Heritage and Cultural Tourism: Growth, Conflicts, and Management

This report delves into the multifaceted world of heritage and cultural tourism management. It begins by analyzing the industry's growth and development, emphasizing the significance of heritage sites and cultural preservation within the UK, while also addressing the economic benefits and the role of government funding. A critical examination of potential conflicts in heritage conservation is presented through a case study of Lhasa, Tibet, highlighting the tension between tourism development and cultural preservation. The report then explores the purpose of heritage and cultural attractions in meeting diverse customer needs, segmenting the market based on tourist motivations and experiences, with examples from the Royal Academy of Arts and the British Museum. Finally, the report investigates the impacts of different ownership models on heritage site management, discussing political, institutional, and collaborative approaches, and the responsibilities of various organizations involved, concluding with a reflection on the challenges and benefits of different ownership structures. The report provides an overview of the heritage and cultural tourism industry.

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Heritage and Cultural Tourism Management
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Heritage and Cultural Tourism Management
Contents
Task 1:.........................................................................................................................................................3
LO1: Understand the growth and development of the heritage and cultural industry within travel and
tourism.....................................................................................................................................................3
1.1 Analyze the growth and development of the heritage and cultural industry.............................3
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the case
study of Lhasa, Tibet...........................................................................................................................4
Task 2:.........................................................................................................................................................5
LO2: Understandings the propose of heritage and cultural attractions within the travel and tourism
sector.......................................................................................................................................................5
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customers.......5
Task 3:.........................................................................................................................................................7
LO3: Understanding the roles, responsibilities, and ownership of organization in the heritage and
cultural industry.......................................................................................................................................7
3.1 The impact of different of ownership on the management of heritage and cultural sites...............7
3.2 Roles and responsibility of organization in the heritage and cultural industry...............................9
Task 4:.......................................................................................................................................................10
4.1 Methods and media used for interpretation within the heritage and cultural industry for tourists 10
References.................................................................................................................................................13
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Task 1:
LO1: Understand the growth and development of the heritage and cultural industry within travel
and tourism
1.1 Analyze the growth and development of the heritage and cultural industry
The historical monuments or the cultural places in the world which are kept safe can be termed
as the heritage places in the world or any particular country. The preservation of the cultural sites
or any monuments are termed as the heritage, and the preservation is mainly done by any
organization. The interaction between history and the people who come to visit the place is the
matter of consideration. There are many heritages in the UK and that is why cultural and the
heritage tourism is most famous in that country. One of the main sources of income for UK
government is this business. This is termed as a business because many tourists from different
sides of the world come to visit the UK and since then this part is considered as the huge boost or
support to the economy of the UK. In the initial stages of the 19th and 20th century, the
government of UK took the matter seriously and promoted the business in all possible ways. The
government started gives funds for making libraries and the museums in the country, and the
tourists got attracted more. The first national body of administration (Hill and James, 2015) was
formed in the UK was the council for the encouragement of music and arts. This is the
organization that initially started to collect funding for the heritages and the cultural places in the
UK. In the year of 1965, the education department of UK took the responsibility of the British
Libraries, art galleries, and the museums. Later in 1990, the national art and media strategy took
the responsibility of the industry (Pelzer, 2013) to spread the particular business. In the present
days, UK is gaining a lot from this business. The heritages and the cultural places in the UK are
well preserved that is why the tourists keep their interest to visit the UK. Moreover, it has been a
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benefit for the country that ample amount of people can get their employment in this particular
business and that is why the money of the country is being recycled. It is to be said that in the
time of Olympics, Paralympics and many other events, tourists from every corner of the world
come to support their home team and during the free session they want to visit the heritage
places in the UK. However, this is to mention that in the year 2009 this business witnessed a
huge down fall in the market however it has turned around, and it is going smooth since then.
1.2 Discuss potential conflicts in the conservation of heritage and cultural resources using the
case study of Lhasa, Tibet
In the past days, the people from all around the world took the heritages and the cultural places
as the places of adventures. But nowadays it has been a business for a few group of people.
According to them heritages and the cultural places mean comforting the tourists to maintain the
business. This is the utilization they want to make of the places. This is the point where the
conflict arises. Here at this point, it has been seen that in Tibet a popular international resort
group is going to construct a five-star hotel in the capital of Tibet, Lhasa. This is a good move
from a businessman's point of view, but from the cultural point of view, it can affect the local
culture of the country. This thing has been warned by some external overseas advocacy groups.
Free Tibet has taken an initiative to launch a campaign to boycott worldwide inter-continental
hotels over the company's "Resort Lhasa Paradise." It is mainly done by giving he description
about the political structure of the country is getting affected by the infra-structures of the hotels.
The assurance of the Chinese government is there. They have told that they would take the
responsibility to renovate of Lhasa's traditional Barkhor old town district outside the sacred
Jokhang Temple. There is something more to add that is if the hotels are built then the Chinese
tourists will come to visit the place in huge numbers, and this will harm the local culture in many
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ways because the involvement of the Chinese culture will increase. After concluding everything,
it can be said that the conflict is everywhere in every part of the business. But in the field of the
heritages and the cultural places this conflict has become effective nowadays.
Task 2:
LO2: Understandings the propose of heritage and cultural attractions within the travel and
tourism sector
2.1 The purpose of heritage and cultural attractions in meeting the needs of different customers
There are many reasons that have resulted in the shift of tourism (Bandyopadhyay, 2013). The
changes in the heritage and the cultural places tourism has been changed in the last few years as
it has been seen that there are different requirements for the customers in different aspects. This
has made the business to grow more, and it has helped the countries all around the world in the
field of economy. The target of the customers and the individual needs of the customers have
made the market segmentation more important. The heritage and the cultural activities have five
types of tourists in the travel and tourism lines. There are many customers who want to seek
details information about the place, and this makes the business more effective. The approach
mainly describes the main factors of:
 The Tourist
 The crucial association in the inside and outside explorer understanding
 The result of transportation burdens on show corridor visitors’ bit of information.
 The dedication of the innovator for capable, robust and assured sorts of transport.
Inspiration driving the Royal Academy of Arts, UK
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The Royal Academy of Arts in the UK is the most gone to science and development exhibition in
Europe. There have been situations in the plentitude of 15,000 purposes in plain view; with
amazingly well-known articles for delineation the Apollo 10 order shell and Stephenson's
Rocket. The visit to its interrelated shows passed on to nearness fundamentals, consistent models
and forefront science legacy considers. Similarly, it can be said that they were also prepared to
practice what it's compared to quiver with the Red jolts or launch into space on an Apollo space
assignment in the eye getting 3D.
Explanation behind the British Museum
The British Museum in London is the most crucial place to protect the antics in the country. The
critical spots are mainly being focused to save by the National Trust for Historic insurance.
These are the main places that let know the main stories behind everything that is achieved
today. The chronicled focus contains the motivation to recollect on State house Hill and in the
statehouse and the area Needs and demands of visitors to both the show lobbies paths
countrywide for sanctioning that monitors eminent landscapes.
Needs and demands of visitors to both the show lobbies
The most stayed science and the development presentation (Duan, Luo and Wang, 2010) lobby
in London are the Royal Academy of Arts. There are more than 15,000 views in the articles that
are understood world-wide. The articles like Apollo 10 arrange case and Stephenson's Rocket.
The English Museum mainly saves the antics that is almost lost from the society. In the case of
saving the antics, the organizations have to take the full responsibility.
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Task 3:
LO3: Understanding the roles, responsibilities, and ownership of organization in the heritage and
cultural industry
3.1 The impact of different of ownership on the management of heritage and cultural sites
There are different ownerships on the management of heritage and cultural sites. The people
from every corner of the world have favored the heritage and the cultural places when it comes
to the points of tourism, and for this, there are different ownership managements. The impacts
are:
 Political
Political impacts upon the heritages and the cultural places are a very crucial part. It is the
responsibilities of the government to maintain a safe environment in the heritage and the
cultural places. The government or the ruling party is the one who has to provide all
kinds of funding for the heritages and to maintain the environment properly. The tourists
and the travelers from across the world must get the attraction so that they want to visit
the place. It is the responsibilities of te government to make all kinds of renovation and
the changes in the heritages to attract the tourists. Moreover, there are other
responsibilities too that must be taken seriously. The settings of rules and regulation must
be done in a proper way to avoid the conflict. This will help the heritage and the cultural
places with all sorts of benefits.
 Institutional:
The institutional evident are there in many heritages all around the world. Many
institutional organizations (Yu, 2015) arrange excretions to the heritages and the cultural
places for their students to know about that particular heritage site. The significance of
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every heritage and the cultural sites are there to be known. The institutional organization
helps the students with all sorts of information about the heritage site. This helps the
student to be benefitted with proper knowledge.
 Collaboration:
It means that there are some heritage and cultural places in the world who are under the
ownership of the both government as well as the private organizations. It means that both
the government and the private organization must take all the responsibility to maintain
and renovate the heritages and the cultural sites. It is to be said that the heritage site is the
one who gets the benefits and it has been seen that the cultural sites with the government
and the private organization's support, have remarkable significances.
After concluding the above-mentioned points, one can say that the heritages and the cultural sites
get all the benefits from the government or many private organizations. Both of them invest
money in these sites to get benefit financially. This is the place where the disadvantages come. It
is so because maintaining heritage places is not a matter of joke. The responsibility is too tough
to take for many organizations, and it is to be said that there is much organization all around the
worlds that are not eligible enough to take the responsibility. Moreover, there are situations like;
many organization all together want to take the responsibility to maintain a particular heritage
place. There arises the conflict that can harm the heritage site very badly. The heritage sites
which are under the ownership of the government are considered to be safe in this situation. But
there are situations like pressure from the opposite political parties; rivals can affect the cultural
sites in an effective way. It is to be said that the heritage and the cultural sites are mainly affected
by the conflict, and there is not a single way to solve this situation.
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3.2 Roles and responsibility of organization in the heritage and cultural industry
The roles and the responsibilities of the heritages and the cultural places are handed over to the
government, and in some cases, the duties are handed over to some private organizations (Ely
and Calabrese, 2016). After taking the responsibility, one has to say that there are many things to
do to maintain the antics. For example, there is an organization in England that contributes for
the betterment of the preservation of the heritage or cultural places in England. This organization
is mainly known as the Historic Building and Monument Commission for England. The main
goal of this organization is to serve what is needed to protect the Heritages and the cultural
places in England. This organization is there to serve the archeological sites as well as the man
power that is needed to maintain the place. Moreover, there are certain ways by which the
organization can help preserving the heritage, and that is by gathering the fund. These cultural
and heritage places need a lot of money to be maintained. In some cases, the private and in some
cases the personal organizations take the responsibility to maintain the heritage. One can say that
by taking the responsibility, the personal organizations sometime face many problems to
maintain the flow of work. Ultimately it leads to a situation where the heritage and the cultural
places get hampered. It can be said that the private organization is the best option to maintain the
heritages and the cultural places. This is so because the private organization will try to preserve
the heritage as they would try to generate a business out of place. They will try maintaining the
heritage with all kinds of effort, and after that, they would try to attract the tourists to visit the
heritage place. The maintenance cost and the labor charges will be gained from the tourists. After
that, in order to make a profit, they will try to make the place more attractive for the tourists. So
it can be seen that the private organization will give their full effort to preserve the heritage to
make benefits. It is to be said that the conflict among the private organization may arise in
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between the organization. The business process and the maintenance of the heritage place will be
done perfectly if the conflicts are avoided.
Task 4:
4.1 Methods and media used for interpretation within the heritage and cultural industry for
tourists
One might say that the interpretation of the British Museum and The Royal Academy of Arts
might be distinctive if it is looked all things considered. On the off chance that one goes inside
the strategies, one might say that the interpretation of the two associations is quite recently the
same. It implies that the visitors must be pulled in by the communication process and they all
ought to know the explanation behind which the place is well known. A flawless communication
process in various ways can make the vacationers intrigued for the place. A portion of the
primary media sorts that were created in the British Museum and additionally in the royal
academy of arts are video and audio display, exhibits, manual information with the guide, video
tape, websites, etc. There must likewise be some printed media that will help the travelers. These
printed Medias include books, guides, advertisement, and leaflets, etc. There can be
circumstances where the sightseers are far away and before they need to visit the place they need
to accumulate all the data about the place. So the web-based sourcing of data is another
procedure to interface with the travelers. The online sites for the separate travelers put must
contain all the required data and criticalness of each specific heritage place. It will help the
tourists to come to visit the place. The show framework and the sound framework can be
included the online locales so that the travelers get a visual affair before going to the place.
Online advertisement in quantities of dialects and English can help a legacy spot to be known. It
implies that the length of the tourists is obscure about the centrality and the property of the
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legacy put, no one will even attempt to visit the place. The media or the methods can be isolated
into two sorts where the tourists pick their particular kind of strategy. To start with technique is
the personal method. In this strategy, a traveler can accumulate all the data about the place from
the web, or they can contract any nearby guide who has the experience to make them
comprehend about the spot. These procedures are for the most part taken after by the vacationers
who view them as free. The other method is a non-personal method (Ku, 2013) where the
voyagers need to adhere to the procedure of the association. The media and the methods that the
specific association uses will help the visitors to think about the place. The leaflet, wall magazine
inside the association and numerous more things are there that will help the vacationers to know
the centrality of the association. Here the British Museum and the Royal Academy of Arts follow
the non-personal method keeping in mind the end goal to build the agreeable level of the
voyagers. This will help the association later on if the importance and the historical backdrop of
the legacy are clarified to the visitors. It is to be said that many studies and the experience of the
specified association say that the vacationers mostly relies on upon the utilization of individual
media sort. It is the reasonable sign that the voyagers truly need to think about the strength of the
heritages and they would prefer not to be pestered by somebody. The autonomous way of the
tourists and the excitement to think about the essentialness of the association make the heritage
significantly more alluring to the individuals who have not gone to the place yet.
Interpretation of the heritage and the cultural tourism sites is important because this will help the
tourists to understand the key points of that place. It means that the heritage places are famous
for different significances. The proper interpretation will elaborate the significance and make the
tourists interested about the place. The communication among the tourists sometimes becomes so
important that it is considered to be one of the main methods of interpretation. There are some
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key principals that control the method of interpretation. These principals include the
development of information sources, authenticity, sustainability, and inclusiveness, etc.
Appreciation exercises for the heritage and cultural sites are all inclusive right, and it is very
important to make utilization of the appropriate techniques (Müllertz, Perrie and Rades, 2016) to
value these destinations. Prove social occasion and rich data sources must be connected with the
methods of interpretation utilized as a part of the social and heritage tourism exercises.
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