Herbal Beauty Salon Business Report: Marketing Mix and SWOT Analysis

This report provides a comprehensive analysis of an herbal beauty salon, examining its background, target market, vision, and objectives. The report delves into the marketing mix, including product, price, place, and promotion strategies. It identifies the target demographic based on age, education, and occupation. The competitive advantages of the salon are highlighted, such as the use of natural beauty products and online service offerings. A detailed SWOT analysis outlines the strengths, weaknesses, opportunities, and threats facing the business. The report also includes investment and financing plans, along with references to relevant books and journals, providing a well-rounded overview of the salon's business model and market position.

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An herbal beauty salon is basically an establishment that
provide a diverse range of variety of cosmetic services
and its treatment for both men and women. The salon
also offers wider range of services such as professional
hair its styling and cutting, cosmetics, manicure and
pedicure, makeup and makeovers. There is a past
experience of about five years that aid to greet
customers with warm and genuine smile so that
customer felt more belongingness.
Herbal beauty salon
Background of Herbal beauty salon
Herbal beauty salon targets the demographic
profile as per consideration of age, education, location,
occupation and marital status. Moreover, younger
audience get targeted as by paying more attention as they
are likely towards salon services.
Vision
To become an effective salon that create everyday
better for all the people.
Objectives
To achieve standardised profit as by advancing
client retention as by offering adequate services.
Goals
It is to serve effectual services to the customer
through which integrity and wellbeing enhanced on
continuous basis.
Marketing mix
Target market
SWOT Analysis

Explanatory Notes
Background
Skills: Required skills are as better interpersonal and communication skill along with ability to empathize with customers.
Knowledge: The care provider has creativity and listening skills, time management along with self-confidence.
Marketing mix
Product: To advance quality service different emerging trends has managed such as dresses, hair style, haircut it facilitates cultural course in sustained mode.
Price: The business makes adequate usage of penetration strategy with this competitive benefit and attractiveness towards customer so that suitable profit is attained with perfection.
Place: The salon has opened its various stores at different locations as with this ability to enhance market competitiveness is increases in profitable manner.
Promotion: In this public relation get advanced that aid to develop and design favourable relation under which it is easy to get connect with more customers. Moreover, digital platform is used with this
ability to target more customer is enhanced over continuous period of instance.
Target market
Herbal beauty salon targets the demographic profile as per consideration of age, education, location, occupation and marital status. Moreover, younger audience get targeted as by paying more attention as
they are likely towards salon services.
Competitive advantage
There are many other salon services that has provide wider services and with this business has to induce natural beauty products are used in addition to skin specialist, different packages offered at lower
price, attractive pricing for skin treatment, processing of online service along with usage of technological instruments.
SWOT
Strength: Business has good interrelationship with customers and employees that aid to offer flexible service at wider context and in easiest manner. There is balanced level of loyalty through which
goodwill of business is expands in better manner.
Weakness: There is difficulty to find developed strategies along with this business also having bad promotional campaign along with also having lesser number of employee.
Opportunity: More of the people get attracted towards herbal salon and in this there is quite less competition that advance rate of profitability.
Threat: The enhanced tax of government and increased cost of cosmetics and other equipment decreases the profit margin in appropriate mode.
Investment
To get invest adequate amount herbal salon needs the budget of $60,000 and it is collected through bank loan which is of about $40,000 and $20,000 from personal saving.
Financing
To finance various opportunity business worked with adequate saving and with support of bank loan as with this favoured return is transferred that is based on earning and adequate interest rate fixed by
bank.
REFERENCES
Books and Journals
Dastjerdi, A.G. and et. al., 2018. Principal component analysis of synthetic adulterants in herbal supplements advertised as weight loss drugs. Complementary therapies in clinical practice, 31, pp.236-241.
Ourahmoune, N. and Jurdi, H.E., 2020. Beauty salon-a marketplace icon. Consumption Markets & Culture, pp.1-9.
Smith, E., 2018. Implementation of a community-based outreach hypertension program in an urban beauty salon.