This presentation details the business plan for Herbal Vibes, a company focused on providing a diverse range of herbal beauty products to customers who prefer organic options. The presentation covers the motivation behind choosing this business, emphasizing the growing demand for natural and chemical-free beauty products. The process of generating the business idea involved market research, mind mapping, focus groups, interviews, and surveys, all indicating a preference for organic ingredients. The presentation includes feasibility studies, STP analysis, and financial viability assessments, highlighting the company's vision for rapid functional growth and a strong digital marketing presence. It describes the product line, which includes face and hair care products made with fresh, raw herbal ingredients. The presentation also addresses potential market opportunities, the unique selling points of Herbal Vibes, and an analysis of the industry's attractiveness using Porter's Five Forces. Finally, it outlines the company's vision for future growth, including expanding both physical and digital supply chains and establishing a leadership position in the market.
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