Assessment Report: Helping Hand NPO Digital Transformation

This report presents a reverse client briefing and assessment for The Helping Hand, a Singapore-based non-profit organization focused on rehabilitating ex-offenders and ex-drug addicts. The organization faces financial challenges due to its reliance on donations and revenue from social enterprises. The report identifies the need for a comprehensive digital platform to enhance fundraising, improve communication, and manage volunteers. The proposed solutions include developing an interactive website, creating a social media presence, and implementing strategic measures for volunteer management and in-house activities. The report outlines the required scope of work, initial budget considerations, and a campaign timeline, emphasizing the importance of engaging donors, the public, and experts to achieve the organization's objectives. The report also discusses various strategies to solve the challenges including communication, content and creative briefs. Desklib provides access to similar solved assignments and past papers for students.

REVERSE CLIENT BRIEFING AND ASSESMENT
CLIENT BRIEFING
Student Name
Professor’s Name
Affiliation
Date

REVERSE CLIENT BRIEFING AND ASSESMENT
BACKGROUND INFORMATION
The Helping Hand organization is based in Upper Serangoon Road, Singapore is non-
profitable organization aimed in rehabilitating ex-offenders and ex-drug addicts into the
community. They rehabilitate the ex-offenders and ex-drug addicts by ensuring they offer
meaningful services to the communities such as; they offer relocation services to people leaving
in Singapore, making them run fishing tackle shop, selling new imported furniture and also
joining hands with the Central Singapore Community Council in providing the basic needs to
the needy in the community1.
PROBLEM/ OPPORTUNITY.
Helping Hand being a volunteer Welfare Organizations faces challenges when it comes to
their running because it only depends on well-wishers and donations to make it financially
stable. It is a great threat to Helping Hand organization because apart from the donation the other
source of money is the revenue and profit earned from the enterprises programs they run. Hence
they require a well-established donation program and a method of raising funds that can fund the
organization.
The organization introduced the pass-it-on program which was aimed in helping the
needy families in Singapore to get access to basic needs. Although the program has seen its way
in the community, there is need for a more comprehensive digital platform that will enhance
coordination to the donor and beneficiaries in terms of awareness of the program. The platform
will ensure the information about the program is passed to the public more efficiently.
CAMPAIGN OBJECTIVES
Helping Hands Organization needs a more appropriate method of getting fund and also
awareness to the public. They have some strategies which if they concur then there will be a
smooth and safe running of the organization. Currently most of their communication to the
public is done by paper work and posters, so to improve on that there is need to introduce a
website platform to serve various purposes2. Updates on communication of different events
1 Clark "Trends in social engineering”.
2 Eberlin "1031 Exchange in Forward or Reverse” 26.

REVERSE CLIENT BRIEFING AND ASSESMENT
organized by the organization to the public will be done on the platform. The organization can
create a social media platform that will improve the interaction between them and the public
hence making advertising the products to them easier.
The group currently have a normal method of fundraising which is practiced by many
other related group, the group organizes events such as charity golf, bound course, Sundown
Marathon and the OSIM in there fund raising. The group tends to develop a crowd based website
that will mobilizes people with aim of conducting fundraising activity with an aim of increasing
fund for the group. The group also want to come up with strategic measures to ensure volunteers
are handled in a manner they will be able to know the progress of the organization; these will be
achieved by ensuring the in-house activities are well handled.
TARGET AUDIENCE.
The briefing is addressed to the donors, public and also expertise that will ensure the
technological enhancement is implemented. The donors who offer donation to the group should
consider the problem that are facing the organization and come up the strategic measure to
ensure they play part in helping to solve the issues. The public should offer moral support to
these campaign objectives such as the online fundraising project to ensure it is accomplished. A
team of expert should come up with that online platform that will not only mobilize people but
also digitize both fundraising and in-house activities3.
SCOPE OF WORK REQUIRED.
The required task is to develop an online platform that will serve multiple functions such
as; advertising, fund raising and even mobilizing the public on the activities such as pass-it-on
program. The group requires more experts to ensure that the in-house activities such as funds
management and volunteer’s treatment are handled are a more appropriate manner. Advertising
of the imported furniture and there non-profitable business should be done to ensure customer
get the products faster and easier.
INITIAL BUDGET
3 Hiltz "Use of Social Media”.

REVERSE CLIENT BRIEFING AND ASSESMENT
There are various cost that is required to be met in order to minimize the challenges that
the group may incur. The cost of developing an interactive website that will connect the group,
volunteers and the needy people in the community is around 500$ which is a little bit costly to
the organization4. This will ensure there is awareness of the group agendas and proposal to those
parties. There is need to create a fun page in both Facebook and twitter to enhance social
communication because an estimate of 3.16 million people use Facebook in Singapore. The
digital transformation in terms of fund raising will also require money in order for it to be
implemented successfully.
The in-house activity will require addition of rooms and employment of more expert so
that it can facilitate the running of the group more efficiently. There is need to introduce an
office layout to facilitate this program. The cost of buying fully equipped office equipment is
1.2million in Singapore, so the group should find ways of getting that money5.
CAMPAIN TIMELINE.
The initial period to conduct the process should be approximately one month. It should be
divided in three main part;
1) Initializing stage- it involves awareness of the project to the public,
volunteers and the donors.
2) Planning stage- ensuring that the expert is consulted on the probability of
the projects to work.
3) Finalizing stage- it majorly involves implementing of the proposed plan
and strategies.
WAYS TO SOLVE THE CHALLENGES.
COMMUNICATIONS BRIEF.
The project which a are put in place are; initiate a new way of conducting fund raising for
the group, developing a crowd based website that will help people in getting access to
information regarding the program and coming up with an office to conduct in-house activities.
4 Phillips “Online public relations”.
5 Mpofu "GLOBAL JOURNALISM”.

REVERSE CLIENT BRIEFING AND ASSESMENT
The main stakeholders in the program are; the Central Singapore Community Council, the
donors and also the members of the public.
CONTENT BRIEF.
The group should develop a list of all the donors and volunteers so that they can monitor
the amount of money entering the organization so that they can be distributed to different
projects equally hence there will be no wastage of funds. The ideal SEO strategies are mainly
based in terms of technology, the developed website should be easily accessed in the common
search engine such as Google. The CMS search engine should best suit the website. The on-site
SEO optimization should be strategically done in that it is simple when accessing the website.
On the front page of the website it should mainly focus on the introduction and achievements of
the group. Then there should be a social platform in the same website where the public can give
their views6.
According to the strategy it is very clear than the website is mainly developed with an
aim of mobilizing the public and the volunteers to join the group. The in-house proposal as
suggested by the chief executive officer, Mr. Chia Shih Sheung should be implemented because
the volunteers will be able to create a close connection with the management Central Singapore
Community council. By these the donors with have full trust of the proposed project and the
already executed ones.
CREATIVE BRIEF
In order to solve the issue regarding fund raising, the group should involve the public
more by organizing social functions and inviting people to be part of the fundraising. The cost of
organizing the function in social halls is cheap and very much attractive to the surrounding
community7. The SEO strategies in terms of website based platform for fundraising should be
similar to that of the general website but in the fundraising website they should include the
financial status of the organization. This may pose an encouragement to the donors to participate
more on the process. The Volunteers should be involved more in the program by their physical
6 Okonkwo "Sustaining the luxury brand on the Internet” 302-310.
7 Maciver "Reversing the Design-Marketing Hierarchy”.

REVERSE CLIENT BRIEFING AND ASSESMENT
appearance during the functions. These will increase their relationship with the group members
and also the needy people in the community8.
The group can purchase more Lories and cars to facilitate the relocation program because
it develops a lot of fund which will help the organization to meet this technological
advancement. They can do door to door initiative which will familiarize the local people of the
moving service program. The group should go further and design a mobile application that will
contain this website enhancement program on an individual’s phone9. Using the application one
can easily; contribute to the fundraising that is involved, communicate or comment anything on
the proposed project in place, get notification on the oncoming events and program and finally
make purchase for the products they sale and also the services they offer to the public.
They can improve their involvement to the community by coming up with more projects
such as letting the volunteers be involved in social services such environmental cleanness
program and door to door delivery of the sold furniture. These will improve the interaction
between them and the society.
TECHICAL BRIEF
Developing an online platform to conduct the fundraising will see its way more
successively because most people use internet in doing most of the social and economic
activities. The website will have a platform where one is able to contribute funds towards
enhancing the social program such as the pass-it-on program. The funds contributed from the
website should be allocated equally to program and the non- profitable business of the group10.
There is also need to create another website which will link the four parties which
comprise of the group, volunteers, donors, the less fortunate and finally the customers who are
interested with the products them sale. The website with advertise the products and also show the
entire program they have planned, time and even the venue for the charitable events. Currently
they use paperwork to accomplish this process which is expensive and time consuming.
8 McKeown. "Investigating people” 175-184.
9 Karpik, Matt. "How to produce a sustainable regional building”.
10 Kamara "17 Client-driven innovation." 167.

REVERSE CLIENT BRIEFING AND ASSESMENT
The challenges involved in this new system are that there will be need to add more skilled
personnel to monitor the whole process. The technological advancement will require funds to
initialize and also make it run successively these also being a challenge.
KEY INCLUSIONS /CONSIDERATIONS /EXISTING RESEARCH
The group should recruit more volunteers to the group to help run the program. These
will enhance unity to the community. The group should focus in also ensuring the improve the
state of living for the ex-offenders and ex-addict, this will encourage more volunteers to join the
group.
REFERENCE
Clark, Jason W. "Trends in social engineering: securing the weakest link." Retrieved
from (2017).
Eberlin, Anna E. "1031 Exchange in Forward or Reverse: Critical Components and
Common Pitfalls." Advocate 58 (2015): 26.
Hiltz, Starr Roxanne, Jane A. Kushma, and Linda Plotnick. "Use of Social Media by
US Public Sector Emergency Managers: Barriers and Wish Lists."
In ISCRAM. 2014.
Kamara, John M. "17 Client-driven innovation through a requirements-oriented
project process." Clients Driving Innovation (2008): 167.
Karpik, Matt. "How to produce a sustainable regional building." In Sustaining Our
Regions: The Engineering Challenge: Proceedings of the 2011 Regional
Convention, Newcastle Division, Engineers AustraliaHeld at University of
New England, Armidale, NSW 16th-18th September 2011, p. 85. Engineers
Australia, 2011.

REVERSE CLIENT BRIEFING AND ASSESMENT
Maciver, Fiona. "Reversing the Design-Marketing Hierarchy: Mapping New Roles
and Responsibilities in ‘Designer-Led’New Product Development." The
Design Journal 19, no. 4 (2016): 625-646.
McKeown, Sean, David Maxwell, Leif Azzopardi, and William Bradley Glisson.
"Investigating people: a qualitative analysis of the search behaviours of open-
source intelligence analysts." In Proceedings of the 5th Information
Interaction in Context Symposium, pp. 175-184. ACM, 2014.
Mpofu, John. "GLOBAL JOURNALISM AND THE IMPACT OF SOCIAL MEDIA
ON SOCIETY." European Journal of Social Sciences Studies (2017).
Okonkwo, Uché. "Sustaining the luxury brand on the Internet." Journal of brand
management 16, no. 5-6 (2009): 302-310.
Phillips, David, and Philip Young. Online public relations: A practical guide to
developing an online strategy in the world of social media. Kogan Page
Publishers, 2009.