Analysis of Growth and Development in Heritage and Cultural Industries

This report provides an analysis of the growth and development of the heritage and cultural industry in the United Kingdom. It begins with an introduction highlighting the importance of heritage sites for tourism and the potential economic benefits. The report then explores various factors that contribute to the attractiveness of heritage sites, including architectural and natural features. It also discusses potential conflicts that may arise in the growth and development of this industry, such as a lack of proper presentation of heritage sites, contempt for tourist interests, misinterpretation of physical attributes, poor land use planning, and threats to conservation. The report mentions specific examples like the Roman Empire forts, Barcelona, and Venice to illustrate the discussed points. The report emphasizes the importance of balancing tourism and cultural heritage preservation for sustainable growth.

Setting Objectives
Research of Customers
Evaluating Competiton
Setting Budget
Considering Communication Channels
Developing Right Message
Project the right image
Legal Formalities
Monitor and Measuring
Evaluation of Campaign and Strategy
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THE GROWTH AND DEVELOPMENT OF THE HERITAGE
AND CULTURAL INDUSTRY
INTRODUCTION
For the establishment of tourism industry in United Kingdom, the establishment and proper maintenance
of The Heritage sites can give the country and excellent chances of having more and more visitors in
United Kingdom as a part of the tourism industry. These maintenance and establishment procedures will
give United Kingdom an excellent opportunity to properly understand established the tourism industry of
United Kingdom with the highest level of success. UNESCO has given recognition about 29 heritage
sites in UK which is equally attractive and of archeologically and culturally valuable. There are a lot of
different steps that can be considered and implemented for the development and maintenance of the
heritage and cultural industry of UK (Lew, 2008). Heritage and cultural tourism sectors has proved to be
of a significant factor to bring positive change in both economic, social and cultural sectors in many
countries. Hence, it has developed and expressed itself to be one of the world’s biggest business
industries.
GROWTH AND DEVELOPMENT OF THE HERITAGE
 . Attractiveness- In this it can be said that the heritage and culture of the UK is very
attractive. It can be understood better with the help of example are as Frontiers of
Roman Empire is very famous and it is known as the Forts of the modern Germany.
This kind of the sites has become the major key source of the attraction for the public.
Industrial landscape is another factor which attract in the large manner it is inclusive of
the various attractive public buildings, railways etc.
 Natural- there are various kinds of the natural factor which is helpful in relation to
attract the large number of the tourist there are differed landscape and coastlines,
national aprk and forest this kind of the places attract the tourist in the large manner.
The beautiful natural views always attract the person and this kind of the paces are
major contribution in the development of tourism sector.
 Cultural heritage- In this there are various kinds of the culture sites which is having its
own significance and value in the eyes of the tourist. It can be known as that the tower
of London is the sign of power this kind of the paces becomes the major source of
attraction for the tourist.
POTENTIAL CONFLICTS IN THE
CONSERVATION OF HERITAGE AND
CULTURAL RESOURCES
Tourism is a complex and wonderful business
industry in every aspect that can be considered
like government, financial, societal and
environmental etc. It has undoubtedly a positive
impact on natural and cultural convention.
Barcelona, the capital of Catalonia in Spain is one
of the most beautiful tourist places in the entire
world. Venice, a northeastern city of Italy is also
a big tourist place in the world. There are some
potential conflicts among the cultural resources in
the conservation of heritage of Barcelona &
Venice just as like every other historic city are
found.
Lack of presentation of heritage and cultural places:
The absence of presentation of places is the most common and prospective conflict. The government or any other real owner cannot give proper idea
about the places of Barcelona and Venice because of this reason (Singh, 2008). That is why; proper concentration on tourists or local public cannot be
given, despite having many attractive tourist places. The city of Barcelona and Venice lag behind in the tourist industry for this cause greatly.
Contempt of the right and interest of the tourist and visitors:
The cultural preparation, politics, information, events are really badly affected because of the individual attention of the crowd public, the native and local
level and even the property holders.
Misinterpretation of physical attributes:
It may be the case that someone might show the misinterpretation of physical attributes or may present unsuitable interpretation and performance about
the culture and heritage. If that is the case, then, tourists might think that it is very thin idea about this particular site.
Poor planning and use of land:
Lack of planning and usage of land may give rise to some conflicts between the tourism industry and cultural heritage.
Conservation threats against growth:
Any type of threats from any source or cause is harmful of the development of any business organization. As the business organization tends to grow
having more tourist coming to the sites, it can be proved as a threat to the cultural heritage.