Growth, Conflicts & Conservation in Heritage & Cultural Management

This report analyzes the growth and development of the heritage and cultural industry, highlighting its historical significance and attractiveness to tourists. It examines the industry's evolution through different time periods, emphasizing the importance of cultural heritages like food, attire, languages, and festivals in shaping society. The report also addresses potential conflicts in heritage resource conservation, using Lhasa, Tibet, as a case study, and discusses the impact of urbanization on cultural preservation. Furthermore, it explores the purpose of heritage and cultural attractions, focusing on education, research, recreation, and entertainment. Finally, it touches on the impact of ownership on heritage administration and the various roles of organizations in the heritage and cultural industry.

Heritage and Cultural
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Analysis of heritage and cultural industry's growth and development ................................1
1.2 Potential conflicts in conservation of heritage resources - case study of Lhasa,Tibet.........2
TASK 2............................................................................................................................................4
2.1 Heritage and cultural attraction's purpose.............................................................................4
TASK 3 ...........................................................................................................................................6
3.1 Impact of ownership on administration of heritage..............................................................6
3.2 Duties and roles of organisation in heritage and cultural industry........................................7
TASK 4 ...........................................................................................................................................8
4.1 Media and methods used for interpreting cultural and heritage industry..............................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
This written report is active to analyses the heritage and industry's improvement and
growth. This will consist of all history, chronicle and why that heritage is famous almost
concealment the all aspects of transferred geographical area, through this learners will get to
know very instant favorable and odd facts which will surely amaze audience. Generally these
types of places includes many story behind all these attentiveness in respect of past like culture,
historical, natural resources its very broad concept and deep study their social living experiences,
bio diversity, local, regional identities in various classified sectors (Chirikure and et.al., 2010). It
will record and express the historical landscapes and their internal part of their day to day
modern life concepts. Tourist are attracted by these histories and came their to search about
actual true statement because there are usually originated truth in environment. Its provides
experiences so they can learn about the myths and actuality.
TASK 1
1.1 Analysis of heritage and cultural industry's growth and development
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In travel and tourism demonstrates the advancement that has occurred in this area with
the adjustment in time. With the change in innovation and offices enhancements are seen in this
segment which has now come to a decent level that its commitment in all out economy can't be
overlooked. As indicated by the history this division can be isolated into three diverse time
groups
Before 1945: Till the finish of sixteenth century tourism culture was slightest seen as
development of individuals used to occur between provincial to neighborhood. Later
industrialization in the eighteenth century more fall in the voyaging was seen as aggregate
relaxation time with open got diminished. Hence, this area was conflicting as all the related
exercises were performed independently like there was no normal association between the
lodgings, voyaging offices, transport offices.
1980 to current: Maximum upgrades were seen as different huge organizations
demonstrated their enthusiasm for this business and worked towards its changes
1945 – 1979: Few improvements in this part were seen as the distinctive related
gatherings began making associations with each other which helped in giving better outcomes.
Some organized and groovy tourist spots which kept the soothing natural views like Saint
Margaret's church, royal botanical gardens, Henderson island archaeological spots etc. Growth
and development of heritage and cultural industries in some class are as follows:-
Attractive:- Some of heritage in UK attract many tourist due to brilliant architectural stuff
they behold, great spot to see with natural touch and travelers are easily accessible and
convenient to go their by the transport. These intrigue many people because it holds the amazing
history and keep many untold stories in the heritage like frontiers of modern empire alias
garrison of modern Germany (Cannon and et.al., 2010).
Heritage:- These heritage are of importance divinity to the country which consist of
history. So these are of ethical importance in honor of supernatural virtue like Power's symbol is
tower of London, Saint Margaret's church people have faith in them and somewhere its
connected to their emotions too. Major character is to shape the society through ethnic identity
which include food what they used to eat in initial days of surviving and whats their specialty in
what type of food they eat in this includes the famous traditional drinks too, ethnic attire what's
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their traditional outfit for men's and women's and in what way they classified the clothes too like
ordinary people and royal kingdom's king and queens outfit, languages they used to speak, dance
and songs also depicts the culture, what kind of festivals they use to celebrate and how they used
to fete, myths and many traditional rituals.
Natural:- Natural one include the calm and soothing landscapes with the great view,
parks national parks flora and fauna, gardens its leaves a impact on the tourist's mind set and
make them visit again there. It will make them touch and meet with the natural habitat like sea
turtle, pacific rat many more, there are different genre consider like inaccessible island,
Henderson island which generally get attention by tourists. Travelers mainly look for the places
as well as look for the environment too regarding the air, pollution, greenery, water and the basic
fundamental need and then they took decisions (Cova, Kozinets and Shankar, 2012).
Contracted heritages:- There are few other man made places too, which are also a point
of attraction and made in that way so it look charismatic, and the architecture is also done by
concerned and by various theme. The major attraction is buildings which is made unique and
good in different shapes which will amaze travelers. Their designs and buildings are done by
focusing on theme which is trending and people visit more and more to see .There are many
sculptures which are made to attract the people more.
1.2 Potential conflicts in conservation of heritage resources - case study of Lhasa,Tibet
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By : XYZ
Date: 21st July 2017
Lhasa is basically a capital of Tibet and one of the most religious place too, across 10 million
people visit there every year., the place is also known for the great hospitality served by their
local people. It comes under the Chinese government and its also recognized by china country.
They held the various cultural heritages like great wall of china, silk road and grand canal as
well as according to the survey's they also kept the underwater heritages too these are gently
carried by them and conserved very well in fact they are also concerned about the
improvements too so it will go on the last long (Sigala, Christou and Gretzel, 2012). China
government is taking very smart move by making the city urban as doing work for
infrastructural architectural buildings and on the other hand, they also develop and improve the
stuffs for conservation of cultural heritages, stakeholders also help them and involve in this
phenomenon.
They put efforts in managing, researching, monitoring, protecting very well so
consecutively they will get nominated since thirteen years for protecting heritages. They are
taking smart move by generating the revenue from tourist places and invest them again for
improvisations, by doing these things they will also indirectly increase the visitors over there.
Cultural heritages are generally enjoyed by Tibet's people. Lhasa also acknowledged by the
highest cities in the globe. Dalai lama also belongs from there who is also known as the
Buddhist and do work for the world peace he is famous for his psychological theories and whole
Tibet highly believe in Buddha religion, they do religious practices monks and nun's play their
role by guiding other people, now they lead their with own languages, traditions, some of the
people protest again china government to get out of these under them that's why they usually
attempt their own civilization for survival. Tibet do work to preserve and conserve their cultural
heritages a and their historical things they maintain and preserve them and put the economies a
according to these some element (Uysal, Perdue and Sirgy, 2012). They resist the Chinese
government, Thy come under Chinese government but in actuality they are quite different from
the china in everything and in every sector but the Chinese rules and policies are regulated in
Tibet. In the tradition of getting modern and urbanization its need to be hold up the procedure
between outlet of civilization, wholeness as well as heritage sites. It seems as a opportunity to
improve, change, develop the society, and keep it preserved for upcoming generations and make
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the history alive to them and at the same time its challenge to keep them in that modern way so
society keep accept all these in today's scenario and maintain the balance between both of
them.
TASK 2
2.1 Heritage and cultural attraction's purpose
Many visitors who visit UK for its cultural, heritage and historical spots and for the
purpose of general travelling. Such places which are in relation with heritage and culture meet
customer's needs and requirements in several ways, that can be described as follows:
 Education: Tourists, who make visit to such kind of places make travelling in order to
gather wide and deep information and knowledge in regards with academic as well as
personal preferences. There is an introduction of various educational programmes now a
days on these kind of places related with cultural attraction which are being served as
better place used for gaining information and knowledge (Loulanski and Loulanski,
2011). Victoria and Albert Museum make arrangements in relation with educational
programmes with the assistance of signs, thematic stories, dramas, labels etc. that assist
in giving real view of museum to visitors.
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 Research: Tourists make visit on these places for the purpose of research. One of such
place is called Science Museum. Visitors make visit in order to look at the scientific
changes that is being preserved and several discoveries which are there in UK. Major
attraction of museum are lie detectors, robots, laser harps etc. Visitors make several
experiments which will help in increasing their understanding and learning (Chirikure
and et.al., 2010). So people who are keen for science and technologies, attracts more
towards such places.
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Source 1: McManus D., 2017

 Recreation: In recent situation, in comparison to earlier times individuals are busy where
the scope of recreation is low due to time of shortage. So, it can be seen that individuals
earn more and spend more so as to get recreation in short time. In present scenario, in
short span heritage and cultural sites are taken as good alternative.
 Entertainment: All these kinds of places are taken as the main source of fun and
entertainment to visitors. Visiting at these places, visitors will be able to see creative as
well as natural scenes which will be able to seen in photos only in earlier times. At
current time, women are more interested in travelling in their free time.
However, the success regarding several travel industry is based on the customer
segmentation and also on preferences. In these kind of cases, selection in regards with target
group is important. For example, students make frequent travelling in comparison with business
persons. Students make travelling to various places regarding research in education. Business
person on other hand, make travelling with their families for the purpose of recreation and
entertainment (Waterton and Smith, 2010).
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S
ource 2: Science Museum UK

TASK 3
3.1 Impact of ownership on administration of heritage
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Management of heritage as well as cultural sites make involvement of different kinds of
ownerships because of various collaboration and also local societies in which they make
working. On the basis of several ownerships, duties and roles of enterprise are different. In
present scenario, tourism is being taken as lucrative profession of business as it helps in making
more and more revenue. Location distinction is also there that makes introduction of different
private and public organisations. Basically, heritage and cultural sites work with assistance of
different NGO's and government, but various valuable assets are also there which make demand
of care for emergence and initiatives for private sectors. The impact of various types of
ownerships can be described as follows: Political: Control and administration of government have taken wide initiative.
Arrangement of various projects are being done, expertise are being taken from other
countries and and initiatives are taken for maintaining cultural as well as heritage sites.
Public control will also helps to provide high assess to people and large scope of visitor
learning with minimum level of price (Chen and Chen, 2010). Different policies are
there which are presented by government and political parties that may impact on
tourism of particular area. Tourism agencies must be updated with each kind of rules and
regulations. Institutional: Some of the sites which are related with culture and heritage are under the
control of private institutions and assist in increasing tourism. Instances of such situation
can be termed as 'Kosovo' which helps in establishing various institutional projects by
the maintenance data of heritage and cultural sites and have support from national
authorities as well. There are development of various private institutions which are
developed in areas where the amount of tourism is very high.
 Collaboration: It is also visible that coordination as well as collaboration of private as
well as public corporation works altogether in regards with operation and development
of heritage sites. With the assistance of collaboration, different projects related with
rehabilitation are being operated at different level. Various policies are also there that
can only be used by public organisations, so it is suggested to private firms that if they
will make collaboration with government or public firms then they can make profit from
different policies which are not available with them (Araoz, 2011).
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