Managing a Successful Business Project: Henmans LLP Digitalisation

This project report examines the impact of digital technology on Henmans LLP, a small UK-based legal services firm. The report details the aims and objectives of digitalisation, project management plans, work breakdown structures, and Gantt charts for project completion. It incorporates both quantitative and qualitative research methods to assess the impact of digitalisation on business growth and expansion. The report also covers the use of data evaluation techniques, provides recommendations based on research findings, and discusses how research contributes to achieving project objectives. The study explores the benefits of digitalisation, including cost reduction, market share expansion, and improved customer engagement, and provides a comprehensive analysis of the project's scope, cost, communication, and quality aspects. The report concludes with a discussion of the overall impact of digitalisation on the business operations of Henmans LLP.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Aim and objectives regarding application of digital technology .........................................1
P2: Plan for Project Management...............................................................................................3
P3: Work breakdown structure and Gantt chart which will provide time frames and various
stages of completion ...................................................................................................................4
TASK 2............................................................................................................................................6
P4: Small scale research by application of quantitative and qualitative method........................6
TASK 3 ...........................................................................................................................................8
P5: Using appropriate techniques and tools regarding evaluation of data research....................8
P6: Recommendation to draw valid conclusion........................................................................14
TASK 4..........................................................................................................................................15
P7: Use of undertaking research in attaining objectives...........................................................15
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

INTRODUCTION
This project report discusses about the impact of digital technology in a small business
operations of the business. When the companies use digital technologies in operating the
activities of the company it introduces new ways to conduct them. The use of digitalisation will
also assists the companies in finding opportunities in the management of operation by finding
better solution to the problems related to the expansion of the activities of business. Using the
technologies related to digitalisation assist the companies in reducing the costs related to
operation by utilising various tools and techniques and in turn also increases the overall
profitability( Evans, 2012). This assist the company in capturing a large share of market by
attracting customers towards the business activities of business. The current project report is
done on Henmans LLP which is small company that is operating in UK and provides legal
services in the London.
This project report will discuss about the aims and objectives in the use of digitalisation,
preparation of plan related to project management, stages that are involved in completing the
project, using the quantitative and qualitative methods in conducting the research. This report
also tells about the tools and techniques that are utilised in interpreting the data and providing
reasonable recommendation to solve the issues.
TASK 1
P1: Aim and objectives regarding application of digital technology
Henmans company is small scale company which is deals in providing services related
legal problems that are faced by companies and individuals in UK. Main purpose of company is
to find and appoint fresh talent for the company which provide further expansion operation in
UK( Cheung, Chan, and Kajewski, 2012). These professional services which are provided by the
company helps the companies and other individuals in solving the issues they face regarding
legal problems. In order to provide quality services and expansion of activities of business, the
internal management have formulated certain techniques and procedures for modifying the
current activities of business. In order to serve the purpose the managers have decided to choose
digitalisation of the operations of company. This implementation will help the company in
establishing different platforms that will help company in achieving expansion of operations.
The use of digitalisation can help the company in posting advertisements on the social media
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websites regarding the services they provide which will assist in attracting more customers and
also the employees which have relevant skills and knowledge in the related sector so that
company can hire them and achieve more growth(Gustafson, 2012). This assist the companies in
saving time and cost. Many companies and individual in the modern world stay active on the
social media which assist the company in attracting more clients if the company maintains its
existence on the online platform.
Topic: How digitalisation impacts the growth and expansion of small scale industries- a case
study on Henmans LLP
Using modern and advanced technologies are rising on daily basis in the operation of the
activities of business. It impacts the company vastly in gaining a large share of market. Using
digital technologies assist the company in identification of need and preferences of customers ,
forces of market and competitors of firm. By this the company gets a chance to get a better
understanding regarding the demands which will arise in future in the markets and formulating
the plans to provide the services accordingly which will satisfy their demands. This also assist
the companies in identifying new ideas by which the companies can expand the operation of
business. This project report will discuss about the Henmans group, which has also adopted
digitalisation recently , which have assisted them in getting more customers in the corporate
sector, as they receive the legal issues face by them through an online portal which they have
designed particularly for this purpose. By this the company have attracted many customers as the
corporate companies only gives their legal cases who have online existence and to whom they
cam communicate online(Gustafson, 2012).
Aim: The digitalisation impact on the growth of activities of small businesses.
Here, the main purpose of the company is to use web technologies for the expansions of
operations of business.
Research Objectives:
 Proper implementation of digitalisation.
 Enhancing the quality of services they provide.
 Focus on providing diverse services.
Research questions
 Digitalisation Impact on growth of small organisation?
 How digitalisation assist the company in diversifying their activities?
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P2: Plan for Project Management
For effective and efficient implementation of digital technology in companies. Internal
managers are required to formulate plans regarding various aspects. These plans assists in
identifying cost, necessary time required for employing these plans, extent of use of advanced
technologies and problems and risks related to communication( Evans, 2012). All of such aspects
are required to be done for making a project successful and enhance the operations of company.
Henmans LLP provides legal services in UK and is a small company. The project management
plan if formulated by the internal managers of the company consists of the following significant
aspects which are discussed as under:
 Scope of project:: The project that is undertaken is based on digital technology , which
has a wide scope in the modern world because of so much involvement of the social
media and engagement of internet in daily life of people. Use of digitalisation includes
the utilisation of various tools and thus declines the operational cost and in turn increases
the profitability of company.
 Cost: In the implementation of digital technology in the company will incur a lot of cost
for the company initially and the company need to do large investment. The company
then have to modify their policies accordingly and create the website of the company
where the clients can visit and contact company. But this issues will be faced by company
in the initial period only, afterwards it will increase the profitability of company( Cheung,
Chan, and Kajewski, 2012).
 Communication: When the company uses a online platform it assists the firm in
communicating efficiently with its clients on the the website of the company. This helps
company in saving times which otherwise would be wasted in personally meeting the
clients. The firm can also communicate regarding its services in the market using social
platforms.
 Time: Implementing a new process in the business can be a time consuming process as
the training is needed to be provided to the employees of the company so that they can
efficiently use the technologies that is adopted by company. But this process will help the
company in increasing the profitability of business in long term and in maintaining
efficient relationships with the clients.
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 Quality: Undertaking the digitalisation will provide the company possibility for the
research about various aspects of market. This will provide a understanding the about the
demands corporates and individual regarding how they can provide efficient services to
the clients by providing legal service on an online platform.
P3: Work breakdown structure and Gantt chart which will provide time frames and various
stages of completion
In order to implement digitalisation in the activities of business, the managers of
company need to perform a research regarding various important factors. Conducting these
research provides the companies with the relevant information, which is then interpreted by the
managers into useful data that is utilised by the companies( Kaplan, Norton, and Rugelsjoen,
2010). These activities related to expansion helps the company in capturing a large market
share. The main factors which are considered during research are discussed as underneath:
 Identifying main purpose of research.
 Literature review.
 Issues encountered by company.
 Motive of research.
 Determining the respondents from which the research will be conducted.
 Formulation of plans.
 Analysis of data.
During conducting research regarding various matters, the researcher has to
consider all the factors which are mentioned previously. All these factors have their own
importance in research work and assist the researcher for performing their work efficiently
within the given time. Henmans LLP is a small company which render their professional services
in the United Kingdom. In the initial part of the research, information is collected for various
aspects which is then used by the organisations to formulate strategies and policies. This proves
how digitalisation and assist the companies increasing and enhancing the business operations.
For conducting the research, researcher needs to take 30 respondents from total population for
asking the relevant questions regarding the impact of digitalisation on the overall success of the
business. The respondents that are selected by the researcher are chosen by random sampling
method, who have assisted in providing feedback regarding the online method regarding
selection of candidates.
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The conducted research provides relevant information to the internal management of
Henmans LLP in formulating the policies regarding the implementation of digital technology in
the company effectively( Peppers, and Rogers, 2016). These strategies and plans assists the
companies in accomplishing the objectives set by the company. For this the researcher of
company have prepared the questionnaire in which the company have prepared the 10 questions
which measures the impact of digitalisation about the current activities of business. After the
questionnaire is prepared the company approached the respondents which are taken by the
company and they are asked to fill the questionnaire which was selected from the given
population. The company requires to frame a timeline which is required to be adopted by the
plans in an understandable manner which is shown below:
The strategies made by the management assist the internal management of company in
guiding the personnels and giving them a assistance to effectively perform the functions. These
policies and strategies assist the companies in efficient decision making and increase the sharing
in market.
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TASK 2
P4: Small scale research by application of quantitative and qualitative method
The primary methods which are utilised by the researcher in conducting researcher are
quantitative and qualitative methods. All of these techniques assist the companies in acquiring
practical and theoretical knowledge regarding the topic of the research. This is the responsibility
of the researcher of the company that it undertakes that method which will provide most fair and
reliable information to the managers of the company. It assists the internal management of the
company in driving best results from such data. The stated company is required to undertake
research regarding competitors, market policies, market position and services provided by them.
Such information should be true and reliable from which the company can easily interpret the
the relevant data and take necessary decisions. The researcher which is appointed by the
company on its behalf for conducting the research mainly collects the information from two
sources namely primary and secondary. Under the primary collection of data, the fresh data is
collected by the business for conducting research from the selected respondents by using
methods such as random sampling method. Under secondary method, the data is collected from
newspapers , magazines and other published sources. The information gathered from the
secondary source is not as much relevant and significant as compared to to primary source of
data( Seddon, Calvert, and Yang, 2010).
There are three major techniques that are available to conduct research regarding various aspects
of business. These three methods are:
 Qualitative.
 Quantitative.
 Analytical.
The internal management have informed the researcher to adopt only two methods for the
research purpose which is quantitative and qualitative method.
 Primary source of collection: Under this method, the researcher collects the data from
the respondents that are selected by the researcher using methods such as random
sampling method, but this method provides the assurance regarding the reliability of data.
Under this method the researcher prepares questionnaire under which 10 questions are
formulated and asked for their opinions. The questionnaire which is prepared by the
business as follows:
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Questionnaire
Name
Age
Gender
Q1. does digital technology assists in diversification of there services?
 Yes
 No
Q2. Does digital technology assist in making long term relation with the customers?
 Yes
 No
Q3. Do using the digitalisation improves the communication between the organisation?
 Yes
 No
Q4. Does the Digitalisation has assisted the company in the expansion of business activities?
 Yes
 No
Q5. Is it significant for the company to implement digital technology?
 Yes
 No
Q6. Does Henmans LLP have Enough amount of funds to implement such technology?
 Yes
 No
Q7. Is it a correct time for a company to implement digital technology?
 Yes
 No
Q8. Does adopting digital technology assist the company in maintaining competitive advantage
in the market?
 Yes
 No
Q9. Is it assists the company in enhancing the personalities of employees of company?
 Yes
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 No
Q10. Recommendations to Henmans LLP regarding the implementation of digital technology?
 Secondary source of collection: This method of data collection , collects data from all
the published and secondary source of resources which are already used for another
purposes. The various sources from where these information are collected include
magazines, newspapers, articles etc. The information collected from secondary sources
are nit considered as much reliable and accurate as compared to primary resource. Nut
under this method the internal management of company saves a lot of time which was
other wise be wasted in collection of information.
Case study one: The main purpose and aim of the company is to expand the activities of
business and gain a large market share. According to which the company started acquiring the
clients of the company on their online website. This assist the managers of the companies in
saving their time and reducing operational cost. This is like an additional feature for the firm for
providing legal advices to the clients( Morrison, 2013).
Case study two: The main aim of the company is identification of preferences of both corporate
and individual clients regarding what kind of services they want from the company. This assist in
formulation of action plans as per the preferences of the clients and in satisfaction of their
demand. This assists in building confidence and gain reliability towards the organisation.
TASK 3
P5: Using appropriate techniques and tools regarding evaluation of data research
The companies uses various tools and techniques that are utilised by the company for the
analysing of data that is collected by the researcher. These interpretation assist the company in
enhancing the decision making capability of company, which assists the company in effectively
guiding their personnels for achievement of desired results.
Q1. does digital technology assists in
diversification of there services?
Frequency
Yes 25
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No 5
Yes No
0
5
10
15
20
25
30
According to above, it has been interpreted that 25 people have responded in favour of
diversification and 5 have responded negatively( Pryke, and Smyth, 2012).
Q2. Does digital technology assist in making
long term relation with the customers?
Frequency
Yes 22
No 8
Yes No
0
5
10
15
20
25
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According to the above it has been interpreted that 22 respondents have responded in
favour of the above question and 8 against the question(Functions of Management Accounting .
2016).
Q3. Do using the digitalisation improves the
communication between the organisation?
Frequency
Yes 26
No 4
Yes No
0
5
10
15
20
25
30
According to the above it has been interpreted, that 26 people believes that digitalisation
enhances the communication and 4 believes against that.
Q4. Does the Digitalisation has assisted the
company in the expansion of business
activities?
Frequency
Yes 28
No 2
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