This report provides a comprehensive marketing analysis of HelloFresh, a meal-kit company founded in 2011. It examines the internal environment, highlighting the company's ethical values and competent employees, and the external environment, noting the impact of political, technological, and legal factors. The report includes a SWOT analysis, identifying strengths like fresh ingredients and flexible subscriptions, weaknesses such as high transportation costs, opportunities including distribution partnerships, and threats from competitors. Recommendations focus on target market segmentation, new product offerings like casual eateries plans, and marketing mix strategies involving flexible pricing and sales promotions. The analysis concludes with suggestions for HelloFresh to enhance its market position and customer retention. Desklib provides a platform for students to access this and many other solved assignments.
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