This report examines Grupo Herdez's international business strategy, specifically its potential expansion into emerging markets in Europe. It begins by justifying the selection of Europe as a target market, utilizing PEST analysis to evaluate political, economic, social, and technological factors. The report then identifies and analyzes institutional voids that Herdez might encounter, such as capital limitations and regulatory gaps. Following this, it discusses various strategic responses to these voids, including substitution, institutional borrowing, signaling, and internalisation strategies. The report also considers the impact of Industry 4.0 on Herdez's operations and overall business environment, concluding with a summary of the key findings and strategic recommendations for successful international expansion.
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