.
9
23,645.
2
25,325.
5
28,182.
6

Organic packed food
The organic packed food is demanding in the
countries after the coronavirus every individual seek
for healthy food so that they can maintain their
health. There is rise in the demand of the organic
packed food. The organic packed food good and the
quality which is there is been. Maintained. The
organic food which is been introduced by Hello fresh
will be more consumable in the countries.

Consumer health and market size
It is been observed that from the data information the
consumer heath is an important aspect so that the
people aware healthy. For the Hello fresh it is
important to identify the various aspects of the
consumer.

Rank the countries on the basis
of criteria
 Sweden
 Austria
 Germany
 Denmark
 Netherlands
 Switzerland
 Belgium